Ultimate Guide to Partnering®

Unlock the secrets to explosive growth in the digital landscape! 

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Is your business ready for 2026?

Welcome back to the Ultimate Guide to Partnering® Podcast.

Join Peter Graber from Ingram Micro and Christine Mulcahy from Content Gen as they unveil a powerful synergy transforming the MSP and SMB landscape. Peter details Ingram Micro’s evolution from a traditional distributor to a “platform first, experience-driven company” with their AI-powered Advantage platform, seamlessly integrating commerce, insights, automation, and enabl...

Unlock the secrets to explosive growth in the digital landscape! 

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Is your business ready for 2026?

Welcome back to the Ultimate Guide to Partnering® Podcast.

Join Vince and Hayley McSpirit from PAX8 as they explore the immense opportunities within the Small and Medium Business (SMB) space, particularly through the lens of cloud marketplaces. This session delves into how PAX8 is disrupting the traditional channel by being a cloud-first organization , empowering MSPs and SMBs to rapidly ado...

Our First LiveStream From the Boca Studio

Unlock the secrets to explosive growth in the digital landscape! 

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Is your business ready for 2026?

Welcome back to the Ultimate Guide to Partnering® Podcast.

Join industry leaders Vince Menzione, Scott Sacket, Per Werngren, and Nabil Aitonumeziane as they discuss the evolution of MSPs, the critical role of AI readiness, the power of strategic partnerships within the Microsoft ecosystem, and the growing importance of co-selling and dig...

Microsoft’s America’s Partner Leader joins Ultimate Partner

Unlock the secrets to explosive growth in the digital landscape! 

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Is your business ready for 2026?

Welcome back to the Ultimate Guide to Partnering® Podcast.

Nina Harding, Microsoft’s partner leader for the Americas, joins host Vince Menzione to discuss the seismic shifts happening at the start of Microsoft’s fiscal year 2026. This isn’t just another discussion; it’s a deep dive into Microsoft’s ren...

with Leigh Ann Campbell, Ultimate Partner Community Member

Unlock the secrets to explosive growth in the digital landscape! 

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Is your business ready for 2026?

Welcome back to the Ultimate Guide to Partnering® Podcast.

In this insightful episode of The Ultimate Guide to Partnering, host Vince Menzione welcomes Leigh Ann Campbell, CEO of Rev Alliances and a seasoned expert in building successful Microsoft partnerships. Leigh Ann shares her remarkable journey, including her pivotal role in...

Recorded Live at Ultimate Partner LIVE in Redmond, WA

Unlock the secrets to explosive growth in the digital landscape! 

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Is your business ready for 2026?

Welcome back to the Ultimate Guide to Partnering® Podcast.

Join Alistair Butler, Jennifer Weis, and Steve Hale in a deep dive into Microsoft’s Small, Medium, and Corporate (SME&C) business – aptly called the “Acre of Diamonds.” This session unveils how Microsoft’s intentional decision to establish SMEC as its fourth...

Recorded Live at Ultimate Partner LIVE in Redmond, WA

Unlock the secrets to explosive growth in the digital landscape! 

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Is your business ready for 2026?

Welcome back to the Ultimate Guide to Partnering® Podcast.

This was a fan favorite as I was joined by former Microsoft executive and current Elastic leader, Alyssa Fitzpatrick, as she reveals the strategies behind achieving pinnacle success as a Microsoft partner. Learn how Elastic consistently earns “Partner of the Y...

Recorded Live at Ultimate Partner LIVE in Redmond, WA

Unlock the secrets to explosive growth in the digital landscape! 

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Is your business ready for 2026?

Welcome back to the Ultimate Guide to Partnering® Podcast.

Join us for an insightful conversation with Lori Borg, Vice President of Microsoft America’s Go-to-Market, as she shares her incredible journey from Microsoft partner to a key executive at Microsoft. Dive deep into the critical importance of organizational and t...

Recorded Live at Ultimate Partner LIVE in Redmond, WA

Unlock the secrets to explosive growth in the digital landscape! 

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Is your business ready for 2026?

Welcome back to the Ultimate Guide to Partnering® Podcast.

Join industry leaders John Janke of Tackle.io and Shane Wilson of Cohesity as they delve into the transformative power of cloud marketplaces. This engaging discussion explores the evolution of marketplace adoption, from its early pioneering days to its cur...

Recorded Live at Ultimate Partner LIVE in Redmond, WA

Unlock the secrets to explosive growth in the digital landscape! 

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Is your business ready for 2026?

Welcome back to the Ultimate Guide to Partnering® Podcast.

Join Microsoft’s Sandy Gupta and NVIDIA’s Pat Lee as they explore the monumental shifts driven by AI in the software landscape. Discover why “ISV” is transforming into “SDC” (Software Development Company) , the dramatic reduction in AI token costs and hallu...

What if the key to unlocking peak performance is not pushing harder but mastering the art of mental focus and well-being? I traveled to LA to be at Mastery Labs to unlock the secrets of high performance with Michael Gervais, a renowned expert in mindfulness and psychology. This is our annual Holiday episode of Ultimate Guide to Partnering and my gift to you, our amazing listeners, followers, and community. Michael shares how mental training can revolutionize personal and professional approaches to challenges, from his roots in elite sports to shaping corporate cultures. He explores the pivotal moments that sparked his...

What if the key to unlocking peak performance is not pushing harder but mastering the art of mental focus and well-being? I traveled to LA to be at Mastery Labs to unlock the secrets of high performance with Michael Gervais, a renowned expert in mindfulness and psychology. This is our annual Holiday episode of Ultimate Guide to Partnering and my gift to you, our amazing listeners, followers, and community. Michael shares how mental training can revolutionize personal and professional approaches to challenges, from his roots in elite sports to shaping corporate cultures. He explores the pivotal moments that sparked his...

What if the key to unlocking peak performance is not pushing harder but mastering the art of mental focus and well-being? I traveled to LA to be at Mastery Labs to unlock the secrets of high performance with Michael Gervais, a renowned expert in mindfulness and psychology. This is our annual Holiday episode of Ultimate Guide to Partnering and my gift to you, our amazing listeners, followers, and community. Michael shares how mental training can revolutionize personal and professional approaches to challenges, from his roots in elite sports to shaping corporate cultures. He explores the pivotal moments that sparked his...

What if the key to unlocking peak performance is not pushing harder but mastering the art of mental focus and well-being? I traveled to LA to be at Mastery Labs to unlock the secrets of high performance with Michael Gervais, a renowned expert in mindfulness and psychology. This is our annual Holiday episode of Ultimate Guide to Partnering and my gift to you, our amazing listeners, followers, and community. Michael shares how mental training can revolutionize personal and professional approaches to challenges, from his roots in elite sports to shaping corporate cultures. He explores the pivotal moments that sparked his...

What if the key to unlocking peak performance is not pushing harder but mastering the art of mental focus and well-being? I traveled to LA to be at Mastery Labs to unlock the secrets of high performance with Michael Gervais, a renowned expert in mindfulness and psychology. This is our annual Holiday episode of Ultimate Guide to Partnering and my gift to you, our amazing listeners, followers, and community. Michael shares how mental training can revolutionize personal and professional approaches to challenges, from his roots in elite sports to shaping corporate cultures. He explores the pivotal moments that sparked his...

What if the key to unlocking peak performance is not pushing harder but mastering the art of mental focus and well-being? I traveled to LA to be at Mastery Labs to unlock the secrets of high performance with Michael Gervais, a renowned expert in mindfulness and psychology. This is our annual Holiday episode of Ultimate Guide to Partnering and my gift to you, our amazing listeners, followers, and community. Michael shares how mental training can revolutionize personal and professional approaches to challenges, from his roots in elite sports to shaping corporate cultures. He explores the pivotal moments that sparked his...

What if the key to unlocking peak performance is not pushing harder but mastering the art of mental focus and well-being? I traveled to LA to be at Mastery Labs to unlock the secrets of high performance with Michael Gervais, a renowned expert in mindfulness and psychology. This is our annual Holiday episode of Ultimate Guide to Partnering and my gift to you, our amazing listeners, followers, and community. Michael shares how mental training can revolutionize personal and professional approaches to challenges, from his roots in elite sports to shaping corporate cultures. He explores the pivotal moments that sparked his...

What if the key to unlocking peak performance is not pushing harder but mastering the art of mental focus and well-being? I traveled to LA to be at Mastery Labs to unlock the secrets of high performance with Michael Gervais, a renowned expert in mindfulness and psychology. This is our annual Holiday episode of Ultimate Guide to Partnering and my gift to you, our amazing listeners, followers, and community. Michael shares how mental training can revolutionize personal and professional approaches to challenges, from his roots in elite sports to shaping corporate cultures. He explores the pivotal moments that sparked his...

What if the key to unlocking peak performance is not pushing harder but mastering the art of mental focus and well-being? I traveled to LA to be at Mastery Labs to unlock the secrets of high performance with Michael Gervais, a renowned expert in mindfulness and psychology. This is our annual Holiday episode of Ultimate Guide to Partnering and my gift to you, our amazing listeners, followers, and community. Michael shares how mental training can revolutionize personal and professional approaches to challenges, from his roots in elite sports to shaping corporate cultures. He explores the pivotal moments that sparked his...

What if the key to unlocking peak performance is not pushing harder but mastering the art of mental focus and well-being? I traveled to LA to be at Mastery Labs to unlock the secrets of high performance with Michael Gervais, a renowned expert in mindfulness and psychology. This is our annual Holiday episode of Ultimate Guide to Partnering and my gift to you, our amazing listeners, followers, and community. Michael shares how mental training can revolutionize personal and professional approaches to challenges, from his roots in elite sports to shaping corporate cultures. He explores the pivotal moments that sparked his...

What if the key to unlocking peak performance is not pushing harder but mastering the art of mental focus and well-being? I traveled to LA to be at Mastery Labs to unlock the secrets of high performance with Michael Gervais, a renowned expert in mindfulness and psychology. This is our annual Holiday episode of Ultimate Guide to Partnering and my gift to you, our amazing listeners, followers, and community. Michael shares how mental training can revolutionize personal and professional approaches to challenges, from his roots in elite sports to shaping corporate cultures. He explores the pivotal moments that sparked his...

Wondering How to Navigate Cloud Marketplaces for Ultimate ISV Success?

“When you have the alignment across the C-suite, and even if it’s a small business, at the highest level of the organization, they can be well aligned with the ecosystem in a way that’s going to benefit them,” says Justin Murphy, CEO, CloudAtlas.

Subscribe to our Newsletter: https://theultimatepartner.com/ebook-subscribe/

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Get ready for an insightful journey in this episode of “The Ultimate Guide to Partnering” with host Vince Menzione and CloudAtlas CEO Justin M...

What if the key to unlocking peak performance is not pushing harder but mastering the art of mental focus and well-being? I traveled to LA to be at Mastery Labs to unlock the secrets of high performance with Michael Gervais, a renowned expert in mindfulness and psychology. This is our annual Holiday episode of Ultimate Guide to Partnering and my gift to you, our amazing listeners, followers, and community. Michael shares how mental training can revolutionize personal and professional approaches to challenges, from his roots in elite sports to shaping corporate cultures. He explores the pivotal moments that sparked his...

What if the key to unlocking peak performance is not pushing harder but mastering the art of mental focus and well-being? I traveled to LA to be at Mastery Labs to unlock the secrets of high performance with Michael Gervais, a renowned expert in mindfulness and psychology. This is our annual Holiday episode of Ultimate Guide to Partnering and my gift to you, our amazing listeners, followers, and community. Michael shares how mental training can revolutionize personal and professional approaches to challenges, from his roots in elite sports to shaping corporate cultures. He explores the pivotal moments that sparked his...

What if the key to unlocking peak performance is not pushing harder but mastering the art of mental focus and well-being? I traveled to LA to be at Mastery Labs to unlock the secrets of high performance with Michael Gervais, a renowned expert in mindfulness and psychology. This is our annual Holiday episode of Ultimate Guide to Partnering and my gift to you, our amazing listeners, followers, and community. Michael shares how mental training can revolutionize personal and professional approaches to challenges, from his roots in elite sports to shaping corporate cultures. He explores the pivotal moments that sparked his...

Rob Spee is the founder and CEO of Channel Journeys. With extensive experience as a vendor, reseller, and distributor, Rob has a proven track record of creating visionary partner strategies that drive revenue growth and unlock new market opportunities. As the host of the Channel Journeys podcast, Rob engages with industry leaders to share insights and innovation in the channel landscape, earning him recognition as a sought-after speaker and contributor to various channel events and publications. Beyond his professional achievements, Rob is deeply passionate about advancing careers in the channel and inspiring others through fresh perspectives and innovation. His enthusiasm...

The Ultimate Partner LIVE '24 event showcased the unparalleled collaboration between Microsoft, industry leaders, and award-winning partners, emphasizing the $827 billion opportunity in generative AI. A panel led by Neeti Gupta highlighted rapid AI-driven changes, while Dux Raymond Sy of AvePoint discussed monetizing AI and addressing data governance issues hindering GenAI adoption. Sri Ganapathy from Microsoft’s Azure AI team stressed the importance of strong data cultures and client readiness, outlining consulting opportunities in assessing technological maturity. Successful AI integration, they noted, hinges on secure, high-quality data and tailored solutions using tools like Copilot Studio. Examples like H&R Block and Vo...

The Ultimate Partner LIVE '24 event showcased the unparalleled collaboration between Microsoft, industry leaders, and award-winning partners, emphasizing the $827 billion opportunity in generative AI. A panel led by Neeti Gupta highlighted rapid AI-driven changes, while Dux Raymond Sy of AvePoint discussed monetizing AI and addressing data governance issues hindering GenAI adoption. Sri Ganapathy from Microsoft’s Azure AI team stressed the importance of strong data cultures and client readiness, outlining consulting opportunities in assessing technological maturity. Successful AI integration, they noted, hinges on secure, high-quality data and tailored solutions using tools like Copilot Studio. Examples like H&R Block and Vo...

I am thrilled to bring you my latest conversation with MP Eisen, VP of Partnerships at Glean, from the Google Cloud Marketplace Exchange! Glean is redefining the way enterprises access and utilize internal data, creating an "enterprise work assistant" that operates like an internal search engine, helping users find strategic insights, project updates, and account-specific information. MP shares Glean's journey as a Google Cloud partner, from their first Marketplace listing in 2023 to a rapid trajectory that’s driven millions in consumption. Their approach? A laser focus on aligning Glean’s offerings with Google’s value propositions, from compute to Vertex AI’s G...

I am excited to introduce my conversation with Ash Vijay, SVP of Cloud Sales and BD Partnerships at Redis, live from Google Cloud’s Marketplace Exchange! Redis, a favorite among developers, plays a crucial role in the data ecosystem, powering applications with high-performance caching and database solutions integral to GenAI. In this episode, Ash shares how Redis is leveraging Google Cloud Marketplace to meet customer demand for faster procurement and scaling, especially in light of large cloud commitments. Redis’s marketplace strategy not only retains customers but also expands deal sizes and accelerates closing times. Ash discusses Redis’s comprehensive partne...

I’m thrilled to share my interview with Dustin Nelson, Sales Director at CDW, recorded live at Google Cloud’s Marketplace Exchange! Dustin dives into how CDW has embraced the marketplace model to meet customers' evolving needs in today’s SaaS-driven world, where cloud marketplaces are transforming how organizations buy, manage, and scale solutions. Dustin shares CDW’s journey of building a dedicated team to support Google Cloud Marketplace transactions, which has led to impressive growth: over $400 million in marketplace business and 500 transactions this year alone. With customers now at the center, Dustin emphasizes that open collaboration between Google, ISVs, and part...

I am excited to bring you insights from my conversation with Jarrod Buckley, VP of Channels and Alliances at Datadog, live from Google Cloud's Marketplace Exchange! Datadog, a leader in cloud application monitoring and security, is transforming how customers manage their cloud environments through a single, unified platform. In this episode, Jarrod shares how Datadog leverages Google Cloud Marketplace to simplify customer procurement and drive larger, faster deals. He highlights Datadog's recent innovations, including empowering channel partners to sell Datadog through Google Cloud Marketplace and the ecosystem approach that places customer needs at the center of co-selling strategies. As marketplace...

I’m thrilled to introduce my conversation with Ken Olofsen, CMO of Labelbox, recorded live at the Google Cloud Marketplace Exchange! Labelbox, a longtime Google partner, has revolutionized data labeling for generative AI, providing a “data factory” that powers the most advanced AI models. Ken shares how Labelbox collaborates with Google to support model builders and enterprise teams, including an exciting integration with Vertex AI that allows users to leverage Labelbox’s human evaluation services to fine-tune their models effortlessly. In this episode, Ken discusses Labelbox’s use of Google Cloud Marketplace as a rapid transaction platform, enabling seamless, scalable partnershi...

I am excited to bring you an insightful conversation with Russell Efird, Head of North American Partnerships at Quantum Metric, recorded live from Google Cloud’s Marketplace Exchange! Russell dives into how Quantum Metric, a digital analytics experience platform, leverages the power of Google Cloud technologies like BigQuery and Gen AI to create seamless, high-performing digital journeys that resonate with C-level leaders and drive real business outcomes. Russell shares invaluable insights into the evolving enterprise buying landscape and the importance of aligning SaaS solutions to meet the needs of key decision-makers, from Chief Digital Officers to Heads of E-commerce. He hi...

Thrilled to bring you an exclusive conversation with Lisa Citron, VP of Global Partner Ecosystem at F5, live from the Google Cloud Marketplace event! In this episode, Lisa dives into how F5—a leader in app delivery and security for nearly three decades—has evolved to harness the power of cloud marketplaces and hyperscaler partnerships. With deep insights into the shifts toward C-suite and board-level conversations, Lisa shares how F5 is tackling critical security concerns, especially around AI and API protection. Her perspectives on adapting to new buying behaviors and scaling securely with cloud partners like Google Cloud are essential for...

Just wrapped up an insightful interview with Matt Egan, Senior Strategic Alliance Leader at Optimizely, at the Google Cloud Marketplace event! In our conversation, Matt shared his journey driving Optimizely’s co-selling partnership with Google Cloud. From co-marketing to co-innovation, he emphasized how these strategic pillars have expanded opportunities for Optimizely to help organizations optimize digital experiences on a robust Google-powered platform. For anyone navigating the intricacies of partnerships or aiming to enhance their go-to-market strategy, Matt’s takeaways are pure gold—especially his advice on building executive commitment and focusing on the revenue impact of co-selling. Don’t miss this epi...

Today, we're joined by Channel Legend, Janet Schijns Co Founder and CEO of JS Group. Join us as we dive deep into the evolving landscape of partnerships and leadership in the tech industry. In this episode, we explore a wide array of topics, from the potential pitfalls in e-commerce management to the changing roles of CEOs and CIOs in the age of cloud tech. Janet Schijns is a dedicated and strategic leader known for her protective and defensive approach in supporting business partners. She keenly understands the delicate balance between shielding partners from disruptive market noise and ensuring management remains...

even Pivnik, Entrepreneur, Joins Ultimate Guide to Partnering® Steven Pivnik is a highly accomplished serial entrepreneur and CEO of a leading Microsoft partner, renowned for his ability to apply a growth mindset and agility in leadership. With a sharp focus on innovation and results, Steven has led his company to success, demonstrating what it means to embrace challenges and drive meaningful progress. His expertise in guiding businesses to achieve their greatest potential has made him a sought-after leader and visionary in the tech industry. In his new book, “Built to Finish”, Steven chronicles his entrepreneurial journey, offering valuable insights into the s...

Decoding Customer-Centric Innovation, the Future of Partnerships at Cisco

Decoding Customer-Centric Innovation, the Future of Partnerships at Cisco