The Science of Online Business Podcast

Ready to create or launch an online course in 2025? Here’s everything you need to know!

The online course industry is evolving fast, and if you want to stay ahead, you need to adapt to the latest trends. In this video, I’m breaking down the top online course trends for 2025, from creating outcome-based programs to integrating scalable support systems and leveraging AI tools to enhance your students’ experience.

💡 What you’ll learn in this episode:
1️⃣ Why outcome-focused courses are taking over in 2025.
2️⃣ How to ditch group coaching calls and implement scalable, individualized support.
3️⃣ Th...

Are your course members disappearing faster than a bad blind date? 🚩

Here’s the deal: if your students aren’t finishing your course, it’s not just “industry standard.” It’s a problem that can be fixed.

After guiding over 3,300 students and scaling a $297 course to over $1M in sales, I’ve learned one thing: keeping students engaged is the secret to success.

Here’s why learners ghost:
👉 They’re not making progress (or don’t feel like they are).
👉 They forgot your course exists (it happens more than you think!).
👉 They felt catfished—you...

I'll just say it, there is a lot of sketchy advice out there about messaging. I have been told over the last 5 years everything from "sit in silence and your messaging will appear" to "Agitate their pain points until they buy". Ew

In today's episode, I am sharing a messaging perspective we don't often think of, and that is the buyer's journey. The process they are going through from realizing that they have a problem, to seeking a solution for it.

Btw! I casually mentioned that I am hosting a masterclass called Launch Once, Make...

Hey there! Welcome back to the Science of Online Business Podcast! 

Today I am talking about the 3 different kinds of ads every course creator should be running.

On this episode, you will learn:

How to re-think your idea of ROI when it comes to adsHow to fill your list with ideal clientsThe fastest way to qualify leads as potential clients using adsAnd how to get the right message in front of the right person at the right time

Want to learn how to run ads that literally pay for themselves? Check out the F...

After a.... brief hiatus... I am back! In this episode I am sharing where I went, what I have been up to, and my thoughts about bringing back the podcast!

Connect with me on Instagram at https://www.instagram.com/thelaunchscientist/ and you can check out the 11 emails that will sell your course on autopilot freebie here https://www.quantumcoursecreator.com/11-emails

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Thank you so much for listening! If you enjoyed today’s episode, can you leave us a 5-star rating and review on your preferred podcast app?

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As I close the book on a year of unexpected twists and turns, both in business and personal life, I'm choosing to gift myself a hiatus from my beloved Quantum Course Creator podcast. Four years of weekly content creation has been an amazing journey, but now it's time to step back, recharge, and plan the next phase of this adventure. This short yet poignant episode stands as a testament to the power of choosing what aligns with our needs and desires, even if that means pausing something we love. 

There's a transformational beauty in life's unpredictability - i...

Are you leveraging Instagram to its full potential as a course creator? If not, you're leaving money on the table! Today's episode promises to enlighten you on the nitty-gritty of the Instagram algorithm and how to make it work for you. We'll explore the intricate ways of creating content that appeals to the algorithm and gets your course in front of those who are keen to devour it. Get ready to discover the art of crafting content that signals the algorithm on the relevant audience for your offerings, guiding them to become your course clients.

We're also...

Are you ready to transform the way you approach your product launches? I, Jess, am here to be your guide. This episode is all about how to attract higher quality leads for your launches by pre-qualifying them. We'll discuss strategies such as breadcrumbing your audience along the way and timing your ad spend to build trust and let people qualify themselves for your launch. We’ll debunk popular launch trends and show you why investing your ad spend into the top of your funnel weeks before your launch can significantly improve the quality of your leads.

We're no...

Ready to shatter your launch goals without suffering from launch trauma? I'm Jess, your guide on this journey, and this episode is brimming with strategies to help you do just that. We'll be exploring the critical difference between launch goals and launch expectations, and I'll be sharing personal experiences and practical insight on how to set targets that push you to level up your game without attaching your worth or success to them. In short, we're talking about how to play big, but smart.

As we peel back the layers, we'll walk through the calculations you need...

Imagine doubling your business growth overnight through effective advertising. This episode of Quantum Course Creator is a gold mine for course creators like you, pulling back the curtain on the power of ads and how they can revolutionize your business. I, Jess, unpack how ads have evolved over time and debunk the misconceptions surrounding them. We dive headfirst into the significance of having a crystal clear message that resonates with your target audience, exploring the importance of speaking their language, and understanding their pain points to demonstrate how your course solves their problems. 

The conversation doesn't stop t...

There's an unspoken rule in the marketing world: exploit your customers' insecurities.

But what if we told you, this is a detrimental practice that can do more harm than good? In this conversation, we're taking a stand against harmful marketing techniques that toy with potential customers' self-worth. We dissect the prevalent use of unwanted identities in marketing, a manipulative strategy that shames customers into buying. We argue that it's high time we abandon this trend and replace it with more uplifting and empowering alternatives.

We're also challenging the norm of pressurizing sales tactics...

Ready to level up your online course and stop trading time for money? This episode reveals why your signature course is the ultimate scalable offer and how to create one that caters to various learning styles, abilities, and needs.

With my years of experience in creating countless courses, I'm sharing my insights on scalable delivery systems that don't require trading time for money, making your course the powerhouse of your product suite.

In the second half, I dive into the reasons why coaching and services just can't compete with the scalability offered by...

Ever wondered how you can effectively conduct market research without the dread of small talk or lengthy conversations? Well, you're in for a treat as we'll reveal strategies to tap into the pulse of your potential course's demand by smartly evaluating your competitors. From decoding the specific problems they solve to understanding their pricing strategies, each tidbit of knowledge will act as a stepping stone towards validating your course idea.

But that's not all! We'll also be exploring alternative, time-efficient methods of carrying out market research that steer clear of traditional sales calls. We will talk about...

Ready to uncover why your content isn't resonating with your audience and make a radical transformation?

What if you could create content that not only grabs the attention of the cold traffic but also converts them into paying customers? This episode is here to shine a light on those critical questions. We delve into the dynamics of content creation and provide actionable strategies that will ensure your content speaks directly to the value of your offer and addresses the immediate needs of your audience. With the right approach, you can solve the mystery of why...

Are you ready to transform your business by focusing on your core values, streamlining your offerings, and speaking in the language of your clients?

Throughout this episode, I invite you along on my journey of reflection and growth, recounting the personal and professional breakthroughs that have led to the creation of a six-figure business. Tune in as I share how learning to trust myself and aligning my actions with my core values have become key pillars of my success.

In our conversation, we'll delve deeper into the power of simplicity - a testament...

Are you tired of creating content that just isn’t hitting the mark with your audience? We're here to help you rework your strategy with our latest episode, where we uncover the secret formula for crafting content that will convert followers into course clients. We promise you'll walk away understanding the importance of answering five key questions about your offer, pulling your potential customers one step closer to purchasing it.

Did you know content creation is about more than just hitting send on social media or email blasts? It's time you discovered the power of lo...

Let's take a moment to flip the script, shall we?

Ever considered creating your sales page before everything else when you're marketing your online course? I'm Jess, your guide on this unconventional yet effective route to strategically plan your course promotion.

As we walk through the episode, I'll shed light on the hidden power of a well-crafted sales page. One that serves as your comprehensive source document encompassing key details about your course like positioning, messaging, unique philosophies, and the life-altering transformation your course promises.

As we move forward, we'll explore...

Ready to step up your game as a course creator in this digital era? Get ready to unlock a whole new way of leveraging content to maximize your course sales.

We'll be peeling back the curtain on how to create compelling content that not only keeps your audience hooked but also drives them towards transformation. We'll be gently nudging you away from the constant pressure of being a content creator and guiding you towards becoming a transformation-focused course creator. 

We'll be unboxing strategies to help you craft content that educates your audience about y...

Ever thought webinars are dreary and tiresome? What if I told you they are the most potent weapon in your marketing arsenal? In this spirited exchange, we expose the common pitfalls that make webinars dull and monotonous, like running for too long, lengthy introductions, and packing way too much content. More importantly, we share the secret recipe for crafting a riveting webinar that captivates your audience, sparks interest, and influences them to act.

But hold on, we don't stop there! Let's delve deeper into the art of producing webinars that are not just endurable but downright irresistible...

Are mega courses a thing of the past? And, as course creators, how can we ensure our programs deliver results?

Let's dive into these thought-provoking questions together in this enlightening episode. We'll scrutinize the current state of the online learning market where students often feel swamped and unfulfilled by mega courses, typically priced between $3000-$5000. These extensive courses promise to be a one-stop-shop solution, but are they really? As people are now leaning towards quick, specific solutions, it seems the reign of mega courses could be dwindling. 

We'll also turn our attention towards t...

Are you ready to shift from the conventional paradigm that equates your worth with your productivity? The minute you hit play on this podcast episode, the journey to redefining your belief system begins. We'll share our personal stories and insights on how escaping this cycle was a game-changer in our journey as entrepreneurs. We'll discuss how we've learned to detach ourselves from outcomes and how relying on divine support has helped us take on risks with greater confidence.

Throughout our conversation, we'll delve deep into the process of reworking beliefs, emphasizing the power of visualization and meditation...

Ready to discover the power of simplicity and targeted messaging in achieving business success?

Join me as I lay bare the strategies and insights that propelled my business to hit a whopping half a million dollars from course sales in a span of three years. Get ready to learn how honing your messaging and narrowing down your offers can help you resonate with your audience and drive sales.

But that's not all. I also unravel how my business thrived by simplifying my tech and sales system. Catch how Kajabi, an all-in-one tool, eradicated...

Ever wished there was a magic wand to skyrocket your visibility and grow your audience without draining your resources on ads? Well, here's your golden ticket!

We're diving deep into practical and effective strategies that will help you stand out in your industry and attract your dream clients. We unpack six distinct approaches to increase your visibility and discuss the common pitfall of launching programs without expanding your audience. Plus, we provide an insightful guide to charm your way into podcast guest appearances.

Who said you had to do it alone? Listen in...

Ready to unlock the powerful secret of human design in marketing and connect on a deeper level with your audience?

This episode is a treasure trove of wisdom as we venture into the realm of Human Design and its profound impact on marketing decisions and strategies. We unpack the five primary categories of Human Design authorities and their crucial role in shaping an effective marketing campaign that resonates with your audience. 

Can you believe, only 46% of the population are wired to make quick decisions? This underlines the importance of considering Emotional and Lunar authorities in y...

Are you struggling to get your content to spark interest and convert leads? Let me share with you a new perspective on content creation that I learned from a Girl Scout campfire building lesson! Picture your content as a campfire built from three types of "wood" - Tinder content that catches attention swiftly, kindling content that keeps interest alive, and fuel content that maintains the fire and fosters enduring relationships with your clients. This fresh take ensures your content not only grabs attention but also successfully changes followers into paying customers.

Shifting gears, let's delve into the...

Are you struggling to understand why people aren't purchasing your offer? Discover the secret behind buyer readiness and enhance your marketing strategy! In this episode, we break down the four stages of buyer readiness - problem awareness, solution awareness, product awareness, and purchase readiness - and discuss how to create content that speaks to each stage. We'll reveal why focusing on problem awareness is crucial and how to identify the gaps and problems your potential buyers have.

Join us as we explore the customer journey through different stages of buyer readiness. Learn how to attract those who...

Have you ever experienced a failed launch, and felt discouraged by the outcome? We've been there. In today's episode, we take you through my personal journey from a flopped launch to generating over half a million dollars in revenue with the same program. Trust us - it's not as unattainable as it may sound. We turned a $297 course into a thriving business, and we're going to reveal how you can achieve the same kind of success.

We'll also discuss the significance of utilizing launch data to optimize and enhance future launches. It's not just about numbers...

Ready to level up your course content and make a greater impact on your students? Discover the secrets to designing a program that caters to various learning styles, creates a more accessible learning experience, and scales seamlessly with your growth. I'll walk you through practical strategies for enhancing your lessons and keeping your students engaged, from adding slides to videos to utilizing written content.

Ever wondered how to gather valuable data to improve your curriculum and ensure your students achieve their desired outcomes? Listen in as I reveal the importance of regular assessments, creating milestones focused on key...

Want to become unbothered about money, save for the future, and scale your business?

Tune in to our eye-opening conversation with money coach Gina Knox, the creator of Six Figure Saver and the Seven Figure Wealth Mastermind. Gina has completely transformed the way I think about making and saving money in my business and personal life, and I'm excited for you to reap the benefits too!

In this information-packed episode, we explore Gina's unique approach to money coaching and her cash flow waterfall theory. Learn how her Six Figure Saver program has led...

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Thank you so much for listening! If you enjoyed today’s episode, can you leave us a 5-star rating and review on your preferred podcast app?

I know if you listen to a lot of podcasts, you have heard this a ton, but whoever created podcasts made it the key metric for podcast growth and performance.

Reviews help us get seen. Plus, we all like hearing nice things about ourselves, right? You look so good in those jeans, and I LOVE your hair.

Se...

I love informal business conversations, and I have some of the smartest friends in the business. So for today’s episode, I am letting you in on a conversation I had recently with my bookkeeper and dear friend Katie Ferro. Katie is a bookkeeper for course creators and a business coach for bookkeepers and she has been in the back end of my business for years now. 

In this episode, we chat about:

How a car accident led her to start her businessWhen to start tra...