Short Term Rental Secrets Podcast

40 Episodes
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By: MICHAEL SJOGREN

The Short Term Rental Secrets Podcast is dedicated to providing actionable content to help new and seasoned real estate investors launch, automate and scale their Airbnb business and fast track their journey to financial freedom. You can enjoy the podcast and other free resources at www.STRsecrets.com

37 - The Property Management Sales Playbook (How We Added 6 Owners in Q3 last year)
#37
Last Thursday at 10:00 AM

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Follow this link for the Free training:

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You want to grow a property management business, you will eventually hit the same wall:

You become the person slowing things down.

In this video, I share the exact playbook we built before hiring our first salesperson.

Inside this training you’ll learn:

• The perfect type of property we target

• The exact type of homeowner we want to wo...


Ep - 283 From Bankruptcy to a $100M Real Estate Vision with Jonathan St.Leger
#283
Last Monday at 10:00 AM

He built a “sexy” real estate portfolio in the early 2000s…

Then 2008 hit.

Reserves drained.

Assets liquidated.

Eventually — bankruptcy.

Most investors never come back from that.


In this episode, Jon St. Leger breaks down:

• What the 2008 crash really felt like

• Why he keeps his portfolio at 33% LTV

• How to prepare for the next recession

• What “Equity Manifestation” actually means

• How he turned a 20-room motel into a 47-key boutique hotel

• Why delayed gratification builds rea...


The 4-Step Airbnb Photography System That Wins in 2026
#36
02/26/2026

2026 is going to separate serious operators from everyone else.

Supply is rising.

Middle-class travel is tightening.

Occupancy is projected to decline.

Rates are compressing.

If your Airbnb still looks like 2024… you're in trouble.


In this training, I break down my full 4-step photography system:

– What to upgrade BEFORE hiring a photographer

– How to properly interview lifestyle photographers

– What to do on photo day to maximize impact

– How we use AI to write captions and enhance photos

– How...


Ep - 282 What’s Actually Holding Your STR Business Back
#282
02/23/2026

Most entrepreneurs think they need better strategy.

They don’t.

In this Boardroom recap from the Freedom Factory, we unpack the real reasons businesses stall — and it’s not systems.


It’s people, identity, and the state you operate from.


Inside this episode:

• Why most business bottlenecks are solved by the right “who”

• The difference between hiring people and developing talent

• W2 vs 1099 mistakes operators make

• Why State → Story → Strategy is the real order of success

• The 4 archetypes run...


Ep - 281 Why Midterm Rentals Are the Smarter STR Strategy with Vivian Yip
#281
02/16/2026

Vivian Yip went from corporate burnout at Apple to building a thriving midterm rental portfolio and property management company.

In this episode, she breaks down how she pivoted during the pandemic, why most investors don’t have enough grit, and how mastering calendar discipline can completely transform your rental income.

We dive into:

• Why community changes everything in real estate

• The biggest mistake STR hosts make when pivoting to midterm rentals

• Calendar discipline and how to control guest behavior

• How to use data tools like PriceLabs the right way<...


Ep - 280 - How Influencer Marketing Really Works for STRs (And Why Most Hosts Get It Wrong) with Madison Rifkin
#280
02/09/2026

Most STR hosts misunderstand influencer marketing — and it’s costing them bookings.

In this episode, Madison Rifkin breaks down what actually works when partnering with content creators, why follower count is a useless metric, and how STR operators should think about social media as a long-term control channel — not a quick ROI play.

We also go deeper into founder identity, building brands that can be sold, and the mistakes operators make when they tie everything to themselves.


If you want more direct bookings, stronger brand trust, and a business that isn’t...


Ep 279 - Why Conviction Beats Experience in Building a Real STR Business with Hailie Anderson
#279
02/02/2026

Success in STR isn’t about age, capital, or the model you choose — it’s about conviction.

In this episode, we sit down with Hayley Anderson, a 22-year-old operator already on her second business, to unpack the mindset, discipline, and leadership traits that actually drive growth. From failing early to building confidence through reps, this conversation goes far beyond arbitrage or co-hosting.

If you want to scale your business — or your life — this episode will challenge how you think about comfort, confidence, and commitment.

Inside the episode:

• Why conviction matters more than experie...


2026 Is a Reset Year for STRs — Here’s How to Win Before Others Fall Behind | The STR Scale Show with Mike Reilly | Ep 35
#35
01/29/2026

The STR market isn’t crashing — it’s recalibrating.

In this episode, we break down AirDNA’s 2026 outlook and translate the data into real, tactical decisions for hosts and property managers. Demand is softening, supply is shifting, and average properties are losing ground — but operators who adapt will win.

This is a data-backed walkthrough of what’s changing, why it matters, and exactly what to do next.


If you want the Training on how you should look at increasing your pricing so that you are not making 15 to 18% less than you were a y...


Ep 278 - How Great Leaders Scale Teams Without Losing Control with Ryan Leake
#278
01/26/2026

Scaling isn’t a systems problem — it’s a leadership problem.

In this episode, we break down what actually changes when you go from being a solo operator to leading a real team. From earning respect instead of demanding it, to building systems that support people (not suffocate them), this conversation unpacks the leadership shifts required to scale without chaos.

If you’re growing doors, people, or partnerships — this episode will change how you think about leadership.

Inside the episode:

• The two ways leaders earn respect (and why only one works)

• Why s...


Ep 277 - Tech, Teams, and the Emotional Cost of Scaling STR Businesses with Frank Bosi
#277
01/19/2026

Most operators think better tech will fix their problems. It won’t.

In this episode, Frank Bosi (Hostfully) joins the show to unpack the real challenges STR leaders face as they scale—pressure, decision fatigue, emotional weight, and the constant tension between automation and hospitality.

Drawing from years inside luxury hotels like Ritz-Carlton and Four Seasons, Frank breaks down what most operators get wrong about tech stacks, leadership, hiring, and guest experience—and how to build systems that create confidence instead of doubt.

Inside this episode:

Why tech stack decisions are emotional, not lo...


Ep 276 - Your Calendar Is Exposing Why You’re Not Hitting Your Goals
#276
01/12/2026

Your goals aren’t failing — your calendar is.

In this episode, E and Chris break down why most people start the year motivated… then quietly drift back into old patterns. The problem isn’t strategy, tools, or ambition — it’s misalignment between who you say you want to become and how you actually spend your time.

This conversation dives deep into identity, courage, time audits, consistency, and the hidden habits that either compound your growth or quietly sabotage it.

Inside this episode:

Why your calendar tells the truth about your real prioritiesThe “perfect week”...


Ep 275 - The New Standard for STRs: Design, Ops, and Discipline with Shane O'Connor
#275
01/05/2026

The STR game has changed—and most operators haven’t caught up.

In this episode, we break down what actually separates top-performing short-term rentals from the ones stuck in the middle. From design and amenities to operations, leadership, and systems—this is a real look at how elite STR businesses are built and sustained in hyper-competitive markets.

This isn’t theory. It’s what’s working right now.

Inside this episode:

- Why “good enough” STRs are getting crushed

- The amenity arms race (and how to win without wasting money)<...


Ep 274 - Stop Setting Goals. Start Becoming This Person
#274
12/29/2025

Most people don’t fail because they lack discipline — they fail because they’re trying to grow without changing who they are.

In this episode, Chris and E break down why goals alone don’t create change, how identity drives momentum, and the real reason most people stall out by February. This is a deep, practical conversation on discipline, accountability, emotionalized goals, and how to build habits that actually stick.

If you’ve ever felt stuck despite “doing all the right things,” this episode will reframe how you think about growth — personally and professionally.


Ins...


Ep 273 - The Inner Game of Building a High-Performance STR Business with Stacey St. John
#273
12/22/2025

Most entrepreneurs focus on tactics — but the real breakthroughs happen internally first.

In this episode, Stacey St. John breaks down how self-awareness, intuition, mindset, and values-driven leadership shape long-term success in business and life. From recognizing limiting beliefs to building aligned teams and managing energy, this conversation goes far beyond surface-level motivation.

If you’ve ever felt stuck, overwhelmed, or pulled in too many directions — this episode explains why and what to do about it.

Inside this conversation:

How intuition and body awareness guide better decisionsWhy identity drives action (and keeps people stuck...


Ep 272 - How AI Will Replace Most STR Ops Work (And What Operators Should Do) with Shahar Goldboim
#272
12/15/2025

AI isn’t a tool anymore — it’s infrastructure.

In this episode, Chris and E sit down with Shahar Goldboim, founder of BOOM, to break down how AI is fundamentally changing short-term rental operations, exits, and scale.

From selling a property management company to building tech that replaces broken workflows, this conversation dives deep into why fragmented tools are failing and why operators who don’t adapt will fall behind.

Inside this episode:

Why “tech-enabled” STR businesses still failThe biggest mistakes operators make when exitingWhy one company can’t do funds, PM, design, and te...


Ep 271 - Why Your STR Isn’t Making What It Should — And How to Fix It with Mark Lumpkin
#271
12/08/2025

Your STR isn’t underperforming by accident — it’s underperforming because of decisions.

In this episode, Chris and E sit down with Mark Lumpkin from STR Cribs, the company behind 500+ STR setups, to break down the real reasons properties fail and what the best operators do differently.

If you’re buying, designing, furnishing, or managing STRs — this is a masterclass in thinking like a pro instead of an amateur.

Inside this episode:

• The biggest mistakes investors make when buying or furnishing STRs

• Why “more amenities” isn’t the answer — strategic amenities ar...


Ep 270 - Why Most STR Hosts Stay Broke — And How Bernie Broke Out
#270
12/01/2025

Your business can’t outgrow the identity you’re stuck in.

In this episode, Bernie Cesareo reveals the mindset and identity shifts that transformed his life, his confidence, and his STR businesses — from shrinking portfolios to scaling multiple companies with clarity and purpose.

This episode breaks down the real reason most hosts stay stuck, how to think and act like a CEO, and the inner work required to grow a business that matches the life you want.

Inside this episode:

• The identity upgrade that changed Bernie’s life

• How self-image c...


Arbitrage vs. Co-Hosting: The Real Winner Isn’t Even Close | The STR Scale Show with Mike Reilly | Ep 34
#34
11/27/2025

The arbitrage era is cracking — fast. 

With Sonder filing bankruptcy and operators across the country getting crushed by fixed leases, the truth is clear: the STR model you choose determines whether you scale… or sink.


In this episode, we break down why arbitrage is failing, what Sonder’s collapse teaches every host, and why co-hosting remains the most profitable, low-risk, scalable model in 2025 and beyond.


Inside this episode:

 • Why arbitrage collapses under pressure

 • The hidden costs operators never calculate

 • Why co-hosting produces higher ma...


Ep 269 - How to Scale Your Property Management Business with Brooke Pfautz
#269
11/24/2025

In this episode, Chris and E sit down with the founder of Vintory to uncover the real reason PMs fail, what the top managers are doing differently, and how to build a predictable machine for owner acquisition.

Whether you're starting with 5 doors or aiming for 500, Brooke breaks down the playbook that actually works.

Inside this episode:

• Why most PMs never break past 50–100 properties

• The REAL reason owner acquisition is so difficult

• Brooke’s formula for predictable PM growth

• Why marketing is now non-negotiable for property managers

• What the...


How to Build an STR Business That Survives, Scales & Actually Sells | The STR Scale Show with Mike Reilly | Ep 33
#33
11/20/2025

Your STR business is worth more than you think—if you build it the right way.

In this episode, we break down the difference between operators who burn out… and operators who build real companies that survive, scale, and eventually sell for life-changing money.

We also cover the hard lessons from companies that grew too fast, collapsed, or went bankrupt—and how to avoid their mistakes.



In this episode you’ll learn:

• Why your STR business already has real enterprise value

• What happens if everythin...


Ep 268 - The Next Era of STR & What’s Coming : Inside the Freedom Factory
#268
11/17/2025

The STR industry is shifting — and this episode marks the beginning of a new era.



Recorded LIVE inside the brand-new Freedom Factory, Mike, E., Chris, and Reilly break down the mindset, seasons, strategy, and direction that will define the next 5 years of short-term rentals… and your future in it.

• The story behind building the Freedom Factory

• Mike’s “origin moment” and how it shaped everything

• The dark seasons every entrepreneur must push through

• Why property management will create more millionaires than arbitrage

• The new PM roll-up and what it me...


The AI Advantage: How Smart Hosts Are Scaling While Others Fall Behind | The STR Scale Show with Mike Reilly | Ep 32
#32
11/13/2025

AI isn’t the threat — it’s the opportunity most hosts are ignoring.



In this episode, we walk through how top operators are using AI and automation to scale smarter, simplify operations, and outpace the competition.

• How AI is transforming pricing, operations, and marketing

• The biggest mistake hosts make when “trying” automation

• Tools that save hours per week without losing the human touch

• Why your business model must evolve in 2025

• The new advantage: data-driven decision-making

Get the full AI Automation Playbook at strsecrets.com/ai

00:00:18...


Ep 267 - Desire vs. Fear: The Mindset Shift That Changes Everything
#267
11/10/2025

Your life is driven by one of two things: desire or fear.

In this episode, we break down how to stop making decisions from lack, step into an identity-led mindset, and actually create the conditions for growth.

• Desire vs. paradigm: the two voices in your head

• How to make decisions from faith, not fear

• The identity → behavior → reality chain

• Why discipline is just choosing desire repeatedly

• What to do when growth feels uncomfortable

• How your environment can hold you back

00:00:00 – Desire vs Fear: The Two Lenses

...


How to Hire Your First STR Team Member (and Buy Back Your Time) | The STR Scale Show with Mike Reilly | Ep 31
#31
11/06/2025

You can’t scale if you’re the cleaner, the guest texter, the bookkeeper, and the ops manager.

This episode breaks down exactly when to hire, who to hire first, how to onboard them, and how to keep them executing so you can grow your STR business instead of babysitting it.

• When it’s actually time to hire (not too early, not too late)

• Who your first hire should be in an STR business

• Sample VA schedule for guest communications

• How to onboard using SOPs instead of winging it

• What to...


Ep 266 - The Harsh Truth: If You Don’t Have Systems, You Don’t Have Freedom with Michael Dinwiddie
#266
11/03/2025

You didn’t start an STR business to be a full-time cleaner, guest texter, or firefighter.

This episode breaks down how most hosts trap themselves in operations — and how to build systems that finally let you step out and scale up.

• Why “hustle” kills long-term growth

• The systems that keep your business running without you

• How to delegate without losing control

• Why buying back your time is your real ROI

• A blueprint to turn chaos into clarity

If you’re tired of putting out fires and want your STR to...


Airbnb Just Rolled Out New Updates — Here’s What It Means for Hosts | The STR Scale Show with Mike Reilly | Ep 30
#30
10/30/2025

The latest Airbnb updates are already shaking the market.

From the new pricing structure to changes in visibility and payout logic, this episode breaks down what’s changed — and how hosts can respond before profits vanish.

We cover:

• Airbnb’s latest Q4 update and what it really means

• Why “Buy Now, Pay Later” hurts your revenue

• The 18% gap between guest and host payout

• How the algorithm update affects your bookings

• The steps to protect your listing performance right now


Want to track and protect...


Ep 265 - Airbnb’s New Updates Are Quietly Killing Host Profits
#265
10/27/2025

Airbnb just rolled out updates that change everything for hosts.

From hidden pricing shifts to the new “Buy Now, Pay Later” feature — this episode breaks down what’s happening behind the scenes and how it impacts your bottom line.

• Airbnb’s latest update — and what it really means for hosts

• The 18% pricing gap no one saw coming

• Why “Buy Now, Pay Later” could destroy your cash flow

• How to protect your listings from revenue loss

• The survival strategy hosts need for 2025


00:02:15 – The Buy Now, Pay Later Trap


Ep 264 - The Truth About STR Investing Abroad with Fabio Moro
#264
10/20/2025

Everyone wants a piece of the global STR market — but most will lose money doing it.

Fabio Moro reveals the brutal truths of running short-term rentals in Italy, and what it really takes to survive in a shifting STR landscape.

• Why most foreign investors get crushed in Italy

• The systems you must have to manage remotely

• What happens when the STR gold rush slows down

• How to protect your properties from market shifts

• Lessons from building a sustainable business, not a gamble


00:01:11 – How Fabio Star...


Ep 263 - Redefining STR Leadership and Setting the Industry Standard with Sief Khafagi
#263
10/13/2025

Sief Khafagi didn’t just build a business—he built a standard.

In this episode, he reveals how leadership, culture, and vision turned TechVestor into one of the most respected brands in STR investing.

• How leadership shapes the future of the STR industry

• Building a culture that scales with integrity and precision

• Setting new standards for quality and operations

• Why great teams outperform any market cycle

• The mindset shift every STR leader needs to make

00:03:22 – The Real Problem: Bad Operators Drag the Industry Down

00:07:40 – Lea...


Your Airbnb Listing Is Broken — Here’s How to Fix It Fast | The STR Scale Show with Mike Reilly | Ep 29
#29
10/09/2025

Most Airbnb listings are costing hosts thousands—because they’re built wrong.

In this breakdown, we show you exactly how to rebuild your listing from the ground up to rank higher, convert faster, and stand out in a crowded market.


• The step-by-step to create a perfect, profit-ready listing

• The mistakes 90% of hosts make in titles and descriptions

• How to fix your visuals and brand in minutes

• What data says about click-through and conversions

• The system top hosts use to stay booked year-round


Want...


Ep 262 - Airbnb Fees, Pricing Psychology, and Revenue Strategies with Thibault Masson
#262
10/06/2025

Airbnb’s shifting fee structure is shaking hosts, but the real issue goes deeper—pricing psychology, guest behavior, and knowing your market.

In this episode, Thibault shares actionable strategies that hosts can use to protect margins, win more bookings, and scale smarter.

• Why Airbnb’s new fee model has hosts freaking out

• How to price for what guests see (not what you keep)

• Tools like PriceLabs—and why they’re useless without context

• How European vs. U.S. guests think about fees differently

• When to simplify pricing and present “one cle...


(Step by Step) Closed a Co-hosting Deal in 13 Days | The STR Scale Show with Mike Reilly | Ep 28
#28
10/03/2025

In this episode, Mike Reilly breaks down exactly how he closed a co-hosting deal in just 13 days—from the first call to signing the contract. He shares the sales process, the assets he used, and even gives away the templates that sealed the deal.

• How to pitch revenue expectations with confidence

• The $10K guarantee that beat out competitors

• Proposal + deal analyzer templates revealed

• How to handle homeowners on the phone

• Closing tactics to avoid being ghosted

• The 13-day timeline broken down step by step

Want the ACTUAL Ste...


Ep 261 - Revenue, Scaling, and the Traits of Successful STR Hosts with Matthew McDonald
#261
09/29/2025

What separates the STR hosts who burn out from those who thrive?

In this episode, Matt shares his hard-earned lessons on revenue management, scaling, and the mindset shifts that set top operators apart.

• The truth about revenue management: when to DIY vs. hire

• How beginners can scale from 1–2 units to many

• Success traits Matt has seen across hundreds of operators

• Why your calendar is the foundation of business success

• The mindset shift: “If you can’t help yourself, you can’t help others”

• How to design life first, the...


Airbnb’s 15% Fee Change Explained: What Hosts and Managers Must Do | The STR Scale Show with Mike Reilly | Ep 27
#27
09/25/2025

Airbnb’s new 15% fee structure has left property managers, cohosts, and homeowners asking the same question: who’s really paying?

In this episode, finance expert Ben Coons breaks down the numbers behind gross vs. net commission models—and what you must do to protect your margins.


• Gross vs. net commission explained in plain English

• How Airbnb’s fee hits managers vs. homeowners

• Why this change is different from Vrbo and Booking.com

• Pricing adjustments to avoid eating the new fee

• Commission stacking and where your money really...


Ep 260 - Marketing Frameworks Every STR Host Can Steal with Chris Crawford
#260
09/22/2025

Marketing isn’t just about ads—it’s about positioning, messaging, and action.

In this episode, Chris shares practical frameworks and timeless principles that every business owner (and STR host) can use to stand out, attract clients, and scale smarter.

• Why marketing and sales matter more than ever

• The real difference between content and community

• How to build a personal brand the right way

• Authentic content vs. performative posting

• Head vs. heart: the two frames of content

• Why information ≠ transformation in business

• How to message to your ava...


Cohosting 101: How to Start and Scale a Sustainable STR Business | The STR Scale Show with Mike Reilly | Ep 25
#26
09/18/2025

Cohosting is one of the most powerful (and overlooked) ways to build a short-term rental business without heavy upfront costs.

In this episode, we break down the cohosting model step by step—from the basics to the systems that let you scale sustainably.


• What cohosting really is (and how it works)

• The 3 key things you need before starting

• How to choose the right market for success

• Proven ways to find clients and grow your portfolio

• The cohost funnel: your roadmap from startup to scale-up



Ep 259 - Why STR Is Just the Vehicle to Building True Freedom
#259
09/15/2025

Short-term rentals are not the endgame—they’re the vehicle.

In this episode, Emanuele and Mike break down how STR can fuel bigger goals, lasting freedom, and a life by design.

• Why STR is a tool, not the destination

• The mindset shift that changes how you build

• How to keep your bigger vision in focus

• Avoiding the trap of chasing unit count

• Using business to buy back your time and freedom

00:03:21 – Designing a Business That Lasts

00:05:26 – Keeping Your Bigger Vision Alive

00:06:32 – The Mindset Shift fo...


Ep 258 - Analyzing STR Markets and Deciphering the Numbers with John Bianchi
#258
09/08/2025

John Bianchi has directed 100+ STR market analyses with a 100% success rate.

In this episode, he joins Emanuele to break down the science behind choosing the right markets and making STR numbers work for you.

• How John analyzed 100+ STR markets with zero failures

• The method he uses to “decipher the numbers”

• Why market selection is the real make-or-break skill

• Common mistakes hosts make when running numbers

• How to use data to build a sustainable STR portfolio


00:04:20 – Using Data to Drive STR Success

00:07:23 – Usi...


Ep 257 - Why Getting Sick Taught Steve Resnick the Real Goal of STR
#257
09/01/2025

After getting sick, Steve Resnick had a wake-up call: you can’t work forever.

This episode dives into how that moment reshaped his approach to business—and why building systems that outlast you is the true measure of success.

• The turning point when Steve realized he couldn’t keep grinding

• Why time freedom matters more than unit count

• How to design an STR business that runs without you

• Systems vs. hustle: the real key to longevity

• Lessons every host should apply before burnout hits

00:06:06 – Why Time Freedom Beats...


Do You Really Want It? Lessons on Grit and STR Growth | The STR Scale Show with Mike Reilly | Ep 25
#25
08/28/2025

Success in STR—or anything—comes down to one question: do you really want it?

This episode dives deep into mindset, grit, and the obstacles that stop most people before they ever scale.

• The difference between interest and commitment

• Why obstacles are often just excuses in disguise

• Lessons from Navy SEALs on resilience

• How to reframe challenges into momentum

• What separates consistent winners from quitters


👉 Do you really want it? Prove it—click the link below and start building your STR business today.

https...