HUNGRY.
HUNGRY is the podcast for Challenger Food and Drink brands wanting to pour gasoline on their growth. Fancy being kind? Want to feel warm inside? Please hit the Subscribe button. You’d really, really make my week.
Espresso - Fallow Founders - The Genius of Pierre Koffman
Espresso's are powered by our brand new sponsor, Unleashed!
1. What on earth is Unleashed, I hear you asking?
Unleashed is Inventory management software that talks to your financial and eComm software. We use it daily at Islands. It's BANGING!!
2. Why Unleashed will change your life as a foodie founder?
Cut admin time in half. Save money. Lots of money. Get lucid clarity on margins. Be all over cash flow, after all cash is king. Manage stock and cash flow.
3. The biggest brands in FMCG love love Unleashed
17 Creativity Lessons from The Do Lectures + Hiut Denim - David Hieatt

If you ONLY do one thing next week. Do this.
Scoff this conversation down your earlobes
HANDS DOWN.
One of the most important conversations I’ve EVER had.
We dove deeper.
deeper.
deeper
deeper.
Crossing the chasm from challenger “Thinking” to challenger “Being”.
I’ve listened back 4 times.
Scribbled copious scraggly notes.
Still unearthing glistening pearls of pithy and profound wisdom.
Totally honored to welcome David Hieatt to HUNGRY.
David’s career is challenger “Be...
Espresso - Michel Roux Jr. - How To Create 10/10 Service in Your Restaurant?
Espresso's are powered by our brand new sponsor, Unleashed!
1. What on earth is Unleashed, I hear you asking?
Unleashed is Inventory management software that talks to your financial and eComm software. We use it daily at Islands. It's BANGING!!
2. Why Unleashed will change your life as a foodie founder?
Cut admin time in half. Save money. Lots of money. Get lucid clarity on margins. Be all over cash flow, after all cash is king. Manage stock and cash flow.
3. The biggest brands in FMCG love love Unleashed
Henry Dimbleby: How I Built LEON, Business Scars To Avoid & Solving the Obesity Crisis

The UK Is The Most Obese Country in Europe
one of the best poddy’s I’ve EVER recorded
Henry Dimbleby is an utter genius
Founder of LEON and “Ravenous” author
Henry takes gargantuan complex topics
Emingwayifies them down to
ludicrously lucid simple
my brain literally E-X-P-L-O-D-E-D with new ways of thinking
pithy aphorisms pix n’ mix
curiosity treasure chest
enjoy x
ON THE MENU:
Ernest Hemingway: The Curse of Complexity & Brutal Simplicity...Espresso - David Milner - Why Frozen Food Has A Horrible Reputation in the UK?
Espresso's are powered by our brand new sponsor, Unleashed!
1. What on earth is Unleashed, I hear you asking?
Unleashed is Inventory management software that talks to your financial and eComm software. We use it daily at Islands. It's BANGING!!
2. Why Unleashed will change your life as a foodie founder?
Cut admin time in half. Save money. Lots of money. Get lucid clarity on margins. Be all over cash flow, after all cash is king. Manage stock and cash flow.
3. The biggest brands in FMCG love love Unleashed
29 Marketing Secrets: How Gozney Became a $100 Million Global Pizza Oven Brand - Tom Gozney

“Flip the f*cking idea of normal on its head” - Tom Gozney
sometimes a podcast slaps-ya-round-the-chops
OH! BOY! this conversation was one of those.
Tom Gozney reveals his Strategy to Stratosphere
buckle up. strap up. enjoy.
ON THE MENU:
Founder Mode: “Get out of bed, check your vision, check your plan, f*cking get after it”Nassim Taleb Self Belief Self Doubt Barbell: utilise both = Anti-FragileAncient Greeks Pathemata Mathemata: “guide your leanings through pain” - everyday expect 1 win and 5 losesRehab & Addiction Brand Building Lessons: humans crave identity + connection +...Espresso: Rory Sutherland on KFC and McDonald's Marketing
Espresso's are powered by our brand new sponsor, Unleashed!
1. What on earth is Unleashed, I hear you asking?
Unleashed is Inventory management software that talks to your financial and eComm software. We use it daily at Islands. It's BANGING!!
2. Why Unleashed will change your life as a foodie founder?
Cut admin time in half. Save money. Lots of money. Get lucid clarity on margins. Be all over cash flow, after all cash is king. Manage stock and cash flow.
3. The biggest brands in FMCG love love Unleashed
Restaurant Survival Mode: The Real Reason I Closed Orasay and Opened Dove - Jackson Boxer

Today’s poddy is sponsored by Square. Square is the all-in-one restaurant tech platform designed to streamline operations and give hospitality business owners the time back to focus on growth. Square is Big In Restaurants - which is the name of its latest UK marketing campaign - offering everything you need for day-to-day service, including Square’s payments, point of sale and reporting capabilities. Whether you’re a single-location FSR, a multilocation QSR, a bar or a multi-concept restaurant, improve the flow of orders and find more ways to keep profit in your pocket. For more information visit 👉 squareup.com
J...
Espresso - Michel Roux Jr. - How to Manage Big Egos in the Kitchen (& the Office too)
Espresso's are powered by our brand new sponsor, Unleashed!
1. What on earth is Unleashed, I hear you asking?
Unleashed is Inventory management software that talks to your financial and eComm software. We use it daily at Islands. It's BANGING!!
2. Why Unleashed will change your life as a foodie founder?
Cut admin time in half. Save money. Lots of money. Get lucid clarity on margins. Be all over cash flow, after all cash is king. Manage stock and cash flow.
3. The biggest brands in FMCG love love Unleashed
19 New Brand Building Laws - How Citizens of Soil Are Taking on The Olive Oil Mafia & Changing The World of Olive Oil

“we changed three words at 10x’d our D2C revenue over night”
Citizens of Soil is a BANGING brand
eye-splinteringly, soul-nourishing gorgeous packaging
transforming commodity into community
wonderful founders Sarah & Michael
y’all gunna love this one!!
btw jump to 30 mins, if you wanna plunge straight into the brand building gold
ON THE MENU:
The Origins of Terroir: Things from a Different place have a Different tasteAnti-Fragility in Nature: Stressed Trees release polyphenols to protect themselves, so should humansHow to go MASS MARKET yet use...Espresso - The Devonshire Founder 1% Improve Your Way To Perfection
The £300m Brand Exit Expert: Tyrrells, Crosta Mollica, St. Pierre, Lily’s Kitchen

“David Milner has a magic touch” - The Grocer
Lilly’s, Tyrell’s, St Pierre, Crosta Mollica
Every brand David touches
Magics a blossoming, beaming Gold.
Big wonga exit Gold.
David possesses the sacred compass
from challenger brand - house hold brand - Exit El Dorado
Our chat is laden with gorgeous, glistening Gold.
ON THE MENU:
Peppermint Tea Rule: Why 95% of NPD Always fails - constantly ask is this a small idea?Picking The Right Category > Picking The Unique Product and BrandS...Espresso: Rory Sutherland - The Behavioural Economics of Bubble Tea
Espresso's are powered by our brand new sponsor, Unleashed!
1. What on earth is Unleashed, I hear you asking?
Unleashed is Inventory management software that talks to your financial and eComm software. We use it daily at Islands. It's BANGING!!
2. Why Unleashed will change your life as a foodie founder?
Cut admin time in half. Save money. Lots of money. Get lucid clarity on margins. Be all over cash flow, after all cash is king. Manage stock and cash flow.
3. The biggest brands in FMCG love love Unleashed
18 Years of Brand Building Gold in 45 minutes - Jolly Hog, Living Things, Boundless founders

Espresso - One Piece of INSANE Wisdom to Never Burnout - All Wins Feel The Same - James Smith
Espresso's are powered by our brand new sponsor, Unleashed!
1. What on earth is Unleashed, I hear you asking?
Unleashed is Inventory management software that talks to your financial and eComm software. We use it daily at Islands. It's BANGING!!
2. Why Unleashed will change your life as a foodie founder?
Cut admin time in half. Save money. Lots of money. Get lucid clarity on margins. Be all over cash flow, after all cash is king. Manage stock and cash flow.
3. The biggest brands in FMCG love love Unleashed
15 Secrets of Le Gavroche’s 57 Year Success - Michel Roux Jr.

Today’s poddy is sponsored by Square. Square is the all-in-one restaurant tech platform designed to streamline operations and give hospitality business owners the time back to focus on growth. Square is Big In Restaurants - which is the name of its latest UK marketing campaign - offering everything you need for day-to-day service, including Square’s payments, point of sale and reporting capabilities. Whether you’re a single-location FSR, a multilocation QSR, a bar or a multi-concept restaurant, improve the flow of orders and find more ways to keep profit in your pocket. For more information visit 👉 squareup.com
T...
Espresso - Why Jesus Was The First Behavioural Scientist - Rory Sutherland
Espresso's are powered by our brand new sponsor, Unleashed!
1. What on earth is Unleashed, I hear you asking?
Unleashed is Inventory management software that talks to your financial and eComm software. We use it daily at Islands. It's BANGING!!
2. Why Unleashed will change your life as a foodie founder?
Cut admin time in half. Save money. Lots of money. Get lucid clarity on margins. Be all over cash flow, after all cash is king. Manage stock and cash flow.
3. The biggest brands in FMCG love love Unleashed
Pret a Manger & Itsu Founder - The Biggest Mistakes I Made Building a Billion Dollar Brand

Julian said every mistake he ever made boiled down to two things...
When you lose sight of these two core relationships...
Product Customer.
Simplicity Complexity.
Get these right.
LITERALLY everything else falls into place.
ON THE MENU:
How to Scale from 7 to 17 to 70 Sites… “70% of issues you’ll face is losing focus product and customer”Founder Mode = Just make the product better. Never stop making your product better. Complexity is Organisational Cancer. Constantly find simplicity in complexity.Barnacles on a Boat Rule: constantly remove complexity.Why Simplici...Espresso: How To Build World Class Creative Teams - Ashley Palmer Watts, The Devonshire
Espresso's are powered by our brand new sponsor, Unleashed!
1. What on earth is Unleashed, I hear you asking?
Unleashed is Inventory management software that talks to your financial and eComm software. We use it daily at Islands. It's BANGING!!
2. Why Unleashed will change your life as a foodie founder?
Cut admin time in half. Save money. Lots of money. Get lucid clarity on margins. Be all over cash flow, after all cash is king. Manage stock and cash flow.
3. The biggest brands in FMCG love love Unleashed
Fallow Founders - The Secrets Behind London’s Busiest Restaurant

Will Murray and Jack Croft are like NO ONE ELSE.
Yes, incredible chefs - serving 10/10 BANGING food,
But, also GENIUS marketeers,
They RIPPED UP the rule book,
Zigged when everyone Zagged.
Built Fallow, Fowl, Roe to enormously successful restaurants,
The World has changed.
The way to build a successful restaurant has changed, too.
Our conversation shows you how.
ON THE MENU:
Why Canary Wharf is the Craziest place to open a Restaurant: “lean into site surprises + “adapt to your customers + environment”Why Yo...Espresso: Seth Godin - Never Forget These 3 Core Human Motivations in Strategy
Espresso's are powered by our brand new sponsor, Unleashed!
1. What on earth is Unleashed, I hear you asking?
Unleashed is Inventory management software that talks to your financial and eComm software. We use it daily at Islands. It's BANGING!!
2. Why Unleashed will change your life as a foodie founder?
Cut admin time in half. Save money. Lots of money. Get lucid clarity on margins. Be all over cash flow, after all cash is king. Manage stock and cash flow.
3. The biggest brands in FMCG love love Unleashed
Riverford Founder: 13 New Brand Building Laws + “£30 million will NEVER make you happier than £3 million”

Founders, please don’t swap your PURPOSE for PROZAC.
“when you exit…you’re drowning in the 3 D’s”.
“Divorced, Depressed, Dyslexic” - Guy Singh-Watson.
Guy breaks ALL the brand building rules Riverford Organic.
Famously, told the supermarkets to F*CK OFF.
Unapologetically, gave away over 26% of his exit dough BACK to the team.
LOVED, LOVED, LOVED this poddy!!
ON THE MENU:
Nature & Brand Building Lessons: Humility + Strength of Diversity + CollectivismWhy Richard Dawkins “Selfish-Gene” is WRONG… “collectivism and collaboration happens in nature….we’re not competing all the time”C...Espresso: Seth Godin - Revealing The Greatest Positioning Secret of All Time
Coq Fighter Founder: How to Rebuild Your Confidence & Overcome Self-Doubt

Loved this one with Aussie Donnie Troy from Coqfighter.
The early stage of the brand building journey is fun.
you’re so naive,
everything is new
everything is fresh
It’s better than your “…old boring corporate job”
But, at some point, it becomes hard.
Unimaginably hard.
Doubt soars in.
Confidence wanes
The joy fades a little.
Paul Graham calls it The Trough of Sorrow
This episode will help you through Your Trough of Sorrow
With a healthy seasoning of marketing, fried chicken and Lynard Skynard “free bird”
Espresso: GAIL's Founder - How We Fix The Broken Food System?
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🌟Espresso's are powered by our sponsor Unleashed!🌟
1. What on earth is Unleashed, I hear you asking? Unleashed is Inventory management software that talks to your financial and eComm software. We use it daily at Islands. It's BANGING!!
2. Why Unleashed will change your life as a foodie founder? Cut admin time in half. Save money. Lots of money. Get lucid clarity on margins. Be all over cash flow, after all cash is king. Manage stock and cash flow.
3. The biggest brands in FMCG love love Unleashed. Your fave brands like Candy Kittens, Tiny Rebel, TRIP use re...
Bleecker Burger Founder: Hospitality is BROKEN for Women and LGBTQ+ (here’s how we fix it)

How Do We Fix Poor Mental Health in Hospitality for Women and the LGTBQ+ community? Zan Kaufman of Bleecker Burger has some thoughts.
Intense. Hilarious. Raw.
Soul-irking. Thought-twisting conversation with Zahn
Bleecker Burger.
🎟️🙏🎟️WIN free tickets to the next supper club, fill out this form (takes 45 seconds) 👉https://docs.google.com/forms/d/e/1FAIpQLSfk9jGlMWX-nZ-WJnIAOHyVzxx0dd_XmeqWH4hrJNIq0yOHJw/viewform
ON THE MENU:
Accept your why and purpose will FLUCTUATE as you build your brandYour Circle of Us vs Circle of NowDiverse should make truthWhy Racism and Sexism is rife in...Espresso: The Story Behind The Devonshire's Infamous Green Room
Espresso's are powered by our brand new sponsor, Unleashed!
1. What on earth is Unleashed, I hear you asking?
Unleashed is Inventory management software that talks to your financial and eComm software. We use it daily at Islands. It's BANGING!!
2. Why Unleashed will change your life as a foodie founder?
Cut admin time in half. Save money. Lots of money. Get lucid clarity on margins. Be all over cash flow, after all cash is king. Manage stock and cash flow.
3. The biggest brands in FMCG love love Unleashed
How To Be a World Class Operator - Ole & Steen, Wagamama, SoHo House, Caravan Managing Director

The biggest HURDLE every challenger brand faces? The moment a founder hires a Senior executive.
Founder Operator tension is always bull-ragingly bombastic
Operators joining challenger brands is like a well-polished CowBoy mounting a Raged Spanish Bull
Operators must control founders rage, steer vision, channel energy, calm zeal
a Supple Art, Elusive Science so many get wrong
Honour to sit down for an Operator Masterclass with Graham xxx from Ole & Steen
HUGE!!! thanks to legends at UberEats and Sam Nicanui for setting up this conversation.
🙏WIN...
Espresso: GAIL's Founder - AVOID this common mistake EVERY Leader makes
Espresso's are powered by our brand new sponsor, Unleashed!
1. What on earth is Unleashed, I hear you asking?
Unleashed is Inventory management software that talks to your financial and eComm software. We use it daily at Islands. It's BANGING!!
2. Why Unleashed will change your life as a foodie founder?
Cut admin time in half. Save money. Lots of money. Get lucid clarity on margins. Be all over cash flow, after all cash is king. Manage stock and cash flow.
3. The biggest brands in FMCG love love Unleashed
The Fat Duck & The Devonshire Head Chef - The MOST Creative Podcast I’ve EVER Recorded

TOTAL honour to sit down for a gallivanting chinwag with this absolute G
Ashley Palmer-Watts.
Ash is a creative genius.
Head Chef at The Fat Duck leading it 3 Michelin stars.
Head Chef at DINNER by Heston.
Genius behind The Devonshire with mcc.
Creativity is water, you swim around, up and over, through obstacles.
No matter what industry you work in this poddy will 10x your creativity.
🙏WIN free tickets to the next supper club, fill out this form (take...
Espresso: The Devonshire founder - How To AVOID a Common Crisis in Restaurants
Espresso's are powered by our brand new sponsor, Unleashed!
1. What on earth is Unleashed, I hear you asking?
Unleashed is Inventory management software that talks to your financial and eComm software. We use it daily at Islands. It's BANGING!!
2. Why Unleashed will change your life as a foodie founder?
Cut admin time in half. Save money. Lots of money. Get lucid clarity on margins. Be all over cash flow, after all cash is king. Manage stock and cash flow.
3. The biggest brands in FMCG love love Unleashed
Rory Sutherland: Billion Dollar Marketing Secrets Revealed

The CRAZIEST Rory Sutherland Conversation EVER + 20 New Marketing Rules You’ve Never Heard. Buckle up, strap up for an ADHD Orgy with the G.O.A.T.
🙏WIN free tickets to the next supper club, fill out this form (takes 45 seconds) 👉
ON THE MENU:
David Oglivy’s American Express Double Your Money Back Guarantee Rule = Get rid of arseholes + show Skin in the gameWhy are Jack Daniels Tube Posters SO LONG? Brand Depth vs Brand Awareness: Turn a 3 second poster into a 60 second posterHow to Apply Daniel Khaneman’s System 1 vs System 2 in Food & Drink Marketing...Espresso - Tod "It's not about the Money"
Espresso: James Smith Why Clapham Fitness Influencers are RUINING the World + Declinism
Espresso's are powered by our brand new sponsor, Unleashed!
1. What on earth is Unleashed, I hear you asking?
Unleashed is Inventory management software that talks to your financial and eComm software. We use it daily at Islands. It's BANGING!!
2. Why Unleashed will change your life as a foodie founder?
Cut admin time in half. Save money. Lots of money. Get lucid clarity on margins. Be all over cash flow, after all cash is king. Manage stock and cash flow.
3. The biggest brands in FMCG love love U...
Giles Brook Supper Club: NO WONDER Your brand is stuck at £2- 5 Million (just do this mate)
DEE-lighted to welcome back the OG Giles Brooks on to the poddy. Recorded at our supper club at The Drapers Arms a coupla weeks ago. So many brands get stuck in the £2 - £5 million pond
The trough of sorrow
The dip
The grind
Giles, as always, gives super straightforward answers to complicated problems
HUGEEEE WHOPPIN thanks to the Data Donnies North Star for making this happen
ON THE MENU:
Why brands get stuck in the £2 - 5 mill pond and don’t become house hold brandHow big is yo...Espresso: Giles Brook "STOP Innovating!! You Need to be the HERO in your Category
Espresso's are powered by our sponsor Unleashed!
1. What on earth is Unleashed, I hear you asking? Unleashed is Inventory management software that talks to your financial and eComm software. We use it daily at Islands. It's BANGING!!
2. Why Unleashed will change your life as a foodie founder? Cut admin time in half. Save money. Lots of money. Get lucid clarity on margins. Be all over cash flow, after all cash is king. Manage stock and cash flow.
3. The biggest brands in FMCG love love Unleashed. Your fave brands like Candy Kittens, Tiny Rebel, TRIP use...
TRIP Drinks Founder REVEALS All Their Crazy Success Secrets Behind - Liv Ferdi
This week we have a throwback to an incredible convo with the co-founder of TRIP, Olivia Ferdi.
Maybe I am wrong.
For yonks I’ve been waxing ad nause about
Narrow and Deep.
Focus.
Do less, better.
Be a Meaningful specific.
It’s what every wonderful guest on the poddy teaches me.
TRIP ripped up the rule book.
Definition of outlier.
TRIP is for everyone and anyone, anywhere, anytime and everywhere.
TRIP is a coffee replacement. Booze replacement. Cocktail mixer. Meal...
Espresso: GAIL's Founder - The Genius Way GAIL's Picks a New Location
Full episode on youtube here - https://youtu.be/WgI81HTrOv0
Espresso's are powered by our sponsor Unleashed!
1. What on earth is Unleashed, I hear you asking? Unleashed is Inventory management software that talks to your financial and eComm software. We use it daily at Islands. It's BANGING!!
2. Why Unleashed will change your life as a foodie founder? Cut admin time in half. Save money. Lots of money. Get lucid clarity on margins. Be all over cash flow, after all cash is king. Manage stock and cash flow.
3. The biggest brands in FMCG...
Barrafina Founder: The Genius Who Changed The Way London Eats - Quo Vadis, El Pastor
In 2001, the London Food World was pallid, tepid, insipid.
Clotted cream Miserable Meh
Thankfully, two legends CHANGED EVERYTHING.
Sam Hart & Eddie Hart
Swam upstream, zigged against zagging zeitgeist.
Opened an array of spell-binding restaurants
2003 - Fino with genius Nieves
2007 - Barrafina
2012 - Quo Vadis with living-legend and food encyclopaedia, Jeremy Lee
2015- El Pastor
And, more recently, Parillian, Bar Daskall
Ghosts in Quo Vadis, MAD house parties in Manchester, wild techno nights in Mexico city, losing money for 12 years, dog...
Espresso: Giles Brook How Vita Coco beat Innocent in the Coconut Wars?
Espresso's are powered by our brand new sponsor, Unleashed!
1. What on earth is Unleashed, I hear you asking?
Unleashed is Inventory management software that talks to your financial and eComm software. We use it daily at Islands. It's BANGING!!
2. Why Unleashed will change your life as a foodie founder?
Cut admin time in half. Save money. Lots of money. Get lucid clarity on margins. Be all over cash flow, after all cash is king. Manage stock and cash flow.
3. The biggest brands in FMCG love love Unleashed
Y...