Podnews Daily - podcast industry and podcasting news
Daily news for people in podcasting - from Apple Podcasts to Spotify and YouTube; Amy Poehler to Crime Junkie and Joe Rogan, indie podcasting to the biggest hits. Whether it's the newest show from Goalhanger, the latest signing from The Ringer, advertising information from Magellan AI or Podtrac, research including the most popular podcasts to listen to, or updates from The Daily from The New York Times, we cover it all, every weekday. Podnews also covers the latest podcast jobs and events - and we help you with new podcasts to listen to. Our podcast is updated weekdays at 7a...
Apple Podcasts: big in Japan
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Apple Podcasts is growing fast in Japan, according to new stats shared by the company alongside the launch of Creators We Love in the country. The launch includes a free event next Friday, with two of the country's biggest shows. The data shared by Apple Podcasts shows significant expansion: Apple Podcasts listener growth in Japan is growing nine...The Podcast Show London 2027 tickets go on sale: new stages announced
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Tickets for The Podcast Show London 2027 have just gone on sale. The event, taking place in London on 19-20 May, announced a stage focused on video, as well as a larger expo space, a focus on networking, and a new Creator Economy Zone, helping the industry meet the creators driving this space. The largest podcast industry event in the...Now, “liquid content” is a thing in France, too
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If you're in the US, please vote today.
A new study into audio consumption in France, by Audion and YouGov, has highlighted that digital audio is now a mass-market medium - and suggests that the concept of "liquid content" is part of the country's consumption patterns. 58% of people in the country say that they've started content on...Bartlett beats Rogan for most subscribed video podcast
Sponsored by Gamut Podcast Network. When did your network last call you? Big networks sell their top shows and forget the rest. At Gamut, every show gets a real sales plan. Visit our website or email [email protected]
The Diary of a CEO has become the most-subscribed podcast on YouTube, overtaking Joe Rogan. So far this year, the podcast has achieved more than 1 billion YouTube views. But, 261 million of these were using audio tracks other than English, according to YouTube Studio data. International audiences have become a significant part of the show's growth, Bartlett's company says. ...Who’s buying PodcastOne?
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Is PodcastOne close to being acquired? The company says it has had "multiple" people interested in buying the company; and has formed a special committee, and retained a financial advisor, to examine them. This is after one of its shareholders sent PodcastOne a letter telling them to retain an investment bank or strategic advisor, saying that its shares were undervalued. The company's shares are up around 50% on the...Rest Is Politics US to livestream election results
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Goalhanger's The Rest Is Politics US has announced a live stream covering the Nov 3 mid-term elections. Expect it from midnight Eastern. The show also did a live show in November 2024. Podcast hosting company RSS.com has launched a learning center with a set of courses to cover podcasters of every stage. They're all free, wherever you're hosted. Another interesting podcast app - Static Radio (on iPhone and on...New podcast app built for discoverability first
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A brand new podcast app for iOS promises to help you discover new shows you'll like. Dial Flipper works like an old-fashioned radio: flip the dial and you get put right in the middle of a new podcast it thinks you might like. (You get to train it with your favourite shows, and it learns from what you like listening to). It's free from the Apple App Store...The podcast hoster helping people to copy your show
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Exclusive: Podcast hosting company Spreaker is, we believe, enabling wholesale copyright theft for podcasts - letting people copy other, well-known shows, host copies of them, and sell ads in the stolen audio. We discovered how easy it is to copy someone else's show on Spreaker; saw how few checks the company does to enable monetisation; and found that there are more than 1,700 shows duplicated on Spreaker at the...The cloned podcast that carried on publishing
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Sanderson Jones made a podcast. People liked his podcast, but he didn't really make any money from it, so he stopped doing it. But, as you'll hear in the latest episode of Hyperfixed, his podcast didn't actually stop. Someone else hacked his podcast account, switched his podcast host, cloned his voice... and just carried on making shows for him. His voice - his podcast - but saying things...The horror podcast visualized in LEGO
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After we noted an episode of WTF being visualized for YouTube, another fan favourite podcast has been adapted for the platform - this time, a horror story from Tenderfoot TV's Radio Rental has made it to YouTube... in LEGO bricks. The release comes as a new season of Radio Rental kicks off today. And speaking of video, Apple Podcasts launched "The Greatest Stories Never Seen" - short original...On Air Fest celebrates ten years of big moments
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Exclusive: On Air Fest is celebrating ten years of the event by celebrating ten years of big moments that have happened at On Air Fest. The event began in the same year as Podnews, in 2017: The On Air 100 lists a hundred moments that have shaped the event and the industry - including Spotify buying Gimlet and Anchor in 2019, YouTube jumping into podcasting in 2022, Netflix's first podcast agreement in 2025...Spotify enhances its Spotify Memberships
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Spotify has launched Spotify Memberships, an enhanced version of its premium membership tool for podcasters. It's available to eligible podcasters hosting with Megaphone or Spotify for Creators. You can see the feature in Two Hot Takes. This isn't a new feature - called "Podcast Subscriptions", it's been available since Apr 2021 within the US, and as of Nov 2021 became available in 34 countries. The product was originally free, with...WTF returns in visual form
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Marc Maron's show WTF has resurfaced a 2011 episode with Norm Macdonald - this time, in visual form on YouTube. The show closed in October last year, but this two hour long episode is "animated, by humans," says host Marc Maron - including additional information and photographs from the recording, but without actually animating the main interview. It's well worth a watch as a different, and sustainable, way to...Podcast appearances influence voters - say voters
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In the US, one in four podcast listeners say that a candidate's podcast appearance might influence their vote. That's according to new data from Sounds Profitable, released today ahead of the 2026 midterm elections. The Sounds Profitable data also suggests that podcasting is nearly evenly divided along party lines in terms of number of consumers. However, in terms of time spent listening, independents spend more time with podcasts...PAVE Studios shows head to Disney+ and Hulu
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Another two podcasts are making it to a streaming service - this time, from PAVE Studios. PAVE Studios’ original video podcast Clues and a new show, Mother Knows Murder, will stream on Disney+ and Hulu, it's been announced. "It's the first of many places we expect these stories to go," said the founder and CEO Max Cutler. Meanwhile in Australia, podcast publisher Mamamia is to make it to Sa...Podcast hosts are your friends: but better
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Fans trust the creators they listen to as much - or more than - their own friends, according to new research released today. The data, from SmithGeiger commissioned by Wondery, also suggests that clips are almost twice as effective as word-of-mouth in bringing new viewers to a show. 71% trust their favorite creator over social media influencers, too. The report is a free download. First look: Podcast ads are...Liquid Studios reveals strategy; visualises Podnews
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Liquid Studios - headed up by CEO Jeanine Wright - has released a new website revealing its strategy, and launched a new content-transformation pilot with Podnews. As a pilot, the Podnews daily newsletter will be visualised and produced for video by Liquid Studios, to our own specification - no AI images, the voice is our Editor's own, and the video is reviewed by a human before publishing. Wright...A podcast app just for audio fiction
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Fiction podcasts are rarely served well by existing podcast apps - which is where Bard comes in: a new podcast player just for audio drama. Significantly expanded categories, a focus on human-generated shows, better episode navigation, and a clearer link to Patreon and Ko-fi links to help creators produce self-sustaining work. It's free on the Apple App Store and on the web - and Android is coming soon...Maple Media buys the indie Castro app
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Exclusive: The Castro podcast app has been bought by Maple Media, according to its Apple App Store listing. Maple Media is a company that buys apps, and acquired Player FM in April 2020; acquired Podkicker in July 2020; and acquired Breaker in Feb 2022. Castro was acquired by Dustin Bluck in Jan 2024 from its previous owners, a VC company called Tiny. We've reached out to him for comment, but on a...A warning about podcast ad load?
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Exclusive: Podcast ad load is "flashing a yellow light", suggests new research. The Podcast Study 2026 will reveal in a webinar next Tuesday that the majority of podcast listeners - 54.8% - suggest that there are already too many ads in podcasts: and only 8.6% say that they would tolerate more ads to keep shows free. The research also suggests that social media is three times more effective at helping listeners...Online audio ad revenue to soar to $16.6bn this year
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May we have your help? While Apple Podcasts ratings and reviews don't affect the charts, they do affect traffic estimates from other companies. Could we have a decent rating or review for our daily and/or weekly shows in Apple Podcasts? (Our weekly show is even in video now!) We'd be very grateful. Thank you.
Global ad spend is to grow by 11.9% this year, according to...Apple Podcasts highlights “Creators We Love” for Australia
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Apple Podcasts has published its 2026 edition of Creators We Love in Australia. The list is made to celebrate and spotlight the trailblazing Australian voices who bring Apple Podcasts to life. Apple Podcasts describe this year’s cohort as delivering "endless entertainment, mind-expanding education and deep community for their audiences". Shows are the ABC's All In The Mind, Mamamia's Mamamia Out Loud, Dyl & Friends from Clubby Sports, Steph and La...Brand suitability for Amazon Ads DVA+
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First look: Barometer announced a brand suitability solution for Amazon Ads DVA+. Advertisers can activate Barometer's pre-bid brand suitability, to check that every podcast episode meets advertiser brand guidelines. Amazon Ads DVA+ is a new way to produce display, video and audio campaigns, all in one place. Advertisers typically require brand suitability data to avoid putting their ads next to content they don't want to be associated...Podcast network Fable and Folly is to close
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The audio fiction podcast network Fable and Folly is to close at the end of this year. The network blames a change in podcast advertising for its closure. However, the network says: "The shows you love aren't going away; they're just heading to new homes. Through the end of the year, we're helping our producers migrate their shows and connect with new hosting and advertising partners, so the...Apple Podcasts algorithm drops country-specific curation
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Apple Podcasts has always had an impressive set of region-specific editorial content, ensuring that locally-made shows, among other relevant podcasts, have been promoted to audiences. Until now. Podnews has learnt from multiple sources - amid increasing industry frustration - that Apple Podcasts is no longer showing a country-based editorially-curated view to users in the "Home" and "New" sections in the Apple Podcasts app. Instead, Apple is showing an...Reach of podcasts stays steady: The Podcast Landscape 2026
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Sounds Profitable's Podcast Landscape 2026 was released. Overall reach of podcasts remains steady at 74% of all Americans; but 34% of podcast consumers say they started consuming podcasts within the past year, up from 28% in 2025. As we heard at Podcast Movement a few weeks ago, in its first year carrying podcasts, Netflix was named by 21% of podcast consumers as a platform they had used in the past 12 months, placing it third...Podcast Movement NYC puts all sessions online
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Happy International Podcast Day! Podigee has shared a short film, The Voice Carries to celebrate podcasts, the people who make them, and to everyone who listens.
Just in time for International Podcast Day, Podcast Movement has posted the sessions from Podcast Movement NYC, now available for free. There are 82 different sessions to watch, from every stage at the event. Next year, Podcast Week NYC will be held...Was Inception Point AI just a PR stunt?
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Exclusive: Inception Point AI's thousands of AI-made podcasts could just have been a publicity stunt, according to a new episode of The Lead Balloon podcast, to be released today. CEO Jeanine Wright is interviewed on the show, saying that some publicity was "a PR strategy to get attention". We learn that the Quiet Please network now only has 300 active shows, which they're no longer trying to monetise. Wright tells Podn...Patreon removes “per-creation” memberships: goes monthly only
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Patreon is removing a legacy "per-creation" membership, forcing creators to move to charging a per-month fee instead. A "per-creation" membership was particularly useful for some podcasters, especially audio drama producers, who don't make "always-on" material. Paolo from GrowthMasteryHub takes a closer look - and notes that the hard part isn't just choosing your new price. Congratulations to Jack Laurence, who has just passed 1.5 million downloads for his...YouTube reveals new features
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YouTube made a number of announcements at Made on YouTube, the company's annual event. YouTube is to add a voice likeness detection tool, to help creators sign up for deepfake detection. The company is also launching A/B video testing, where different videos can be tried to see which work better. YouTube Music premium subscribers will get a "new personalized AI-audio guide available in the YouTube...Why help the big gatekeepers?
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"I’m not sure why we are feeding our content to one of the biggest gatekeepers in media." Sounds Profitable's Tom Webster has published an overview of his talk at Podcast Movement last week. "You can put your show on YouTube or on Spotify, promote it there, and as long as you don’t violate the terms of service, you stay there. You cannot put your show on N...Acast: “the format argument is over”
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88% of podcast consumers are consuming both audio and video - up ten points from last year. And, 63% of listeners start an episode in one format and finish it in another, according to Acast's new Podcast Pulse 2026, researched across thirteen markets by research firm Differentology. “The industry spent years arguing over formats, but audiences moved on long ago,” said Greg Glenday, CEO at Acast. “A podcast fan’s decision...Apple & Google making money from ad-blocking podcast apps
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Far from being a friend of podcast creators, Apple and Google are making money from an ad-skipping podcast app, Podnews can reveal today. The app, called Podtastic, takes podcasts and automatically skips the ads on-device, charging $9.99 a month - none of which goes to creators, but up to 30% goes direct to Google and Apple's own app stores. Automatically skipping the ads in this way means that advertising...Agencies agree to only buy on “engaged views”
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At the Sounds Profitable Business Summit last week, ADOPTER Media, Right Side Up and Oxford Road announced that they will only use YouTube's Engaged Views to count YouTube impressions for buying advertising. You can watch the announcement here. YMH Studios have also made a similar statement. Oxford Road's Dan Granger said that the industry should "get a little fed up" and make our voices heard. YouTube suddenly changed...Are podcasts at the front of the store?
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Are podcasts at the front of the store? Showing a preview of data from the upcoming Podcast Landscape 2026 study at Podcast Movement NYC, Sounds Profitable's Tom Webster revealed that, for the first time, the top three places where people have "ever" consumed podcasts are not dedicated podcast apps. YouTube, Spotify and Netflix don't show podcasts front-and-centre when using them, requiring users to dive into menus to discover any podcasts...IAB: a new framework is “not needed” for measurement
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At the IAB Podcast Upfront during Podcast Week, Jason Adamski of the IAB announced a new downloadable guide focusing on (among other things) the measurement of video podcasting. The IAB appears to reject a medium-agnostic measurement standard like the recently-released AMP Accords, saying "the solution is not to build a new framework from scratch", and instead suggests that we use two separate standards from the IAB Tech Lab...A new home for Kevin Roose and Casey Newton
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First look: The creators of the New York Times's Hard Fork, Kevin Roose and Casey Newton, are to join NPR - for a new show called Machine Gods. Starting in October, it's the first deal under new Chief Content Officer Nadine Zylstra: it will be in video, and will also be aired on NPR member stations from early next year. Zylstra and NPR CEO Katherine Maher will discuss the...Ira Glass: Podcasts go deeper, and so do the ads
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In the opening Sounds Profitable Business Summit session, with plenty of ear-catching audio, Ira Glass from This American Life highlighted "what podcasts do better". Podcasts go so much deeper than what most influencers are putting out there, he said - and that means a deeper connection - which also means that the ads work harder. The Business Summit kicks off Podcast Week in New York City; with buyers and...Podcast Week kicks off in NYC
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Podcast Week kicks off in New York NY, USA, today - a week of events focusing on podcasting. Today and tomorrow, the Sounds Profitable Business Summit brings together the business of podcasting with those that buy it - a one-stage event with an emphasis on networking. Then, the 2026 IAB Podcast Upfront takes place on Wednesday, unveiling the content coming up for brands to work with; and finally, Podcast Movement on...Substack adds a podcast tab to its app
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Substack has launched a new podcast tab in its app: "a dedicated space where you can easily reach your existing listeners, and help new listeners find you". The tab lists shows from Substack creators. The company tells Podnews that "creators publishing podcasts collectively earn over $200 million per year on Substack" - here's a list of the most popular. Substack has also published download and view numbers from the Or...