Best Dental Marketing

40 Episodes
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By: Best Dental Marketing: Digital Marketing for the Dental Community

Best Dental Marketing is a Digital Marketing Show powered by Dentainment! This web-based show will cover a range of topics, strategies and initiatives to help take your Dental Practice to an entirely new level of success.

Feeling Stuck in Dentistry? Here's How to Fall in Love with It Again
04/19/2025

On this episode of Best Dental Marketing, we review how Dentists can reignite their passion for their profession by embracing new technologies, services, or techniques that genuinely excite them, rather than simply following industry trends or competitors1. We also explore the importance of stepping slightly outside one's comfort zone, continually learning, and even producing original content—like podcasts or video series—to keep both the Dental team and Patients engaged and inspired.

To learn more about how Empowered Dentist can help you take back your life, please visit:

https://empowereddentist.com/


 🎙️ Best Dental Mar...


Did You Get A Free Toaster with That? Getting ROI For Marketing Spend
04/15/2025

On this episode of Best Dental Marketing, we review the importance of delivering real value to Dental Patients. We explore how value extends beyond financial ROI to include emotional and legacy components, and share practical strategies—like patient referral contests, transparent communication, and a welcoming office environment—to ensure patients feel genuinely cared for rather than just enticed by superficial perks.

To learn more about how Empowered Dentist can help you take back your life, please visit:

https://empowereddentist.com/

 

🎙️ Best Dental Marketing Podcast 🎙️


Join Brad Newman, Founder and Chief Buzz Office...


From the AACD to Local Study Clubs: Why In-Person Events Matter More Than Ever
04/10/2025

On this episode of Best Dental Marketing, we explore the importance of attending live conferences to combat the isolation of dental practice and foster professional growth. We detail how conferences provide unexpected networking opportunities, exposure to fresh ideas from other industries, and the benefits of being part of a community that contributes to both enhanced fulfillment and business success.

To learn more about how Empowered Dentist can help you take back your life, please visit:

https://empowereddentist.com/


 
🎙️ Best Dental Marketing Podcast 🎙️

Join Brad Newman, Founder and Chief Buzz Officer at Dentainmen...


The First Header Image
03/18/2025

On this episode of Best Dental Marketing, we explore the critical importance of the first header image on a Dental Website's homepage. We detail how this prime real estate occupies a crucial role for creating a strong first impression, potentially making or breaking conversions, and offer tips on selecting or creating the most effective header image to optimize user experience and engagement.

🎙️ Best Dental Marketing Podcast 🎙️


Join Brad Newman, Founder and Chief Buzz Officer at Dentainment, as he unpacks the secrets to growing your dental practice in today’s digital landscape. This podcast is your go-to resource...


SEO in 2025: Why Website Content Quality & Depth Matter More Than Ever
02/26/2025

On this episode of Best Dental Marketing, we learn that website content quality and depth are now the most critical factors for dental SEO in 2025, with Google prioritizing comprehensive, expert-driven content that demonstrates experience, expertise, authority, and trust. We discover specific strategies for creating high-ranking dental websites, including developing comprehensive service pages, answering real patient questions, regularly refreshing content, using authentic imagery instead of stock photos, and properly utilizing AI as a content creation tool rather than a replacement for human expertise.

🎙️ Best Dental Marketing Podcast 🎙️


Join Brad Newman, Founder and Chief Buzz Officer at Dentainment...


Short-Form Video: The #1 ROI Driver for Your Dental Practice
02/21/2025

On this episode of Best Dental Marketing, we detail why short-form video delivers the highest Marketing ROI for dental practices by increasing engagement, building trust, and converting viewers into patients. We explain that videos under 60 seconds hold attention better than text or static images, with algorithms prioritizing video content for greater visibility without additional ad spend, resulting in potential patients feeling familiar with practitioners before their first visit.

🎙️ Best Dental Marketing Podcast 🎙️


Join Brad Newman, Founder and Chief Buzz Officer at Dentainment, as he unpacks the secrets to growing your dental practice in today’s digital landsc...


Working 95-5: How to Win Dental Patients Before They Even Need You
02/19/2025

On this episode of Best Dental Marketing, we learn about the 95 to 5 rule, which states that only 5% of potential patients are actively looking for a dentist at any given time. The episode emphasizes the importance of building brand awareness and patient trust long before patients need to book an appointment, rather than relying solely on expensive advertising to capture immediate leads.

🎙️ Best Dental Marketing Podcast 🎙️


Join Brad Newman, Founder and Chief Buzz Officer at Dentainment, as he unpacks the secrets to growing your dental practice in today’s digital landscape. This podcast is your go-to resource for a...


ChatGPT with Scheduled Tasks: A Dental Marketing Game-Changer
01/24/2025

On this episode of Best Dental Marketing, we discuss how ChatGPT's new scheduled tasks feature can help Dental Practices create timely, consistent Marketing content by setting reminders for important events, holidays, and team milestones. We explore how creating a reliable framework that supports creativity and engagement helps dental teams stay organized, capitalize on content creation opportunities, and deliver fresh and timely material for your Marketing platforms.

🎙️ Best Dental Marketing Podcast 🎙️


Join Brad Newman, Founder and Chief Buzz Officer at Dentainment, as he unpacks the secrets to growing your dental practice in today’s digital landscape. Thi...


25 DENTAL MARKETING STRATEGIES FOR AN EPIC 2025
01/09/2025

On this episode of Best Dental Marketing, we present 25 key Marketing recommendations to elevate your Practice in 2025.  Implementing these cutting-edge techniques will not only amplify your reach, boost engagement, and optimize conversion rates, but also invigorate and inspire your entire Team.

🎙️ Best Dental Marketing Podcast 🎙️
Join Brad Newman, Founder and Chief Buzz Officer at Dentainment, as he unpacks the secrets to growing your dental practice in today’s digital landscape. This podcast is your go-to resource for actionable strategies on AI-powered innovations, website optimization, conversion rate breakthroughs, paid search, video marketing, SEO trends, and so much more.


Do Dental Team Member Bios Matter?
12/13/2024

On this episode of BUZZ, we explore the significance of team member bios on Dental Practice websites, emphasizing their role in building trust and fostering connections with patients. The discussion includes practical recommendations for creating engaging bios that highlight team members' expertise and personalities, ultimately enhancing patient experiences and Practice visibility.
 

Show Produced by Dentainment

https://dentainment.com/



Dentainment is a Digital Creative Marketing Agency, providing services to the Dental Community such as: Logo Design, Brand Identity, Dental Websites, Search Engine Optimization, Video Production, Social Media Management, Google AdWords Management, Voice Search Optim...


The Pareto Principle: Leveraging the 80/20 Rule to Transform Your Dental Practice
12/10/2024

On this episode of BUZZ, we are joined by special guest Brad Braman of Empowered Dentist.  Together, we explore the significance of setting ambitious goals at your Dental Practice, emphasizing that aiming for the highest achievements fosters a culture of success. The discussion highlights the importance of creativity and Team collaboration in achieving these goals, drawing parallels between the mindset required in professional sports and business practices to inspire growth and exceed expectations for your Practice.
 

To learn more about Empowered Dentist and how you can take back your life, please visit:

https://empowereddentist.co...


Fun Dental Marketing Ideas, Food Holidays & End-of-Year Insurance Ideas For December
12/03/2024

On this episode of BUZZ, we dive into innovative Dental Marketing strategies for December, spotlighting culinary commemorations like National Pie Day and National Cookie Day that transform seasonal indulgences into strategic patient engagement opportunities. Our exploration unveils a nuanced approach of blending festive food celebrations with oral health education, leveraging local business partnerships and creative social media content to cultivate community connections and drive patient acquisition.

Show Produced by Dentainment



https://dentainment.com/



Dentainment is a Digital Creative Marketing Agency, providing services to the Dental Community such as: Logo Design, Brand Identi...


Creating a Compelling "What Makes Us Different" Dental Office Video
12/03/2024

On this episode of BUZZ, we explore how Dental Practices can craft captivating "What Makes Us Different" videos to meaningfully engage potential patients. The conversation highlights the significance of presenting distinctive services, authentic patient testimonials, and active community involvement to foster trust and underscore the Practice's unique advantages.

Show Produced by Dentainment



https://dentainment.com/



Dentainment is a Digital Creative Marketing Agency, providing services to the Dental Community such as: Logo Design, Brand Identity, Dental Websites, Search Engine Optimization, Video Production, Social Media Management, Google AdWords Management, Voice Search Optimization and more.
...


Thanksgiving Dental Marketing Ideas to Feast On
11/23/2024

On this episode of BUZZ, we explore 


Navigating Google’s Core Updates for Dental Websites
11/16/2024

On this episode of BUZZ, we explore Google's core search ranking updates and how Dental Practices can maintain online visibility by creating high-quality, patient-centered content that demonstrates expertise, authority, and trustworthiness (EAT). The podcast emphasizes the importance of crafting original, in-depth content, optimizing for mobile users, using clear headlines, and adapting to emerging search platforms like ChatGPT and AI-powered search engines to attract and convert new patients.

Show Produced by Dentainment



https://dentainment.com/



Dentainment is a Digital Creative Marketing Agency, providing services to the Dental Community such as: Logo Design, Brand...


Google’s Grip Slips: How AI and YouTube Content Can Transform Your Dental Practice
11/09/2024

On this episode of BUZZ, we explore how the decline of Google's dominance in search advertising is reshaping Dental Marketing strategies, emphasizing the growing importance of AI tools like ChatGPT and video platforms such as YouTube. The discussion highlights the need for Dental Practices to adapt by creating engaging content and leveraging these technologies to connect with potential patients effectively.

Show Produced by Dentainment



https://dentainment.com/



Dentainment is a Digital Creative Marketing Agency, providing services to the Dental Community such as: Logo Design, Brand Identity, Dental Websites, Search Engine Optimization, Video...


The #1 Mistake To Avoid On Your Dental Website
10/31/2024

On this episode of BUZZ, we discuss the critical mistake Dental websites often make by using header images where subjects look directly at the visitor, which can lead to higher bounce rates and lower conversion rates. Instead, we recommend using custom images where the eyelines direct attention towards the call to action button, enhancing user engagement and optimizing conversion rates for your Dental Practice.
 
Show Produced by Dentainment

https://dentainment.com/



Dentainment is a Digital Creative Marketing Agency, providing services to the Dental Community such as: Logo Design, Brand Identity, Dental Websites, Search Engin...


Personal Branding: The Future Of Dental Practice Growth
10/25/2024

On this episode of BUZZ, we explore the significance of personal branding in Dental Practice growth, emphasizing that it's not just a marketing strategy but a way to forge deeper connections with patients. By authentically showcasing who they are and what they value, Dentists can build trust and loyalty, ultimately leading to a more successful Practice.
 
Show Produced by Dentainment

https://dentainment.com/



Dentainment is a Digital Creative Marketing Agency, providing services to the Dental Community such as: Logo Design, Brand Identity, Dental Websites, Search Engine Optimization, Video Production, Social Media Management, Google AdWor...


Questions To Ask For Video Testimonials
10/21/2024

On this episode of BUZZ, we explore the importance of capturing patient testimonials through video as a dynamic marketing tool for Dental Practices. We provide specific questions to ask patients during filming to elicit meaningful responses that can enhance your practice's visibility and credibility online through powerful social proof.
 
Show Produced by Dentainment

https://dentainment.com/



Dentainment is a Digital Creative Marketing Agency, providing services to the Dental Community such as: Logo Design, Brand Identity, Dental Websites, Search Engine Optimization, Video Production, Social Media Management, Google AdWords Management, Voice Search Optimization and more.
 


Dis...


Celebrating Your Dental Office's Milestones
10/16/2024

On this episode of BUZZ, we explore the importance of celebrating milestones in Dental Practices, such as anniversaries and team achievements, to boost team morale and connect with patients. We also explore creative ways to commemorate these events through social media, community engagement, and leveraging tools like AI for Dental Marketing content.
 
Show Produced by Dentainment

https://dentainment.com/



Dentainment is a Digital Creative Marketing Agency, providing services to the Dental Community such as: Logo Design, Brand Identity, Dental Websites, Search Engine Optimization, Video Production, Social Media Management, Google AdWords Management, Voice Search Optim...


Should We Advertise In Magazines
10/12/2024

On this episode of BUZZ, we discuss the effectiveness of magazine advertising for Dental Practices, concluding that it is generally not a wise investment due to high costs and poor tracking capabilities. Instead, we advocate for focusing on digital marketing strategies that allow for precise audience targeting and measurable results.
 
Show Produced by Dentainment

https://dentainment.com/



Dentainment is a Digital Creative Marketing Agency, providing services to the Dental Community such as: Logo Design, Brand Identity, Dental Websites, Search Engine Optimization, Video Production, Social Media Management, Google AdWords Management, Voice Search Optimization and more...


Happy National Pizza Month
10/10/2024

On this episode of BUZZ, we celebrate National Pizza Month by discussing creative ways to engage with local pizzerias and promote community support through social media. We share fun pizza statistics and emphasizes the importance of incorporating these themes into Dental Marketing strategies to enhance engagement and attract new patients.
 
Show Produced by Dentainment

https://dentainment.com/



Dentainment is a Digital Creative Marketing Agency, providing services to the Dental Community such as: Logo Design, Brand Identity, Dental Websites, Search Engine Optimization, Video Production, Social Media Management, Google AdWords Management, Voice Search Optimization and more...


Orthodontic Health Month And Fun Dental-Friendly Holidays For October
10/04/2024

On this episode of BUZZ, we discuss the significance of National Orthodontic Health Month and National Dental Hygiene Month, highlighting ways Dental Practices can engage with patients through promotions and educational content. Additionally, we explore various fun holidays in October, such as National Coffee Day and Halloween, suggesting creative strategies for Practices to celebrate these occasions while promoting oral health.

Show Produced by Dentainment



https://dentainment.com/



Dentainment is a Digital Creative Marketing Agency, providing services to the Dental Community such as: Logo Design, Brand Identity, Dental Websites, Search Engine Optimization, Video Produc...


Long-Form Video Content Is Making A Comeback
10/01/2024

On this episode of BUZZ, we explore the resurgence of long-form video content in Dental Marketing, highlighting its effectiveness in building trust and educating patients. We emphasize that longer videos not only enhance SEO but also engage audiences more deeply, ultimately leading to increased website traffic and patient inquiries.

Show Produced by Dentainment



https://dentainment.com/



Dentainment is a Digital Creative Marketing Agency, providing services to the Dental Community such as: Logo Design, Brand Identity, Dental Websites, Search Engine Optimization, Video Production, Social Media Management, Google AdWords Management, Voice Search Optimization and more.
...


3 Keys To Creating Impactful Dental Content
09/27/2024

On this episode of BUZZ, we detail three essential keys to creating impactful Dental Marketing content that resonates with patients and builds trust in Dental Practices. The focus is on authentic storytelling, providing value-driven information, and maintaining consistency and visual appeal across all content platforms.
 
Show Produced by Dentainment

https://dentainment.com/



Dentainment is a Digital Creative Marketing Agency, providing services to the Dental Community such as: Logo Design, Brand Identity, Dental Websites, Search Engine Optimization, Video Production, Social Media Management, Google AdWords Management, Voice Search Optimization and more.
 


Discover the power of...


Happy Better Breakfast Month
09/24/2024

On this episode of BUZZ, we celebrate Better Breakfast Month by discussing the importance of a nutritious breakfast for energy, health, and oral hygiene. Creative engagement in Dental Marketing through fun food-related holidays and highlighting the benefits of healthy breakfast choices enhances brand identity and promotes oral health in your community.

Show Produced by Dentainment

https://dentainment.com/





Dentainment is a Digital Creative Marketing Agency, providing services to the Dental Community such as: Logo Design, Brand Identity, Dental Websites, Search Engine Optimization, Video Production, Social Media Management, Google AdWords Management, Voice Search...


Why Template Websites Aren't For Today's Modern Dental Practice
09/20/2024


On this episode of BUZZ, we discuss the drawbacks of using template websites for modern dental practices, emphasizing that a custom website is essential for effective marketing and patient engagement. We explore how unique and tailored websites serve as the cornerstone of your Dental Marketing Strategy and how they can significantly improve conversion rates and overall Practice success.
 
Show Produced by Dentainment

https://dentainment.com/



Dentainment is a Digital Creative Marketing Agency, providing services to the Dental Community such as: Logo Design, Brand Identity, Dental Websites, Search Engine Optimization, Video Production, Social Media...


Adding Movement
09/17/2024


On this episode of BUZZ, we discuss the importance of incorporating movement at the beginning of video content to enhance viewer engagement on social media platforms. A simple gesture like a wave can significantly increase the likelihood of capturing attention and encouraging interaction with the content, expanding the reach of your Dental Marketing video initiatives.
 
Show Produced by Dentainment

https://dentainment.com/



Dentainment is a Digital Creative Marketing Agency, providing services to the Dental Community such as: Logo Design, Brand Identity, Dental Websites, Search Engine Optimization, Video Production, Social Media Management, Google AdWor...


Strategy Is Also Choosing What Not To Do
09/13/2024

On this episode of BUZZ, we explore the concept that effective strategy in Dental Marketing involves not only deciding what actions to take but also identifying what to avoid. The discussion emphasizes that saying no to certain initiatives can create more opportunities for success and improve profitability at your Dental Practice.

Show Produced by Dentainment

https://dentainment.com/





Dentainment is a Digital Creative Marketing Agency, providing services to the Dental Community such as: Logo Design, Brand Identity, Dental Websites, Search Engine Optimization, Video Production, Social Media Management, Google AdWords Management, Voice Search...


SEO Is What Happens When You Do Everything Else Right
09/07/2024

On this episode of BUZZ, we explore the concept that effective SEO is a byproduct of executing various foundational elements correctly, rather than being the sole focus of Dental Marketing efforts. The discussion emphasizes the importance of a well-designed website, quality content, social proof, and community engagement in driving SEO success and attracting new patients to your Practice.

Show Produced by Dentainment

https://dentainment.com/





Dentainment is a Digital Creative Marketing Agency, providing services to the Dental Community such as: Logo Design, Brand Identity, Dental Websites, Search Engine Optimization, Video Production, Social Media...


5 Holidays To Celebrate In September For Dental Marketing Success
09/04/2024

On this episode of BUZZ, we explore five fun holidays to celebrate in September that can enhance Dental Marketing efforts at your Practice.  We also highlight engaging activities for these holidays, encouraging Practices to leverage social media and local businesses for greater community interaction.

Show Produced by Dentainment

https://dentainment.com/



Dentainment is a Digital Creative Marketing Agency, providing services to the Dental Community such as: Logo Design, Brand Identity, Dental Websites, Search Engine Optimization, Video Production, Social Media Management, Google AdWords Management, Voice Search Optimization and more.
 


Discover the power of AI, vi...


SearchGPT Will Change Dental Marketing Forever
08/24/2024

On this episode of BUZZ, we examine how Search GPT is poised to revolutionize Dental Marketing by challenging Google's dominance in search. We explore the importance of leveraging available AI tools and creating quality video content to enhance visibility and attract new patients to your Dental Practice in the rapidly evolving digital landscape.

Show Produced by Dentainment

https://dentainment.com/




Dentainment is a Digital Creative Marketing Agency, providing services to the Dental Community such as: Logo Design, Brand Identity, Dental Websites, Search Engine Optimization, Video Production, Social Media Management, Google AdWords Management, Voic...


A New Era For Influencer Marketing Is Upon Us
08/19/2024

On this episode of BUZZ, we explore the emerging significance of micro-influencers in Dental Marketing, emphasizing their potential to engage local communities effectively. The discussion highlights a recent acquisition in the influencer marketing space, signaling a transformative shift toward more personalized and data-driven marketing strategies that prioritize authenticity and targeted reach to improve new patient flow.

Show Produced by Dentainment

https://dentainment.com/




Dentainment is a Digital Creative Marketing Agency, providing services to the Dental Community such as: Logo Design, Brand Identity, Dental Websites, Search Engine Optimization, Video Production, Social Media Management, Goog...


Answer Engine Optimization
08/15/2024


On this episode of BUZZ, we explore the concept of answer engine optimization (AEO) in Dental Marketing, emphasizing the importance of creating content that directly addresses the questions and needs of potential patients. The discussion highlights the shift towards video content and the impact of emerging technologies like SearchGPT on the future of search and patient engagement in dental practices.
 


Show Produced by Dentainment

https://dentainment.com/



Dentainment is a Digital Creative Marketing Agency, providing services to the Dental Community such as: Logo Design, Brand Identity, Dental Websites, Search Engine Optimization, Video Production, Social Med...


The One Thing Is It's Never Just One Thing
08/13/2024


On this episode of BUZZ, we explore the multifaceted nature of Dental Marketing, emphasizing that successful patient acquisition is rarely due to a single factor but rather a combination of improvements across various elements. The discussion highlights the importance of continuous enhancement in areas such as website design, SEO, and patient experience to foster practice success and increase new patient flow.
 
Show Produced by Dentainment

https://dentainment.com/



Dentainment is a Digital Creative Marketing Agency, providing services to the Dental Community such as: Logo Design, Brand Identity, Dental Websites, Search Engine Optimization, Video...


Jumpin' Jack Flash - A Conversation with Special Guest Dr. Ringer
08/09/2024

On this episode of BUZZ, we have a conversation with Dr. Jack Ringer, who shares his journey in dentistry and the importance of mentorship and community through Spear Education. He emphasizes the importance of in-person continuing education, the fulfillment derived from AACD Accreditation, and the value of providing a remarkable patient experience.     

To learn more about Dr. Ringer's cosmetic dentistry practice in Anaheim Hills, CA, please visit:  

https://dentalcosmetics.com/  
 
Show Produced by Dentainment:


https://dentainment.com/



Dentainment is a Digital Creative Marketing Agency, providing services to the Dental Community su...


How To Use ChatGPT To Create Attention-Grabbing Dental Marketing Content
08/05/2024


Every Click Counts
08/01/2024

On this episode of BUZZ, we discuss the importance of optimizing Google AdWords for Dental Practices to effectively attract new patients. Key recommendations include refining location settings, understanding keyword phrase matches, and ensuring effective ad creative to maximize return on investment.

Show Produced by Dentainment



https://dentainment.com/



Dentainment is a Digital Creative Marketing Agency, providing services to the Dental Community such as: Logo Design, Brand Identity, Dental Websites, Search Engine Optimization, Video Production, Social Media Management, Google AdWords Management, Voice Search Optimization and more.



Discover the power of AI, video, soc...


The 4:30 AM Club with Brad Braman, DMD, MBA of Empowered Dentist
07/30/2024


Remixing Your Dental Content
07/26/2024

On this episode of BUZZ, we discuss the importance of remixing and repurposing existing dental content to create fresh marketing materials. We explore various strategies for transforming old blog posts, videos, and images into new formats such as social media posts, infographics, and YouTube videos, emphasizing the value of leveraging content you already have to enhance your Dental Marketing efforts.

Show Produced by Dentainment


https://dentainment.com/



Dentainment is a Digital Creative Marketing Agency, providing services to the Dental Community such as:
Logo Design, 
Brand Identity, 
Dental Websites, 
Search Engine Optimization, 
Video Producti...