Word of Mom Radio

The Silent Killer: Why "Good Enough" Marketing Is Slowly Destroying Your Growth

📈 Remember when your marketing used to light up your inbox overnight? When you'd post something and immediately see engagement, responses, and inquiries flooding in? When campaigns felt electric and that rush of excitement hit because they actually moved the needle? Now... it just sort of hums along. Not broken, but definitely not blazing.

Welcome to the plateau – the most dangerous position your marketing can occupy. It's not dramatic failure that forces immediate action; it's the slow, almost imperceptible slide from "working great" to "w...

Christine Trimpe is a transformative wellness leader dedicated to empowering professional Christian women to reclaim their health and vitality through her faith-based, holistic approach to weight loss. As the founder of The SugarFreed Me Method and a certified SUGAR® Licensed Practitioner, Christine helps clients achieve lifelong healing from sugar addiction and food-related struggles. Her clients experience dramatic transformations, including sustained weight loss and breakthroughs in physical, emotional, and spiritual health, with over 80% retention in her programs.

After a personal 100-pound weight loss journey, Christine created a method that goes beyond conventional dieting, integrating faith, emotional regulation, and metabolic h...

Mom Guilt is Lying to You - Here's How to Shut it Down
In this raw and real episode, we’re unpacking one of the most toxic emotions moms carry: guilt. Spoiler alert - guilt feels useful, but it’s actually hijacking your parenting, sabotaging your credibility, and weakening your connection with your kids.  

We break down how to spot guilt in action, how it messes with your authority, and why it’s time to stop letting it drive your decisions.  

You’ll learn the 4 categories of guilt, what to do when guilt...

The Marketing Hamster Wheel: Why You Keep Starting Over (And How to Finally Break Free)

📈 Picture this: A successful consulting practice gets busy with client projects, so marketing takes a back seat. "We don't need leads right now – we're swamped!" But then projects wrap up, the pipeline looks scary, and panic hits. They scramble to restart their dormant social media, try to remember their last email campaign, and realize their website is embarrassingly outdated. It's like trying to start a car that's been sitting all winter – everything takes more effort and costs more money.

Meanwhi...

While pregnant with her first child, shocked by how many toxic ingredients were lurking in everyday products, and after trying dozens of natural mineral sunscreens, Arielle Moody was determined to create one that 1) didn’t make her immediately want to wash her face, and 2) didn’t leave a white cast on her skin. Oh, and it needed to be something she looked forward to using daily. No biggie.

As Mama Sol’s product development whisperer, Arielle has been immersed in the beauty industry her entire adult life. Starting as a beauty sales trainer for Smashbox, Dr. Perricone, and Bite B...

The Untouchable Advantage: How Some Businesses Never Miss a Beat When Markets Shift

📈 Picture this: Two financial advisory firms facing the same major market disruption. The first firm had built everything around networking events and referral partnerships. When economic conditions changed and those opportunities vanished, their client pipeline disappeared overnight. They're scrambling, learning unfamiliar marketing under pressure, watching competitors gain ground while they rebuild from scratch.

Meanwhile, the second firm barely missed a beat. When networking slowed, their email campaigns kept generating leads. When referrals decreased, their content attracted new prospects. When uncertainty made mee...

Lydia Perez is the founder and the Artistic director of The Puerto Rican Institute for Arts and Advocacy (PRIAA), based in Rhode Island and founded in 1994. The institute champions the gathering and retention of cultural memory, language, and identity transmitting these across generations in the form of education through the arts, not only for Puerto Ricans, but for all Latinos and for all Rhode Island.

Through the arduous 32 years of Afro-Puerto Rican career in Rhode Island and throughout New England, Lydia Pérez brings with her the Cultural Heritage Center, where all PRIAA social and cultural activities are d...

The Growth Trap: When Success Breaks Your Marketing (And You Don't Even Notice)

📈 Picture this: Your wellness practice has been on fire for two years. You've doubled your client base, expanded services, and crushed every revenue goal. The bank account looks amazing, you're booking out weeks in advance – by every measure, you're absolutely winning. But something's happening behind the scenes that you might not have noticed yet. Your marketing is quietly falling apart. That simple social media strategy that worked when you were smaller? Now it's scattered and inconsistent. Your content calendar? Sporadic at best because nobod...

Maggie Clancy didn’t start with entrepreneurship in mind. With a Bachelor of Science in Biology, she initially pursued medicine, but managing horses ignited a love for business that shifted my career path. Over two decades, Maggie has led Strides Riding Academy through economic, environmental, and pandemic challenges, while gaining invaluable lessons in resilience and adaptability.

Today, Maggie share these insights with aspiring equestrian business owners, embracing each twist and turn with passion and purpose.

Join host Dori DeCarlo on The Mompreneur Model and connect with Maggie at MaggieKClancy.com and on LinkedIn, Facebook, Instagram, TikTok, an...

In this episode of the Ask Mom Parenting Podcast, Sue Donnellan, mom of four, parenting coach, and
reformed yeller, has real, no BS conversations with Randee Moore about what really works in
parenting.

Sue shares her powerful transition from old-school, authoritarian tactics to a leadership-based
approach that actually improves behavior without power struggles. They dive into the research-backed
reasons yelling, punishment, and timeouts backfire and why the “gentle parenting” trend often misses
the mark by lacking clear leadership. Randee brings the data from the National Institute of Health,
while Sue brings real-life expe...

The Success Trap: Why Thriving Businesses Miss Their Biggest Growth Opportunities

📈 Here's a scenario that might hit close to home: You've built a successful legal practice with solid reputation, consistent referrals, and healthy profit margins. Your marketing isn't broken – it's actually working pretty well. You've got leads coming in and enough business to keep busy. By most measures, you're doing just fine. But something's nagging at you – you're not declining, but you're not really advancing either. In this game-changing episode, we explore why the most successful service providers bring in expert help when things are working well, n...

Leia Barrett is a former nonprofit leader turned children's book author. Beginning her career as an education director for a symphony orchestra, Leia re-ignited a love of telling stories while developing musical programs for families. She published her first book in the midst of COVID while serving as an Executive Director for the Friends of Chamber Music, a performing arts presenter in Kansas City. After navigating her organization through the pandemic, Leia pursued her dream of building her own business, Stories by Leia.

Her new series, beginning with The Odd Dog, will be part of her mission to...

When Excellence Goes Unseen: The Hidden Reason Ideal Clients Aren't Choosing You

📈 You've built an amazing service business. Your team is highly trained, your approach is comprehensive, and your results speak for themselves. Current clients absolutely love you. So why are you still attracting clients who haggle over your rates while those dream clients – the ones who value quality, follow your recommendations, and stay for years – remain frustratingly rare?

In this week’s episode, marketing expert SophieZo pulls back the curtain on the real reason outstanding service providers struggle to connect with premium clients. It's not...

Rhonda Nelson, renowned patient advocate, author, speaker and philanthropist is a beacon of resilience and strength. Her charitable work spans championing equitable access to affordable healthcare, supporting those diagnosed with AERD (Aspirin Exacerbated Respiratory Disease), serving as a voice in the foster care system and encouraging women to reinvent themselves in their different stages of life.

Rhonda serves on the Executive Board of Directors with the Asthma & Allergy Network, impacts legislation and speaks nationally, raising awareness for AERD. Having dealt with AERD (Aspirin Exacerbated Respiratory Disease) herself for more than twenty years, she has experienced many misdiagnoses, a...

When Talent Isn't Enough: The Hidden Story Behind Your Marketing Struggles

📈 Picture a successful financial advisory firm that's hired talented people, invested in campaigns, and worked with consultants. Their website is beautiful, content is professional, and they're active on all the right channels. But despite all this investment, the partners are still stuck in the weeds, coordinating contributors and making tactical decisions while results remain disappointing.

In this eye-opening episode, we explore the three critical reasons why marketing isn't working for many service providers, despite significant investments in people and resources. Discover how disconnected tac...

Susan Hensley is a transformational coach, speaker, and author dedicated to helping people navigate life’s transitions with joy, creativity, and resilience. With decades of experience as a corporate executive and leadership coach, Susan has a deep understanding of the challenges and opportunities that come with major life changes.

Drawing on her extensive background in HR, coaching, and journalism, Susan’s mission is to empower people to unlock their inner wisdom, creativity, and sense of play during times of uncertainty and change. Through workshops, speaking engagements, and one-on-one coaching, she guides clients to rediscover their authentic selves and infu...

From Chaos to Clarity: How Fractional Marketing Departments Bring System to Your Strategy

📈 Picture this: A wellness practice with talented people and creative ideas. One month it's a special promotion, the next it's a social media push, then a referral program, followed by a website update. Each initiative starts with enthusiasm but fizzles before delivering meaningful results. Just as one campaign loses steam, they pivot to the next exciting idea – creating a constant cycle of fresh starts without sustained momentum.

In this revealing episode, we uncover the real reasons your marketing feels chaotic despite creat...

Melissa Llarena, an author, career coach, consultant, and speaker, contributes to Forbes Women, amassing 4M+ views. She hosts the Mom Founder Imagination Hub podcast, featuring guests like GaryVee and Beth Comstock, for mom entrepreneurs. With a psychology degree from NYU, an MBA from Dartmouth’s Tuck School, and a Transformational Coaching Academy certificate, she’s training as a meditation practitioner.

Melissa is here to share her journey and her book Fertile Imagination: A Guide for Stretching Every Mom’s Superpower for Maximum Impact and you can grab a free book chapter at fertileideas.com.

Join host Dori De...

        Fractional Marketing: Why Growing Service Providers Choose This Over In-House Teams

Picture a thriving healthcare practice ready to open their second location. Exciting, right? But almost overnight, their marketing starts falling apart. Social media gets inconsistent. Content calendar has gaps. Campaigns launch late or not at all. What used to feel manageable now feels overwhelming – and their inbox is full of applications from marketing specialists responding to their job posting. In this eye-opening episode, we explore the hidden reason why scaling breaks most marketing systems and why the traditional solution – building an in-house team – often crea...

Australian-New Zealand, award-winning children’s author Laurel Colless is a literary comparatist by education, but spent 25 years working in sustainable business and journalism across Asia, the US and Europe, before coming back to writing. She is the founder of the Carbon Busters Club, a kids’ climate-science program that combines storytelling with science education. In 2013, Colless became an Al Gore Climate Reality Leader.

Through storytelling, Laurel's aim is to entertain children with page- turning thrillers while empowering them to take the lead on big world problems like climate change, extreme weather, and plastic pollution.

Join Host Dori DeCa...

The Micromanagement Trap: How Service Providers Become Their Own Marketing Bottleneck!

📈 Imagine a respected legal practice built through years of dedicated client service. The founding partner, committed to maintaining quality, has gradually taken on more marketing oversight. What began as occasional involvement has evolved into daily content approvals, social media reviews, and campaign decisions. Marketing initiatives consistently stall awaiting leadership input, while strategic work gets interrupted by urgent tactical approvals. 

In this eye-opening episode, we explore the hidden costs of marketing micromanagement and how fractional marketing departments create a path to liberation. Discover how impl...

Dr. Deborah Heiser is the CEO/Founder of The Mentor Project, author of The Mentorship Edge, and an Applied Developmental Psychologist. She has been featured at TEDx, Marshall Goldsmith 100 Coaches, Thinkers 50 Radar List, Psychology Today and is also an Adjunct Professor in the Psychology Department at SUNY Old Westbury.

Join host Dori DeCarlo on The Mompreneur Model and connect with Dr. Heiser at DeborahHeiser.com and on LinkedIn. Find out more and become a mentor at MentorProject.org.

Please support UnsilencedVoices.org a global 501(c)3 nonprofit that empowers survivors of domestic violence, sexual assault, and human tra...

The Seven-Figure Ceiling: Why Your DIY Marketing Suddenly Stops Working

📈 Picture a thriving wellness practice that's grown steadily over several years, recently crossing that magical million-dollar revenue mark. The founder's hands-on marketing approach served them well during initial growth stages. But now, something has changed. The same activities no longer generate results. Social media has plateaued. Email open rates are declining. The founder works harder on marketing while seeing diminishing returns.

In this revealing episode, we explore the hidden reasons DIY marketing approaches that propelled your growth suddenly fail once you cross the seven-figure thr...

Mallory Thomas is a writer and reader of soft love stories that make you swoon, squeal, and blush. When she's not writing, she can be found picking up after her two kids, joking with her handsome husband, and planning trips to the beach. She's also a baby formula expert and content creator.

Mallory strives to write books that are better than your phone-- she hopes the time spent reading her books will leave you happier and more hopeful than time spent on social media. On this episode, we are sharing her latest book, “Somewhere Along the Line”.

"The Money Pit: Why Your Marketing Budget Disappears and How to Fix the Broken System" 📈 Picture this: A healthcare practice steadily increases their marketing budget year after year, adding new tools, platforms, and vendors along the way. On paper, their marketing looks comprehensive. Yet despite this substantial investment, new patient inquiries remain flat. Meanwhile, across town, a similar practice reduces their overall marketing spend while significantly increasing patient flow and practice growth. In this revealing episode, we explore why throwing more money at marketing rarely solves the underlying problems plaguing many service providers. Discover how a systematic audit of your cur...

Caitlin Bacher is the CEO of Scale with Success®, a company dedicated to teaching coaches and course creators how to turn their online course into a 7-figure business without launching. Her company has rapidly grown to over $11m in revenue over the last few years with no signs of slowing down. Caitlin believes there’s more than one right way to build a business, and that if launching isn’t your cup of tea, you don’t have to do it.

She's learned this lesson the hard way after years of being trapped on the launch roller coaster - resul...

"The Tale of Two Growth Paths: How Service Providers Scale Without Hiring Massive Marketing Teams"

 📈 Imagine two successful service providers facing the same growth opportunity. One hires an extensive in-house marketing team, investing hundreds of thousands before seeing returns. The other engages a fractional marketing department gaining immediate access to top-tier expertise without the crushing overhead. Six months later, the difference is striking.

In this revealing episode, we explore how fractional marketing departments provide service providers with a smarter path to scaling – one that preserves capital while delivering sophisticated marketing capabilities. Discover how accessing senior-level expertise on a f...

Meet Lauren Lester, a trailblazing solo attorney who's challenging the traditional law firm model. Fresh out of law school, she built a thriving practice that generates $250k+ annually while working part-time - proving that attorneys can succeed without sacrificing their wellbeing. Lauren's journey from new graduate to successful entrepreneur isn't just about profits; it's about transforming how legal services are delivered, making quality legal help more accessible while helping attorneys work less, earn more, and serve better.

Join host Dori DeCarlo on The Business Spotlight and connect with Lauren at ADifferentPractice.com. Book a call with Lauren, follow...

The Authenticity Paradox:
How Service Providers Can Share Their Truth Without Sharing Too Much

Imagine a wellness coach who shares absolutely everything online—personal health struggles, family challenges, financial difficulties—only to watch potential clients quietly step away, questioning her stability. Meanwhile, across town, a brilliant therapist appears so robotically professional in her marketing that no one feels a human connection. Both are trapped in the authenticity paradox that plagues so many service providers.

In this insightful episode, we unravel how fractional marketing departments solve this common dilemma through three powerful strategies: crafting meaningful brand stor...

Roni Robbins, a published journalist for 37 years, is a freelance health reporter for The Atlanta Journal-Constitution and Medscape/WebMD. She was an editor at Medscape and previously, associate editor of the Atlanta Jewish Times. 
 
Hands of Gold won the 2023 International Book Awards, multicultural fiction and the 2023 Global Book Awards, biographical-survival. The book was a finalist in the 2024 American Legacy Awards, multicultural fiction; 2023 Readers’ Choice Book Awards, best adult book; and 2022 American Fiction Awards, family saga. 

Join host Dori DeCarlo on The Authors Alley anytime and connect with Roni at RoniRobbins.com and on LinkedIn, Facebook, Instagram, TikTok, X...

Trust Over Tactics: 3 Ways Service Providers Can Ditch the Salesy Vibe and Build Authentic Connections on Building Your Empire with SophieZo.

Are your marketing efforts coming across as too "salesy" despite your authentic approach to service? In this transformative episode, FMD Strategic Partners founder Sophie Zollmann explores how fractional marketing departments help service providers build genuine trust that converts skeptical prospects into committed clients.

Discover how highlighting the client journey creates transparency that builds confidence beyond outcome promises alone. Learn how emotion-driven messaging demonstrates true understanding of both practical needs and emotional realities your clients navigate...

Meet Sue Donnellan, a wife, mom of four, entrepreneur, author, once reluctant parent, and a reformed yeller. Her journey into parenthood was not one of immediate grace but of learning, unlearning, and real transformation.

Early on, Sue recognized that those with the most to learn often become the most impactful teachers. This realization fueled her two decades of dedicated work, during which she had the privilege of mentoring hundreds of exhausted parents across the globe.

Sue’s approach to parenting, rooted in both personal and professional growth, led her to author the book, Secrets to Par...