Slow Flowers Podcast

40 Episodes
Subscribe

By: Debra Prinzing

The Slow Flowers Podcast is the award-winning, long-running show known as the "Voice of the Slow Flowers Movement." Airing weekly for more than 9 years, we focus on the business of flower farming and floral design through the Slow Flowers sustainability ethos. Listen to a new episode each Wednesday, available for free download here at slowflowerspodcast.com or on iTunes, Spotify, and other podcast platforms.

Episode 718: The Flower Farmers, with co-authors Robin Avni and Debra Prinzing; plus a bonus interview with Daniel Sparler, the book’s horticulture editor
Last Wednesday at 3:20 PM

https://youtu.be/BdnRayT0M2A?si=PQVfp6yMUSJD7n42 The Flower Farmers has been in the works for two years, as my co-author and the book’s creative director Robin Avni and I have poured our storytelling passion into the narratives and imagery that portray 29 North American growers. The book was released on May 6th by Abrams, and we’ve been in major celebration mode ever since. Today’s episode brings you  to the lecture that Robin and I recently presented for the Northwest Horticultural Society, as we introduced the flower farming lifestyle and encouraged the audience to “garden like a fl...


Episode 717: The future of Plant Masters, with legacy growers Leon and Carol Carrier, and their son Lee, next generation flower farmer now leading the family business
05/21/2025

https://youtu.be/vw5w4ZwBuZU?si=YZLcTE7pJ5P5-zVP The Carrier family has been growing cut flowers and plants for more than 40 years, raising their three children with a love for flowers, and keeping the business in the family as it transitions into the hands of the next generation. Plant Masters, the specialty cut flower farm owned by Leon and Carol Carrier, and their son Leon Carrier III, is based in the Maryland suburbs of Washington, D.C. The family floral enterprise supplies numerous farmers’ markets in the area, thanks to a year-round selection of floral design elements an...


Episode 716: More than a side hustle, flower farming and floral design with Marly Surena-Llorens of Fenimore & Rutland
05/14/2025

https://youtu.be/uGRgC8rjB_U?si=ucehNezGBXce9kuX Marly Surena-Llorens was born and raised in the U.S., but her Haitian mother’s stories of tropical gardens filled with palms, crotons, and bougainvillea plants inspired her lifelong love of flowers. Yet, Marly says some of her most vivid floral impressions came from the BBC programs of her youth, when she watched period TV dramas in her family’s Brooklyn apartment. Today she gardens and grows cut flowers on two residential lots in Allentown, Pennsylvania, a college town located about one hour north of Philadelphia. Marly describes herself as a “farmer...


Episode 715: From Farmers’ Market to Elevated Retail, with Abby Matson of Diddle and Zen and Julie Rémy of Fleuris Orchard and Blooms
05/07/2025

https://youtu.be/P3SoClolo0g?si=_2euyh84isd_Ina4 It's a Red-Letter Week here at Slow Flowers, as my longtime collaborator, Robin Avni, and I celebrate the May 6th publication of The Flower Farmers, our beautiful and informative new book featuring 29 growers across North America. You’ve heard a bit from some of the experts profiled in The Flower Farmers, and you’ll continue to meet and be inspired by them in the coming weeks and months. Pages from The Flower Farmers, featuring Diddle & Zen's Abby Matson Pages from The Flower Farmers, featuring Julie Rémy of Fleuris Orchard & Bloom...


Episode 714: An inspiring conversation with Frances Palmer, ceramic artist, photographer, flower gardener, and author of Life With Flowers
04/30/2025

https://youtu.be/2G-OjAkuVJY?si=lijpFSK8vvnkJW6L Renowned potter Frances Palmer has spent decades creating art that has enchanted designers and artists around the world. But there is another vibrant side of her creative life that she’s equally passionate about and devoted to – flower gardening and arranging. Today, join me in an engaging conversation with artist and passionate gardener Frances Palmer as we discuss her world and her new book: Life with Flowers: Inspiration and Lessons from the Garden. This practical and gorgeous guide to growing and arranging flowers is unlike any other flower-growing or design book, because it i...


Episode 713: Sydney Fee of Fee, Fi, Fo Farm on how her sustainable hospitality and tourism background supports her farmer-florist enterprise
04/23/2025

https://youtu.be/ILIsMQVb0xs?si=apa9xNGFjmMBb6gq I’m always so inspired by the paths taken by our Slow Flowers Members to create their floral endeavors and today’s guest has a fabulous back-story, which we’ll share with you today. Sydney Fee of Fee, Fi, Fo Farm is based in New York’s Finger Lakes Region, home to nearly 150 wineries and many destination wedding venues. Sydney is entering her fifth year as a farmer-florist, growing intensively in a 1,500-square-foot cutting garden and borrowing planting space at a nearby bed-and-breakfast to serve local CSA customers and more than a dozen...


Episode 712: Growing and Designing with Hellebores. Meet our Hellebore Experts, Diane Szukovathy and Dennis Westphall of Jello Mold Farm and Rizaniño “Riz” Reyes of RHR Horticulture
04/16/2025

https://youtu.be/02kn4dOI2tg?si=M1TUm5AjdtUwbr_z Just in time for gardening and farming season, I’m thrilled to introduce you to The Flower Farmers, my new book co-authored with longtime collaborator Robin Avni. The Flower Farmers delivers a visually compelling collection of stories and flower-growing wisdom to inspire gardeners and flower lovers alike. Immerse yourself in the stories of 29 flower farms, including the people and places where flowers are planted, harvested, arranged and brought to market. Join me in a conversation about HELLEBORES -- Best Practices and Best Varieties to Grow and Design. Three of the...


Episode 711: Flower farming as a second career with environmental educator Amy Brodbeck Linhart of Humming Harvest Farm
04/09/2025

https://youtu.be/AMujMVQSGkM?si=2ZjthEzgpVZzdUH_ It’s early in the season, but Amy Linhart already has been harvesting from her crop of 13,000 daffodils to supply her main wholesale customer, an upscale regional grocery chain in the Seattle-Tacoma region. I visited Humming Harvest Farm in late March for a tour of the fields and new high tunnel, both of which allowed me to envision the bountiful year to come, Amy’s sixth farming season. She started farming flowers as a side venture to her full-time position as an environmental educator at Pierce College, and I’m so inspired by the ways t...


Episode 710: Celebrating 100 years of California flower farming with Mike A. Mellano of Mellano & Co.
04/02/2025

https://youtu.be/00GygVX1-oY?si=RNAkJecm0tqTCNyR The Southern California farm synonymous with breathtaking blooms and gorgeous flowers and foliage is celebrating its 100th year in business this year. Founded by Giovanni Mellano in 1925, Mellano & Company is embarking on “Blooming into a New Era,” a year-long celebration highlighting the generations of families and faces who have played an integral role in the company’s success throughout the years, while also looking ahead to its next century of leadership in the floral industry. I sat down with 3rd generation flower farmer Mike A. Mellano to reflect on this huge accomplishment and to...


Episode 709: Diana Roy of Resendiz Brothers Protea Growers on welcoming the 2025 International Protea Conference to their fields
03/26/2025

https://youtu.be/JtAXk83WRGs?si=fOCKwJtSS5qZysiZ Lovers of Fynbos, the beautiful plants in the Proteacae family, will enjoy today’s conversation with expert protea grower and long-time Slow Flowers member Diana Roy, flower farmer and Creative Director of Resendiz Brothers Protea Growers. Along with the farm’s founder and CEO Mel Resendiz, Diana and other protea growers in the greater San Diego area are welcoming the 20th International Protea Association Conference to their region, taking place later this week. “United by Proteas” is designed for farmers, researchers, educators, designers, and anyone eager to learn more about the amazing plant fa...


Episode 708: Reconceptualized Sympathy Flowers with Nicole Wright of The Pink Peony
03/19/2025

https://youtu.be/UL1__YrDzHs?si=lKHhw6SLt2EANe_a After years of frustration over outdated and unsustainable floral options that funeral homes offered bereaved families, floral designer Nicole Wright decided to produce an alternative resource to help the industry shift from standard practice to updated and safer options. She wrote and produced "Returning Home," her new book for the funeral industry, florists, and families. All of the arrangements featured in its pages were designed with local and American grown flowers and foliage. Nicole used re-purposed and donated materials and vessels and all foam-free mechanics. Learn how you can integrate...


Episode 707: Cassie Plummer of Vermont’s Jig-Bee Flower Farm on diversifying with open-pollinated, non-GMO treated, sustainably-grown flower seeds
03/12/2025

https://youtu.be/XJdj0U5NqC4?si=irqk_FX_GQ_qLe-j If you’re interested in what flower farming’s “chapter two” might look like, today’s guest shares one version of that narrative. After 8 years of intensive urban flower farming and floral design in Philadelphia, Cassie Plummer of Jig-Bee Flower Farm pulled up roots and moved to northeastern Vermont to be closer to family and to establish a simpler and quieter life. She calls it the Jig-Bee sequel, and the cinematic narrative is fitting because the rural town of Corinth, Vermont, where she settled, is also where the movie Beetlejuic...


Episode 706: Flori’s Lori Poliski on the Art of Pot-et-Fleur, A Large-Scale Design Demonstration With Plants, Cut Flowers, and Foliage
03/05/2025

https://youtu.be/NCf0gEPkzDk?si=8FLuZLE6FHh28WuQ Lori Poliski is reviving the forgotten art of Pot-et-Fleur, an iconic floral style, historically defined as “living arrangements with plants, cut flowers, and foliage.” Having originated in 17th century France and continuing through the Victorian era, Pot-et-Fleur offers today’s florists a contemporary, sustainable, and long-lasting method of designing with local and seasonal ingredients. The method is flexible because it uses living plants combined with flowers. Using potted ferns and lush, green tropicals, seasonal cut botanicals, foliage, and branches, Lori recently demonstrated this old-new technique at Slow Flowers SUNDAY. She introduced us to t...


Episode 705: Growing Flowers in the Edible Garden, with Willi Galloway, author of “Grow Cook Eat”
02/26/2025

https://youtu.be/cq7Uf-SBTC8?si=w8z2EoJRqN1NqrfP Master Gardener and writer Willi Galloway is a home gardener who loves to grow food and cook with the vegetables she harvests from her urban kitchen garden in Portland, Oregon. An award-winning writer and radio commentator, Willi is the author of "Grow Cook Eat, a food-lover’s guide to vegetable gardening." Originally published 13 years ago, the essential handbook has been updated and just re-issued, with a focus on 50 flavorful vegetables, herbs, and fruits. I invited Willi to tell me more, and our conversation touches on the importance of growing flowers wi...


Episode 704: Sweet Pea School with Marryn Mathis of The Farmhouse Flower Farm
02/19/2025

https://youtu.be/xuhf4DJpX2o?si=wyTAMBP3B1B8qw9t Take a deep breath and inhale the intoxicating fragrance of a sweet pea. Who wouldn’t want to grow this stunning annual flower – beloved for its dreamy petal hues, evocative scent, and popularity in both the cottage cutting garden and the florist’s vase? Meet Marryn Mathis, whose students and customers call the Sweet Pea Queen, a Stanwood, Washington-based flower farmer who raises tens of thousands of sweet peas. She’s just published Sweet Pea School, an essential book based on her successful workshops. Marryn leads us down the frag...


Episode 703: The New Art of Paper Flowers with Quynh Nguyen of Pink & Posey
02/12/2025

https://youtu.be/Qr-Di1slgMQ?si=sHuKvg69KD_g4MIf Join Quynh Nguyen, the paper artist behind Pink and Posey, as she shares her decade-long journey in paper artistry, from crafting her first floral arrangement to co-creating the Papertalk Podcast. Quynh is the author of The New Art of Paper Flowers – just published in late 2024. She has produced fine art paper floral installations for Nordstrom, Creative Live, Fran's Chocolates, and many more commissions, including collaborations like Greenwood Rising in Tulsa, Oklahoma; plus, CBS Sunday Morning and a recent book talk at Portland's iconic Powell's Bookstore. Quynh inspires creativity within the fl...


Episode 702: Sustainable Floral Design and its History, with Per Benjamin – author, World Cup Winner, and florist for the Nobel Prize Award Ceremonies
02/05/2025

https://youtu.be/xo0eJsPkCKQ?si=JQMfrx44CujdC8ys Last weekend I was invited to Vancouver, British Columbia, where two floral luminaries, Hitomi Gilliam and Per Benjamin, were teaching an in-person workshop for students of their Floristic Dialog courses. I wanted to interview Per to learn more of his about-to-be-published book, Sustainable Floral Design – A Sustainable Future found in History. This beautiful new book, co-authored with Max van de Sluis, draws inspiration from different periods through history and translates them into our present time, reviving forgotten techniques, materials, and styles while also generating new ideas from the past. As Per po...


Episode 701: Meet Mother-Daughter Duo Kim Urso and Kylie Pack of Yellow Petal Farm, Nevada’s Small-Business Agriculture Award Recipients for 2024
01/29/2025

https://youtu.be/7SxS3vDHrQo?si=EkE5x41RdrS5V0qn Showcasing floral agriculture as a valuable farm crop in an area surrounded by ranches and alfalfa farms, Kim and Kylie operate Yellow Petal Flower Farm in Fallon, Nevada. Let's hear how they created a multi-generational, woman-led flower farm and floral design business serving Reno, Lake Tahoe, and the surrounding region. The Nevada Department of Agriculture, along with Made in Nevada, recently presented Yellow Petal Flower Farm with the 2024 Nevada Agriculture, Food and Beverage Small Business of the Year Award – and we’re here to celebrate!  The Nevada-grown flowers of Yello...


Episode 700: How Sue Dykstra and Kelly Lewis of Michigan’s Creekside Growers transitioned a 25-year-old retail plant nursery into a cut flower farm with year-round production
01/22/2025

https://youtu.be/cHpC0UiCDzA?si=fdpuerpqG-mQ63Xk Experienced plantswoman Sue Dykstra has operated nurseries for decades. She opened Creekside Growers in 2001, expanding the Middleville, Michigan business from a small plantstand to a full-service garden center with 65,000-square-feet of covered greenhouses. Over the past several years, Sue and manager Kelly Lewis have transitioned the nursery to a cut flower farm with indoor and outdoor production, retail flower shop, and the wholesale hub for West Michigan Flower Market. Their story offers a case study for the nursery industry, highlighting the economic benefits of providing a rare (but in-demand) supply of seasonal...


Episode 699: Building a Flower Farm Centered Around Floral Tourism with Misty Vanderweele of All Dahlia’d Up Flower Farm in Palmer, Alaska
01/15/2025

https://www.youtube.com/watch?v=czmwuwa6XG4&feature=youtu.be Yes, you can grow gorgeous cut flowers in Alaska. Just ask Misty Vanderweele, anAlaska native who founded All Dahlia’d Up in 2013, a boutique flower farm in Palmer. There is a magical effect on the intense color palettes and robust health of Misty’s blooms, as the short growing season is balanced by up to 22 hours of endless sunshine-a-day during the peak summer months. Misty believes that all that sunshine fills the flowers with good medicine, as she has personally experienced their healing properties and witnessed in her customers and...


Episode 698: Slow Flowers Floral Insights and Industry Forecast for 2025
01/08/2025

https://www.youtube.com/watch?v=ckPGJ2K-PVQ This year, in recognition of Slow Flowers' annual focus on changing cultural and creative shifts in the floral industry, our Forecast hones in on seven key insights. In a year where Artificial Intelligence has become omnipresent, we find ourselves reverting to the Analog world of nature. Innovation and personal expression are being challenged by the AI-dominated ecosystem, and the authentic values of the Slow Flowers Community are its antidote. Nature’s perfection cannot be replicated by a chisel, paint brush, or computer generated image, as all these works draw from the original sou...


Episode 697: Best of 2024 (Encore) Secrets of a Sustainable Wedding Florist with Jessica Stewart of Pittsburgh’s Bramble & Blossom
01/02/2025

https://youtu.be/yOLV0XJX1ic?si=3ZxsB3shtvPOrquK Jessica Stewart of Bramble & Blossom Happy New Year! We’ve pulled one of our most popular episodes of 2024 to share with you today and I know it will inspire you with new sustainability ideas for the coming wedding season! Meet Jessica Stewart, a pioneering Slow Flowers floral designer, and learn how she leads with joy when communicating her values to wedding clients, while also infusing her aesthetic with sustainable values. This episode is called Secrets of a Sustainable Wedding Florist so get ready to be inspired. New Year, New YOU at th...


Episode 696: Our 2024 Year in Review for Slow Flowers Society with Debra Prinzing
12/26/2024

https://youtu.be/KzWJQWxQIkE?si=odYVvhdRI_2Z5hn7 For the past decade, I have kept an important annual ritual. Before I turn the calendar page to the New Year, I take time at the end of December to reflect back on the one that’s coming to a close. This exercise has become our recurring Slow Flowers Society "Year in Review," a habit that takes stock of the prior 12 months and considers how our many programs and efforts have supported the Slow Flowers Mission. You’re invited to join me as we review Slow Flowers Society in 2024 and discuss how it r...


Episode 695 – New Cut Flower Seeds for 2025 + Flower Breeding News with Hillary Alger, Joy Longfellow, and Lindsay Wyatt of Johnny’s Selected Seeds
12/18/2024

https://youtu.be/9bau3g6_h6A?si=a70BbD2OFYpQmrrW Back by popular demand, we're hosting Johnny's Seeds' floral experts, Joy Longfellow and Hillary Alger, who will introduce some of Johnny's Selected Seeds' 40-plus new flower seed varieties for 2025! Hillary and Joy take us behind the scenes to learn more about the dazzling selections of floral varieties and mixes for 2025 – from the subtle to the vibrant, including four NEW introductions -- straight from Johnny's Exclusive Breeding Program. And learn from our bonus guest, Johnny's Senior Plant Breeder Lindsay Wyatt, who discusses what it takes to select and breed gorgeous new petal...


Episode 694 – A Conversation with Mary Jo Hoffman on her new book STILL: The Art of Noticing
12/11/2024

https://youtu.be/5IsESlnFzIY?si=ySgAiO3LNUIpvvTd Every day for more than a decade, Mary Jo Hoffman has made a photograph of found nature – no subject too small or too ordinary. For Mary Jo, a former aeronautical engineer, this daily ritual cracked open profound revelations about the connectedness of all things, the importance of place, and her own life. She joined me to talk about her daily practice that led to more than 4,000 consecutive days of images filled with surprise, play, wonder, and joy as she paid attention to the natural world. We discuss STILL, The Art of Noticing, Mary Jo...


Episode 693 – The Wonderful World of Willows with Alana Karam of Willamette Willows
12/04/2024

https://youtu.be/14Tb-BfiW6U?si=-oTJseUbcNEP22uU It’s Willow Week here at the Slow Flowers Podcast and Alana Karam of Willamette Willows is my guest. Learn about the three distinct categories of willow plants and their markets – including cultivars suitable for basketry and woven garden structures, as well as the many varieties of curly willow and pussy willow loved by floral designers. Alana breaks it all down and I for one am wondering why more flower farmers aren’t getting into the willow market!? You’ll learn all about the potential offered by Salix, this unique and beautiful genus. A...


Episode 692 – The Art and Business of Pressed Flowers with Ottawa-based Kate Punnett of The August Press
11/27/2024

https://youtu.be/mu0JH_Pj4XE?si=Z3BS5eQRfw56DE7N Wondering what's NEXT in your portfolio of floral products and services? Today’s topic – the art and business of flower pressing -- promises to inspire you. I’m thrilled to share our recent November Slow Flowers Meet-Up with Kate Punnett, who’s based in Ottawa, Ontario, Canada. She is a pressed flower artist dedicated to sustainability and she crafts custom pressed floral art, greeting cards and fine art with botanicals she grows and sources from fellow farmers. Her studio, The August Press, also creates professional-grade flower presses inspired b...


Episode 692 Bonus: Sarah Statham of Simply By Arrangement (Encore)
11/26/2024

Hello everyone, Debra Prinzing here from the Slow Flowers Podcast. I hope you have been following along for the past few months as we have been posting Instagram live conversations with our amazing Slow Flowers WORLDWIDE Summit speakers. Sarah Statham of Simply by Arrangement Today, I have a fun conversation to share and it will introduce you (or possibly re-introduce you) to Sarah Statham of Simply by Arrangement, who is based in the north of England in the Yorkshire region. Sarah will be one of our 15 inspiring presenters at the 2025 Summit, taking place January 9-11, 2025. Her presentation: Creating a Workshop...


Episode 691 – The Case for Growing Winter Tulips with Brooke Palmer of Jenny Creek Flowers
11/20/2024

https://youtu.be/nybZzD1_cEw?si=_UqeABJ7nSfMrKTe In her recent Slow Flowers Journal column, “The Business of Flowers,” Brooke Palmer of Jenny Creek Flowers shared how and why she embraces winter tulip production. Our conversation today explores Brooke’s considerations through the lens of her Slow Flowers sustainability ethos while also forcing thousands of tulips into bloom during the off-season. Brooke and I discuss how she balances building a large customer base around winter-grown tulips with her desire to run a floral enterprise that’s also sustainable from a fiscal perspective – during the time of year when outside temperatures dip to the...


Episode 690 – Elizabeth Fichter of Queen Bee Blooms shares how to have the conversation that will change perceptions around local flowers
11/13/2024

https://youtu.be/2d9_GRnbSrI?si=_UjIQWQALrUv-8OJ Owner of Queen Bee Blooms in St. Louis, Missouri, Elizabeth Fichter is a farmer-florist who has given a lot of thought to how she can differentiate her business from the conventional alternative. In today’s episode, she will outline six important actions you can take to better discuss the value and benefits of locally grown flowers with your B2B and B2C customers, as well as share specific things she does to keep her flowers front and center in her marketplace. Elizabeth Fichter of Queen Bee Blooms A few months ago, El...


Episode 689 – Marigold and Mint Botanicals’ Izzie Klingels on flowers as an artist’s medium
11/06/2024

https://youtu.be/KeVZQ9knkCM?si=um0NyuWq-JNw-KAM Izzie Klingels of Marigold and Mint Botanicals (cover photo (c) Sean O'Neill) Marigold and Mint is a brand quite familiar to Seattle’s local floral aficionados. It was originally a flower farm and tiny shop owned by Katherine Anderson, who later opened The London Plane, a beautiful café & floral shop. During that time, Katherine teamed up with Illustrator/florist Isvald Klingels and designer Christian Petersen to create Marigold and Mint Botanicals, originally a line of candles with custom scents inspired by the Marigold and Mint organic farm. With the closing of The Lond...


Episode 688 – How to bring more sustainability into your studio or retail shop, with Blair Lynn of Maryland-based Sweet Blossoms
10/30/2024

https://youtu.be/azIvryBpa9U?si=AeFTkOqj5-PE9EcB There are small and sizable ways to improve on the practices and habits we’ve relied on for far too long. Today’s guest, wedding and events designer Blair Lynn of Sweet Blossoms, has done tons of research to bring a zero-waste focus to her studio – and she’s sharing those tips with us today. The conversation draws from a guest column Blair wrote for Slow Flowers Journal’s Summer 2023 issue, and we tease out those details in our conversation. From Blair’s perspective, your sustainable choices are good for the planet, but...


Episode 687 – Secrets of Successful Lily Growers with Gretel Adams of Sunny Meadows Flower Farm and Ko Klaver of Zabo Plant
10/23/2024

https://youtu.be/8HdQwcsoIfo?si=bUuM9g2uKCT5y1Hx We’re diving deep into the world of lily growing, with two experts who share their advice and know-how. Today’s episode was recorded as our October Slow Flowers Member Meet-Up and we have had many requests for the replay video and audio – so you’re in for a real treat. Gretel Adams of Sunny Meadows Flower Farm and Ko Klaver, a plant and bulb specialist at Zabo Plant discuss LA hybrid lily planting and harvesting methods and more. You’ll also learn how Sunny Meadows Flower Farm uses lilies in their mi...


Episode 686 – An autumn flower farm tour + conversation with Caitlin Carnahan of Diamond Day Bouquet, based on Washington’s Olympic Peninsula
10/16/2024

https://youtu.be/XPwCOnCEJQ4?si=QvkEM8TfN2ZhNilS “Diamond Day” is a charming 1970s folksong by English singer-songwriter Vashti Bunyan. The lyrics about a sweet family farm inspired Caitlin Carnahan, today’s guest, to borrow its title for her business, Diamond Day Bouquet. The farm specializes in unique and old-fashioned, garden-style flowers grown organically and with love. Caitlin has developed an expertise growing for the grocery and wholesale market, which we discuss in our conversation. Join me on a visit and be inspired by the many botanical varieties that thrive in this idyllic place.I first met Caitlin Carnahan of Diamon...


Episode 685 – Florals for Corporate and Event Clients with Casey Schwartz and Kit Wertz of Flower Duet
10/09/2024

https://youtu.be/cSGfpRJ4meU?si=p5pd7fNS8uD5gKqU Kit Wertz and Casey Schwartz are a gifted sister duo who own Flower Duet, a dynamic studio serving Los Angeles and the greater Southern California region. Their diversified floral enterprise ranges from lavish beachfront weddings to popular design workshops for local botanical gardens and cultural institutions. They also provide flowers for an impressive lineup of corporate clients and today, you’ll hear all about Flower Duet’s best practices and advice for attracting, maintaining, and serving corporate event florals for your market.  Kit Wertz (left) and Casey Schwartz (right) of Flo...


Episode 684 – Floral Standards, the essential new book from the Seattle Wholesale Growers Market – featuring my conversation with Brad Siebe, Diane Szukovathy and Vivian Larson
10/02/2024

https://youtu.be/Ns4hRz816No?si=-_mUx9ElsSCtPQ9Q Decades of flower farming experience add up to a new, 336-page reference guide called “Floral Standards,” compiled by members of the Seattle Wholesale Growers Market. Join me for your first chance to see a preview of this book, and to learn from some of its creative team members. Learn how you can get your hands on this incredible guide to best practices and product specifications for 230 floral crops – from Abelia to Zinnia and more! Floral Standards by Seattle Wholesale Growers Market's flower farmers Today, I’m joined by three of the m...


Episode 683 – Paulina Nieliwocki of Blue Jasmine Floral welcomes us to her New Jersey studio and designs a foam-free floral arrangement
09/25/2024

https://youtu.be/s9Rcn7C_F9A?si=IeP-3B9Qcl6ruZO5 Paulina Nieliwocki is celebrating her 10th anniversary as owner and creative director of Blue Jasmine Floral, a New Jersey-based shop and studio serving the greater New York City-Hudson Valley-New Jersey region with wedding and event florals. I’ve always loved how Paulina combines color palettes, floral shapes, and botanical textures to create her pieces -- and today, we’re in for a treat because she’s designing on camera to share a signature arrangement in a vintage footed compote. Paulina Nieliwocki, owner, lead designer, and creative director of Blu...


Episode 682: Celeste Monke of Free Range Flowers, a diversified cut flower farm operated with partner Jay Roelof – plus, a farm tour to preview ASCFG’s regional meeting in Bellingham, Washington
09/18/2024

https://youtu.be/ApiN1ZdzaGk?si=bLQsoZe7XzSmvhyA https://youtu.be/EwxlC8aXfrM?si=kXu6PgqkYz9vlish Nothing beats a flower farm tour – and I couldn’t say no to the chance to visit Free Range Flowers in person last week. It’s a beautiful, sustainable cut flower farm and design studio just miles away from the Canadian border outside Bellingham. I’m so happy to share my conversation with farmer-florist Celeste Monke recorded after we walked through the fields and high tunnels where dahlias were exploding and the landscape’s autumn palette glowed with rudbeckia, zinnias, amaranth, lisianthus and much more...


Episode 681: Slow Flowers goes Back to School with sustainable floral educator Sarah Berquist of Stockbridge School of Agriculture at University of Massachusetts-Amherst.
09/11/2024

https://youtu.be/shykxxG81v8?si=fQxmKPV-QDTjz1yo At this time of year, I’m feeling those back-to-school vibes -- and more importantly, seeking more knowledge – so I’m happy to feature floral educator Sarah Berquist, who teaches sustainable flower farming and floral entrepreneurship to college students at the Stockbridge School of Agriculture. Join me to learn about her inspiring approach to educating farmer-florists of the future. I’m so happy today to share an extended episode that introduces our community to what’s happening in flower farming and floral design education at the university level. Over the past two years, I’v...


Episode 680: Let’s throw a Dahlia Festival with Lisa Dailey of Cultivation, a Slow Flowers member and horticulture consultant based in Highland, North Carolina
09/06/2024

https://youtu.be/OwiLNusDFHo?si=kPHMwNpLevdMkOSr Like me, so many of our Slow Flowers practitioners have careers rooted in horticulture. And today’s guest, Lisa Dailey of Highlands, North Carolina-based Cultivation, shares how she brings Slow Flowers to her community by melding landscape and cutting garden design and consultation with organic floral design. It all comes together for Lisa and her colleagues at this weekend’s Dazzling Dahlia Festival, the 14th annual celebration that includes a dahlia bloom competition, floral vignette installations throughout the community, workshops, bouquet and tuber sales, and more. Join me to learn all about the floral fun...