Be Real Show

40 Episodes
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By: Travis "2TALLIN' Huff

We're focused on the helping Advertising Agencies, PR Firms, Digital Agencies, and Marketing Consultants with strategies for Social Media & Business

#461 - Nina Sossamon-Pogue gets REAL about the story from Olympic Dreams to Resilience Queen
#461
08/25/2025

Join us this week on Be Real as we sit down with Nina Sossamon‑Pogue, a remarkable thought leader and speaker whose journey spans elite gymnastics, award-winning journalism, corporate leadership, authorship, and resilience advocacy.

https://www.ninasossamonpogue.com/ 

From her early days as a USA Gymnast and Olympic hopeful—training away from home at just 13—to a career-ending injury at LSU, Nina's life took unexpected turns. She successfully transitioned into journalism as an Emmy‑winning news anchor, then pivoted again into the tech world as a corporate executive during a successful IPO. Still seeking purpose and meani...


#460 - John Horn get REAL about Dominating Google Ads and Growing your Business
#460
07/08/2025

StubGroup is a Premier Google Partner, ranked by Google in the top 1% of all Google Partners worldwide for performance and customer care.

I invest my time and energy into equipping our team to provide best-in-class service to our clients. https://stubgroup.com/

We managing marketing for a wide variety of companies, from publicly-traded companies to small local businesses. We're able to see what's working across a variety of verticals (ecommerce, lead gen, B2B, B2C, local services, etc.) and customize our strategy to each client and their unique strengths.

Team Building: I'm...


#459 - Bob Bowdon gets real about Monetizing Content Isn't Greed, It's Fairness with VidaFair
#459
05/29/2025

If artistic painters can decide prices for their work, why shouldn't filmmakers and video content creators?  https://vidafair.com/ 

VidaFair is a new pay-per-rental video monetization platform based on fair pricing and transactions between creators and consumers. VidaFair allows video creators to set their own fee for 24-hour video stream rentals of their content. Video viewers pay the content creator fee and a small fee to VidaFair, without being asked to subscribe to anything, ever. Creators and viewers get the safety and security of the PayPal payment processing. 

We do believe content creators should set the...


#458 - Alia Yasmin Khan gets REAL about CREATE-REWIRE-ACCOMPLISH
#458
03/03/2025

--Sublime Knowledge Mindset Coaching Personalized Coach-Podcaster-Author-Speaker CREATE-REWIRE-ACCOMPLISH Unlock your Mind and Transform your Life through Personal Growth and Development.

https://sublimeknowledge.com/


#457 - Michal Stawicki gets REAL about helping solopreneurs to grow their business faster and with less stress
#457
11/19/2024

Business coach & mentor | I help solopreneurs to grow their business faster and with less stress

linkedin.com/in/stawicki-michal


#456- Jack Skeels gets REAL about Unmanaged: The proven way to unleash productivity and happiness in today’s most complex and over-managed organizations
#456
11/11/2024

With over 11 years of experience as the CEO and Founder of AgencyAgile, Inc., I help agencies, digital shops, consultancies, and other project-driven organizations achieve higher productivity, quality, and happiness. I leverage my background in finance, entrepreneurship, industrial engineering, and computer science, as well as my certifications in Scrum and Coaching, to deliver customized solutions that address the most endemic problems in the agency world.

I am also the author of "Unmanaged: The proven way to unleash productivity and happiness in today’s most complex and over-managed organizations", a book that synthesizes 50+ years of behavioral and cognitive research in...


#455 - Brent Keltner gets REAL about The Revenue Acceleration Playbook
#455
11/04/2024

Buyer Personalization Drives Revenue

Generate more qualified leads that close and upsell faster from each buyer or customer interaction.  https://winalytics.com/

According to Gartner, Forrester, and McKinsey, 75% of B2B buyers expect deep personalization, and companies that get this right grow 2x faster than their peers.

Easy to say, harder to do. Buyer personalization means not product pitching but telling a personalized story about value in each buyer interaction.

Top sales teams understand this is only possible with shared sales playbooks to capture and share best practices for personalized messaging.


#454 - Eli Packouz gets REAL about a Perfect Floss Every time in 10 Seconds!
#454
10/21/2024

Instafloss automatically flosses all your teeth in under 10 seconds. It is comfortable, fast, and effective. www.instafloss.com

Instafloss uses multiple water jets to give an effective and comfortable floss in only ten seconds. A small tank holds water which is pumped to the mouthpiece (at your desired pressure). The mouthpiece aims pulsing water jets at 90° to the gumline (the most effective cleaning angle, as per Eakle WS, et al.) on both sides, front and back, of your top and bottom teeth. As you sweep the handle from one side of your mouth to the other, the j...


#453 - Dr. Monica Vermani gets REAL about Stop Existing and Start LIVING
09/23/2024

Experienced Licensed Clinical Psychologist with a demonstrated history of working in the health wellness and specializes working with mood, anxiety and trauma populations. Skilled in corporate wellness, family/couples counselling, negotiation, Psychological Assessments, Crisis Intervention, Self-esteem building, cognitive behavioural therapy and mindfulness meditation practices. Strong healthcare services, professional graduated from Certified Coaches Federation, UofT and worked in correctional facilities, as well as at reputable hospitals including Lakeridge mental health, CAMH and UHN. Learn more drmonicavermani.com


#452 - Ryan Hanley gets REAL about being On a mission to help leaders FINISH BIG.
#452
09/12/2024

Ryan Hanley is the CEO and founder of Finding Peak, an insurance growth coaching and consulting firm built off his 18 years of industry experience.

Learn more at https://ryanhanley.com

Ryan was previously the founder and CEO of Rogue Risk, a first-of-its-kind digital commercial insurance agency. He’s also held executive leadership positions at Bold Penguin, TrustedChoice.com, and SIAA.

In addition, Ryan is a sought-after keynote speaker on leadership, growth, and insurtech, bestselling author of Content Warfare, and producer of the industry's top podcast, the Finding Peak Podcast.

Ryan loves to...


#451 - Cari Jacobs-Crovetto gets REAL about becoming a Highly Effective Uniquely HUMAN
08/23/2024

I occupy a wide spectrum of expertise - creating "from scratch" brands based in applied customer insights to growth hacking and supercharged customer relationship marketing programs that create loyalty beyond reason; from going deep and wide in growth and acquisition marketing, brand strategy, customer cross selling to building loyalty programs / CRM, and events, experiential, comms and PR; and from assembling, coaching and leading high performance teams to coaching c-suites and executives on creating business strategies that are as impactful as they are "felt in the bones" to easing anxiety and improving communications for a CEO.

You might...


#450 - Mike Caldwell gets REAL about using Empathic Marketing Strategy to empower businesses and entrepreneurs with high-ticket offerings
#14
05/14/2024

As The Marketing Medic, I leverage my trademarked Empathic Marketing Strategy to empower businesses and entrepreneurs with high-ticket offerings. My mission is to help clients identify and deeply understand their audiences, enabling them to craft a resonant Empathic Marketing message that makes their audience feel truly understood.

With a strong foundation in empathy, I expertly build customized websites and sales funnels designed to deliver your messages to a receptive audience primed for conversion. My holistic approach combines empathy, strategy, and technology to help clients not only monetize their offerings but also create a lasting impact on their...


#449 - Jason Friedman gets REAL about Scaling Your Business by Obsessing over your Customers’ Success
#449
04/30/2024

Imagine a captivating performance where the audience is completely transfixed. Not a peep. Total focus, until, suddenly, rising as one, they leap to their feet, furiously applauding and demanding more.

https://www.linkedin.com/in/jasondfriedman/

cxformula.com 

Why? The audience was taken on a journey. Their needs were anticipated and then met. Their attention was earned and then held. Their entire experience was meticulously crafted and delivered. And then the audience demanded more. That's the power your organization can command to scale your business with the support of our team at CXFormula, L...


#448- Shane Mishler gets REAL about Driving Operational Excellence and Relationship Building in Tech
#448
04/18/2024

🚀 Driving Operational Excellence and Relationship Building in Tech
As the Chief Operating Officer at SD Tech, I lead our dynamic team in providing consultation, implementation, and support for technology and IT solutions to businesses. We have disrupted this space by not just focusing on tech, but on people. We're about building lasting relationships. We believe in the power of partnerships – and we exemplify this with our talented employees, valued clients, and the extended network of friends and family. At SD Tech, we don't just offer IT solutions; we cultivate partnerships. Let's connect and explore how we can strengthen your...


#447 - Arsh Sanwarwala gets REAL about Data-Driven And High-Converting Websites
03/28/2024

Investing in a website that is not optimized for conversions is like pouring water into a leaky bucket with a hole in it.

You are likely spending thousands of dollars on your digital marketing efforts, all to have your website not properly optimized to convert that traffic into buyers.

Acquiring traffic is becoming increasingly expensive and competitive every single day.

With the increased cost of customer acquisition, it’s crucial that your brand converts as many visitors into buyers as possible.

That’s where ThrillX comes in.

We are a Ca...


#446 - Deanna Shimota gets REAL about Helping HR tech companies break through the clutter to achieve bigger growth.
#446
02/29/2024

As a fellow CEO and marketing leader, I know the pressure you face to scale your HR tech company.

Hitting your growth targets likely keeps you up at night. You need your marketing firing on all cylinders to build awareness, create demand and drive revenue. But it's not delivering the results you expected.

At GrowthMode Marketing, we focus on helping HR tech companies like yours achieve their ambitious growth goals.

We know it takes long-term vision and commitment to stand out in the extremely crowded HR tech space. And it requires a modern...


#445 - Jermane Cheathem gets REAL about Traveling the World & The Solopreneur Freedom Formula
#445
02/20/2024

Life Is Too Short To Struggle To Get Clients.

 

Feeling frustrated? I’ve been there.

You shouldn’t have to waste your life figuring it all out on your own.

You were designed for more and you know it.

You deserve a simple plan that works.

Success is simpler than you think.

– Jermane

 

https://creatorslearn.com/ 


#444 - Josh Fuller gets REAL abou DX + Brand + People
#444
01/30/2024

After spending the last decade leading engagements with outstanding studios like Deloitte Digital and SpireDigital, and then moving into the startup world with groups like HumanCode and Helix, I’m thrilled to again be returning to my roots of independent product and creative consulting. Focusing on brand strategy and creation, digital product and design engagements.


#443 - Milan Kordestani gets REAL about cultivating conscious capitalism and collaborative consensus to drive society forward
#443
01/22/2024

I'm a Gen Z entrepreneur, Wall Street Journal Best Selling author, and 4x startup founder with a distinct focus on driving social impact through business and technology. Starting off as the co-founder behind a range of startups including Audo, Nota, The Doe, and Guin Records, I soon realized the need for a unified platform to nurture these socially conscious projects. This led me to establish Ankord Labs, a venture studio designed to incubate my own startups as well as future conscious companies.

Ankord Labs serves as the epicenter of my diverse portfolio, incubating transformative startups that leverage...


#442 - Bob Donaldson gets REAL about The Lost Art of Collaboration
#442
01/18/2024

✔️ To Book A Free Leadership Strategy Call & Get A Custom New Manager Training Blueprint
https://calendly.com/manufacturing-leadership-strategy/free-leadership-strategy-session

𝙄𝙛 𝙮𝙤𝙪 𝙖𝙧𝙚:
👉 A senior Operations leader in manufacturing (𝘾𝙊𝙊, 𝙑𝙋, 𝘿𝙞𝙧𝙚𝙘𝙩𝙤𝙧, 𝙚𝙩𝙘.) looking to train new managers & supervisors into effective leaders with Millennial & Gen-Z focused leadership training.

✔️ 𝐖𝐡𝐨 𝐰𝐞’𝐯𝐞 𝐡𝐞𝐥𝐩𝐞𝐝:

👉 Organizations promoting technical workers into first-time management roles
👉 Organizations with younger talent eager to manage but lacking experience
👉 Those whose supervisors are technical experts that may not have soft skills training
👉 Organizations who want improved alignment of frontline, middle & senior managers
👉 Those whose young leaders supervise diverse teams with demanding deadlines
👉 Those with ambitious new projects needing leadership to meet increased demands

We help...


#441 - Jim Kraus gets REAL about what influences Buyers most?
#441
01/08/2024

**WHAT WE DO**

We develop insights into what buyers need to know and experience before they will invest in your solution.
These insights are 100% fact-based and developed through in-depth interviews with recent buyers.
Buyer personas take all the guesswork out of marketing and sales by revealing your buyers:

1 - Priority Initiatives - what triggers buyers to look for your solution now
2 - Success Factors - results that buyers expect from their investment
3 - Perceived Barriers - purchase fears and concerns that they have
4 - Decision Criteria - criteria buyers use...


#440 - Shachar Meron gets REAL about Shaping brands and minds
#440
11/20/2023

As a teacher: "Show up. On time. Ask questions. Take notes. Try."

As a copywriter: "History is written by the writers."

As a creative director: "I'll have a Jack on the rocks."

As a strategist: "What's puzzling you is the nature of my game."

As an agency owner: "Be who you say you are."

As a cartoonist: "Thank you for your vote."

 

https://bluegreenbranding.com/


#439 - Jen Heard gets REAL about Downsizing and Changing the World
11/15/2023

Jennifer Heard is a founder of an app that helps people donate their unwanted items to charities, and a full-time organizational consultant for home and small businesses. She has an MBA from University of Detroit Mercy, a certificate in global leadership from Thunderbird School of Global Leadership, and is fluent in Spanish.

With over 20 years of experience in the organizing and coaching field, Jennifer has a passion for helping busy families and professionals achieve their goals and optimize their time and resources. She has worked with diverse clients and industries, providing marketing and social media support, facilitating...


#438 - David CM Carter gets REAL about How the Entelechy Academy Limited is changing the World
#438
11/06/2023

Entelechy Academy is the intentioned ‘entelechy’ of David’s career and life purpose – his mentoring legacy project – where he wants to make a positive difference to millions by supporting them (and himself) to actualise their potential and become the very best version of themselves.
A 40+ year career has had a ‘red-thread’ of creating new business concepts and making them become a reality, despite being regularly told ‘that's not possible’. A tenacious visionary who bravely and courageously ‘gets stuff done’ that others often thought impossible.
During his life, David has built a unique and precious asset. Not only has he understood the...


#436 - Patrick Kelly gets REAL about Cloud Security & Cyber Tech for Business
#436
10/03/2023

Patrick is an Application Security Advisor, Cloud Security Architect, IAM Threat Detection & Response Consultant at Fannie Mae, a leading provider of mortgage financing in the US. He has over 20 years of technology, application security, artificial intelligence, data science, cybersecurity, fintech, machine learning, IoT and cyber physical security experience, spanning the full spectrum of securing the OSI Model. He is also a certified ScrumMaster (CSM) and a participant in the Constellation Network Flight Program, a blockchain-based platform for decentralized applications.

Patrick has been trusted by the US Federal Government as a Senior Application Security Engineer & Architect at the...


#435 - Nelson Ho gets REAL about Visual Design for Brands
#435
09/28/2023

York & Chapel is an integrated Marketing Communications and Graphic Design agency with concentration in three core areas: Branding and Design, Marketing Communications and Internet Technology and Strategy. Our mission is to provide our clients with strategically-focused ideas and unexpected creative solutions that help to build their business.

Specialties: Visual design, UI/UX design, branding, web development, SEO/SEM, environmental design, motion graphics, CD development, e-comm development, advertising, interaction design, installation, identity programs, brand and visual strategy.

Some clients include: UCLA, Logitech, Disney, NBC Universal, Princeton University, Oracle, Intuit, ebay, SAP and GM.


#434 - Nik Tarascio gets REAL about Building an Private Jet Airline Company in 2023
#434
09/21/2023

Understanding how to utilize private jets to serve your lifestyle or business needs can feel like a complex undertaking. At Ventura Air Services, we help people who want to charter or acquire an aircraft as well as those who already own but want to reduce costs or want support in maintaining their aircraft. I welcome the opportunity to discuss our services with you.  https://venturajet.com/

Growing up at my parent’s flight school, I was immersed in the world of private aviation. My earliest memories are of completing my coloring books from the back of a prop...


#433 - Cary Sparrow gets REAL about Next Generation Compensation Intelligence
#433
09/18/2023

At WageScape (formerly Greenwich.HR), we believe that your time is best spent creating solutions, not collecting data. We have made it our mission to offer the most comprehensive and up-to-date labor market data, opening doors to efficient, world-changing innovation.

As CEO, serving our clients and building outstanding partnerships and meaningful relationships is the best part of my job. I have combined 35+ years of engineering, military, consulting, and operations leadership in tackling massive challenges and achieving organizational growth. Our Greenwich.HR team takes a serious and impactful approach to tackling big market issues, providing the best data...


#432 - Kevin Lisitsin gets REAL about starting in Insurance & Scaling Food Businesses
#432
09/09/2023

Kevin Lisitsin was born in Modesto, California, the first of three sons. His mother, Cindy, is a Central Valley native, and father, Keith, is originally from the San Francisco bay area, the son of a Russian immigrant. Kevin learned from his parents at an early age the value of hard work and self-sufficiency. He has been promoted and has brought greater productivity and profitability to every company he’s worked for, and he has a long history of youth development, volunteering as a mentor to middle school-age students including inmates in local juvenile justice programs and involved in many pr...


#431 - George Breiwa gets REAL about high quality high performance Thermo Extraction Devices
#431
07/09/2023

George was born in rural Wisconsin and was an early graduate of Lego University at the age of 6.  In 7th grade, lasers came into focus and, with the help of a few teachers, convinced the school to purchase its first laser. The drive to invent and solve problems has been a lifelong passion.

Now, George is a serial entrepreneur and inventor, with multiple patents across 14 countries, and the founder of DynaVap, LLC - a company with the mission to "Make Smoking History".

Under George's leadership, DynaVap has become one of the fastest-growing companies in the U...


#430 - Eliana Gilad gets REAL about helping healing professionals to harness the power of their healing voice
06/21/2023

Two-time award winning TEDx speaker, #1 International Best-Selling Author, Innovative leader of helping healing professionals to harness the power of their healing voice for health, wellness and feminine empowerment. Healing Music Pioneer, Founder of Voices of Eden, ► ElianaGilad@gmail.com ◄ & ► 310.951.3947 ◄ ► www.VoicesOfEden.com/etworkshop

Many people have been mesmerized by my unusual voice. When I was 8, I received a gift of Hebrew music and learned all the words sung in this ancient tongue, by heart. At 13, in Israel, a wise woman leader encouraged me to sing. This healed my humiliation of having my mouth washed out with soap when I’d e...


#429 - Catherine Bell gets REAL about The Awakened Company
#429
06/13/2023

To inspire and to awaken!

I want to help you see how remarkable you are. We awaken the fire within organizations with passion, purpose, and playfulness. I have helped organizations go from nothing to over $1 billion in less than 5 years. We help organizations with #culture, #strategy, and #leadership. Everything is done in some form of organization and organizations will solve our world's greatest challenges.

I am the Founder of The Awakened Company (www.awakenedcompany.com) and Co-Founder of BluEra (a profit 500 firm). BluEra was bought in September 2016 by DHR International.

The Awakened Company...


#428 - Nils Lind gets REAL about Real-Time Revenue Monitoring for Digital Publishers
#428
05/22/2023

Your All-In-One Revenue Solution

Maximize your revenue with the industry's most comprehensive solutions for publishers, media buyers, and consultants —combining data collection, normalization, and prediction. Get ads quality insights, and inventory performance optimization, whether: prebid, direct-sales or programmatic.  https://www.assertiveyield.com/ 

All Revenue, All in Real-Time

Your ultimate solution for data collection, cleaning, and consolidation. Analyze header bidding, banners, videos, affiliate and native micro-transactions using first-party data in real-time.

Learn more  

Slice & Dice the Data Cube

Overcome analytics limits: slice, and dice your data as needed to answer the w...


#426 - Angeley Mullins Gets Real About Tracking the Power of Brand with Artificial Intelligence
04/11/2023

Artificial Intelligence, Brand Loyalty, and Revenue growth... Angeley Mullins ( CMO & CGO) speaks with Travis Huff about how AI is changing the landscape of future consumer growth and target audiences for longer term and more sustainable revenue growth. Angeley Mullins is a seasoned commercial executive with leadership roles across the US, EMEA, & APAC including: Amazon, Intuit, GoDaddy, and her most recent role as Chief Marketing Officer & Chief Growth Officer at Latana, an AI-Powered brand tracking & consumer insights solution. Her experience focuses on commercial growth: revenue, marketing, brand, sales, product, and international expansion in both technology scale-ups & larger corporations. In 2023 Crunchbase r...


#425 - Chase Harmer gets REAL about how Wishes simplifies charitable giving by providing full transparency
#3
04/06/2023

Wishes simplifies charitable giving by providing full transparency on use of donated funds for charities that help improve the lives of others. Wishes is redefining the charitable giving experience and creating a more connected future for all humanity.

https://www.wishes.inc/


#424 - Fred Vallaeys gets REAL about how Optmyzr saves clients Millions in Pay Per Click Advertising
#424
03/21/2023

Frederick (Fred) Vallaeys is a Silicon Valley entrepreneur, author, and leading influencer in pay-per-click search marketing. One of Google’s first 500 employees, Fred quickly established a reputation as a pioneer in PPC marketing as the company’s first AdWords Evangelist. Today he serves as Co-Founding CEO of Optmyzr, a leading and multiple award-winning PPC management software system.    https://www.optmyzr.com/ 

Fred and the Optmyzr team are at the forefront of evolution in PPC marketing through Optmyzr’s deep automation, driven by machine learning and artificial intelligence. Optmyzr has evolved to become the PPC Expert’s Toolkit, empowering...


#423 - Joe Ardeeser gets REAL about Closing more Deals with Smart Pricing Table
03/08/2023

I love small business and my current venture is smartpricingtable.com - b2b proposal software. I love adding value- one keystroke, one comment, one conversation, one action at a time.

I'm a Jesus-follower, husband, father and business owner.

https://www.smartpricingtable.com/


#422 - Tony Ulwick gets REAL about What Customers WANT
#422
03/01/2023

Tony is the pioneer of Jobs-to-be-Done Theory and the inventor of Outcome-Driven Innovation® (ODI), a powerful strategy and innovation process with a documented success rate that is 5-times the industry average. Tony has been granted 12 patents for his game-changing innovation practices, which result in products that help customers get a “job” done better. http://strategyn.com/

Philip Kotler, S. C. Johnson Distinguished Professor of International Marketing at the Kellogg School of Management, Northwestern University says, “I call Ulwick the Deming of Innovation because, more than anyone else, Tony has turned innovation into a science.”

Tony began his...


#421 - Dr. Nancy Wiley gets REAL about igniting a massive shift in Human Consciousness
02/10/2023

I'm on a mission to ignite a massive shift in human consciousness.

How to Trust in The Divine and End Your Suffering Despite What’s Going on in Your Life

Ever notice how when a traumatic event happens your mind starts spinning? Our thoughts can become trapped in the past or anxious about an event happening again in our future. We relive this traumatic event over and over again in our heads.

This causes us to suffer, sometimes unbearably.

But it doesn’t have to be that way for you.


#420 - Neel Parekh gets REAL about Helping 9-5ers achieve financial & location freedom
01/31/2023

I started my career working in private equity, and I worked for more than 4 years identifying and analyzing investment opportunities and managing investment portfolios.

My dream was to work for myself and to enjoy freedom from the confines of the 9-to-5 office life, so I started MaidThis as a side-hustle. Since then I’ve traveled to over 50 countries while building my company remotely. After a while, I decided to to franchise the playbook and launched MaidThis Franchise.

MaidThis helps homeowners and short-term rental hosts with their cleanings. As a franchise, it helps our owners build th...