Slow Flowers Podcast
The Slow Flowers Podcast is the award-winning, long-running show known as the “Voice of the Slow Flowers Movement.” Airing weekly for more than 9 years, we focus on the business of flower farming and floral design through the Slow Flowers sustainability ethos. Listen to a new episode each Wednesday, available for free download here at slowflowerspodcast.com or on iTunes, Spotify, and other podcast platforms.
Episode 760: “The Beginner’s Cut Flower Garden,” with author Elizabeth Brown of Foxglove Farmhouse
https://youtu.be/eZ8rhWdiXGI?si=dpx4iDhOEBb3420T Foxglove Farmhouse is a small, regenerative flower garden in coastal Maine. If you follow the tidal York River from the sea, up along the winding salt marshes to the west side of town, there you will find owner Elizabeth Brown and her flowers. Her purpose is a simple one -- to grow sustainable local flowers, and to encourage others to do the same. Elizabeth believes flowers have the power to heal, connect, and bring joy, especially when we need it most. Through her community-based Foxglove Garden Club for home gardeners, and t...
Episode 759: “Beautiful Roses,” with author Janice Cox of Natural Beauty at Home
https://youtu.be/aZi_o0UniTU?si=qXVttU3ViO_6wIwD Everyone loves roses, and Janice Cox proves why in her new book, "Beautiful Roses: A Guide and Workbook for Growing, Using, and Enjoying America’s Favorite Flower." The book covers rose growing but also the endless ways you can integrate roses into cooking, crafting, and wellness. A nationally recognized expert in natural beauty, DIY skincare, and gardening for health and wellness, Janice is author of five books, and she has created a series of hands-on workbooks focused on growing, using, and enjoying herbs and flowers. A longtime Slow Flowers member, sh...
Episode 758: “Modern Floriography: Flowers, Gardens, and Gifts Inspired by the Language of Flowers,” with author Teresa Sabankaya
https://youtu.be/nEmy-vXnxos?si=3u8-foe5nFkee7KM Teresa Sabankaya believes that today’s technology gives us endless ways to communicate, yet we are often left searching for words when faced with a declaration of love, the loss of someone dear, or the marking of a pivotal moment. For centuries, people have turned to the language of flowers to express their most heartfelt emotions. In Teresa’s new book, “Modern Floriography,” she honors this enduring tradition while inviting readers to discover fresh, creative forms of expression. Teresa recently joined our Slow Flowers Podcast LIVE series, held at the Northwest Flower...
Episode 757: Briana Selstad Bosch of Blossom and Branch Farm on her new book, “The Regenerative Gardener’s Handbook.”
https://youtu.be/yjfsxcPy1H8?si=Y9WfgwZj_AX3Hbxm In her new book, “The Regenerative Gardener’s Handbook: Essential Techniques for Growing a Garden that Leaves the Land Healthier Than You Found It,” farmer-florist, YouTube influencer, and educator Briana Selstad Bosch translates her practices at Blossom and Branch Farm into backyard and residential gardening ideas for readers who want to change their relationship with the soil and with nature. In addition to sharing ways that she has eliminated chemicals and plastic from her farming practices, Briana inspires readers to prioritize the health of their own ecosystems, no matter the size...
Episode 756: Sarah Coldwell of Honeybee Grove Flower Farm – on building a destination floral enterprise on U-Pick, farmers’ and makers’ markets, and seasonal flower festivals
https://www.youtube.com/watch?v=6XWxUGAMELY Nestled in the heart of Somers, New York, about one hour north of Manhattan, Honeybee Grove is a cozy little flower farm offering cut-your-own flowers, small events, workshops, retail pop-ups, and more. As owner Sarah Coldwell enters her fifth season, she joined me to share her story and discuss the benefits of planning a full year of events while managing the flow of production, sales, and customers. In addition to flowering her community with local blooms, Sarah incubates other small, local creative businesses through her weekly summer farmers’ markets and seasonal holiday markets th...
Episode 755: Developing a Tree and Plant Rental Service with Anne Bradfield of Analog Floral and Analog Plant Rental and Chris Robinson of My Patio Tree
https://youtu.be/-5Orqho8D14?si=IS52JfiTWRg8Fybi Expert tree growers Chris Robinson of My Patio Tree and designer Anne Bradfield of Analog Floral recently joined me to share their insights on how florists and wedding and event designers can integrate flowering trees into their menu of services. Analog Plant Rental is the sister company to Anne's Seattle-based design business, Analog Floral, which she’s operated for more than two decades. As a spinoff company, her plant-and-tree service primarily supports corporate conferences and events -- and the venture has really taken off. After My Patio Tree joined Slow Fl...
Episode 754: Slow Flowers Floral Insights and Industry Forecast for 2026
https://youtu.be/v7pqI-dII0I?si=kZTRQdoz4Pz9SLW_ As we enter the 13th year of publishing our Slow Flowers Floral Insights and Industry Forecast, new impressions continue to infuse our mindsets and enthuse us. The Year 2026 presents a consequential time in our industry. We have been impacted by economic challenges that affect consumer confidence and spending choices; we’ve been clobbered by supply chain and tariff constraints; and we’ve continued to see consolidation and closures among large-scale players in the marketplace. As we look at “what’s next,” I believe we have even more reasons to feel confidence...
Episode 753: Ten Years Later, Revisiting the Story of Stars of the Meadow Flower Farm with Marybeth Wehrung
https://youtu.be/aGuwB5HbiKs?si=-4q1L4xSFOv9DCys There’s an Instagram trend going around as we flash back to 2016, sharing highlights from one decade ago. Today’s episode does just that, as I reunite with Hudson Valley farmer-florist Marybeth Wehrung of Stars of the Meadow Flower Farm. In 2016, I visited Marybeth, toured her farm, and interviewed her about the emerging local floral scene in her region. Today, many of those dreams of creating a hub for seasonal and sustainably-grown flowers have come to life. Learn how Marybeth has manifested a more sustainable future for her farm by f...
Episode 752: Deb Majerus and Joel MacDonald of Minnesota’s Iron Butterfly Flower Farm
https://youtu.be/qge-cJ0Z_XU On a sweet, 6-acre country parcel in Rochester, Minnesota, Deb Majerus and Joel MacDonald are creating a place of beauty and sanctuary, spreading joy to their community as an oasis just beyond busy roads, paving and residential developments all around. Minnesota natives who dated in high school and reunited years later, Deb and Joel grow spring perennials, peonies, and specialize in native plants for floral design and to create a more welcoming, regenerative habitat for their farm. I sat down with this engaging couple recently to hear more about their story and the path...
Episode 751: Ranunculus Growing Secrets with Brooke Palmer of Jenny Creek Flowers
https://youtu.be/WO7OgXBJtks?si=hA2AbAvNFiOTBN1q According to Brooke Palmer, the ranunculus is THE iconic bloom of early springtime. A seasoned grower and owner of Jenny Creek Flowers, based outside of Ithaca, in New York’s Finger Lakes Region, Brooke grows a wide array of specialty cut flowers that she sells through her flower CSA and a seasonal U-Pick program. Students take her workshops in person, including a successful dahlia-growing course, and she sells bulbs, tubers and plants to avid gardeners. After trialing the best ways to grow ranunculus, Brooke has landed on a successful approach that ta...
Episode 750: Susan Chambers of San Francisco-based bloominCouture – a luxury florist designs with seasonal and local flowers
https://youtu.be/0HFUC-qb-3Q?si=ftg-AyUSDwYRpKoV Luxury floral designer Susan Chambers, owner of San Francisco-based bloominCouture. She’s a longtime Slow Flowers member whose high-end residential and corporate clients support her sustainable values, which do not compromise her design aesthetic or her approach to seasonal sourcing. Many of you first met Susan when she and her shop appeared in our 2021 book, Where We Bloom. Since opening doors of her postage-stamp-sized storefront in San Francisco’s Russian Hill neighborhood in early 2020, Susan has provided bespoke florals with an emphasis on locally-grown, foam-free designs. Later, she expanded bloominCouture to include a prod...
Episode 749: Floral Tourism visits historic gardens and modern-day flower festivals of Holland and Belgium, with Debra Prinzing, Lorene Edwards Forkner and Lois Moss
https://youtu.be/NilyUEdksYA?si=G8oSgsVXGSVQPzlz As a special year-end episode of the Slow Flowers Podcast, you’re invited to join me today in conversation with garden tour producer Lois Moss, and my dear friend, Lorene Edwards Forkner, artist, author, and regular contributor to the Seattle Times. Together, we are planning a one-of-a-kind botanical tour in Spring 2026 – a unique Slow Flowers Experience that takes us to Holland and Belgium in April for a 7-day river boat cruise, plus several optional floral excursions and festivals.Here at Slow Flowers, we declared Floral Tourism a top insight in 2017 and in the subs...
Episode 748: Flowers & Ceramics, creating a floral enterprise that combines one artist’s passions, with Michelle Hartney
https://youtu.be/VminWzvUNIk In 2018, we named Slow Pottery one of our ten floral insights of the year, and the interest in combining locally-grown flowers with curated pottery and vase collections has only continued to gain momentum. The demand for American-made pottery first caught our attention in a 2015 New York Times article titled “The Budding Ceramics-to-Table Movement,” with the subtitle: “Why handmade ceramics are white hot.” The story noted that ” . . . the rejection of factory-produced sameness in dinnerware and vases reflects a desire to get back to something more essential.”Over the past decade, Slow Pottery has continued to be a theme of interes...
Episode 747: Jennifer Gulizia of The Flowering Farmhouse on dahlia breeding, podcasting, filming a documentary and building a flower farm from the ground up
https://youtu.be/iDXNEEP74dg?si=95xtQpkBIExFdBQd You may be familiar with today’s guest, Jennifer Gulizia of The Flowering Farmhouse and The Backyard Bouquet Podcast. Like many of us, Jennifer’s story began in her own garden, as her flower-growing fascination naturally melded with her professional photography career. In 2019, she and her husband, T.J., built a modern farmhouse on a 1/3-acre lot, in Oregon’s Hood River. While it was not enough space for a true flower farm, Jennifer planted almost 200 dahlias and eventually leased more land from her neighbors to expand. Join me on a visit to The Fl...
Episode 746: Slow Flowers in Sweden, with Eva Eliasson, chairwoman of Snittblomsodlare (Slow Flowers Sweden)
https://youtu.be/D6ZrP98HNEg?si=xnsb-hjNywgQYrPr Today’s guest, Eva Eliasson, joins me from Stockholm, Sweden, where she is the chairwoman of Snittblomsodlare, the association of cut flower farmers in Sweden. We met virtually earlier this year when Eva reached out to introduce herself while on a family trip to the U.S. We scheduled time to chat further and I learned about the emerging market for locally-grown flowers in Sweden, a country with about 11 million citizens. Snittblomsodlare was formed in 2020 and has grown to include about 200 members across Sweden – representing farms in a diverse range of growing zone...
Episode 745: Rachel Burgoon of Feathers & Flowers in Washington’s Wenatchee Valley
https://youtu.be/LBywkd_2XK8?si=ZHwpJ8cUm23yV4cS Feathers & Flowers is a small, family-run, flower farm growing seasonal, sustainable, and local flowers in Wenatchee, Washington. The farm’s cute logo includes an illustration of a KuneKune pig, a few chickens, and of course, a vase of flowers. I recently visited Feathers & Flowers as Rachel Burgoon’s guest at the first annual grower and florist gathering for the greater Wenatchee Valley. As a natural connector, Rachel says she’s long dreamed of bringing together her region’s floral professionals – growers and florists alike. With no agenda other than an end-of-sea...
Episode 744: Abbie Zabar’s new book, BOUQUET: Floral Arrangements at the Metropolitan Museum
https://youtu.be/Fz6QYN9w3ik For ten years, New York-based artist and illustrator Abbie Zabar had unique, early-morning access to the Great Hall at New York’s Metropolitan Museum of Art. With colored-pencils and a small square of paper, Abbie drew the dramatic floral arrangements on display in the Great Hall, designed by Chris Giftos, the Met’s floral master who served from 1970-2004.Now, Abbie’s tiny masterpieces are collected in a beautiful new book called BOUQUET: Floral Arrangements at the Metropolitan Museum. From holiday arrangements of magnolia leaves, red berries and flyaway branches to summertime fiestas of pal...
Episode 743: Discovering NYC’s new source for locally-grown flowers with Brooklyn’s Flower Aggregate co-founder Jessica Balnaves
https://youtu.be/SoA1IvHkzaM?si=urT9z6upZ5F639zr Earlier this year, at the first of April, a long-awaited hub for flowers grown in the NY-Connecticut-New Jersey tri-state region opened its doors. Unlike many of the emerging North American hubs selling local flowers, Flower Aggregate is not a collective or a cooperative. It is a privately-owned wholesale florist serving the floral trade with the distinction of local and sustainable botanicals. I met co-founders Jessica Balnaves and Annie Quick in June, when Flower Aggregate hosted a signing event for The Flower Farmers book. The event was a chance to...
Episode 742: Brian and Kimberley Hautau of New Jersey’s Hautau & Sons on Year-Round Growing and Supplying Local Flowers to NYC’s Wholesale Market
https://youtu.be/Nk5_XDmAcXM?si=A5_xWCB13cYlaYQP Join me in a virtual tour of Hautau & Sons, a third-generation greenhouse grower of uncommon specialty cut flowers. Founded in 1902, Hautau & Sons is now run by Brian and Kimberley Hautau, who are both stewarding the family business that Brian’s grandfather started; it was later operated by Brian’s father and uncle, until, in 2010, Brian and Kimberley acquired the business. With Brian’s decades of experience in horticulture and landscape design-build contracting; and Kimberley’s decades in financial accounting, the couple has turned to flower farming for their second chapter. In doing so...
Episode 741: Dried Floral Magic with Bethany and Charles Little of Charles Little & Co.
https://youtu.be/OBDEhr2XYTs?si=PhY4qua4rCiVhSR2 The beauty of dried botanicals is a fitting topic for our first episode of November, as the interest in and demand for these preserved florals represents significant financial influx for flower farmers and floral designers. My recent visit to Charles Little & Co. in Eugene, Oregon, illustrates the story as I interviewed both Charles and Bethany Little, return guests of the Slow Flowers Podcast. Join me on a farm tour with Charles as we discuss interplanting strategies for annuals and woody ornamentals, plus check out his favorite annuals to grow for drying...
Episode 740: The Lily Episode with Jessica High of Flamingo Holland Bulbs and Peterkort Roses’ Year-Round Lily Program with Norman Peterkort and Sandra Laubenthal
https://youtu.be/_Kl8Bmx6U84?si=ih_0q-H_9QvPoz3g We’ve been working closely this past year with lily bulb growers around the country, with the goal of providing more lily education to both farmers and florists. For today’s Lily Episode I wanted to learn more about what’s required to have a year-round lily program. I began my conversations with Jessica High of Flamingo Holland Bulbs, a Southern California-based vendor of Dutch-grown lily bulbs for specialty cut flower growers. That’s followed by a visit to Peterkort Roses, a longtime Slow Flowers member, known not only for grow...
Episode 738: Santa Cruz Flower Hub’s Kelly Brown and Rooted Farmers’ Amelia Ihlo
https://youtu.be/E54I-BYySnQ?si=CUJgETTQRIc8VRPe Join me for a great conversation with farmer-florist Kelly Brown, owner of Do Right Flower Farm in Santa Cruz and founder of the Santa Cruz Flower Hub. We also welcome return guest Amelia Ihlo, founder of Rooted Farmers, a longtime Slow Flowers partner and podcast sponsor. Together, they will discuss Santa Cruz Flower Hub’s origins and growth, touching on the many opportunities and logistical challenges that farmer collectives are facing. Kelly and Amelia walk us through these topics and highlight some of the ways that the Rooted Farmers platform has helped th...
Episode 738: Meet Melissa Olson of Penflora Designs, a Bay Area floral studio and lifestyle shop reflecting her love of nature, the garden, and local blooms
https://youtu.be/t38z93GptXU?si=Um3XyaE1ocAKU4UA At Penflora, sustainable floristry meets thoughtful design. Founder Melissa Olson recently hosted me for a book-signing event at her Bay Area shop where we celebrated the publication of The Flower Farmers and enjoyed her beautiful floral design demonstration. It was one stop during a full weekend of floral, garden, and book events and you’ll love joining me on a tour through Melissa’s Slow Flowers-centered business. She founded Penflora in 2017 as a design studio that has expanded into a beautiful retail shop in Burlingame, just south of San Fran...
Episode 737: Herbs for floral design (and the garden) with Stefani Bittner of Homestead Design Collective and Rose Loveall of Morningsun Herb Farm
https://youtu.be/celZnV8yrZg?si=pYtq6P5iOTXJOXXK Compared to the way today’s guests view the role of herb plants for the landscape, for culinary and medicinal purposes, and especially for floral design, I feel like the herb repertoire in the Slow Flowers Cutting Garden is in need of a major makeover. Learning from herb-lover and edible landscape designer Stefani Bittner of Homestead Design Collective and Rose Loveall, herb grower and nursery owner at Morningsun Herb Farm, both based in the San Francisco Bay Area, has been so eye-opening and enriching. We recently collaborated on a Flower & Herb ev...
Episode 736: Meet the people, farms, and florists shaping Japan’s Slow Flowers Movement
A visit to Japan for two weeks in September was the ultimate dream come true. My husband Bruce and I, joined by three dear friends, experienced some of the country’s incomparable beauty, culture, history, and tradition during our time in Kyoto and Tokyo. We watched World Class athletes compete in Tokyo’s Olympic Stadium at the World Track Championships, ate authentic ramen, sushi, and tempura, and put in our 10k+ steps each day. I also had the wonderful experience of spending one day away from my traveling companions, immersed in Japan’s emerging slow flowers community. Thanks to Megumi Hagiud...
Episode 735: The magic of dahlias with Anne Long of The Dahlia House
https://youtu.be/_S5lU5VPqk8?si=nJkFjh_vDEfP4aV5 Anne Long likes to call herself a cheerleader for dahlias and many other flowers that she wants gardeners and growers to experience. “I love ridiculously gorgeous flowers that look like they are out of a high-end magazine,” she proclaims. “And I want my neighbor to have them on her kitchen table.” At the peak of dahlia season here in the Pacific Northwest, I sat down with this passionate founder of The Dahlia House in Mount Vernon, Washington, to learn more about her gardening hobby-turned-tuber business. The gorgeous display of thousands of vibrant...
Episode 734: A visit to The Little Farm on Olga Road, with Carol Wetzel and Allan Tone, where customers are welcomed to harvest the beauty of flowers, herbs, and vegetables
https://youtu.be/XiAbthV5xU4?si=Ci5qiYKnqEG70vDS At The Little Farm on Olga Road on Orcas, Carol Wetzel and Allan Tone live in a small house and have devoted much of the surrounding three acres to growing a food-herb-and-flower farm and seasonal plant nursery to serve their neighbors and island visitors, including destination wedding clients. The Little Farm is a Big Endeavor that began when Carol and Allan arrived at the beginning of the Pandemic. The move was possible because they also own a small software company and are able to operate it remotely. So you might think...
Episode 733: Field tour and design demonstration with Alicia Houston of Healer’s Harvest
https://youtu.be/_uKTLKHF5Zg?si=pu1QJXMfHrY2RnRs Alicia Houston is the founder of Healer’s Harvest, based in Poulsbo, Washington. After moving to the Pacific Northwest from San Diego to care for her grandfather, a long-time veggie grower and farmers’ market seller, Alicia found her own passion for flower farming. Her lifelong interest in medicinal plants led her to take courses, attend workshops, and eventually launch Healer’s Harvest in 2022. Alicia provides floral designs for weddings, events, and pop-ups; she offers DIY flower buckets and hosts design workshops. She is committed to sustainability, using locally sourced flowers and eco-fr...
Episode 732: Celebrating Taylor Swift’s Engagement as People Magazine’s Floral Expert with Ashley Greer of Atelier Ashley Flowers
https://youtu.be/C8G7Tn-8y6E?si=8e5f8qkEfMVU1UzE The news was impossible to ignore last Tuesday, as the Internet exploded with reports of Taylor Swift and Travis Kelce’s engagement. For flower people like us, seeing the enchanted garden setting with a lush display of roses, hydrangea, delphinium, lilies, and masses of greenery – well, it was all too wonderful. Whether you’re a devoted Swiftie or not, the fairytale narrative is a shot in the arm for flower growers and creatives. We always want to put flowers at the center of the story, right? And thank...
Episode 731: High Desert Dahlias on Colorado’s Front Range, with Dianne Reitan of Dianne’s Dahlias
https://youtu.be/YIqJkwH7LXY?si=Mz5TXBzwyF6f6Xuy It’s dahlia season and gardeners and growers everywhere are celebrating the endless variety and exquisite beauty of the Slow Flowers movement’s “it” flower. At Dianne’s Dahlias in Colorado Springs, Colorado, founder Dianne Reitan is motivated by her own dahlia passion. Growing dahlias in dry, high desert conditions at an elevation of 7,000 feet can seem challenging, if not impossible, but Dianne has discovered that these magnificent flowers adore Colorado’s abundant sunshine and cool nighttime temperatures. Join me in a conversation with Dianne to learn about her dahlia-only cut flower f...
Episode 730: Meet farmer-florist Colleen Raney of Diadem Flowers as we discuss her new project, Songbird Seed Co., specializing in hard-to-find British sweet pea seeds and more
https://youtu.be/gaTn7jO3DS4?si=xEnvvGPsdI7t0di3 I truly love learning about the floral journeys that so many of our members have taken to arrive at a life immersed in flower growing, floral design, or both. For Colleen Raney, the path began when she and her husband were professional musicians. Colleen’s decades-long career as a celebrated Irish singer took her around the globe. The “flower adventure” began in 2017, followed by a move from rural Maine, back home to a small farm in Washington State where Colleen and her husband Hanz Araki both were raised. Today, she grow f...
Episode 729: Jenny Jonak of Dragon Song Farm on building community, enriching a family’s lifestyle, and encouraging creative expression through flower farming
https://youtu.be/L3ykZ98zqsE?si=uJggIXWspcqsw0mo Dragon Song Farm is located in Oregon’s Willamette Valley outside Eugene. Founder Jenny Jonak’s mission is to bring a sense of floral magic to her customers and community while promoting sustainable, earth-friendly growing practices. By using regenerative farming techniques, Dragon Song ensures that their flowers are grown in harmony with nature, restoring and enriching the soil for future generations. I recently spend a glorious morning with Jenny, touring Dragon Song’s fields, production areas and greenhouses, and discussing her belief that every bouquet should delight the senses and also contrib...
Episode 728: Building a Successful Floral Tourism Destination, with Lori and Jim Bochner of Bochner Farms in Indianola, Iowa
https://youtu.be/EB6eWif0mio?si=pfsFql-4xDnbwBWN The Bochner family lived in the Des Moines, Iowa, suburbs for many years, in a house surrounded by a beautiful flower garden. As gardeners with other careers, Lori and Jim never dreamed of packing up everything, moving to rural Iowa, and growing thousands of flowers on a farm. Today, they consider Bochner Farms an "unplanned accident" that emerged from 50 acres of raw land originally intended for weekend camping, fishing, hiking and sitting around the campfire -- you know, an outdoor escape from city life. One year after buying the land, Lori an...
Episode 727: A tour of La Flor Farm’s dahlia fields, where four generations grow exquisite blooms for the Seattle Wholesale Growers Market and local florists
https://youtu.be/Aa6Q2fWCG1g?si=AuRMPGoLwVJ-ZE_v Long before I met the women of La Flor Farm, I met their gorgeous flowers. For the past three years, mom Michele and daughter Chantelle have supplied customers (like me) who shop at the Seattle Wholesale Growers Market with a breathtakingly beautiful selection of the highest quality flowers – from tulips in time for Valentine’s Day to spring perennials, summer annuals, and (of course) unique dahlias. When I met Chantelle in person and learned that her family flower compound is located just 12 miles from where I live, I had to visi...
Episode 726: Navigating weddings as a farmer-florist with Julie Raymond of Bittersweet Gardens
https://youtu.be/0doEw6lpGz4?si=XdYFY6NZ8r23c5-W Based in Kingston, Massachusetts, on Boston’s South Shore, farmer-florist Julie Raymond grows cut flowers for her clients’ wedding florals. After an initial career in social service, Julie’s graduate work in horticulture and landscape design now informs her philosophy. She says: “That background in science and design is rooted in everything I do and has inspired my work from the very beginning.” Today, Bittersweet Gardens sources fresh, seasonal and organic flowers to serve those clients with unique, bespoke field-to-vase floral arrangements, tablescapes, wedding bouquets and centerpieces. We recently recorded a...
Episode 725: Slow Flowers returns to Sunny Meadows Flower Farm to celebrate The Flower Farmers with Steve and Gretel Adams
https://youtu.be/RslR3txR91Q?si=yleBkHEYO26z4Ag4 Next year, Gretel and Steve Adams will celebrate the 20th farming season at Sunny Meadows Flower Farm in Columbus, Ohio. Far younger than the average U.S. farmer, these first-generation flower growers have built Sunny Meadows into an impressive floral enterprise encompassing more than 30 acres, employing a crew of few dozen folks, and producing tens of thousands of floral stems each year. I first met this talented couple in 2010 at the ASCFG conference in Tulsa, Oklahoma, which is where I first realized that they were ones to watch. Over the...
Episode 724: When a flower farmer opens a retail design studio, with Stacey Chapman of Westwind Flowers Farm & Studio
https://youtu.be/_tDUwuW3ZGY?si=0gpALTpIPayQcwCG In early March, Stacey Chapman embarked on a new chapter for Westwind Flowers, opening a design studio and retail space in Gordonsville, Virginia. Adding this beautiful destination for her customers and the public means Westwind can provide more local flowers to their community on a greater scale with everydayflowers, expanded workshop space and events. As Stacey wrote in her announcement post: “We believe in the local and American grown floral industry. We have developed strong relationships with local and regional growers and look forward to working with them as we expand our business.” This...
Episode 723: Drawing from her family’s horticulture roots, Michigan-based farmer-florist Erin Webb of Florista of West Olive shares a farm tour and design demonstration
https://youtu.be/D2d_-D2HVK8?si=VMUallUaLM2SBsum Erin Webb grew up immersed in plants and horticulture, following three generations of Michigan ornamental nursey owners before her. For as long as she can remember, Erin was immersed in the business of plants. After studying business and Spanish in college, and after an initial career in corporate America, in 2019, Erin returned to the land. She founded Florista of West Olive, since it to farm specialty cut flowers, design weddings and everyday arrangements, teach workshops, manage a CSA, and bring her blooms to the farmers’ market in Holland, Michigan. And no...
Episode 722: Ondrea Kidd of Post Falls, Idaho-based Sowing Joy Farm named Top 10 Florists to Watch in 2025 by MSN
https://youtu.be/EiLxxVb7v9k?si=N590_MIvVkx3Yabg Ondrea Kidd has been recognized by MSN as one of the “Top 10 Florists to Watch in 2025”, bolstering the farm’s status as a leader in eco-friendly, heirloom floral design. The report highlighted innovators shaping the future of luxury floral design and it came as a complete surprise to this farmer-florist based in Post Falls, Idaho. Through the use of uncommon botanicals and sustainable design practices, as well as Sowing Joy’s many floral-based hospitality projects, the added national attention reflects Ondrea’s desire to creatively express art and experiences with the flower...
Episode 721: Designer-Grower Annika McIntosh of Hazel Designs and a bonus tour of Bellingham’s Field to Floral Market
https://youtu.be/E1exuo5iMOU A few weeks ago, I journeyed to Bellingham, a beautiful college town located close to the Washington-British Columbia border, where Annika McIntosh of Hazel Designs grows botanicals, designs gardens, and arranges flowers for everyday customers, weddings, and events. During what was a lovely morning in the garden and studio, I spent time with Annika to learn about how she has expanded beyond designing landscapes to fashion a floral-centric career. As she explained, rather than calling herself a "farmer-florist," she likes to say she's a "Designer / Grower." Not a farmer, per se, but a grower...