Shades & Layers
Shades and Layers is a podcast focused on black women entrepreneurs from across the globe. It is a platform for exploring issues and challenges around business ownership, representation and holistic discussions about the meaning of sustainability in an increasingly complex global context. Conversations are wide- ranging and serve not only as a Masterclass in Entrepreneurship but also provide wisdom and tools for Successful Living. It is a space for meaningful conversation, a place for black and other women of color to be fully human and openly share their quirks and vulnerabilities. Guests include prominent figurers in the beauty, fashion and w...
Print in a Digital Age: Isha Gaye on Reconnecting Africa and the Diaspora (S9,E10)

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In this week's episode, Isha Gaye shares her journey from aspiring lawyer to founder and CEO of Afrique Noire Magazine, a print publication celebrating African creativity and connecting the diaspora to the continent.
As a 2020 college graduate, nothing unfolded as planned for Isha and so lockdown forced her to reflect on her true wishes for her own future. Isha has always known that she wanted to stay connected to the African continent and to bridge the gap between the continent and the diaspora. That's when she came up with the idea f...
Sabbatical: The True Cost of Success with Karabo Lediga (S9, E9)

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What happens when the dream your mother sacrificed everything for becomes your personal nightmare? Johannesburg-based filmmaker Karabo Lediga joins us to explore this haunting question through her debut feature film "Sabbatical" – a raw, honest portrayal of mother-daughter relationships in post-apartheid South Africa.
A 30-something year old woman called Lesego, is the compelling main character of this story. She is forced to return to her childhood home in the township in Pretoria after a professional downfall. While living in her mother's house, she has to reckon with having become alien to her ow...
Mom's Magic Oil: The Bask & Lather Story with Shaina Rainford (S9, E8)

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In 2020, then nurse practitioner, Shaina Rainford got seriously ill from COVID. She survived the illness, but lost all her hair and found nothing on store shelves that could help with her condition. Then, she remembered that her younger sister went through something similar – not COVID – five years prior, and their mother had made a concoction that helped little sister to grow her 4C Hair to waist length. Shaina tried the hair oil on her own hair, documented her journey on social media and Bask and Lather was born.
The story is abou...
The BASE Framework: How to Achieve Your Dreams with Brandi Hudson (S9,E7)

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One of the most effective ways to succeed in entrepreneurship is mindset. To help you get in the right frame of mind for your new or existing venture, The SAL Podcast gets you a coach to answer some challenging questions on your journey to success. This time we have Performance Coach and Happiness Expert, Brandi Hudson. In this episode, she breaks down her B.A.S.E. framework that she uses to help her corporate, entrepreneurial and individual clients to reach the next level.
Here are the main t...
From Passionate Intern to World Class Designer - Palesa Mokubung Part 2 - (BONUS)

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IN CONCLUSION
In the second part of this conversation with Palesa Mokubung, we discuss some of the challenges facing African designers, particularly when it comes to serving a market that is more and more shopping online.
We also get into the behind the scenes at Mantsho, Palesa's fashion brand as well as the Shades and Layers Rapid Fire.
Mantsho has been making waves in the fashion industry for the past 20 years, both in Palesa's home country, South Africa and more recently globally with an international co...
From Passionate Intern to World Class Designer : Palesa Mokubung Part 1 (S9, E6)

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This is the first part of a two-part conversation with renowned South African fashion designer Palesa Mokubung. In this conversation, she shares her 20-year journey with Mantsho by Palesa Mokubung, the fashion brand she founded after working as an intern at another iconic South African fashion house, Stoned Cherrie.
This episode is both a celebration and a walk down memory lane with Palesa and here are some of the topics we discussed during our conversation:
• Founded Mantsho without formal education, working for seven years before hitting a ceiling
...
Embracing African Beauty: Amanda Sebolai's Journey with Dignify Afro Beauty (S9, E5)

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Amanda Sebolai is the founder of the South African natural haircare brand, Dignify Afro Beauty and my guest in this episode of Shades and Layers.
Amanda's personal journey of embracing her natural hair led her to create a line of innovative haircare products that celebrate African beauty and self-love. Inspired by her daughters, Amanda's products are helping to transform hair care for African women in post-apartheid South Africa. Her story gives insight into how long it takes and exactly what it takes to build a brand step by step.
T...
Designing Creative Futures: Dialogue and Collective Power with Palesa Segomotso Motsumi (S9, E4)

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In this essential episode of, we sit down with Palesa Segomotso Motsumi, a trailblazing creative social entrepreneur and curator. She is the founder of Sematsatsa Library, a creative consultancy and curatorial agency based in South Africa.
Palesa's work occupies a space where art, culture and technology meet - she uses dialogue as a tool for change, storytelling as social infrastructure, and uses feminist design thinking to reimagine how creative ecosystems on the African continent function.
She shares her journey from the corporate grind to the world of art and so...
The Grass Is Not Always Greener: From Zimbabwe to Italy with Serial Startup Founder Tadiwa Mwashita (S9, E3)

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Today I'm in conversation with Zimbabwean-born and Italy-based serial startup founder and entrepreneur, Tadiwa Mwashita. Her latest venture is the Italian Social Impact Startup, Feedel Africa. They provide services to innovation hubs and non-profit organizations on the African continent, with a special focus on women led startups.
Some of the services Feedel Africa offers include fund raising, grant writing and AI education. Join us and hear all about Tadiwa's ability to combine profit with purpose, and how she is elevating African innovation to global heights in the fields of B2B S...
Authenticity and Triumph in the Beauty Industry with Editorial Hairstylist Naeemah LaFond (S9, E2)

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Naeemah LaFond, a celebrated editorial hairstylist, is not just styling hair but shaping the future of the beauty industry. Her journey from a court clerk to working alongside icons like Beyoncé and Amapiano singer Tyla is a testament to her passion and dedication. Naeemah's journey in the hair industry is heart driven and intentional, this extends to all that she does, including her partnerships. Learn how Naeemah’s partnership with the global haircare brand Olaplex emphasizes her belief in the importance of science-backed products, particularly for textured hair. She believes that such initiatives are...
Serena Williams Made Me Tacos with Barbara Clarke Ruiz (S9, E1)

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SUMMARY
This week, I'm speaking to Barbara Clark Ruiz, a multifaceted solopreneur known for her activewear designs and dog treat brand 'Lick You Silly.'
Barbara shares her journey from childhood in Portsmouth, Virginia, to designing for global brands like Ralph Lauren and Adidas, and collaborating with Venus Williams on her activewear brand Eleven by Venus.
During the pandemic, her dog treat business rose in rankings on the Amazon platform and this opened opportunities for growth and naturally, challenges that come with a sudden need to scale.<...
Ethnikids: Diversity in children's literature with Khumo Tapfumaneyi (S9, E11)

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The books your children read can shape their self-identity and cultural awareness. Join me in conversation with Khumo Tapfumaneyi, Co-Founder and Director of Ethnikids, as we discuss the life-changing power of diversity in children's literature.
We discuss how Ethnikids, an online children's book store, is transforming the South African book market by offering a range of inclusive books—from folktales to affirmation stories—that nurture a child's sense of belonging and self-worth. Khumo and her co-founder, Tina Akuoko believe it is fundamental to provide literature in all South African languages. Mother...
Family Roots to Creative Routes - Raha Copenhagen with Nsimire Godman (S8, E10)

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In this week's episode, we connect with Nsimire Godman, Founder of Raha Copenhagen. This Denmark-based creative shares how a humble background in Rwanda and a spark of creativity during the pandemic led her to create inclusive, aesthetically pleasing soy wax candles. Listen as Nsimire recounts her year-long journey of mastering the craft, overcoming challenges, and discovering a niche market in the Danish capital, Copenhagen.
As we know, entrepreneurship is best done with support and community, and Nsimire's beautiful journey to starting and running a business, is a good illustration of this. H...
From South Africa to Seattle: Lizzy Hudson's Story (S8, E9)

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South African podcaster and social media marketing specialist, Lizzy Hudson is the voice behind the Live to Thrive Podcast. In this episode, she shares her journey into podcasting, inspired by the tragic event of George Floyd's murder in 2020. We discuss the personal impact of this moment and how Lizzy's podcast focuses on amplifying the stories of people of color healing from racial trauma and other challenges unique to POC.
There are many vulnerable moments in this episode as we touch on Lizzy's experiences as a cross-racial adoptee, her memories from a pr...
RAINA (Luxury Hats for Natural Hair) with Rachel Osborne (S8, E8)

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It all started with a wish for a satin-lined beach hat. When Rachel Osborne could not find one on the market, she set about creating her own. She spent 2023 researching and testing her concept for luxury satin lined, and adjustable hats that would offer "no-frizz" experience for curly and kinky hair. As a result, her brand RAINA was born.
The creation of RAINA is very much tied to Rachael's own natural hair journey, which resonates with anyone who's ever felt the pressure to conform to so-called conventional beauty standards. It took a...
The Yoga Bar and African Affirmations with Fikile 'Fix' Moeti (S8, E7)

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Fikile "Fix" Moeti calls herself a Lightworker and you’ll find out what she means by that in this episode. The Social Entrepreneur is the founder of a pay-it-forward education and women-focused social enterprise, The Fix Scholarship. She is a well-known former radio DJ and MTV South Africa presenter.
This long-time yogi is now navigating a new chapter as a mom and owner of a beachfront yoga studio and bar called The Yoga Bar, on the East African island of Zanzibar. Her work with The Fix Scholarship has also led...
Nounouche Online and Azania Public with Bonnie Meslane (S8, E6)

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Bonnie Meslane is the Founder of the online lifestyle and culture magazine, Nounouche Online. The Johannesburg-based publisher is also the force behind the A-list Public Relations and Communications company, Azania Public, and like all multi-hyphenates, she also works as in the marketing of the iconic and legendary music radio station, Kaya FM.
Bonnie and her team at Nounouche Online are story driven and dedicated to amplifying the voices that truly shape our world and culture - in their world, that means staying away from scandals and telling the stories of change m...
MWLPR (Fashion & Beauty PR) with Monique Webber (S8, E5)

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Monique Webber is the visionary founder of MLWPR Fashion and Beauty PR Agency. Her story isn't just about the sparkle of dressing celebrities in Herve Leger's iconic ensembles; it's a story about ambition, resilience, and a commitment to lifting up minority, local, and women-owned brands.
Monique started out as a teen model and progressed to publicity. She worked with A-listers and learned a lot during her two decade plus career. In 2020 she stepped out on her own and she talks about all the things that gave her courage to strike out...
WhatWeCherish with Melaney Oldenhof (S8, E4)

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Melaney Oldenhoff, Founder and Creative Director of WhatWeCherish, a curated market place for handmade accessories and home décor from the African continent. Melaney shares how she pivoted from New York-based fashion stylist to joining the vanguard of African design in Johannesburg. Her story is a testament to endurance and vision, championing artisans while navigating the intricacies of e-commerce and forging a new path for women-owned and black-owned brands.
In our conversation, Melaney outlines her amazing journey from inspiration to launch and discusses the importance of knowing when to pivot. Melaney rece...
Freedom Fleur and Luxury with Kirstie Fleur (S8, E3)

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Embark on an inspiring journey with the remarkable Kirstie Fleur, a Ghanaian-American beacon of creativity and advocacy. Our conversation explores her multi-disciplinary artistry that finds expression in all her life's pursuits, from her brave transition from the American Air Force to fashion's forefront, to her passionate embodiment of social entrepreneurship with her brand, Freedom Fleur.
Kirstie's story is one of resilience and transformation, illustrating the potency of fashion as a vehicle for change and the profound impact of her 'Soul Health' approach on advocating for justice and empowering women founders.
<...
E100 Clubs and Investment Secrets with Jennifer Dyer (S8, E2)
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Unlock the secrets of securing investment and mastering entrepreneurship with our esteemed guest, Jennifer Dyer. As a five-time CEO and seasoned mentor, Jennifer brings a treasure trove of insights from her experience in raising over $13 million, particularly for women and minority entrepreneurs. This episode is a candid exploration into the world of alternative funding, where we unravel the nuances of securing capital from high net worth individuals—quite a different ballgame from the traditional venture capitalist approach.
The journey to entrepreneurial success is fraught with challenges, yet it's rich with opportunities fo...
SkinstadMD and Holistic Healing with Dr. Margaret Towolawi (S8, E1)

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Dr. Margaret Towolawi is a physician whose canvas stretches from her medical clinic to the entrepreneurial landscape of wellness and skincare. Her story is an inspiring tale of transition, as she harmonizes the six pillars of lifestyle medicine with heartfelt entrepreneurship. In our conversation, we discuss the nurturing environment of her Nurture Well Center, the innovative skincare solutions she offers through her SkinStat MD med spa, and the personalization at the heart of her direct primary care model, designed to educate and connect with patients more deeply.
Dr. Towolawi is also...
Swimma Caps with Nomvuyo Treffers (S7, E9)

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We've come to the end of Season 7 and we end it with a special episode featuring the creation of the first inclusive swimming cap.
Swimma Caps is founded with inclusion at heart. They are more than a product company, they are a catalyst for change. Since inception, the Swimma team have been challenging hair discrimination in many areas including South African schools and making waves in the Black community.
Founder, Nomvuyo Treffers shares the impact of her work on people's lives, revealing how her brand is not just about a...
Profitable Passion + Purpose with Stefanie Julia Moton (S7, E8)

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Today’s episode is about overcoming fear of uncertainty, getting out of your comfort zone and pivoting with purpose.
My guest on Shades and Layers is Stefanie Julia Moton, a business coach for online fitness coaches who shares how she transitioned from a career in federal law enforcement to becoming the founder of Catch Flights and Fitness and Profitable Passion and Purpose (P3).
Stefanie has always loved sports and she used this passion to create a thriving online business with clients who affectionately called her the Fitness Challenge Lady. At t...
The Black Mermaid Foundation with Zandile Ndhlovu (S7, E7)

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THE BLACK MERMAID
Zandile Ndhlovu is the founder of The Black Mermaid Foundation, an organization dedicated to changing mindsets and bringing people (particularly for Black and Brown people) closer to the ocean. She is South Africa’s first Black free-diving instructor and through this work, Zandi is providing equitable access to nature and showing that our beliefs about the ocean can coexist with exploring its depths. Our conversation is an exploration of how she came to this work and how it has evolved over the years.
Zandi’s sto...
The Closet Runway with Evelina Kauna Nailenge (S7, E6)

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Elevate your style and gain cutting-edge insights into the fashion-tech industry with our special guest, Evelina Kauna Nailenge , the trailblazing co-founder of The Closet Runway.
This Cape Town-based luxury fashion rental company seamlessly blends affordability, sustainability, and luxury, serving as a beacon for circular fashion. As we journey through Evelina's entrepreneurial adventures, we delve into the company's unique business model, its commitment to diverse representation, and its innovative approach to styling consultation services.
We discuss challenges like shipping, customer base expansion, and the unique dynamics of e-commerce businesses in...
Change Agent Coaching with Alison Hall (S7, E5)

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Ever felt trapped in the corporate hamster wheel, yearning for something more meaningful? Alison Hall, founder of Change Agent Coaching for Women and co-founder of the Boldest Me, certainly did and she joins me in this episode to share her remarkable journey.
It's not every day that you meet a corporate veteran turned personal trainer, real estate investor, and certified divorce financial analyst, and Alison's journey is nothing short of inspiring. She candidly discusses the role of self-worth in decision-making, how to overcome that pesky imposter syndrome, and the importance of...
Four Naturals Hair with Shalita Grant (S7, E4)

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Today, we are excited to bring you a candid conversation with the unstoppable force that is Shalita Grant - a Tony Award-nominated actress, an NCIS New Orleans alumna, and the mastermind behind the disruptive haircare brand, Four Naturals Hair.
Have you ever wondered about the hair journey of black actresses, the hurdles they face, and the lack of specialized hair care options for them? Shalita peels back the curtain on this significant issue, sharing her personal struggles with traction alopecia, the resulting inspiration to create a formula that would solve her...
The Perfect Hair and Curls In Bloom with Taryn Gill (S7, E3)

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It’s impossible not to be inspired by Taryn Gill, the go-getter behind the phenomenal haircare brand The Perfect Hair. Her insights and experiences are an education in and of themselves. From her journey in scaling her brand through strategic partnerships, to her lessons on the power of letting go for brand expansion, Taryn candidly shares how her entrepreneurial journey has evolved since our last sit-down two years ago. Her origins story goes beyond a product line, weaving an authentic connection between the brand and its consumers, a testament to her deep understanding of...
Vava Specialty Coffee with Vava Angwenyi (S7, E2)

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Kenyan-born entrepreneur Vava Angwenyi is a specialty coffee exporter, producer and roaster. She founded Vava Coffee Inc, which is B-Corp Certified entity and later co-founded Gente Del Futuro with a Tanzania-based Colombian partner, with the mission of having a meaningful impact on the monopolized coffee trade in East Africa.
This episode takes us deep into the rich tapestry of the African coffee industry, as Vava recounts her personal journey and the transformative initiatives she's launched. Vava’s passion for coffee is not just about savoring its taste. She's dedicated to educating lo...
Sheba Feminine with Zizipho Ntobongwana (S7, E1)

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We're back for a new season! Are you ready to start the conversation with some insights on how we think about and how we speak more openly about menstrual health?
Leading the charge shift attitudes in South Africa is Zizipho Ntobongwana, the dynamic founder of Sheba Feminine. Our conversation sheds light on the importance of organic and biodegradable products and we discuss her mission to reframe menstrual health. We get into the details of her entrepreneurial journey - from fair competition in the personal hygiene industry, to Decolonizing Sustainability, and fostering...
BRIEF ANNOUNCEMENT
A quick update from host, Kutloano Skosana Ricci. Have a happy summer 😎
LINKS
Visit the podcast website: https://shadesandlayers.com
Pitch your story to be a guest, subscribe to the companion newsletter and browse the back catalog of episodes.
Follow the podcast on Instagram @shadesandlayerspodcast
If you haven't already, please consider subscribing to Shades and Layers on your favorite listening app. Also if you enjoy the show, it would also be great if you could help others to find us by leaving a rating and a review on Apple...
Swirly Curly and Easy with Keziah Dhamma (S6, E10)

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Today my guest is Keziah Dhamma, founder and CEO of Swirly Curly Hair, a luxury natural hair care and education company.
So, what started out as a company making snap-on hair ties (Snapees) for curly and kinky haired folks, has evolved into a fully-fledged product company with an education platform to support individuals on their natural hair journey.
With more than 10 thousand members in its community, Swirly Curly Hair is looking to go even bigger in the next few years, as they contemplate getting into the retail space.
I...
Beauty of the Nile with Jasmine Mobley (S6, E9)

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Personal care conversations/discussions for black and brown people are still largely dominated by hair care, but now we see more and more conversations about skin care concerns that are specific to people of color.
Today we are focusing on a black-owned skincare brand that uses science-based solutions to address the needs specific to people of color and encourages us to Love Your Brown Skin.
Beauty of the Nile is also a family business and Jasmine Mobley, my guest today, is a co-founder with her parents in thi...
Thigpro (Intentionally Selfish) with Naketa Thigpen (S6, E8)

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There is so much available out there in the personal development space and if you are not careful, you will be taking a new course and following a new guru or coach every week. And so, this week, you will get a glimpse into what makes a good personal development curriculum from my guest, Naketa Thigpen, Founder and CEO of Thigpro Balance & Relationship Management Institute.
She is on a mission to build stronger families and she encourages her clients (power couples and potent individuals) to be “intentionally selfish” while pursuing balance in the...
Black Beauty Collective with Leslie Roberson (S6, E7)

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The idea to create Black Beauty Collective was planted 10 years ago and quickly became a project that was dear to founder and CEO, Leslie Roberson’s heart. The growing ownership and access disparities within the beauty industry posed a deep concern for her. For example, despite spending 9 times more than any other beauty product consumers, black ownership in the space only accounts for 2,5% . Creating a collective to ensure broader impact is Leslie’s solution to this deep-rooted issue.
In today’s conversation, Leslie takes us on a journey of how the id...
Changing Narratives with Wacy Zacarias and Djamila DeSousa (S6, E6)

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Today we conclude our fashion conversations by visiting, Changing Narratives in Maputo, the capital city of Mozambique.
Changing Narratives is the love child of Mozambican business and creative partners, Wacy Zacarias and Djamila DeSousa. These Mozambican textile and accessirues designers are on a mission to preserve traditional Mozambican and more broadly, African craft and knowledge through their brands, Karingana Textiles and Woogui.
Wacy and Djamila started working together in 2015, back when wax print was still the most visible representation of African textile. And as we’ve previously mentioned, these fabric...
Lydia Endora (Athleisure) with Lydia Endora (S6, E5)

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My guest today is Lydia Endora, Founder, Creative Designer and Buyer at her self-titled fashion label.
The seeds of a love for fashion were planted in Lydia’s heart at a very young age by her grandmother. Combined with education and a work ethic modeled by her mother, she has tapped into her creative spirit and skills to find her own corner in the athleisure space of the fashion market.
With a focus on quality and obsession with the customer, Lydia has created a fashion line that features multifunctional piece...
Otrium with Zuhairah Washington (S6, E4)

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SAVING WALLETS AND LANDFILLS
We are continuing with our focus on fashion and this week my guest is Zuhairah Washington, President and COO of Otrium, a Dutch-born end to end marketplace that she calls, the best kept secret in fashion.
Otrium is a digital platform where you can buy end of season clothing at accessible prices.
What does that mean?
All those clothes that brands were unable to sell for whatever reason, can be discretely uploaded onto the platform and given a second chance at findi...
Nthatuoa Crafts with Nthatuoa Makhapa (S6, E3)

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This week, we have nothing but love, and you will find out why as you listen to the interview with, my guest today, Nthatuoa Makhapa. She is the founder and creative director of the knitwear brand, Nthatuoa Crafts where everything is made by hand and inspired by her home country of Lesotho.
Launched in 2019, the brand is growing from strength to strength along with its founder who will, for example, be joining a cohort of other young African leaders for the Mandela Washington fellowship in Washington DC this coming June. Nthatuoa i...