The Dimond Download by Chase Dimond & Cardinal Mason

Send us a text

Watch This On YouTube

In this episode, the boys recap their 2024 experience and share the biggest lessons they'll be carrying with them into the new year.

They cover advice around how to design your environment for better outcomes, why it's worth paying money to make your life more frictionless, and when you should double down on things that are working well.

They also share that they'll be going on a break for an indeterminate amount of time while they focus on other projects, and show appreciation for...

Send us a text

In this episode, the boys start by recapping Mason's experience at Art Basel, a renowned art fair that attracts and interesting mix of wealthy collectors, celebrities, and socialites to Miami every December.

They talk about common traits of luxury brands and products, and what makes them worth calling in favors, waiting in long lines, or paying a premium for.

Then, they talk about how concepts like scarcity, exclusivity, and social proof can be used by entrepreneurs to make their own products and services irresistible.

Finally, they provide...

Send us a text

Watch This Episode On YouTube

In this episode, the boys recap the in-person mastermind Mason held for members of his Inner Circle community. They also talk about the social platform that’s showing signs of popping off in 2025 and why young people who want to work in a high-income role with tons of opportunity should dive head first into high ticket sales.

The conversation kicks off by sharing the first-hand account of Mason’s mastermind event and lessons he learned about hosting kick-ass meetups. 

Then, the guys...

Send us a text

This episode is all how to cultivate a "Millionaire Money Mindset." Wealthy people look at money differently, and you'll need to change how you view and manage your own finances if you want to join them.

Things kick off with an update from Chase, who just closed a huge deal for his new media company that helped them smash their entire Q4 goal within the first month. Then, the boys share five lessons they've learned on their path to consistently having seven figure years.

Tune in if you want...

Send us a text

Watch This Episode On YouTube

In this episode, we get a quick recap of Chase and Mason's first in-person hangout, plus their best advice for navigating Q4 as a freelancer or agency owner.

It all kicks off with a discussion about how your marketing messages are probably too complicated for your audience. Keep it stupid simple, so the information you're trying to communicate actually gets heard.

Then, they talk about what steps agency owners should take NOW to ensure they have a successful and stress-free fourth quarter.<...

Send us a text

Watch This Episode On YouTube

This episode is all about how to host an amazing in-person event. We all know how dry and boring conferences can be when they use a cookie-cutter approach, so Chase and Mason break down exactly what a “best in class” meetup would look like.

It all starts by recapping Chase’s recent experience at an event called Commerce Roundtable, where he highlights what the organizers did well to make it stand out from most live events. Then, the guys break that down into tactical advice...

Send us a text

Watch this episode on YouTube

In this episode, we hear about Mason’s experience at New York Fashion Week (not on the catwalk, sadly) and the fellas share some of their best tips around networking, dealing with problem clients, and breaking through plateaus when building a brand.

It all kicks off with a discussion about how to get in tight with celebrities and A-list influencers in your space, without coming off as sleazy or creepy. Then, the boys talk about dealing with nightmare clients and how to shore up yo...

Send us a text

Watch This Episode On YouTube

In this episode, Chase and Mason cover a variety of topics around personal branding, ranging from how to build an effective marketing funnel to how to structure your LinkedIn profile for success.

They start by doing some “funnel hacking” to reverse engineer the customer acquisition model that helped Publishing.com go from $2M to $100M almost overnight. This ties into Alex Hormozis value equation, which they use to self-assess their own offers.

Next, they run a personal brand audit on an I...

Send us a text

Watch this on YouTube: https://youtu.be/zivim8b7Hqs

In this episode, Chase and Mason discuss some of the biggest Ls they’ve taken as business owners, and the steps they took to turn their setbacks into comebacks.

They also share their best advice for building killer products, which includes actively listening to customer feedback and finding new ways to take off your “expert hat” and look at your work through the eyes of a beginner.

They wrap up the conversation by talking about a new...

Send us a text

In this episode, Chase and Mason discuss what makes the difference between “big” businesses and “HUGE” businesses, and lay out some of the common traits they’ve observed among the top 1% of founders.

They also tell stories of their best “money well spent” scenarios, where the value they got from the product or experience was exponentially more than what they invested. Spoiler Alert: The examples they share aren’t the ones you’d expect.

The conversation wraps up with a quick business update from Mason, who finally decided to take ads seriously...

Send us a text

In this episode, Chase and Mason talk about the value of spending time with people in-person, whether that’s taking time off to enjoy a golf trip with the boys, attending a private mastermind, or hosting an industry meet-up.

Mason also shares his best takeaway from attending a mastermind hosted by Jeremy Haynes, which involves a concept called “goal math” that makes even your most ambitious revenue targets feel attainable.

They wrap up the conversation by sharing a few high value projects they’ve each been putting off, and discuss...

Send us a text

In this episode, the boys catch up after a brief hiatus. Mason shares how a Tiktok follower accused him of being a fraud. Chase talks about his experience recording a new course for one of the world’s most popular B2B influencers.

They both share their takeaways, which center around what separates “good” creators from “great” creators, and what to look for to determine whether or not a person will live up to the public persona they display.

The fellas wrap up the conversation by sharing a few marketing...

Send us a text

In this episode, Chase and Mason discuss the content creation and distribution strategies they’ve used to grow their audience to over 1 million followers and subscribers, particularly on platforms like email, LinkedIn, and Twitter. 

They emphasize the importance of creating valuable content that resonates with your target audience and the significance of engaging with people who reply to your posts as well as other influential players in your space.

Tune in if you want to hear what content creation and distribution strategies are working on various platforms right now, and...

Send us a text

The fellas kick off this episode of The Dimond Download by recapping Chase’s weekend away at a wedding that cost over $1 Million to put on.

They also cover a handful of interesting topics ranging from the downside of building a business that’s heavily reliant on your personal brand to current perspectives on the value of a college education and their future plans for growing the podcast.

This is required listening for anyone who is in the thick of building their personal brand online or interested in using a po...

Send us a text

In this episode, Chase shares a retrospective of his most recent course launch, covering everything from how to create demand to how to capture lessons learned so that your next course launch can be even better.

Throughout the conversation, both of the guys talk about their experience with previous course launches and share some of their best advice for making tough decisions like how to price your course or striking the perfect balance for building up hype heading into the launch without coming off as overly spammy or self-promotional.

...

Send us a text

In this episode, Chase and Mason talk about a variety of topics ranging from practical uses for AI tools to the insane momentum (and earnings!) behind independent creators repping ecom brands on Tiktok shop.

They also talk about the ups and downs of running a company, why it’s so hard to consistently capture the low hanging fruit in your business, and what makes the difference between LinkedIn content that’s mid and content that blows up.

Give it a listen, and when you’re done, hit the comments sectio...

Send us a text

In this episode, Chase and Mason talk about a variety of topics ranging from the moments they first started to feel like they were “making it” to recapping some of their business failures and what red flags they watch out for when spinning up new projects.

They also talk about how Mason went from a carnivore diet skeptic to a convert in just a few hours thanks to indoctrination marketing. Finally, they introduce the concept of “trust hours” and how they can earn you a 10x return on your marketing efforts.

Giv...

Send us a text

In this episode, Chase and Mason talk about a variety of topics ranging from a Taylor Swift conspiracy theory to their biggest regrets about their careers so far.

They also talk about how to avoid getting taken advantage of by business “partners” who aren’t exactly trustworthy and Mason shares an idea that can help Chase earn $500k+ in additional revenue by the end of the year.

Give it a listen, and drop your favorite member of One Direction in the comments!

WHAT YOU’LL...