Modern Lending Podcast

🎯 What You’ll Learn:

⏱️ Timestamps for YouTube + Show Notes

00:00 – Intro: The 2 Things Everyone Gets Stuck On

01:30 – Why Most People Don’t Know What to Say

03:45 – Content Buckets: Personal, Educational, Opinion

06:15 – Speaking to One Person vs. Trying to Impress Everyone

09:00 – How to Sound Natural and Still Deliver Value

...

You’ll Learn:

       •        The #1 reason most content creators never convert leads

       •        How to shift from broadcasting to belonging

       •        Real tactics to nurture engagement with your audience

       •        Why the new referral system is happening online

       •        How to build a community without needing 10k followers

⏱️ Timestamps:

00:00 – Welcome & Topic Introduction

01:40 – Why Community Matters More Than Ever

04:30 – Content Alone Isn’t Enough

06:15 – The Power of Belonging Online

08:50 – Examples of Digital Communities That Work

11:00 – Real Engagement vs. Empty Metrics

14:00 – Turning a Community Into Conversions

17:00...

🎯 Listen in to learn:

⏱ Timestamps:

00:00 – Welcome Back & Season 7 Launch

01:45 – The Power of Brand Recall: Insurance Analogy

04:30 – Zillow’s Long Game in Mortgage Strategy

07:00 – Rocket + Redfin Merger: What It Signals

09:15 – Why Relationships Still Matter

12:00 – Know. Like. Trust. – The Formula for Influence

14:30 – New Buyer Behavior: Online First, Agent Later

16...

In a recent discussion, Alec, the CMO of loanDepot, and Todd Duncan, CEO of High Trust, emphasized the crucial role of meaningful conversations between loan officers and their customers. They highlighted the importance of intentional contact, underscoring how genuine interactions can significantly enhance client relationships. Alec and Todd also touched on sales coaching as a vital tool for improving communication strategies, introducing a coaching phone app designed to support loan officers in mastering these skills. Through these insights, they aimed to illustrate how thoughtful dialogue can lead to stronger connections and ultimately, better business outcomes.Modern Lending Lab LIVE | Hosted...

Dooley Creative Co. - https://dooleycreativeco.com/

Brand Questionnaire - https://dooleycreativeco.com/brand-questionnaire

Iconic Fox  - https://iconicfox.com.au/brand-archetypes/

Modern Lending Lab LIVE | Hosted by Alec Hanson

👉 Subscribe for weekly insights on sales, leadership, and modern mortgage marketing.

🎥 Watch the full video episodes on YouTube:

Modern Lending Lab LIVE

📲 Follow Alec on Social Media:

YouTube: @alechanson

Instagram: @alecthehanson

TikTok: @alecthehanson

LinkedIn: Alec Hanson

Twitter/X: @alechanson
 

💬 Got fe...

"The Power of Storytelling," Alec Hanson and Neal Foard explore the impact that storytelling has on our lives. Drawing from personal experiences and research, Neil shares how storytelling is deeply ingrained in our human nature and has the ability to shape our thoughts, beliefs, and actions.Modern Lending Lab LIVE | Hosted by Alec Hanson 👉 Subscribe for weekly insights on sales, leadership, and modern mortgage marketing.   🎥 Watch the full video episodes on YouTube: Modern Lending Lab LIVE   📲 Follow Alec on Social Media: YouTube: @alechanson Instagram: @alecthehanson TikTok: @alecthehanson LinkedIn: Alec Hanson Twitter/X: @alechanson   💬 Got feedback or a topic you want Alec to cover? ...

David Meltzer is the Co-founder of Sports 1 Marketing and formerly served as CEO of the renowned Leigh Steinberg Sports & Entertainment agency, which was the inspiration for the movie Jerry Maguire. And I have him on today! Come check out our conversation. So buckle up and enjoy the ride!Modern Lending Lab LIVE | Hosted by Alec Hanson 👉 Subscribe for weekly insights on sales, leadership, and modern mortgage marketing.   🎥 Watch the full video episodes on YouTube: Modern Lending Lab LIVE   📲 Follow Alec on Social Media: YouTube: @alechanson Instagram: @alecthehanson TikTok: @alecthehanson LinkedIn: Alec Hanson Twitter/X: @alechanson   💬 Got feedback or a topic you want Alec t...

Episode 2 of season 6 of The Modern Lending Podcast with special guest Brian Hale we discuss how to survive the current mortgage market with hard work. Brian and I discussed the challenges of navigating a turbulent mortgage market and offered practical tips for success. He suggested that the key to success was having a plan and staying disciplined. Brian also highlighted the importance of incorporating technology into the mortgage process as well as maintaining a high level of communication with clients. He concluded by stressing the need for hard work in order to stay ahead in today's challenging environment.Modern Lending...

In this episode, we're thrilled to welcome special guest Todd Duncan, a thought leader in the mortgage industry. With over 30 years of experience and an award-winning career, Todd has the expertise to share how modern lending strategies can empower you to reach your goals. Don't miss out on this inspiring conversation with one of the most renowned experts in the business - tune in at 11AM PST for Season 6 Episode 1 of Modern Lending Podcast!Modern Lending Lab LIVE | Hosted by Alec Hanson 👉 Subscribe for weekly insights on sales, leadership, and modern mortgage marketing.   🎥 Watch the full video episodes on YouTube: Modern...

From Teacher to Trusted Finance expert, Robbo, the Aussie Mortgage Guy is a testament to the power of determination and innovation. As a teacher, Robbo harnessed their skills and knowledge to create a thriving online presence, using social media platforms to market his finance expertise. Through the use of engaging content, regular posting, and strategic collaborations with other professionals, Robbo was able to build a loyal following and establish himself as a trusted voice in the finance industry. With dedication and hard work, he was able to turn his passion for teaching into a profitable and rewarding career in finance...

Pat discussed how he has used social media and video strategies to increase brand awareness and customer engagement for Modern Lending. He highlighted that this strategy was particularly helpful when it came to building trust since people are more likely to trust recommendations from people they know than an advertisement or sales pitch from a brand itself.Modern Lending Lab LIVE | Hosted by Alec Hanson 👉 Subscribe for weekly insights on sales, leadership, and modern mortgage marketing.   🎥 Watch the full video episodes on YouTube: Modern Lending Lab LIVE   📲 Follow Alec on Social Media: YouTube: @alechanson Instagram: @alecthehanson TikTok: @alecthehanson LinkedIn: Alec Hanson Twit...

Ted Lawler is the guest on this episode of the Modern Lending Podcast. He is an expert in modern lending and has experience working with some of the world’s leading financial institutions. On the podcast, Ted will discuss his insights into how the modern lending landscape is changing and what lenders need to do to keep up with these changes. He'll also share some tips for lenders who are looking to make the most out of their investments. Tune in to hear Ted's thoughts on modern lending!Modern Lending Lab LIVE | Hosted by Alec Hanson 👉 Subscribe for weekly insights on sa...

This time around we have Marc Bui on the podcast to see what he's been doing to keep ahead of this current market! Tune in with me on the Modern Lending Podcast for this amazing episode.Modern Lending Lab LIVE | Hosted by Alec Hanson 👉 Subscribe for weekly insights on sales, leadership, and modern mortgage marketing.   🎥 Watch the full video episodes on YouTube: Modern Lending Lab LIVE   📲 Follow Alec on Social Media: YouTube: @alechanson Instagram: @alecthehanson TikTok: @alecthehanson LinkedIn: Alec Hanson Twitter/X: @alechanson   💬 Got feedback or a topic you want Alec to cover? DM Alec at any of the social profiles above...

Modern Lending Lab LIVE | Hosted by Alec Hanson 👉 Subscribe for weekly insights on sales, leadership, and modern mortgage marketing.   🎥 Watch the full video episodes on YouTube: Modern Lending Lab LIVE   📲 Follow Alec on Social Media: YouTube: @alechanson Instagram: @alecthehanson TikTok: @alecthehanson LinkedIn: Alec Hanson Twitter/X: @alechanson   💬 Got feedback or a topic you want Alec to cover? DM Alec at any of the social profiles above!    ⚠️ Disclaimer The opinions shared in this podcast are Alec’s personal views and do not represent the views of any affiliated companies or sponsors.

Modern Lending Lab LIVE | Hosted by Alec Hanson 👉 Subscribe for weekly insights on sales, leadership, and modern mortgage marketing.   🎥 Watch the full video episodes on YouTube: Modern Lending Lab LIVE   📲 Follow Alec on Social Media: YouTube: @alechanson Instagram: @alecthehanson TikTok: @alecthehanson LinkedIn: Alec Hanson Twitter/X: @alechanson   💬 Got feedback or a topic you want Alec to cover? DM Alec at any of the social profiles above!    ⚠️ Disclaimer The opinions shared in this podcast are Alec’s personal views and do not represent the views of any affiliated companies or sponsors.

Modern Lending Lab LIVE | Hosted by Alec Hanson 👉 Subscribe for weekly insights on sales, leadership, and modern mortgage marketing.   🎥 Watch the full video episodes on YouTube: Modern Lending Lab LIVE   📲 Follow Alec on Social Media: YouTube: @alechanson Instagram: @alecthehanson TikTok: @alecthehanson LinkedIn: Alec Hanson Twitter/X: @alechanson   💬 Got feedback or a topic you want Alec to cover? DM Alec at any of the social profiles above!    ⚠️ Disclaimer The opinions shared in this podcast are Alec’s personal views and do not represent the views of any affiliated companies or sponsors.

Modern Lending Lab LIVE | Hosted by Alec Hanson 👉 Subscribe for weekly insights on sales, leadership, and modern mortgage marketing.   🎥 Watch the full video episodes on YouTube: Modern Lending Lab LIVE   📲 Follow Alec on Social Media: YouTube: @alechanson Instagram: @alecthehanson TikTok: @alecthehanson LinkedIn: Alec Hanson Twitter/X: @alechanson   💬 Got feedback or a topic you want Alec to cover? DM Alec at any of the social profiles above!    ⚠️ Disclaimer The opinions shared in this podcast are Alec’s personal views and do not represent the views of any affiliated companies or sponsors.

Modern Lending Lab LIVE | Hosted by Alec Hanson 👉 Subscribe for weekly insights on sales, leadership, and modern mortgage marketing.   🎥 Watch the full video episodes on YouTube: Modern Lending Lab LIVE   📲 Follow Alec on Social Media: YouTube: @alechanson Instagram: @alecthehanson TikTok: @alecthehanson LinkedIn: Alec Hanson Twitter/X: @alechanson   💬 Got feedback or a topic you want Alec to cover? DM Alec at any of the social profiles above!    ⚠️ Disclaimer The opinions shared in this podcast are Alec’s personal views and do not represent the views of any affiliated companies or sponsors.

We're getting more heavy hitting producers on the podcast. Next up is Patton Gade. He is a machine of a Loan Officer and one that specializes in a product that helps a very special group of people that mean a lot to me. He too is part of that group. Patton helps veterans get into the homes they have been dreaming of and we have him here to tell his story of why he started and what he did to get on the road to 100 MillionModern Lending Lab LIVE | Hosted by Alec Hanson 👉 Subscribe for weekly insights on sales, leadership, and...

On the road again to 100 Million. Up next are two wonderful people I have the pleasure of knowing right here in southern California. The Hemry Lasalla Group, aka Glenn Hemry and Mike Lasalla. These two have started from the ground and continues to move on up! Tune in and here how they made their way and continue to walk on the Road to 100 MillionModern Lending Lab LIVE | Hosted by Alec Hanson 👉 Subscribe for weekly insights on sales, leadership, and modern mortgage marketing.   🎥 Watch the full video episodes on YouTube: Modern Lending Lab LIVE   📲 Follow Alec on Social Media: YouTube: @alechanson Instagram...

Back on the road to 100 Million and we have Nathan Sibbet joining us to talk on how his journey took place what it takes and how to overcome struggles in the process.Modern Lending Lab LIVE | Hosted by Alec Hanson 👉 Subscribe for weekly insights on sales, leadership, and modern mortgage marketing.   🎥 Watch the full video episodes on YouTube: Modern Lending Lab LIVE   📲 Follow Alec on Social Media: YouTube: @alechanson Instagram: @alecthehanson TikTok: @alecthehanson LinkedIn: Alec Hanson Twitter/X: @alechanson   💬 Got feedback or a topic you want Alec to cover? DM Alec at any of the social profiles above!    ⚠️ Disclaimer The opinions shared in th...

Next Up Justin Perry is joining us on the Road to 100 Million. Justin is a branch manager out of Portsmouth, NH. We are going to dive into how he got to where he is today and what struggles and successes he had on the way.Modern Lending Lab LIVE | Hosted by Alec Hanson 👉 Subscribe for weekly insights on sales, leadership, and modern mortgage marketing.   🎥 Watch the full video episodes on YouTube: Modern Lending Lab LIVE   📲 Follow Alec on Social Media: YouTube: @alechanson Instagram: @alecthehanson TikTok: @alecthehanson LinkedIn: Alec Hanson Twitter/X: @alechanson   💬 Got feedback or a topic you want Alec to cover? DM Al...

We are making it down the Road to 100 Million. Up next is a good friend of mine Scott Snapp. He joins us on the Modern Lending podcast to talk about how he built his business to over 100 Million and what it took for him to get there. Join us LIVE!Modern Lending Lab LIVE | Hosted by Alec Hanson 👉 Subscribe for weekly insights on sales, leadership, and modern mortgage marketing.   🎥 Watch the full video episodes on YouTube: Modern Lending Lab LIVE   📲 Follow Alec on Social Media: YouTube: @alechanson Instagram: @alecthehanson TikTok: @alecthehanson LinkedIn: Alec Hanson Twitter/X: @alechanson   💬 Got feedback or a topic you wan...

Next up on the Modern Lending Podcast's Road to 100 Million. We have Baret Kechian. This guy is a monster when it comes to production. We pick his brain on what it takes to bring a level of production to where he is now.Modern Lending Lab LIVE | Hosted by Alec Hanson 👉 Subscribe for weekly insights on sales, leadership, and modern mortgage marketing.   🎥 Watch the full video episodes on YouTube: Modern Lending Lab LIVE   📲 Follow Alec on Social Media: YouTube: @alechanson Instagram: @alecthehanson TikTok: @alecthehanson LinkedIn: Alec Hanson Twitter/X: @alechanson   💬 Got feedback or a topic you want Alec to cover? DM Alec at any...

Onto the next episode of The Road to 100 Million Segment on the Modern Lending Podcast. Mosi Gatling is on the podcast to give her insight on what it takes to get to 100 Million.Modern Lending Lab LIVE | Hosted by Alec Hanson 👉 Subscribe for weekly insights on sales, leadership, and modern mortgage marketing.   🎥 Watch the full video episodes on YouTube: Modern Lending Lab LIVE   📲 Follow Alec on Social Media: YouTube: @alechanson Instagram: @alecthehanson TikTok: @alecthehanson LinkedIn: Alec Hanson Twitter/X: @alechanson   💬 Got feedback or a topic you want Alec to cover? DM Alec at any of the social profiles above!    ⚠️ Disclaimer The opinions shared i...

Continuing on the Road to 100 Million while on the road visiting all of my branches. We're in Ft. Collins, Colorado with the one and only Lisa Gustafson. We are going to dive what she does to get there, the roadblocks and the way she gets around roadblocks that has made her an amazing originator in the industryModern Lending Lab LIVE | Hosted by Alec Hanson 👉 Subscribe for weekly insights on sales, leadership, and modern mortgage marketing.   🎥 Watch the full video episodes on YouTube: Modern Lending Lab LIVE   📲 Follow Alec on Social Media: YouTube: @alechanson Instagram: @alecthehanson TikTok: @alecthehanson LinkedIn: Alec Hanson Twitter/X...

We stop this regularly scheduled broadcast of the Modern Lending Podcast to have Anthony Hsieh, Founder and CEO of loanDepot come on and well...'nuff saidModern Lending Lab LIVE | Hosted by Alec Hanson 👉 Subscribe for weekly insights on sales, leadership, and modern mortgage marketing.   🎥 Watch the full video episodes on YouTube: Modern Lending Lab LIVE   📲 Follow Alec on Social Media: YouTube: @alechanson Instagram: @alecthehanson TikTok: @alecthehanson LinkedIn: Alec Hanson Twitter/X: @alechanson   💬 Got feedback or a topic you want Alec to cover? DM Alec at any of the social profiles above!    ⚠️ Disclaimer The opinions shared in this podcast are Alec’s personal views and do...

Season 4 of the Modern Lending Podcast we are going to talk about the Road to 100 Million. Specifically, the ones that have made it. We'll talk tactics, strategy, the journey and what it takes to get there. First episode of the season. we have my good friend John Farrell.Modern Lending Lab LIVE | Hosted by Alec Hanson 👉 Subscribe for weekly insights on sales, leadership, and modern mortgage marketing.   🎥 Watch the full video episodes on YouTube: Modern Lending Lab LIVE   📲 Follow Alec on Social Media: YouTube: @alechanson Instagram: @alecthehanson TikTok: @alecthehanson LinkedIn: Alec Hanson Twitter/X: @alechanson   💬 Got feedback or a topic you want Alec t...

Nearing the end of the season three with Stories on the Modern Lending Podcast. I want to finish off the season with more stories from those that could help inspire you to see that your story has a lot of power to those waiting for you to tell it. Up next is a person that does that very well. I have Brian Bogert on to share his story and what motivated him to get where he is today.Modern Lending Lab LIVE | Hosted by Alec Hanson 👉 Subscribe for weekly insights on sales, leadership, and modern mortgage marketing.   🎥 Watch the full video e...

Check out Matt's episode of the Modern Lending Podcast for an incredible story from an amazing human being. If you just google: no legs, no vision, no problem you find out how resilient and motivating this man is.Modern Lending Lab LIVE | Hosted by Alec Hanson 👉 Subscribe for weekly insights on sales, leadership, and modern mortgage marketing.   🎥 Watch the full video episodes on YouTube: Modern Lending Lab LIVE   📲 Follow Alec on Social Media: YouTube: @alechanson Instagram: @alecthehanson TikTok: @alecthehanson LinkedIn: Alec Hanson Twitter/X: @alechanson   💬 Got feedback or a topic you want Alec to cover? DM Alec at any of the social prof...

Back at it again on the Modern Lending Podcast with season 3 and stories. Geoff Zimpfer, Author of "Disrupt or Die" and a real estate magnate. He's one of those people that help others tell their story and I have the pleasure of having him on the next episode of the Modern Lending Podcast. So Buckle up, hit the reminder button and come join our conversation as Geoff comes to tell his "Tale of Disruption" and how it helped his business and others like him.Modern Lending Lab LIVE | Hosted by Alec Hanson 👉 Subscribe for weekly insights on sales, leadership, and mod...

IT WAS GARYVEE ALL ALONG! Gary Vaynerchuk is an incredible entrepreneur and a inspiration for many people (myself included). I am beyond excited to have Gary join me on the Modern Lending Podcast. He’s got some fantastic stories to share about, his personal journey and much more. Join us for this special episode with the one, the only Gary Vaynerchuk.Modern Lending Lab LIVE | Hosted by Alec Hanson 👉 Subscribe for weekly insights on sales, leadership, and modern mortgage marketing.   🎥 Watch the full video episodes on YouTube: Modern Lending Lab LIVE   📲 Follow Alec on Social Media: YouTube: @alechanson Instagram: @alecthehanson TikTok: @alec...

It's something to have others you can call on when you are going through a journey but it's another to have those on the same journey as you do. I'm having on Alex Sheridan another Social Media wizard to talk about his rise and his progressive journey to greatness. Join us for this episode of the Modern Lending Podcast.Modern Lending Lab LIVE | Hosted by Alec Hanson 👉 Subscribe for weekly insights on sales, leadership, and modern mortgage marketing.   🎥 Watch the full video episodes on YouTube: Modern Lending Lab LIVE   📲 Follow Alec on Social Media: YouTube: @alechanson Instagram: @alecthehanson TikTok: @alecthehanson LinkedIn: A...

Those we admire continue to grow as we do. They continue accumulate stories and experiences. I've always believed it's always great to learn while standing on the shoulders of giants. I have one of those legendary beings here this week on the Modern Lending Podcast. Make sure to tune in as I have Dan Hanson as my special guest.Modern Lending Lab LIVE | Hosted by Alec Hanson 👉 Subscribe for weekly insights on sales, leadership, and modern mortgage marketing.   🎥 Watch the full video episodes on YouTube: Modern Lending Lab LIVE   📲 Follow Alec on Social Media: YouTube: @alechanson Instagram: @alecthehanson TikTok: @alecthehanson LinkedIn: A...

Moving on in this stories rendition of the Modern Lending Podcast, we have Cory DePass joining me to talk about his stories and how he got to where he is now. Come tune into this next episode!Modern Lending Lab LIVE | Hosted by Alec Hanson 👉 Subscribe for weekly insights on sales, leadership, and modern mortgage marketing.   🎥 Watch the full video episodes on YouTube: Modern Lending Lab LIVE   📲 Follow Alec on Social Media: YouTube: @alechanson Instagram: @alecthehanson TikTok: @alecthehanson LinkedIn: Alec Hanson Twitter/X: @alechanson   💬 Got feedback or a topic you want Alec to cover? DM Alec at any of the social profiles...

We're moving forward with stories this season and we are about to hit lightspeed with the next episodes this season up next is a good friend of mine who has an amazing story of rags to riches that you do not want to miss out on. Check out the next episode with Keven Stirdivant; the myth.Modern Lending Lab LIVE | Hosted by Alec Hanson 👉 Subscribe for weekly insights on sales, leadership, and modern mortgage marketing.   🎥 Watch the full video episodes on YouTube: Modern Lending Lab LIVE   📲 Follow Alec on Social Media: YouTube: @alechanson Instagram: @alecthehanson TikTok: @alecthehanson LinkedIn: Alec Hanson Twitter/X...

Stories have always been passed down from generation to generation. You learn a lot from these stories and I always believe that you learn the most "on the shoulders of giants". Todd Duncan is one of those giants in the mortgage industry and he has plenty of stories to pass down. Don't miss out on this next episode of the Modern Lending Podcast.Modern Lending Lab LIVE | Hosted by Alec Hanson 👉 Subscribe for weekly insights on sales, leadership, and modern mortgage marketing.   🎥 Watch the full video episodes on YouTube: Modern Lending Lab LIVE   📲 Follow Alec on Social Media: YouTube: @alechanson Instagram...

We are continuing on with our season 3 of the Modern Lending Podcast with stories and I am having my friend Chris Ross, podcast host, investor, tv and radio personality on to tell his tales of what motivated and inspired him. Come join Chris and me on this next episode!Modern Lending Lab LIVE | Hosted by Alec Hanson 👉 Subscribe for weekly insights on sales, leadership, and modern mortgage marketing.   🎥 Watch the full video episodes on YouTube: Modern Lending Lab LIVE   📲 Follow Alec on Social Media: YouTube: @alechanson Instagram: @alecthehanson TikTok: @alecthehanson LinkedIn: Alec Hanson Twitter/X: @alechanson   💬 Got feedback or a topic you want...

We have so many stories to tell of different folks of different strokes. From sales and marketing to technological innovation. This week we have another good friend of mine, Kyle Draper on to talk about his origin story of how and why he decided to create a marketing agency and what he does to help to provide service to those that need it. Tune in on the next episode of the Modern Lending Podcast to find the answer to Kyle Draper: What's his Story?Modern Lending Lab LIVE | Hosted by Alec Hanson 👉 Subscribe for weekly insights on sales, leadership, and mod...

Next up on the Modern Lending Podcast we have none other than Kristin Hanson. Not only is she a major producing Sales Manager at loandepot but she has been a fighter all her life. I'm having her on to tell her story of she got to where she is now and how she continues to succeed in the industry. Modern Lending Lab LIVE | Hosted by Alec Hanson 👉 Subscribe for weekly insights on sales, leadership, and modern mortgage marketing.   🎥 Watch the full video episodes on YouTube: Modern Lending Lab LIVE   📲 Follow Alec on Social Media: YouTube: @alechanson Instagram: @alecthehanson TikTok: @alecthehanson LinkedIn: A...