Brands for a Better World (formerly Evolve CPG)

In this conversation, Madelyn Morris, co-owner of Mickelberry Gardens, shares insights into her journey of creating a honey herbal wellness brand that specializes in oxymels – a tonic made of honey, vinegar, and herbs. She discusses the benefits of oxymels, the importance of sourcing local and organic ingredients, and the value of B Corp certification. Madelyn share their founding story, the challenges they faced in the early years of the business, and what they’ve been able to accomplish in their 15 years in business. She offers advice for aspiring entrepreneurs, highlighting the importance of passion and adaptability in business, and we wr...

In this episode, Allison Carey, VP of Marketing at Raw Sugar Living, talks about the brand’s mission to provide better-for-you hair and body products at an affordable price, while also lifting spirits through positive messages, images, and experiences. She touches on the Gen Z consumer’s desire for authenticity, education, and values-alignment in the brands they support, and how the brand appeals to that generation through their raw voice and integrity. Allison sheds insights into their product development guardrails, and the importance of creating products that are safe for sensitive skin, kids, and even fur kids (dogs). We disc...

In this conversation, John Tran talks about joining Vita Coco to help evolve their sustainability and social impact programs at the same time that were becoming a publicly traded company and going through the rigorous B Corp Certification process. He shared how they shifted their impact efforts from a collection of passion projects to a more coordinated and comprehensive ESG framework focused on protecting natural Resources, building thriving communities, and championing health & wellness. John then detailed some impact programs, like their ambitious goal of distributing and planting 10 million seedlings and trees globally! This conversation also covers the health benefits...

In this conversation, Jasen Urena and Ted Robb tell us how New Barn became part of the NestFresh family, and how the two brands are helping each other scale their positive impact. From New Barn’s long journey toward becoming Regenerative Organic Certified, to NestFesh’s 30+ years of being early adopters of certifications like Non-GMO Verified, Certified Humane, and Humanely Hatched, both brands love to push the industry forward. The conversation touches on the importance of supporting family farms, protecting animal welfare, and making the world better for future generations. Jasen and Ted wrap up by sharing what’s next f...

In this conversation, Paul Schiefer, president of Amy's Kitchen, shares the inspiring founding story of the company, which began with a quest for better frozen meals. He discusses the innovative approaches to product development, the importance of company culture and values, and the value of embracing complexity in business. Paul highlights Amy's commitment to sustainability and their B Corp status, emphasizing the impact of organic and vegetarian practices. He also shares insights on the future vision for the company, the importance of curiosity and passion in entrepreneurship, and personal reflections on food and life.

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In this conversation, Kevin Bayuk shares what inspired them to create the Next Economy MBA program, who it’s for, and what the curriculum covers. We talk about the shortcomings of the existing MBA programs and the need for one that goes beyond basic ESG frameworks. Bayuk talks about how they’ve used participant feedback to continuously evolve the program, and how their alumni continue to stay engaged after graduating. We then talk about the Next Economy MBA book, which serves a nice introduction to topics in the program, the other technical assistance Lift Economy provides, and what new offe...

In this episode, Syed and Amer share how family tragedy, living around the world, and experience in the packaged good industry all led them to launch their own food brand, Auntie Rana’s. They share how their marketing strategy resulted in landing 300 influencers, 4-5 retail partners, and loads of press by the week of their official launch. The discussion covers their 100 year family history in business, their connection to and passion for the food industry, and why they’ve decided to donate 5% of their product to wildlife conservation. Syed and Amer and excited to be the first to introduce Nort...

In this conversation, Jordan Buckner, founder of Foodbevy, discusses the Foodbevy Insider Boxes, which deliver curated food and beverage products to food enthusiasts and CPG industry pros. He explains the process of selecting products, the themes behind each box, and the importance of community feedback in deciding which foods to feature. Buckner walks through some of the products you’ll find in the upcoming Winter 2025 box, and teases possible future collaborations, like their box featuring the Naturally Rising Pitch Competition finalists. We wrap up by talking about Buckner’s mission of supporting emerging brands and providing valuable resources for food...

In this conversation, Doug Behrens, CEO of Catalina Crunch, shares the inspiring story of the brand's inception, rooted in founder Krishna Kaliannan’s personal journey with Type 1 Diabetes. The discussion delves into the early success, fast growth, and eventual plateau of the brand that warranted a new approach if they wanted to grow past $75 million. Doug highlights the need for profitability in today's market, which empowers them to grow without the need for outside capital, and explains how they took a fresh look at their products and team to reignite growth – emphasizing the importance of mainstream taste, brand authenticity, and co...

In this conversation, Lex Evan ®, founder and CEO of Lexington Bakes, discusses the growth of his brand, focusing on the wildly successful launch of his new chilled oat bars and the strategic decisions made to optimize product offerings for retail. The conversation highlights the brand's commitment to organic ingredients and radical ingredient transparency, the challenges and successes in co-manufacturing, and the importance of maintaining product quality. Lex discusses the recent $1 Million investment round and how that will help unlock the next stage of growth, including new product innovations, scaled manufacturing, and increased marketing efforts. As he grows the brand, Le...

In this conversation, Whitney Douglas, Director of Sales at Living Alchemy, discusses the transformative power of fermentation in health supplements and its historical significance. She explains how Living Alchemy uses fermentation to enhance the potency and digestibility of their products, emphasizing a holistic approach to nutrition. The discussion also covers the launch of their new book, 'The Living Alchemy Book of Fermentation,' which aims to educate readers on the benefits of fermentation and provide practical tips and recipes. Whitney shares insights on the importance of returning to natural health practices and the need for unity in the wellness...

In this conversation, Sara Stender Delaney, founder of Sarilla Beverage, shares her journey from her roots in Vermont, to her transformative experiences in Rwanda, and what inspired her to create a non-alcoholic organic tea spritzer company. She discusses the challenges of launching a beverage brand, the importance of regenerative agriculture, and her commitment to social impact and mental health. Sara emphasizes the need for personal growth and responsibility in creating a better world, highlighting the interconnectedness of health, community, and sustainability.

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In this conversation, Bryon White, co-founder of Yaupon Brothers, discusses the unique qualities and benefits of Yaupon, the only caffeine-containing plant native to North America. He shares insights into the history of Yaupon, its cultivation, and the innovative flavored blends that have emerged. The discussion also covers their recent influencer branded products and the importance of building authentic relationships with influencers for successful marketing. We discuss the challenges faced by the CPG industry, and the role of regenerative agriculture in sustainable farming practices. Bryon emphasizes the need for entrepreneurs to understand their customers and the significance of leaving the...

In this conversation, Simón Sacal, CEO and co-founder of Solely, shares his journey toward building a company focused on creating healthy fruit snacks made entirely from real fruit. He explains the challenges of using real fruit in manufacturing, the importance building a reliable supply chain, and how the patented innovations that unlocked their ability to make indulgent yet nutritious products. He then shares vision for the future of the company, advice for aspiring food entrepreneurs, and how he believes that aligned incentives in the food system can lead to a better world.

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In this conversation, Rona Williams, Senior Director of Strategic Innovation at Bragg Live Foods, shares insights into the company's rich legacy, innovative product development, and commitment to wellness. She discusses the importance of maintaining brand integrity while navigating market trends, the role of B Corp certification, and lessons learned from her previous experience in the toy industry. Rona emphasizes the significance of efficacious ingredients in their products and offers advice for aspiring marketers. The conversation also touches on creative uses for apple cider vinegar and the vision for a better world where everyone has access to healthy food.

In this conversation, Jason Burke, founder of New Primal, shares his journey of building a purpose-driven business from the ground up. He shares how growing up poor influenced his mindset, the importance of resilience, how he overcame his challenges with fundraising, and that authenticity wins in entrepreneurship. He also reflects on the evolution of his brand and the importance catering to an underserved consumer segment — in his case, women and children. The discussion concludes with insights on personal growth and his vision for a better world through access to wholesome food.

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In this conversation, Victoria Ho tell us about her a journey into food and wellness, and how that sense of purpose drove her to launch her new Ayurvedic cooking system brand, Khalo. She discusses the interconnectedness of food, health, and personal growth, and how cooking serves as a form of self-care. Victoria highlights the challenges of building a brand in the CPG landscape and how she’s bringing what she’s learned as a CPG consultant, through Sherpa CPG, into building her own brand. Through Kahlo, she aims to make Ayurveda accessible and create a community that fosters connection and...

Jade, the co-founder and CEO of Dr. Glitter, tell us about her innovative nutrient crystals, a unique product format that combines the fun of edible glitter with iron and gut health supplements. The discussion covers the challenges of modern diets, the importance of iron, fiber, and probiotics, and the need for educating consumers about nutrition. Jade shares insights on the patenting process, the strategic move into the US market, and their retail collaboration with Urban Outfitters which is helping them get in front of Gen Z consumers. The conversation concludes with Jade's vision for a better world through empowering...

Listen to 11 entrepreneurs from across the United States as they pitch their brands and products as part of the Naturally Rising pitch competition, hosted by Naturally Network, and in partnership with New Hope Network, Cambium Analytica, Beyond Brands, FoodBevy, NIQ, and us, Brands for a Better world! Each of these entrepreneurs won a regional competition for the chance to compete on the national stage Newtopia Now, 2025!

Listen to all pitches, then click here to tell us which brand, product, and entrepreneur you’d vote for!

https://forms.gle/UKuHfdUjkCxSDdsW9

Cynthia Duran, founder of Xinca Foods, shares her journey of creating the first Salvadorian frozen food brand in the U.S. She talked about her family’s love of food, their cultural roots, and the challenges of entrepreneurship. Cynthia emphasizes the significance of community support and feedback in building her brand, as well as her future plans for growth and product development. She reflects on her recent pitch competition wins, including Naturally Rising Seattle’s People Choice Award, the personal growth she has experienced through her entrepreneurial journey, and the impact she hopes to make in the world through her...

In this conversation, Dr. Elizabeth Klodas, a preventive cardiologist and founder of Step One Foods, discusses the critical role of nutrition in managing heart disease and the challenges faced in integrating dietary changes into medical practice. She shares her journey from traditional medicine to creating a food company aimed at reducing reliance on medications through nutrition. The discussion highlights the importance of randomized controlled trials in validating the effectiveness of food-based interventions, the impact of pharmaceuticals on healthcare, and the need for a shift in consumer perceptions towards whole food ingredients. Dr. Klodas emphasizes the potential for a healthier...

In this conversation, David Istier, founder and CEO of gutzy Organic, shares his journey from personal health struggles to creating a successful line of gut health snacks. He discusses his early stumbles with the brand that caused the need to reformulate the products to dial in taste and texture, the importance of organic ingredients, and the challenges he’s faced trying to grow a brand in the CPG industry. David talks about consumers’ growing concern for gut health and the difference it makes when you use quality ingredients, even if they’re more expensive. David then shares his vision for th...

In this conversation, Dan Frommer, founder and editor in chief of The New Consumer, discusses the complexities of consumer behavior, particularly in relation to food choices. He explores the dichotomy between what consumers say they want and what they actually purchase, emphasizing the influence of technology, marketing, and generational differences. The discussion also touches on the challenges posed by ultra-processed foods and the importance of real food in promoting health and well-being. Throughout the conversation, Frommer shares insights from his research, highlighting the need for education and understanding in navigating consumer trends.

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In this conversation, Dan Kurzrock, co-founder and CEO of Upcycled Foods, discusses the significant waste generated at each stage of the food manufacturing process, and the opportunities for upcycling the coproduces and byproducts into valuable ingredients and products. He emphasizes the importance of utilizing the whole crop, the economic and environmental impacts of food waste, and the role of consumer demand in driving sustainable practices. Dan shares insights on successful upcycling initiatives and the challenges faced by companies in implementing these solutions, ultimately advocating for a shift towards a more efficient and responsible food system.

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In this conversation, Ric Scalzo, founder of Kokora, shares his journey into the world of regenerative agriculture and herbal medicine. He discusses the healing power of herbs, the principles of rest, restore, and revitalize, and the importance of living in harmony with nature. Ric emphasizes the connection between soil health and human immunity, and how Kokora aims to demonstrate the benefits of regenerative practices through its products. The conversation also touches on the future of Kokora, the role of the Ric Scalzo Institute for Botanical Research at Sonoran University in advancing herbal research, and the importance of kindness and...

In this conversation, Gage and Jonas discuss the innovative kitchenware product SAVWA, designed to promote water conservation by capturing and reusing gray water in households. Jonas shares his personal journey of awareness regarding water waste, the challenges faced during product and supply chain development, and the importance of sustainability in the materials design. The conversation also touches on the upcoming Kickstarter campaign for SAVWA, the vision for a future with conscious water usage, and valuable advice for aspiring entrepreneurs.

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In this conversation, Rob Craven, founder of Scale Passion, shares his journey of discovering personal purpose and how it intertwines with business success. He discusses the importance of intentionality in leadership, the evolution of his company, and the significance of writing and reflection in understanding one's purpose. The dialogue emphasizes the need for personal happiness in business and the concept of work-life synergy, advocating for a life where passion and work are seamlessly integrated. Rob also touches on the challenges of navigating liminal spaces in life and business, encouraging listeners to embrace change and growth. In this conversation, Gage...

In this conversation, David Jacobowitz, founder of Nebula Snacks, shares his journey from a childhood filled with sweets to creating a line of luxurious, sugar-free chocolate bites. He discusses the challenges of managing his health, the experimentation process behind developing his products, and the ways in which customer feedback helps shape his brand and product line. David emphasizes the importance of taste in healthy snacks and the benefits of using natural sweeteners that do not spike blood sugar, making his products suitable for those with dietary restrictions. He shares valuable lessons learned from his digital marketing background, emphasizes the...

In this conversation, Jordan Buckner discusses the launch of the Food Bevy Insider Box, a curated quarterly subscription service designed to help CPG industry professionals discover and sample emerging brand’s products. Jordan explains how the products are selected, the importance of community feedback in the selection process, and the customizability of the boxes, including vegan and gluten-free options. Gage and Jordan then discuss trends in the food industry, including the growing demand for better-for-you options. The dives into Jordan’s CPG experience, including his related online community, FoodBevy, which offers free resources for CPG entrepreneurs, and his corporate gift...

In this conversation, Justin Ahrens and Gage discuss the profound impact of design on the human condition, emphasizing the importance of understanding the real problems that design can solve. They explore the shift from a shareholder to a stakeholder economy, the role of data in design, and the significance of design thinking in creating sustainable and measurable impact. Through real-world examples, they illustrate how thoughtful design can enhance everyday experiences and contribute to social good, while also reflecting on their shared journey within AIGA and the Design for Good movement. In this conversation, Gage and Justin Ahrens discuss the...

In this conversation, Hayley and Stephanie Painter, co-founders of Painterland Sisters, share their journey as fourth-generation organic dairy farmers. They discuss their childhood experiences on the farm, the values instilled in them, and how these experiences shaped their approach to business and agriculture. The sisters emphasize the importance of community, integrity, and creating nutrient-dense products, like their Skyr yogurt. They reflect on the challenges and perceptions faced by farmers and the entrepreneurial spirit that drives their mission to connect consumers with quality food sourced from family farms. In this conversation, Hayley and Stephanie Painter discuss the importance of empowering...

In this conversation, Matthew Dillon, co-CEO of the Organic Trade Association, discusses the growth and challenges of the organic industry. He highlights the importance of generational shifts in consumer behavior, particularly among Millennials and Gen Z, who are increasingly committed to organic products. Dillon emphasizes the need for investment in infrastructure to support domestic organic production and the role of advocacy in shaping policies that benefit the organic sector. The conversation also touches on the evolution of organic quality and the economic impact of organic farming on rural communities. In this conversation, Matthew Dillon discusses the Organic Trade Association's...

In this conversation, Jen Brush, VP of Innovation and Product at Guayaki, discusses the origins and benefits of Yerba Mate, the evolution of Guayaki's product offerings, and the brand's commitment to sustainability and community. The conversation explores the challenges of navigating the beverage market, building brand loyalty, and the exciting transition to the new brand name, Yerba Madre, which reflects the company's mission and heritage. We touch on the brand’s commitment to shade-grown Yerba Mate, which takes more time and money but yields a better product and is better for the environment than sun-grown Yerba Mate. Jen also sh...

In this conversation, Vilma Livas, Chief Marketing Officer at Nature's Bakery, discusses the brand's purpose of providing healthier snack options for families and the importance of convenience, taste, and value in their product development process. We touch on the impact of the company's acquisition by Mars and how it has allowed for growth and innovation, particularly with new products like the Oatmeal Crumble and Hearty Bar. Vilma shares insights into her consumer-centric approach to product development and the importance of both consumer insights and retail partnerships in launching new products in the CPG industry. She shares the background behind...

In this conversation, Michael Fisher, founder and CEO of Rotten, shares his journey of building a candy brand from scratch with zero experience in the industry. He talks about the initial trap that many startup CEOs fall into, himself included, of chasing the symbols of success instead of focusing on the business fundamentals. Michael then shares his personal connection to candy and the creative process behind building a brand narrative that emotionally resonates with consumers. During the conversation, we touch on the power of learning from advisors, the role of Kickstarter in validating his product concept, and his focus...

In this conversation, Dr. Aaron T. Dossey discusses the surprising amount of land clearing around the globe for agriculture and its detrimental effects on the environment, including biodiversity loss and climate change. The solution, according to our guest, is insect protein as a sustainable alternative to traditional livestock because of the efficiency and nutritional benefits of growing insects for food. Dr. Dossey shares his journey into the field of entomophagy, detailing how he transitioned from a passion for insects to founding All Things Bugs LLC where he focuses on the commercialization of insect-based food products. In this conversation, Dr...

In this conversation, RJ Bee, the executive director of Heritage Radio Network, shares the story of how the network was founded and how they transitioned from a local radio station to a diverse podcasting platform focused on food systems storytellers. We discuss the mission-driven initiatives of Heritage Radio Network, like the fellowship program that trains fellows in food storytelling and podcasting, and the importance of community support for the nonprofit. RJ and Gage then discuss the interconnectedness of food systems, the challenges faced by farmers, and the potential of technology to innovate sustainable practices. RJ shares his vision for...

What’s in a brand name? Everything, according to today’s guest, Karin Hibma Cronan, a renowned brand strategist, and co-founder of Cronan, as we explore the role of questions in the art of naming and branding. Cronan is known for creating iconic brand identities and names that resonate with audiences. Their work has helped shape the success of major corporations, non-profits, and startups alike, making them a trusted partner in the world of strategic design. In our conversation, we discuss how the name of a brand or product sets the tone of the experience, the common attributes of a go...

What does it take for a mission-driven brand to thrive in the competitive world of retail? In this episode, we explore the intersection of retail success and mission-driven branding with Alli Ball, the visionary founder and CEO of Food Biz Wiz. Food Biz Wiz is a consulting and coaching company dedicated to helping emerging food brands succeed in the competitive retail market. Known for her impact on the food industry, Alli has empowered countless emerging food brands through her Retail Ready® program and award-winning podcast. In our conversation, we dive into the critical elements consumers want in mission-driven brands, t...

Vending machines might be convenient, but they are not exactly known for their nutritious, high-quality snacks, and it’s high time they got an upgrade! Today's guest is Ashley Nickelsen Founder, CEO, and Chief Snack Officer at B.T.R. Nation, a company on a mission to fix our broken food system, one snack at a time. Join us, as we dig into the problem with junk food in America, the reasons behind Ashley’s decision to build a healthier snack company, and what keeps her going in the face of each new entrepreneurial challenge. Learn about the rules that...