Podnews Daily - podcast industry news
Daily news for the podcast and on-demand audio industry - from Apple Podcasts to Spotify, YouTube Music to Joe Rogan. Podnews also covers the latest jobs and events and trending shows in a short update every weekday. editor@podnews.net - visit https://podnews.net to get our free newsletter.
Audio is still #1 for podcasts
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Audio is still the #1 way to consume podcasts, despite the chatter about video. Thatâs one of the findings of the latest Cumulus Media and Signal Hill Insights Podcast Download Report, published yesterday. Over half of podcast consumers on YouTube also listen to the same podcasts on another platform. Only 8% just watch podcasts, a number that hasnât changed since 2022. You can download the report in full, and watch the webinar this Thur...Australiaâs one ID for audio listeners
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In Australia, the industry body for commercial radio and audio, CRA, has launched CRA Audio ID, a âunified cross-network identity solutionâ. It allows a listener to be automatically given the same ID whatever radio station or podcast they consume (from a number of different companies) - meaning better audience de-duplication and frequency management. Itâs now trading via Googleâs DSP, the slightly-awkwardly-named âDisplay & Video 360â. Podcast Nation brought together over fifty podcast hosts...Irelandâs award-winning podcasts
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The winners of the All-Ireland Podcast Awards were announced. Nicky Byrne won the Spotlight Award. The Irish Independent won two separate awards. Weâve a full list of the winners. The invite-only Podcast Business Summit took place in Los Angeles. It was hosted by Bloombergâs Ashley Carman, who shared this gift-link to read her coverage. (Podnews readers can get a 25% discount off her newsletter.) How loyal is your podcast audience? The idea...Podcast diversity is âwoefulâ, says new report
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64% of the hosts of the most popular US podcasts of 2024 were men - and the top shows are significantly less diverse than the top movies, TV or music, a report from USC Annenbergâs Inclusion Initiative says. Shows with video are more likely to have male hosts; the worst gender balance is with business and technology podcasts, where men host 92% of shows. Women-hosted podcasts are more than twice as likely to have female gues...Study: is video worth doing for your podcast?
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Measured by the cost of an âhour of attentionâ, producing video as well as audio for your podcast costs +77% more than audio alone. Producing video increases staffing levels by around +50%, and increases production costs 3.6x. But is video worth it? A new study from the Podcast Marketing Academy with Lower Street, using data from more than 300 respondents, suggests that audio remains a powerful tool for maintaining attention; but adding video can drive...tiktok gets into podcasting
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TikTok is coming to podcasting, with the announcement of the TikTok Podcast Network, containing up to 25 new shows hosted by TikTok creators. TikTok is working with iHeartMedia, who will create co-branded, state of the art video-capable podcast studios in LA, NY and Atlanta. The companies will also launch radio stations and live events. Podcasting is âprobably the hottest category of media right nowâ, according to iHeart CEO Bob Pitt...85% of indie podcasters arenât monetising
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85% of indie podcasters arenât making money, according to The Independent Podcaster Report 2025, published today by Alitu. But - this isnât bad news: only 9% of those who took part consider revenue and profitability as their primary measure of success. Clear evidence - if we needed it - that weâre not all in it for the money. Most spend 4-5 hours working on each episode. The biggest threats to podcasting is increased competition and the use of AI, the study says. At the BBC...Elsie leaves Libsyn
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Elsie Escobar has announced that she has left Libsyn. Inducted into the Podcasting Hall of Fame in 2017, she had worked for Libsyn for almost nineteen years. We reported on the sudden closure of The Feed yesterday, which she had been hosting since July 2013. âI feel immense gratitude and pride â for the people, the lessons, and the legacy we co-created.â CoHost launched the New Listener Metric...TV and podcasting are true companions
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Video and podcasting can work really well together - when promoting each other, says new research from Sounds Profitable and Owl & Co. 16% of podcast listeners have purchased a streaming subscription after hearing about a show they want to watch - and 44% of listeners to a podcast about a TV show or movie talk to their friends about the TV show. The Daily reaches twice...Apple Podcasts to add AI-generated chapters for everyone
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Chapters are a great way to navigate through podcasts; and now, Apple Podcasts has announced automated chapters for almost every episode from the release of iOS 26.2 - which weâd expect to see released to the public next month. Weâve a full FAQ for creators who want to see Appleâs automated chapters; how to use chapters in the app; how to opt...Acastâs Podcast Pulse highlights podcast benefits
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Acast has released Podcast Pulse 2025, its second set of data into global podcast listeners, for the brands who...A magic way to remember stuff from podcasts
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A new tool called Podcast Magic has been launched. It lets you capture ideas or moments from podcasts right in your email - just by emailing them a screenshot of your podcast player. The tool automatically sends a clip and transcript back to you - no app, or login, required. You can test it for free; itâs a one-off $20 for unlimited insights. The wa...A new home for Crime Junkie
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Our podcast version today includes music by Mikhail Smusev from Pixabay.
Audiochuck has signed with Red Seat Ventures for ad sales representation for Audiochuckâs podcasts. The podcasts were with SiriusXM. The deal with the Crime Junkie publisher, apparently worth $150mn, also includes a FAST channel on video streaming platforms FOX One and Tubi. Both Tubi and Red Seat Ventures are owned by FOX. ...Making podcast ads easier to buy
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First look: Triton Digital has launched AdBuilder AI, a tool to help its partners sell more efficiently to small and medium-sized businesses. The tool allows smaller advertisers to make broadcast-quality audio ads using AI, then book them with a credit card, all automatically - freeing salespeople up to focus on larger or growing clients. Itâs already in use in MĂŠxic...Spotify adds video to Apple TV app
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Spotifyâs app on Apple TV didnât, astonishingly, have any access to video podcasts: an oversight that has been fixed today: the tvOS app now includes them, more than a year after video podcasts were rolled-out to creators. The app also now includes Spotify DJ, a feature which was launched i...New, open podcast hosting company launches
Sponsored by Supporting Cast. đ Real Humans, đ¤ Not Robots! At Supporting Cast, you canât just click âsign upâ â thatâs by design. We build intentional partnerships so we can devote real energy and expertise to help you grow your subscription. Podcasting is human, and your subscription team should be too.
Fountain has announced the launch of Fountain for Podcasters, a new podcast hosting service. Fountain for Podcasters distributes video to supported apps (including the podcast app Fountain itself), and also supports streaming payments and paid subscriptions - using open standards to do so, including RSS, Lightning and Nostr. The company...Should you censor swear-words in your podcast?
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Should you censor swear-words? The Bugle, satirical news podcast and âaudio newspaper for a visual worldâ, published its listener survey for 2025. Among the findings - the show currently bleeps out swear-words; but the survey suggests 53.3% would support removing the bleeps. British Airways has pulled a paid sponsorship of Louis Therouxâs podc...Acast Studios New York opens
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Acast Studios New York have officially opened. The first person to use them: one of the best-selling music artists of all time, Ariana Grande, who is on todayâs episode of Shut up Evan with Evan Ross Katz. The facility - in the heart of SoHo - is a fully multimedia space with the highest-quality audio and video capabilities, plus bespoke branding opportunities, and is available...Where to promote movies for the ears?
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Podcasts can be movies for the ears - so CurtCo promoted their sci-fi series Solar to movie-goers in the cinema for much of last month. There were trailers played on the big screen - and movie posters in the lobby - at all locations of Maya Cinemas. Luxurist magazine, an up-market magazine in the UK, has placed six South Asian podcasters on the front cover of its l...New multi-track recorder from Zoom
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Just in time for Christmas, Zoom (the audio equipment manufacturer) is to launch the Zoom PodTrak P4next, a portable XLR multitrack recorder with âAI noise reductionâ, compression and tone shaping. Hereâs a demo video. Itâs marked as âcoming soonâ on B&H for $179.99. Weâve not had a press release for it, but it appears to have been announced yesterday. Already got a nice recorder, but w...The first ranker for podcasts where the ads really work
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Advertisers arenât (just?) looking for big audiences and big download numbers. Oxford Road suggests that theyâre actually looking for advertising that works: and have published ORBIT: the first podcast ranker measured by ad performance, based on $1.6bn of advertising spend. CEO Dan Granger: âFor 15 years, marketers have been making decisions without this data. That changes today.â Interestingly, only one show appears in both ORBIT and t...Trebble launches reliable AI podcast editing tool
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Trebble has launched a new, âreliable AI editing toolâ, called DeepCut. The tool can be personalised to specific podcasts; and can be given natural language instructions. An optional upgrade, Safe Cut, can be used to automatically make edits that sound natural. The company, which is more than twelve years old, has also had a makeover: a new logo and website. Edison Research released the Top 50 Podcasts in...No bull: Lower Street launches video production service
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Lower Street has launched a video podcast production service. The founder and CEO Harry Morton announced the companyâs approach in a video - filmed sitting in a field with three cows, seemingly in the pursuit of a metaphor about yoghurt. The companyâs philosophy is that a video podcast shouldnât just be a repurposed audio recording; we suspect itâs also learnt that Shure SM7Bs shou...400 UK audio businesses ask for recognition
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Over 400 UK podcasting and audio businesses have signed an open letter to the UK government demanding recognition in the Creative Industries Strategy, which could lead to funding for IP development or access to tax relief. The letter was issued by AudioUK, who also announced that the UKâs DCMS has committed to commissioning a research study to measure key data across the podcast and audio industry. ...Spotify-owned podcasts to be on Netflix
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Spotify and Netflix have announced a partnership to deliver a selection of Spotifyâs top video podcasts to Netflix. The deal starts in early 2026, in the US only. Full video of those shows will be removed from YouTube - and will be available only on Spotify and Netflix. YouTube still gets clips; while audio versions of the podcasts will remain available across platforms. The selected s...Apple Podcasts launches âCreators we loveâ down under
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Just in time for SXSW Sydney, Apple Podcasts has launched âCreators We Loveâ in Australia. The editorial team âcurates and celebrates creators who are changing the way stories are told and sharedâ, and highlight Toni Lodge & Ryan Jon; mental health advocates Hugh, Josh and Ryan of The Imperfects; Shameless Media's Annabelle Lee; sports commentator Marlee Silva; and parenting creators...OMG, the last WTF drops today
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Today is the last episode of WTF with Marc Maron. We reported back in June that he was to end the show; he is the subject of a New York Times feature today, a focus in The Guardian, and - weâre sure - plenty more. For his final episode, number 1,686, Marc travels to Washington DC, for a second con...The ad-free shows in Apple Podcasts - who pays?
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Apple Podcasts is promoting some shows as âad-free in Octoberâ - but Podnews has learnt that publishers are not being compensated for the lack of revenue. Affected publishers include public radio stations, who have already seen significant funding cuts this year. Our full report looks at other podcast platforms offering ad-free shows; and Taylor Swiftâs argument in 2015 wit...Podcasts for lunch?
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Podcast listening is highest between 10am-2pm, according to new data from Edison Research. Breakfast time isnât too far behind, however. The data also says that Americans age 13+ spend 10% of their total daily audio time listening to podcasts. This behaviour is also seen in the UK, with RAJARâs MIDAS study showing the most listening between...Alex Cooper launches ad agency
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Alex Cooper has launched an ad agency. The Unwell Creative Agency will act âas a conduit for brands to reach Gen Z women through live events, original productions and the parent companyâs podcast network.â The agencyâs first deal is a multi-year partnership with Google. Alex Cooper was one of those present at SiriusXM Mediaâs âBuilt with Audioâ adv...Global acquires The Fellas Studios
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In the UK, Global has acquired The Fellas Studios, a creator network that includes the Edison top 10 UK show Saving Grace. No terms were given: the new brand âGlobal Studiosâ will be the home to Globalâs expanded podcast slate. (The Fellas Studios had been with Acast). In Kyiv, Ukraine, the winners of Ukraineâs podcast prize ceremony, the fifth Slushno Awar...Steven Bartlett launches video podcast hosting company
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Flightcast, a new, video-first podcast platform, has been launched by Steven Bartlett, the host of The Diary Of A CEO, and Roxcodes, the former engineer at MrBeast. The tool is an all-in-one platform for distributing, analyzing, and growing video podcasts across YouTube, Spotify, Apple, and more. Weâve a few screenshots of the platform in The Tech Stuff below; and th...British Podcast Awards winners and Golden Globes eligibility
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The winners of the British Podcast Awards 2025 were announced in a glitzy ceremony at The O~2~. Podcast of the Year went to Kill List (pictured above, Creative Director Willard Foxton). Weâve a full list, including an OPML file for your podcast player. Meanwhile, the Golden Globes has announced the 25 eligible podcasts for the inaugural Golden Globe Award for best podcas...Next for podcasts: the cinema?
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The Diary of a CEO is to hit the big screen - a special episode with former One Direction member Louis Tomlinson will get a world exclusive premier in six selected Cineworld cinemas in the UK and Ireland on Oct 8, a day before the podcastâs general release. Tickets are ÂŁ14.99 (US$20) each. (The website appears to only work in Europe). Podcast...Female-founded video podcast network launches
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In the UK, a new, female-founded video podcast network has been launched by former Google, YouTube, and BBC & Freemantle execs. HERA is founded by Rosie Allimonos, Nishma Patel Robb and Kirsty Hunter, and aims âto unlock the most underserved audience in media history: womenâ. Daniel Ek is to step down as CEO of Spotify. From Jan 1, Gustav SĂśderstrĂśm, co-Preside...Happy International Podcast Day!
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Happy International Podcast Day! The RSS feed is our secret weapon, says podcast host RSS.com in an inspiring article this morning. Meanwhile, the Festival del Podcasting in Italy has an online event all day today. If youâve ever wanted to get your questions answered by the British actor Bill Nighy, above, then nowâs your chance: he is to release an advice podcast, called ill-advised, on October 9th. You can ge...A third of Americans get their news from podcasts
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Pew Research released a new Podcasts and News Fact Sheet. From a survey conducted last month, the study says that 54% of US adults have âlistened to a podcast in the past twelve monthsâ, and a third get their news from podcasts âat least sometimesâ. Republicans seem to trust podcasts twice as much as Democrats, the data suggests; under 50s, and the more educated, are more likely to listen. Only 6% subscribe or donate...Inside the AI podcast factory
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âIâm releasing 3,000 episodes a week and I have eight people on my team. Thereâs no way weâre listening to the overwhelming majority of our content before itâs released.â
Exclusive: This week in the Podnews Weekly Review podcast, we speak with Inception Point AI CEO Jeanine Wright, about her AI-driven podcast company. The company released a show about Charlie Kirk within an hour of his shooting, we learn; and...New Heights makes it to Amazon Prime Video
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Amazon Prime Video is now showing New Heights with Jason & Travis Kelce in the US. The show is owned by Wondery, an Amazon subsidiary. Hereâs the show page, which appears to be sorted by oldest-first. It doesnât appear to be available on Amazon Prime Video in other countries but is available on YouTube internationally - weâve asked why. QCODE has expanded to become a brand of Daylight Media, a new ve...Do listeners want podcasts made with AI?
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Do listeners want to listen to podcasts produced with AI? New research unveiled by Sounds Profitable today shows that some parts of the population are particularly wary. âAI may be coming to podcasting, but no one can be made to like it,â suggests Tom Webster. (Podnews is 50% owned by Podcast Movement, which incorporates Sounds Profitable). The Signal Awards has revealed the finalists for this yearâs awards - and opened voting for the...
