Lead With Your Brand!™

Happy Summer!  We’re off enjoying some summer relaxation time!  Enjoy one of our top shows from last season and be sure to take time to recharge!

In this episode, Jayzen shares his ideas on a critical element of your personal brand development: how you make people feel.  That is, when people interact with you and experience your brand, what feeling are they left with and are you beginning to be intentional about what you want that to be?  It is important to focus on your SuperSized brand words and make sure that they reflect the feeling that y...

On this special Pride on Brand edition of the Lead With Your Brand! podcast, Jayzen reflects on graduation season and the powerful lesson of showing up in service of others. Inspired by two deeply personal milestones and a standout commencement speech at UCLA, Jayzen breaks down how context and service are at the heart of building a breakthrough career and a super-premium brand.

You'll learn why your brand isn’t just about what you do—it’s about the value you create for others. Whether you're just starting out, pivoting into a new chapter, or leading from the to...

In this week’s episode of the Lead With Your Brand! podcast, Jayzen Patria kicks things off not in a boardroom, but in a theme park. Fresh from a behind-the-scenes visit to Universal’s new Epic Universe, Jayzen shares unexpected (and powerful) lessons about personal branding drawn from immersive rides, gothic taverns, and talking portraits.

Why? Because the experience Universal crafted is more than entertainment—it’s a masterclass in branding. And your career should be, too.

It’s time to stop thinking of your work as a collection of disconnected tasks. Instead, ask “What’s the full exp...

In this week’s episode, Jayzen dives into the buzz around the return of "HBO Max" and the revival of the Starbucks experience—not just as corporate case studies, but as powerful metaphors for your personal and professional brand.

Jayzen unpacks why a logo change isn’t the same as a rebrand—and how true brand evolution stays rooted in what made you great in the first place. Drawing lessons from the bold branding moves of household names, Jayzen challenges you to reflect on your brand DNA, your super-premium positioning, and how your “packaging”—from your Zoom background to...

Is your career really a ladder—or is it something much more dynamic? In this episode of Lead With Your Brand!, Jayzen Patria flips the script on traditional career trajectories and challenges you to think about your path as a career jungle gym—with diagonal moves, lateral steps, trade-offs, and breathers that still lead to powerful breakthroughs.

Listen as Jayzen opens up about his own transformative journey from Disneyland performer to NBCUniversal executive. With a rich blend of storytelling and strategy, he walks through how each unconventional move (and even a few steps “back”) led him to greater...

Are you feeling stuck, uninspired, or just plain off? You're not alone. As we navigate a world filled with uncertainty—from AI replacing jobs and massive industry shifts to the heaviness of politics and burnout—many professionals are experiencing what Jayzen calls a “career funk.” But instead of waiting for things to get better, what if this is your moment to shift?

In this empowering episode, Jayzen invites you to reframe uncertainty as an inflection point. Drawing from his personal journey and early days leading change at Universal Studios, he shares how what feels like a low moment c...

In this empowering episode of the Lead With Your Brand podcast, host Jayzen Patria dives deeper into the final step of the Five Steps to Lead With Your Brand™—Be Your Own Chief Marketing Officer—by exploring the critical roles of influencers, endorsers, and word of mouth in building your professional brand.

Last week, we focused on controlling your own message through your personal “advertising”—your elevator pitch, resume, LinkedIn profile, and self-assessments. This week, Jayzen expands the conversation by showing how your brand is also shaped by what others say about you.

Jayzen reveals how great ca...

Since the start of the year, Jayzen has taken an extended deep dive each week into one of the Five Steps To Lead With Your Brand! As a review, here are the first four steps of the Lead With Your Brand! system:

This week, we’re on to Step 5…Be Your Own Chief Marketing Officer.  It’s time to showcase your super premium brand, because at the end of the day, you've got to promote yourself. For many of us...

Tune in this week for a review of the first three steps of the Lead With Your Brand! system:

And then, on to step four…Keep Up Your Image!

Now that you have created your five to eight SuperSized brand attributes, you have to live them every single day. The bottom line is a Brand isn’t about words that you put on paper. It’s about the actions and the choices you make every single day. Take those brand attributes and peel t...

We’re already almost into March, and that means Spring…and moving on to creating your Brand Foundation. Now that you have your five to eight SuperSized brand attributes, you have to live them every single day. The bottom line is a Brand isn’t about words that you put on paper. It’s about the actions and the choices you make every single day. It is critical that you take the time to craft the declarative statements that are foundational to your brand. What is it about you that differentiates yourself from others in the most compelling way possible...

It’s on to Step Three of the Lead With Your Brand system, REFINE WHO YOU WANT TO BE.  This week, Jayzen takes a deep dive into how you can develop your personal word bank by taking your brand attributes from Step Two, and SUPERSIZING THEM!

Now you can refine who you want to be by turning up the volume to be the best you that you can be. Take those five to eight brand attributes you came up with in the last step. Go through the McDonald’s drive-through and SUPERSIZE your words. Or, be a Marve...

As we close out January, it’s time for the second step of the Lead With Your Brand system, KNOW WHAT YOU STAND FOR TODAY.  Tune in for an extended lesson on how to be your best authentic self as you develop your personal brand and work towards your next career breakthrough.

Here is the dirty little secret. We can all smell inauthenticity from a mile away and it reeks! If you’re thinking, “I want to be Steve Jobs” or “I want to be Sheryl Sandberg” or “I want to have Oprah Winfrey‘s brand,” the truth is, you are n...

As we all know, Los Angeles has had a challenging start to the New Year. Tune in to hear Jayzen’s reflections on the tragedy and the incredible resilient human spirit that is more alive than ever in LA.

As we jump into the new year, Jayzen is ready to make 2025 your year to achieve your next career breakthrough!  over the next couple of months, Jayzen will take a deep dive into each of the Five Steps to Lead With Your Brand.  This week.. Step 1: DEFINE YOUR AUDIENCE.

I know what you are thinking. You can...

Happy New Year!  

Start your year off right with this very special episode and make 2025 the year for your next career breakthrough!  Jayzen dives into the foundational elements of what a brand is, and more importantly, where to start with your personal brand.  A brand is about the sum of all of the experiences, thoughts and emotions that you have with a product or service.  Your brand is much the same. Tune in to hear an overview of the Five Steps To Lead With Your Brand and much more!

To start the year...

The tree is up and the house is decorated!  Tune in this week to hear Jayzen’s thoughts on bringing your brand to life this season by adding your signature style to everything, not just at work.  We know that Jayzen’s brand is being Hollywood, a Showman, a jet setter and a Storyteller. So you better believe that the holidays for him are that way too! 

Now, of course, we still need to talk about work and your career. For most of us, there are only a couple of weeks left in the office before we all hea...

Drumroll, please….Jayzen makes his SuperSized announcement!  That’s right, his book is finally on it’s way!  Lead With Your Brand! : Build Your SuperPremium Personal Brand to Achieve Your Next Career Breakthrough will be available in Spring 2025!  In the book, Jayzen shares his full five-step process for you to build your personal brand and drive your career forward. Check out all of the latest about the book at leadwithyourbrand.com/book 

The holidays are upon us, and we all know that as exciting as the season is, it can be equally as stressful.  It is critical to remember...

In honor of election day in the United States, Jayzen is excited to bring back a fan-favorite episode with a very special guest, Congressman Mark Takano, who proudly represents California's 41st district. Starting his career as a teacher, Mark has always been a huge advocate for education and has worked to improve his community for over twenty years. In 2012, Mark became the first openly gay person of color to be elected to Congress. His family roots in Riverside, CA go back to his grandparents who, along with his parents, were removed from their respective homes and sent to Japanese...

As we roll into the holiday season from Halloween to Diwali, Thanksgiving, and beyond, it’s also a critical time in your career.  That’s right, it’s performance review time!  Now is the time to formulate your plan and maximize the opportunity. Remember, your review is not just for your manager, but a reflection of you that many in the organization will see. You have to think about your performance review as your own advertising.  That’s right, it is like creating your own personal billboard for leaders in the company to see. If you’re not thoughtful about complet...

Fall is a huge season of conferences for many of us, both in-person and virtual…and it’s your chance to maximize the impact of your networking and meet those key individuals who can help you on your career journey.  Tune in this week to hear Jayzen’s top tips on networking and how to put them into action.  Including the Five/Ten Rule for interaction, his Ask/Tell/Listen model for effective conversations, key ways to build rapport and meaningful relationships and his top piece of advice for live events and interaction…. GET OFF YOUR PHONE!  That’s right, when w...

As Jayzen likes to point out…”It’s the most wonderful time of the year!”  It’s not the holiday season yet, but it is the release of the latest iPhone from Apple - one of his favorite brands!  While waiting in line for his new iPhone 16, it was a reminder that while many stores are struggling to stay open, Apple stores still have a line down the block for the new model.  That is the power of a great brand.  Tune in to hear Jayzen’s best thoughts on how to make sure that your personal brand is one that your Su...

For many, The Walt Disney Company is known for creating “The Happiest Place On Earth.” For Jayzen, the company represents the best example of a brand truly knowing and super-serving their super fans. Disney has an amazing ability to identify, understand and tap into everything that is fandom for their brands - and leverage it for sales. That in mind, in your career, your super fans are the people who are your sponsors and supporters. The people who can advocate for you and support your work even when you’re not in the room. Tune into hear Jayzen’s top tips on h...

Like so many around the world, Jayzen was glued to the television over the past few weeks enthralled with the Olympic Games in Paris.  From a brand perspective, everything about the games was a showcase of the host city. Yes, there were travelogues and picture-perfect iconic locations but when we dive deeper, everything was quintessentially Parisian. An opening ceremony that mashed up the Can Can, Les Miserables and the metal band Gojira. There were athletes in boats down the seine and an Olympic flame floating in a hydrogen balloon inspired by French physicist Jacques Charles putting us in the m...

On a recent trip to Portugal, Jayzen came across a very unique outpost of one of his favorite brands to talk about, Starbucks. Situated in a centuries-old building, the small Starbucks kept the original look and feel of the building and neighborhood and simply added very subtle branding to the exterior. It was an incredible reminder about how you can still be on-brand, and fit into your surroundings or a unique environment when you need to. Tune in to hear Jayzen’s thoughts on how with your brand, it’s really about knowing when to modulate and turn up or down...

Happy Summer! This week, Jayzen takes a deep dive into Step Three of the Five Steps to Lead With Your Brand…Refine Who You Want to Be. When working on your personal brand and what you want to be known for, spending a good amount of time on this step is critical. That is, what are the SuperSized brand words that you use to distinguish yourself from others. How do you talk about your self not in coffee language, but as a SuperPremium brand like Starbucks. Tune in to hear Jayzen’s tips on developing a word bank that you will...

Happy LGBTQ+ Pride Month!

The Lead With Your Brand Podcast is celebrating LGBTQ+ Pride Month in June. We're not just celebrating the LGBTQ+ community; we're amplifying it with an incredible lineup of guests who are leading with their brands and truly embodying the spirit of their uniqueness and excellence. Along with new episodes will check out our  "LGBTQ+ Pride on Brand" collection of top episodes with some of the best leaders from the past four seasons, all identifying as members of the LGBTQ+ community. Visit LeadWithYourBrand.com/pride

This week, Jayzen answers the question he g...

Happy LGBTQ+ Pride Month!

The Lead With Your Brand Podcast is celebrating LGBTQ+ Pride Month in June. We're not just celebrating the LGBTQ+ community; we're amplifying it with an incredible lineup of guests who are leading with their brands and truly embodying the spirit of their uniqueness and excellence. Along with new episodes will check out our  "LGBTQ+ Pride on Brand" collection of top episodes with some of the best leaders from the past four seasons, all identifying as members of the LGBTQ+ community. Visit LeadWithYourBrand.com/pride

Tune in to hear Jayzen talk about o...

Happy LGBTQ+ Pride Month!

The Lead With Your Brand Podcast is celebrating LGBTQ+ Pride Month in June. We're not just celebrating the LGBTQ+ community; we're amplifying it with an incredible lineup of guests who are leading with their brands and truly embodying the spirit of their uniqueness and excellence. Along with new episodes will check out our  "LGBTQ+ Pride on Brand" collection of top episodes with some of the best leaders from the past four seasons, all identifying as members of the LGBTQ+ community. Visit LeadWithYourBrand.com/pride

 With all of the summer activities in fu...

Happy LGBTQ+ Pride Month!

The Lead With Your Brand Podcast is celebrating LGBTQ+ Pride Month in June. We're not just celebrating the LGBTQ+ community; we're amplifying it with an incredible lineup of guests who are leading with their brands and truly embodying the spirit of their uniqueness and excellence. Along with new episodes will check out our "LGBTQ+ Pride on Brand" collection of top episodes with some of the best leaders from the past four seasons, all identifying as members of the LGBTQ+ community. Visit LeadWithYourBrand.com/pride

Pride Month is the perfect time to t...

Happy Asian American and Pacific Islander Heritage Month! We are proud to amplify AAPI Voices on the Lead With Your Brand!™ Podcast by celebrating the powerful voices and career journeys of AAPI executives, leaders, and innovators. Throughout the month of May, we’ll be featuring a guest with a fantastic career story to share, all who happen to be of Asian descent. In addition, be sure to check out LeadWithYourBrand.com/aapi to listen to some of our favorite episodes from past seasons.

After speaking at the Streaming Media NYC Summit in NYC, Jayzen shares his advice on n...

Happy Asian American and Pacific Islander Heritage Month! We are proud to amplify AAPI Voices on the Lead With Your Brand!™ Podcast by celebrating the powerful voices and career journeys of AAPI executives, leaders, and innovators. Throughout the month of May, we’ll be featuring a guest with a fantastic career story to share, all who happen to be of Asian descent. In addition, be sure to check out LeadWithYourBrand.com/aapi to listen to some of our favorite episodes from past seasons.

This week, Jayzen shares his ideas on a critical element of your personal brand deve...

This week, Jayzen dives into a crucial aspect of your branding: defining your Tailwind Brand Attributes. That is, those adjectives or descriptors that define the unique feel of your brand. Tune is to learn all about Jayzen’s three step process to start and lead with your three attributes that best reflect your brand.

First: Reflect on your unique throughlines and core values. These are the threads that have woven through your life experiences, shaping who you are today. Think about the moments, activities, or values that have consistently resonated with you. What principles do you hold de...

This week, many of us in North America were treated to one of nature's best shows, a full solar eclipse!  It was truly a reminder of how remarkable and memorable life can be.  It was also a reminder that you have the power to make sure that your brand stands out like a total eclipse in the workplace. Tune in to hear Jayzen’s actionable steps on how to leverage your brand to ensure that the experiences you create for people in your world are unique and memorable, so that you are known as someone that people want to take...

It’s Women’s History Month!

Here at the Lead With Your Brand! podcast, we are amplifying the voices of women during Women’s History Month, and beyond. In addition, be sure to check out LeadWithYourBrand.com/womenonbrand to listen to our collection of shows featuring amazing executives, business leaders and innovators who continue to share their wisdom and move their industries forward. So, celebrate women's achievement, raise awareness against bias and take action for equality. And, to all of the women who lead with their brand everyday, we salute you.

This week, Jayzen shares his be...

Today, we're diving into the glitzy world of Hollywood and the Oscars to draw parallels between how movie studios market their films and how you can market the most important production of your life – yourself!

Imagine you're a film studio gearing up for the Oscars – the grand stage where the best of the best are celebrated. Your film, in this case, is YOU. Yes, you are the lead actor, the director, and the producer of your own life's blockbuster. Just like the meticulous planning and strategic campaigns that surround a potential Oscar-winning film, your personal brand deserves the...

Happy Black History Month! We are proud to amplify Black Voices on the Lead With Your Brand!™ Podcast by celebrating the powerful voices and career journeys of Black executives, leaders, and innovators with this incredible collection of shows. Check it out at leadwithyourbrand.com/blackvoices. 

I’m sure you’ve all thought about how to “climb the ladder” in your career. The reality is that thinking about the career in a linear fashion, like a ladder, is really not reflective of how most companies work in today’s world. The speed of business and advancements in technology now allow us to e...

Happy Black History Month and Lunar New Year!  Be sure to check out the special Lead With Your Brand collections, including leadwithyourbrand.com/blackvoices and leadwithyourbrand.com/aapi as part of your celebration!

Are you ready for a big slice of PIE in your career?!?  Tune in Jayzen’s lesson rooted in Harvey Coleman’s P.I.E. model that shares his “secret sauce” of how to advance your career. Mr. Coleman was a Black executive in the early 1980’s who often found himself as “the only” in his career and went on to author the book “Empowering Yoursel...

Welcome to the final week of the #LeadWithYourBrandChallenge! Each week in January, Jayzen is breaking down the Lead With Your Brand system into its five steps. Every Tuesday, listen to the podcast & learn about the next step to build your personal brand and help you toward your next Career Breakthrough!  There are even free downloadable worksheets with each step to help you in the process. Visit jayzenpatria.com/newyear to learn more.

Step Five : Promote Yourself

You have heard the old saying, “if a tree falls in a forest and no one is around to hea...

Welcome to Week 4 of the #LeadWithYourBrandChallenge! Each week in January, Jayzen is breaking down the Lead With Your Brand system into its five steps. Every Tuesday, listen to the podcast & learn about the next step to build your personal brand and help you toward your next Career Breakthrough!  There are even free downloadable worksheets with each step to help you in the process. Visit jayzenpatria.com/newyear to learn more.

Step Four: Keep Up Your Image

Now that you have created your five to eight SuperSized brand attributes, you have to live them every single d...

On to Week 3 of the #LeadWithYourBrandChallenge! Each week in January, Jayzen is breaking down the Lead With Your Brand system into its five steps. Every Tuesday, listen to the podcast & learn about the next step to build your personal brand and help you toward your next Career Breakthrough! There are even free downloadable worksheets with each step to help you in the process.

Step Three: Refine Who You Want To Be

Now it’s time to turn up the volume to be the best you you can be. Take those 5 to 8 brand attributes that you cam...

It’s time to Lead With Your Brand…New Year!

Welcome to Week 2 of the #LeadWithYourBrandChallenge! Every Tuesday in January, listen to the podcast & learn about the next step to build your personal brand and help you toward your next Career Breakthrough! There are even free downloadable worksheets with each step to help you in the process at jayzenpatria.com/newyear.

What if you were to use a brand marketer’s toolkit to build your own personal brand? What if you thought about yourself as a product? In a world where thousands of people do your e...