Breakthrough Marketing Secrets

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🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers

The marketing environment has shifted again, going into 2024…

What has worked for the last few years is NOT working nearly as well as it did before.

And if you don’t adapt to this new reality, new economy, and new marketplace…

Your marketing and your business will likely struggle.

The good news is there’s one foundatio...

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📕 Dan Kennedy's No B.S. Direct Marketing Book

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🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers

What is Dan Kennedy’s #1 Rule of Direct Marketing Success?

…  And why is it so important?

Yesterday, I reviewed a piece of marketing that broke this rule…

And it was no wonder the business owner said it hadn’t gotten results.

Because it broke Rule #1!

W...

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🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers

It’s time for a change…

Starting next week, Breakthrough Marketing Secrets will look very different (again).

Today’s episode is the official announcement…

An explanation of the changes…

And why they’re happening.

The Future of Breakthrough Marketing Secrets

Yours for bigger breakthroughs,

Roy Furr

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🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers

The winds of change are blowing…

Do you feel that?

The world feels like a different place from how it felt a year ago…

And certainly very different from 10 years ago.

For today’s episode I’m reflecting on that…

And giving you a heads up about another very important announcement coming tomorrow.

The Winds of Change Are Blowing | What does t...

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📣 Unlimited Clients System

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There are 3 “levers” you can pull in your copywriting business and career, to take it to the next level…

Whether you’re just starting out…

Or if you’re looking for your next career and business breakthrough…

One of these levers is probably exactly what you need…

To take you from where you are now…

To where you want to go next.

What are...

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The #1 most important thing to getting clients is…

Revealed in today’s episode.

Yeah, I’m gonna do that to you.

But don’t worry.  I won’t tease you too long, once you press play.

I’ll share the #1 thing you need, if you want lots of clients.

Why clients hire you in the first place (no matter your nich...

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🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers

❓ Ask Roy Your Question

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When paid traffic doesn’t work, why not?

If you’re running Facebook ads, Instagram ads, Google ads (search or display), YouTube ads, or running on any other ad network…

And you can’t get conversions, can’t get ROAS, can’t get it to work like you want it to…

What’s the problem?

Do you just need better copy to increase c...

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I once got in a fight with a copywriter over swipe files…

I called him out on using one.

He was trying to get hired by the company I was working for at the time, as Copy Chief.

He got pissed, and ended up calling customer service and making a big stink.

The...

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You have an A-list copywriter “self” inside of you…

This is that part of your subconscious mind that remembers all the books you’ve read…  The courses you’ve gone through…  The bajillion podcast episodes…

The part of you that has collected all this knowledge…  Has learned from all your experience…  Has great ideas…  Writes easily and effortlessly, cranking out profit-pulling copy…

And when that part of you is in charge...

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Are you treating your freelance copywriting like a business?

Or are you just trying to get a glorified job that lets you work from anywhere?

You have to decide.

Because if you think it’s one but it’s really the other, you’re gonna be unhappy.

You’ll also wonder why it’s so hard to get the results you dreamed of.

So what’s th...

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🧠 Training Your Subconscious Success Mechanism

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If you’re ever feeling stuck or like you can’t break through to the next level…

Today’s episode is for you.

It’s part motivational message…

Part wake-up call…

With a little sprinkling of rant thrown in.

Most people aren’t willing to do what is really required of them to reach that next level in life and...

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🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers

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Joe Karbo’s book, The Lazy Man’s Way To Riches, was wildly successful…

He sold over 3 million copies at $10 apiece…

Which adds up to a small fortune, especially considering he launched it 50 years ago.

But he later admitted he had a massive regret about how he ran his business…

And if he’d changed just one thing, he could’ve easily made another $100 million o...

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🎭 Emotional Direct Response Copywriting Course

⏩ High-Velocity Copywriting Course

📚 I Will Teach You To Be Rich by Ramit Sethi

📚 Overcoming Underearning by Barbara Stanny

📚 The 4-Hour Workweek by Tim Ferriss

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Here’s a great example of emotional copywriting…

Two books, selling the same topic — fixing your money situation and getting rich.

One approaches it one way.

The other, another way.<...

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📺 Message-Market Match: The Golden Key

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The levels of market and buyer awareness Eugene Schwartz laid out in Breakthrough Advertising are absolutely brilliant…

The book may have been first published in 1966…

But it is continuing to stimulate breakthroughs for even the world’s most sophisticated, experienced marketers today.

And in this episode I’m sharing yet another new breakthrough that I guarantee you’ve never he...

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❓ Ask Roy Your Question

🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers

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There’s one critical element you need to build into your lead generation strategy…

That will deliver pre-qualified leads to your door.

There’s another thing you need to ensure if you want to make it profitable.

Today’s episode comes from a reader question on “How to get pre-qualified B2B leads?”

And I give specific examples of strategie...

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🔗 Free Strategy Call & Sales Audit with Nick’s Sales Performance Team

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Nicholas Loise worked with Dan Kennedy for 8 years — most of that time as president of GKIC and Magnetic Marketing…

And now he’s spilling the beans on how YOU can take the lessons he used there to generate massive sales and profits success…

And make more sales, faster…

Amplifying sales velocity…

Increasing c...

Want to become a client magnet?  Want high-paying clients to find you, ready to buy?

Today’s episode gives you the strategy to make it happen.

It comes with a warning, though.

This is for serious business-builders only.

There’s a lot of people out there who want all the benefits of this without being willing to do the work.

This strategy that turns you into a client magnet does require work.

But once you do the work, it can be insanely powerful and pay off for years...

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🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers

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Copywriting can make sales — and I don’t want to diminish that act of making money show up…

But if you want to build a big, lasting, enduring relationship with your customers, it can’t just be based on making sales.

It has to be built on something deeper.

A connection much bigger than what it takes to get them to part with money today.

It’s built...

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🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers

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This is a $1-billion-plus marketing secret that’s been hidden in plain sight for years…

For me at least — with the very best, most scalable, most profitable marketing clients I’ve worked with.

Because whether it’s been overt or happy circumstance….

They’ve essentially built not one, but TWO marketing departments, TWO marketing teams within their business.

And while they’re often full of compe...

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🎭 Emotional Direct Response Copywriting Course

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❓ Ask Roy Your Question

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🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers

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Is this THE MOST important copywriting question?

Maybe…

So when it showed up in my mailbox, from a subscriber, how could I say no?

>>> How do you, as the copywriter, get into the hearts and minds of your reader and understand their pain?

Good news: if you’ve been following me for any...

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🔗 Spotlightr video hosting for marketers & course creators

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UGH!  Wistia — the video hosting SaaS — is about to lose me as a customer…

They already had the wrong value-based pricing strategy — and every monthly charge bugged me just a little bit.

But they just changed the price…

And instead of a mild annoyance…

I went scrambling for Wistia alternatives!

And searching for ho...

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🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers

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My first “client” (aka employer) was a mediocre marketer…

And yet, the business was insanely profitable and scaled very well.

When I got there, they were doing about $2.5 million per year…

When I left 4 ½ years later, we were around $7.5 million…

And making about 40% profits all along the way.

For today’s episode I’m sharing that true story and case study — and the critical l...

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🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers

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Here’s a case study in scaling your offers and business profitably — from the financial publishers I’ve counted as clients since 2010…

Many people wonder how a business like Agora has grown to 10 figures in revenue…  (That $1-billion-plus.)

And what lessons can be learned.

There’s a lot there, and I’m not going to unpack it all in this episode.

Rather, I’m going to zoom in on one p...

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Warning: Rant incoming…

The copywriting and marketing fields are full of “business opportunity” marketers…

Selling whatever next thing as the latest and greatest easy-button opportunity.

The more one of these offers is successful…

The more the market gets flooded with followers (aka wannabes) mindlessly copying whatever the opportunity they bought tells them to do.

It happens over, and over, and over again.

I challen...

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📺 FREE: 5-Day Email Campaign Strategy

🚪 Welcome Mat Offers Course

👀 Irresistible Offers Course

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“Whoever can spend the most money to acquire customers wins.”

You may have heard that quote from Dan Kennedy.

But why is it true?  And how do you do it?

Hint: there’s two steps, executed in tandem…

Step 1 is getting a lot of customers (scaling)...

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Great copywriters aren’t JUST copywriters…

That applies in so many ways.

ONE of those ways is that a great copywriter thinks far beyond the words on the page.

Especially today, with our near-infinite capacity to generate multimedia.

Because great copywriting is a total experience.

There’s the copy, and the core message, yes.

But there’s a bigger experience beyond...

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🔗 My Interview with Drayton Bird

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Your business is at a high risk of failure…

This cuts across the spectrum…

You could be a solopreneur or freelancer…

Or you could have bigger dreams of what your business could become…

You could be providing marketing services or something completely different.

When you look at the stats, 1 in 5 businesses will fail within their first 2 y...

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Sometimes the feedback you get from copywriting clients feels like they’re telling you that you suck as a copywriter…

Note I said FEELS LIKE.

The freelance copywriting process — and being a professional creative more generally — can be HARD.

Especially when it comes to meeting client expectations…

And having them tell you when you didn’t.

I know dealing with client feedback can be hard…<...

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📞 Plan Your Email Campaign with Roy → Book An Intro Call

📧 Fast Cash Flow Email Campaigns Course

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Today’s episode is stupidly-valuable — an entire strategy for a 5-day email marketing campaign…

I probably should charge for it.  But here I’m giving it away free.

If you want an email campaign strategy…

And all the principles and strategy behind it…

And the deep structu...

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🚀 Launch Your Client Business Free Mini-Course

❓ Ask Roy Your Question

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Focusing your offer on a narrow niche can often support a 10X or greater price increase…

And at the very least, it becomes much easier to sell when your prospect sees your offer and says, “This is for me!”

But how do you get that reaction — and the sales and profits it unlocks?

Well, th...

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💰 Matic Wealth — Grow your wealth, automatically

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Artificial intelligence can do some really cool sh*t.

But we’ve entered an absolute crazy zone around AI right now.

Just because I’ve put Artificial Intelligence in the title of this episode, you’re more likely to be interested.

And the same thing is happening all over the place.

Products “based on AI” are selling mor...

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Here’s a high-impact idea related to marketing positioning…

Find a big problem and solve it.

I know, sounds obvious and simple.

But when it comes to marketing, often the biggest, most scalable ideas are just that simple.

If the outcome you’re trying to achieve as a marketer is to make sales…

The job you’ve gotta do to make those sales is to solve p...

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👀 Peter Tzemis, 41 Visual Split Tests to Increase Profits Now

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🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers

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Maybe you should NOT try to become an A-list copywriter…

Seriously.  No joke.

Or, as my kids would say a year ago — so it’s now appropriately late and uncool enough for me to start using it...

No cap.

Becoming an A-list copywriter is HARD.

And it might not be all it’s cracked...

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🤖 Copywriting Market Research with ChatGPT

🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses

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🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers

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This is a problem, and it’s only going to get worse…

I went searching the internet related to a very specific medical condition…

And I landed on a page that I could tell — based on reading — was written as a form of AI content marketing or SEO content…

The thing was…

It was factually inaccurate, and could actual...

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❓ Ask Roy Your Question

🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses

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🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers

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If you try writing copy that sells your own products or services, one of two things is likely to happen…

Either you’ll think it’s the easiest thing in the world…

You get it, it takes almost no effort…

And everyone besides you who tries to do it just sucks…

OR you’ll find it almost impossible…

Because nothin...

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💫 Training Your Subconscious Success Mechanism

🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses

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🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers

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I was just reminded of how easily we put things off for months and years…

Big things.  Important things.  Things that matter to us immensely.

Things that could give us exactly what we want…

Those projects and ideas that could change our life — and the world around us — dramatically for the better.

And yet…

We don’t do the...

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📕 The Copywriter's Guide to Getting Paid

🚀 Launch Your Client Business Free Mini-Course

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It seems like such a simple, no-brainer offer…

You offer to work for free, to get in the door with a new client.

But they turn you down.

Who turns down free work?

Actually, lots of people.

In today’s episode I share why “free work” can be overpric...

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👩‍⚖️ Proof, Credibility, and Believability

📺 How to Write A Video Sales Letter

🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses

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Would your copywriting stand up in the court of law?

The claims you make…

Your bold promises…

Are they all empty?  Or backed by proof?

This is wildly important in high-compliance industries — like health and financial.

But staying out of trouble isn’t the only reason.

Because people don...

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💸 Matic Wealth: Grow Your Wealth, Automatically

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🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers

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If you want to build wealth and get rich, it’s NOT just about your income…

In fact, many people with relatively low incomes end up millionaires.

(One recent survey found Teacher was the third-most common profession amongst millionaires!)

And many people with high incomes end up spending, squandering, or speculating it all away.

The sec...

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👉 FREE: The Complete Guide to Landing Pages that Convert + The Conversion Corner

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🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers

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Sophia Dagnon has one of the most thorough, interesting, and immediately-useful copywriting research processes you’ll hear all year…

Her agency, GetUplift, is all about conversion rate optimization.

So clients — mostly software/SaaS companies — come to GetUplift to make their website work better.

They’re looking for more leads, customers, sales, and pr...