Podnews Daily - podcast industry news
Daily news for people in podcasting - from Apple Podcasts to Spotify and YouTube; Amy Poehler to Crime Junkie and Joe Rogan, indie podcasting to the biggest hits. Whether it's the newest show from Goalhanger, the latest signing from The Ringer, advertising information from Magellan AI or Podtrac, research including the most popular podcasts to listen to, or updates from The Daily from The New York Times, we cover it all, every weekday. Podnews also covers the latest podcast jobs and events - and we help you with new podcasts to listen to. Our podcast is updated weekdays at 7a...
Spotify podcast ads get delivered by Amazon
Sponsored by SpotsNow. Ask any podcast advertising question inside Claude or ChatGPT. The SpotsNow connector brings competitor analysis, campaign planning intelligence, competitor conflict vetting and new-client opportunities into the AI tools your team already uses. Try it free until July 22. Connect your AI to SpotsNow
Spotify has deepened its relationship with Amazon DSP. Now, advertisers using Amazon DSP are able to directly buy audio ads across podcasts on Spotify, globally. This opens up significant additional revenue opportunities for podcasting, Spotify says. Amazon DSP is a tool that also has partnerships with Disney+, Tubi and Hulu, and...Voting opens for Podcast Movement sessions
Sponsored by SpotsNow. Ask any podcast advertising question inside Claude or ChatGPT. The SpotsNow connector brings competitor analysis, campaign planning intelligence, competitor conflict vetting and new-client opportunities into the AI tools your team already uses. Try it free until July 22. Connect your AI to SpotsNow
Voting has opened for the speaker sessions at Podcast Movement NYC. Anyone can vote, and votes will go towards half of the 2026 agenda. There have been more than 750 session submissions. You can search and vote for them here. Tickets for the event are available - it'll be in New York, Sep 17...Who’s in the British Podcast Awards “longlist”?
Sponsored by SpotsNow. Ask any podcast advertising question inside Claude or ChatGPT. The SpotsNow connector brings competitor analysis, campaign planning intelligence, competitor conflict vetting and new-client opportunities into the AI tools your team already uses. Try it free until July 22. Connect your AI to SpotsNow
The British Podcast Awards 2026 released its longlist - recognising 409 entrants across 27 categories. Almost half the longlist are claimed to be independent titles and talent. We see at least 53 nominations for the BBC, eleven for Audible, eight for Audio Always, Platform Media and Bauer Media, seven for Persephonica and Fun Kids, five...Jamie East has bad blood
Sponsored by SpotsNow. Ask any podcast advertising question inside Claude or ChatGPT. The SpotsNow connector brings competitor analysis, campaign planning intelligence, competitor conflict vetting and new-client opportunities into the AI tools your team already uses. Try it free until July 22. Connect your AI to SpotsNow
At some point 1 in 2 people will be affected by cancer. "Whenever I read that stat, I just always felt sorry for the other guy. Plot twist… you will occasionally be the other guy," says Jamie East, who releases Bad Blood: The Diary of a Cancer today. Jamie, who is Head of Po...Who listens to podcasts? Best not to assume
Sponsored by SpotsNow. Ask any podcast advertising question inside Claude or ChatGPT. The SpotsNow connector brings competitor analysis, campaign planning intelligence, competitor conflict vetting and new-client opportunities into the AI tools your team already uses. Try it free until July 22. Connect your AI to SpotsNow
Who really listens to podcasts? Be careful with your assumptions, says numbereight, quoting from a study across five markets. Podcast listeners aren't just young; seniors are not just an edge case; and it's not just boys listening. The piece gives us the right questions to ask when planning podcast campaigns. A...A new Riverside
Sponsored by SpotsNow. Ask any podcast advertising question inside Claude or ChatGPT. The SpotsNow connector brings competitor analysis, campaign planning intelligence, competitor conflict vetting and new-client opportunities into the AI tools your team already uses. Try it free until July 22. Connect your AI to SpotsNow
Riverside 2.0 begins to roll out today, which the company calls the biggest update in its history - with a new fully rebuilt recording studio and AI editor, social scheduling to automatically post to every channel, motion graphics in the video editor, and an upcoming MCP integration to connect AI assistants like...Power-up your podcast in July
Sponsored by SpotsNow. Ask any podcast advertising question inside Claude or ChatGPT. The SpotsNow connector brings competitor analysis, campaign planning intelligence, competitor conflict vetting and new-client opportunities into the AI tools your team already uses. Try it free until July 22. Connect your AI to SpotsNow
Want to power-up your podcast? Starting tomorrow, a 30-day Podcast Power-Up Challenge will give you ways to do that. You get a prompt (via email and Slack), it'll just take 10-15 minutes a day, you'll gain valuable skills by the end of it, we're told: and you'll join a community of...Multiplatform podcasting
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Podcasts are becoming multiplatform - audio, video, short-form, social and newsletters - and audiences are switching between them. That's one of the findings of a new piece of research: The Podcast Atlas by Sounds Profitable, which gets covered in a free webinar this Wednesday...Companies to get help with Japanese podcasts
Sponsored by SpotsNow. Get SpotsNow's Claude and ChatGPT connector free for a month. Ask anything about podcast advertising in plain language, right inside Claude or ChatGPT. Designed from the ground up for podcast advertising workflows to give you the edge. Connect free in 60 seconds
In Tokyo, Otonal has launched a podcast and audio ad localization service, to help global brands adapt their English-language content into the Japanese market. Literal translations, the company says, simply don't work well in Japan, with complex levels of politeness, and grammatical structures that mean call-to-actions are at the end of a...Captivate turns on monetisation options
Sponsored by SpotsNow. Get SpotsNow's Claude and ChatGPT connector free for a month. Ask anything about podcast advertising in plain language, right inside Claude or ChatGPT. Designed from the ground up for podcast advertising workflows to give you the edge. Connect free in 60 seconds
Growth-oriented podcast host Captivate has turned on Captivate Monetization, a full suite of tools to help its podcasters earn revenue from advertising. It comprises Captivate Marketplace, for direct sales between your podcast and advertisers (here is more info for advertisers); Programmatic Advertising, an existing Memberships and tips tool, and a new Campaign...The podcast crowdfunded for $200,000
Sponsored by SpotsNow. Get SpotsNow's Claude and ChatGPT connector free for a month. Ask anything about podcast advertising in plain language, right inside Claude or ChatGPT. Designed from the ground up for podcast advertising workflows to give you the edge. Connect free in 60 seconds
How much will people pledge for a good podcast? The Apple history podcast Designed in California has now raised over $200,000 in its Kickstarter campaign, with another seven days left. (There are plenty of fiction podcasts or podcast apps that could do with your financial support, just saying. Oh, and this.) Crossed Wires...Netflix podcasts are “low engagement”
Sponsored by SpotsNow. Get SpotsNow's Claude and ChatGPT connector free for a month. Ask anything about podcast advertising in plain language, right inside Claude or ChatGPT. Designed from the ground up for podcast advertising workflows to give you the edge. Connect free in 60 seconds
Is Netflix's podcast strategy paying off? Writing in Puck ($), and reported in Awful Announcing, Matthew Belloni suggests that "multiple (Netflix) company sources have told me that podcast engagement numbers on the whole are low." Belloni adds that "no video podcast has charted on Nielsen's weekly top 10". Opinion: These two statements aren't...How many buy from podcast ads?
Sponsored by SpotsNow. Get SpotsNow's Claude and ChatGPT connector free for a month. Ask anything about podcast advertising in plain language, right inside Claude or ChatGPT. Designed from the ground up for podcast advertising workflows to give you the edge. Connect free in 60 seconds
How well does podcast advertising work? Podcast promos are a good example - nearly 3 in 5 new listeners who find a podcast though podcast promos return to listen to more episodes. That's detailed in Magellan AI's first-ever Podcast Measurement Benchmark Report, covering podcast campaigns from Q1. It shows an average response rate of 2.29...How listeners find new shows
Sponsored by SpotsNow. SpotsNow is the AI operating system for podcast advertising. RFPs, vetting, outreach: handled with custom agents. Your sellers close 30% more. Book a free demo at Spotsnow.io
YouTube is the most popular way to discover new podcasts, according to new research from Sounds Profitable and JAR Podcast Solutions. 61% discover shows via either YouTube or social media. However, different platforms vary with different ages. The data is a free download. Entertainment shows typically don't perform very well for advertisers - but, there are some breakout entertainment podcasts with great ad performance, says Oxford Road, in a...A new AMP member
Sponsored by SpotsNow's webinar - today. SpotsNow is the AI operating system for podcast advertising. Join today's webinar (2pm Eastern) to learn how podcast networks can use AI to maximize their sales output using Claude, agents and ChatGPT. Book today's free webinar now
Podnews has learnt that YouTube is an undisclosed member of AMP - the Alliance for Measurement in Podcasting which is seeking to enhance measurement standards. A Google spokesperson has confirmed to us that "YouTube has been participating in the AMP led conversations". It's widely believed that a "view" in YouTube is 30 seconds of content played...Highest ever number of Canadian podcast listeners
Sponsored by SpotsNow. SpotsNow is the AI operating system for podcast advertising. Join the webinar tomorrow to learn how podcast networks can use AI to maximize their sales output using Claude, agents and ChatGPT. Book tomorrow's free webinar now
Podcasts in Canada now reach more Canadians than ever before, according to Triton Digital's fourth annual Canadian Podcast Report, which recorded the largest single-year increase in listeners to 46% a month. (For English-speaking Canadians, that number is 49%.) The data shows that YouTube is the most-used podcast platform in the country; with Apple Podcasts the #1 RSS-based podcast app - 49% of...Americans are spending longer with podcasts
Sponsored by SpotsNow. SpotsNow is the AI operating system for podcast advertising. Join the webinar this Thursday to learn how podcast networks can use AI to maximize their sales output using Claude, agents and ChatGPT. Book Thursday's free webinar now
Exclusive: New data released by Edison Research at SSRS today shows that Americans are spending almost four times longer with podcasts than they were ten years ago. This year, Americans are now spending 812 million hours each week consuming podcasts. That's a 5% increase in the total time spent with podcasting in just twelve months, and shows that podcasting has...Podcast analytics: 30 or 60 seconds? Does it matter?
Sponsored by SpotsNow. SpotsNow is the AI operating system for podcast advertising. Join the webinar this Thursday to learn how podcast networks can use AI to maximize their sales output using Claude, agents and ChatGPT. Book Thursday's free webinar now
With a new definition of a podcast "play" being "at least 30 seconds of content consumed", we wondered what would happen if the definition of a "download" also changed to "at least 30 seconds of content downloaded". Below in the "Tech Stuff", we ask one of the world's biggest podcast hosts whether they could recalculate their stats to see how...Spotify redefines a “play”
Sponsored by SpotsNow. SpotsNow is the AI operating system for podcast advertising. Join the webinar to learn how podcast networks can use AI to maximize their sales output using Claude, agents and ChatGPT. Book the free webinar now
Spotify has adopted the Alliance for Podcast Measurement definition of a "play" in their metrics, announced yesterday as part of a wider set of new data and charts within the Creators dashboard. Spotify first introduced a "play" in May 2025, but didn't explain how they were calculated; as of today, a "play" is now defined by Spotify as 30 seconds of content...The risk takers in podcasting
Sponsored by SpotsNow. SpotsNow is the AI operating system for podcast advertising. Join the webinar to learn how podcast networks can use AI to maximize their sales output using Claude, agents and ChatGPT. Book the free webinar now
Ahead of the Jun 26 closing date for this year's award entries, The Signal Awards has published a new report, Recognizing The Risk Takers: Eleven Podcasters Making Bold Bets; the report features creators from WaitWhat to Psychopedia to Lower Street, each of whom made a bet on experimentation and are sharing what they've learned. "The willingness to experiment, it turns out, is...Apple Podcasts video to be on tvOS and macOS
Sponsored by SpotsNow. SpotsNow is the AI operating system for podcast advertising. Join the webinar to learn how podcast networks can use AI to maximize their sales output using Claude, agents and ChatGPT. Book the free webinar now
Apple released more information on upcoming features, as part of the company's WWDC event. In the announcement, we learn that from "fall" this year - Mac users will get access to video podcasts in the Podcasts app; Apple Podcasts on tvOS also will support video playback and will have a full redesign; and there is a new "search within a...The world’s most successful branded podcast?
Sponsored by SpotsNow. SpotsNow is the AI operating system for podcast advertising. Join the webinar to learn how podcast networks can use AI to maximize their sales output using Claude, agents and ChatGPT. Book the free webinar now
Dish from Waitrose is the world's most successful branded podcast, according to a release today. The show has had more than a billion downloads, views and listens since launching in 2022; and is the only branded podcast featured in both Apple and Spotify's top 100 charts. The show is sponsored by Waitrose, a UK supermarket. Apple's WWDC made a number of announcements...Bumper’s measurement dashboard goes free
Sponsored by SpotsNow. SpotsNow is the AI operating system for podcast advertising. RFPs, vetting, outreach: handled with custom agents. Your sellers close 30% more. Book a free demo at Spotsnow.io
A measurement tool combining data from different sources, the Bumper Dashboard is now available for every podcast, free. The tool's new "Bumper Score" will also be available - what the company calls a standard benchmark that compares podcast performance in context. The company has also announced MCP server access for AI assistants. Koolio.ai, a podcast production platform, has unveiled a significant upgrade. The tool aims to combine...Goalhanger becomes Britain’s fastest-growing company
Sponsored by SpotsNow. SpotsNow is the AI operating system for podcast advertising. RFPs, vetting, outreach: handled with custom agents. Your sellers close 30% more. Book a free demo at Spotsnow.io
Podcast producer Goalhanger has become the fastest-growing company in the UK, according to The Sunday Times 100 ranking. Employing eighty people, the company made £37.9 million (US $50.8 million) in sales in 2025, a 321% average annual growth in the last three years. The company makes the popular "The Rest Is..." series. Confirmation that The Rest Is Football will be available globally on Netflix for the World Cup. Most podcasts on Netflix are j...Podcast merch reaches New Heights
Sponsored by SpotsNow. SpotsNow is the AI operating system for podcast advertising. RFPs, vetting, outreach: handled with custom agents. Your sellers close 30% more. Book a free demo at Spotsnow.io
You've heard the show - now buy the shoe. New Heights is working with OluKai to bring "a football-inspired design lens to a premium leather silhouette with all-star appeal" (or, what the Australians call a decent pair of thongs). We're told that the $160 shoes, called the Mea Ola Nu‘u, continue the company's tradition, merging premium materials with personality-driven design. And, of course you can buy them on Am...Apple history podcast hits $60,000 funding in less than a day
Sponsored by SpotsNow. SpotsNow is the AI operating system for podcast advertising. RFPs, vetting, outreach: handled with custom agents. Your sellers close 30% more. Book a free demo at Spotsnow.io
Popular Apple-focused website Six Colors is asking its readers to help fund a podcast about Apple's history. It hit its stretch goal of $60,000 in less than 24 hours; at the time of writing, it's just hit $100,000. (The website also has a yearly report card - huh, there's an idea.) Some of SiriusXM's biggest podcasts are to be streamed on Tubi, including Conan O'Brien Needs a Friend, Rotten Mango and...Is podcasting “cooked”?
Sponsored by SpotsNow. SpotsNow is the AI operating system for podcast advertising. RFPs, vetting, outreach: handled with custom agents. Your sellers close 30% more. Book a free demo at Spotsnow.io
Podcasting is cooked. So said Transistor's Justin Jackson, and the Podcast Marketing Academy's Jeremy Enns, in a talk at The Podcast Show in London (which they filmed themselves). Video is taking over podcasting, AI slop will drown out the good stuff, and audio-only podcasts are a thing of the past. They take a look at the data and provide simple tactics for thriving in podcasting - which, yes, i...Webinar to uncover what works in a podcast trailer
Sponsored by SpotsNow. SpotsNow is the AI operating system for podcast advertising. RFPs, vetting, outreach: handled with custom agents. Your sellers close 30% more. Book a free demo at Spotsnow.io
What works and what doesn't in podcast trailers? Coleman Insights has a free webinar this Wednesday to unveil its research - how can you make promos and trailers that work better for your show. Want to hear some trailers for shows in the meantime? Our New Podcasts feed lets you listen to some of the best. Get the podcast here - or add your show. SpotsNow has...Podcast advertising measurement “is broken”
Sponsored by Supporting Cast. The shows you listen to probably already use us. 🎙️ Supporting Cast powers subscriptions for some of the most trusted names in podcasting—because when your business depends on subscriber trust, the platform behind it matters. Let's talk about what we could build together.
"Advertisers run multiple attribution systems because media players won't align on how to measure ad response. We can't even agree on a shared definition of a podcast." So says the Alliance for Measurement in Podcasting (AMP) - launched to create "the first podcasting measurement framework". Brought together by Oxford Road, the group...Brits love podcasts on smart TVs
Sponsored by Supporting Cast. The shows you listen to probably already use us. 🎙️ Supporting Cast powers subscriptions for some of the most trusted names in podcasting—because when your business depends on subscriber trust, the platform behind it matters. Let's talk about what we could build together.
Smart TVs are the new place to watch podcasts, according to new data released this week from Signal Hill Insights and FlightStory - with almost half of UK podcast consumers using their smartTV to watch podcasts. The data suggests that podcasts are competing directly with linear TV and streaming, and most consump...Now you can charge for video
Sponsored by Supporting Cast. The shows you listen to probably already use us. 🎙️ Supporting Cast powers subscriptions for some of the most trusted names in podcasting—because when your business depends on subscriber trust, the platform behind it matters. Let's talk about what we could build together.
Supporting Cast has become, it claims, the first podcast subscription platform to deliver gated, subscriber-only podcast video on Spotify. The company launches the new feature with two shows - Libero, a football podcast, and Legacy, a history podcast. Partnerships with Goalhanger, Vox Media, Jim Harold's Campfire, Filmspotting and Betches Media will follow...Goalhanger invests in creators
Sponsored by Supporting Cast. The shows you listen to probably already use us. 🎙️ Supporting Cast powers subscriptions for some of the most trusted names in podcasting—because when your business depends on subscriber trust, the platform behind it matters. Let's talk about what we could build together.
Goalhanger, the maker of The Rest Is History, has launched a new investment and partnerships arm, Goalhanger Ventures. The company announced an investment in Invisible Media, and a new commercial partnership with Backyard Cricket. Websites on Podpage can now update the minute you publish a new episode, thanks to full support for pod...The biggest shows become bigger still
Sponsored by Supporting Cast. The shows you listen to probably already use us. 🎙️ Supporting Cast powers subscriptions for some of the most trusted names in podcasting—because when your business depends on subscriber trust, the platform behind it matters. Let's talk about what we could build together.
The biggest shows are getting even bigger, according to new research from Edison Podcast Metrics UK, presented at The Podcast Show London. In 2023, to reach 50% of all podcast listeners, you would need to advertise on the top 43 shows. But two years later, you only need the top 27 shows to reach half of all...New podcast features from Spotify
Sponsored by Supporting Cast. The shows you listen to probably already use us. 🎙️ Supporting Cast powers subscriptions for some of the most trusted names in podcasting—because when your business depends on subscriber trust, the platform behind it matters. Let's talk about what we could build together.
Spotify announced a set of new podcast features. "Users can ask Spotify questions about the podcast they’re listening or watching, and get answers in real time." - this feature is available in the US, Sweden and Ireland for Premium users. Dynamic Creator Sponsorships are now available for creators in the Spoti...Global podcast revenue rises to $9.2bn
Sponsored by Supporting Cast. Hello from The Podcast Show in London! 💂🇬🇧 You can find Supporting Cast this week at our booth on the gallery level—swing by, grab a chat, and let's talk subscriptions. Or, reach out to schedule a meeting: hello@supportingcast.fm
Across the world, the podcast economy grew 23% last year, says new data from Owl & Co. Global podcasting is now worth $9.2bn in revenue, says the data. The biggest increase came from direct ad revenue, but revenue from consumers (membership tools like Patreon and Supporting Cast, etc) also significantly increased, and is now worth $2.2bn alone. Vox...Podnews Report Card unveiled at The Podcast Show
Sponsored by Supporting Cast. Hello from The Podcast Show in London! 💂🇬🇧 You can find Supporting Cast this week at our booth on the gallery level—swing by, grab a chat, and let's talk subscriptions. Or, reach out to schedule a meeting: hello@supportingcast.fm
YouTube is winning podcast creator hearts, according to the results of the Podnews Report Card, which were revealed at the opening keynote for The Podcast Show in London, which kicks off today. The results show significantly better scores for YouTube in almost every category, and overall, YouTube rises to the #2 best-scoring platform, behind Apple. Apple, too...Blubrry gives all its podcasters a new Podpage
Sponsored by Supporting Cast. Hello from The Podcast Show in London! 💂🇬🇧 You can find Supporting Cast this week at our booth on the gallery level—swing by, grab a chat, and let's talk subscriptions. Or, reach out to schedule a meeting: hello@supportingcast.fm
Planned tube strikes in London this week have been cancelled. Phew!
Blubrry Podcasting has announced an exclusive partnership with Podpage - replacing its own landing pages with a website from Podpage, giving creators access to a significantly more powerful and customisable online presence. Here's an example for Podcast Insider. Triton Digital released its Q1 2026...The Podcast Show reveals full speaker list
Sponsored by Supporting Cast. Hello from The Podcast Show in London! 💂🇬🇧 You can find Supporting Cast this week at our booth on the gallery level—swing by, grab a chat, and let's talk subscriptions. Or, reach out to schedule a meeting: hello@supportingcast.fm
The world of podcasting is travelling to London for The Podcast Show, which has revealed its full programme of speakers. Delegates from more than 50 countries will attend, and the show has added two new spaces for international visitors. There are more than 450 speakers and 170 sessions. The results of the Podnews Report Card will be revealed...Spotify to support HLS video for Apple Podcasts
Sponsored by Supporting Cast. Your brand, your site, your rules. 💅 Supporting Cast is the invisible engine that powers your premium experience. Integrate a seamless subscription flow directly into your own website. Stop being a "content provider" for someone else’s app. Be the destination!!
Spotify's Megaphone, and Spotify for Creators, are to support video for podcasts published on Apple Podcasts. The two companies were the only large podcast hosts not to announce support for HLS video when Apple announced it earlier in the year. No pricing has been given. It doesn't change how video works on Spotify, however: the c...The Rest Is… Sir Paul McCartney
Sponsored by Supporting Cast. Your brand, your site, your rules. 💅 Supporting Cast is the invisible engine that powers your premium experience. Integrate a seamless subscription flow directly into your own website. Stop being a "content provider" for someone else’s app. Be the destination!!
Sir Paul McCartney is the guest on two Goalhanger shows this week - The Rest is Entertainment (asking questions from listeners) and The Rest is History (going into more detail on Sir Paul's life). For noting - the shows were released to paid members early; and it's smart to get double the exposure by using...