Software Social

Michele and Colleen are back on the mics! We talked about our recent lives, burnout recovery, AI tooling, and the evolving landscape of content creation and marketing automation. Oh, and Colleen lets the power guy in halfway through.

After two years off-air, Michele and Colleen finally sit down together in front of the mics.

Links:

SaaS Marketing Gym

TinySeed Tales with Colleen are being released every Thursday on Startups for the Rest of Us!

The tax deal that includes a retroactive fix for domestic R&D expensing through 2025 passed the House! Now what?

"Hi, I'm a constituent in your district. Please tell the Representative to support HR 7024." That's all you have to say! Find your Rep's phone number: https://ssballiance.org/

Time to call both of your Senators and your Representative to get fixing 174 on the priorities before the end of the year. This is especially critical if you're in:

Look up their phone numbers: https://ssballiance.org/

Michele chats with Kevin Griffin about how she sees side projects not only as a way to earn extra money but as insurance policies against losing your job or other unexpected life events.

Subscribe to Multithreaded Income! 

Michele chats with Jesse J. Anderson, aka ADHD Jesse, about finding out one has ADHD as an adult, entrepreneurship as people with ADHD, parenting an ADHD child, and more.

Get Jesse's book "Extra Focus: The Quick-Start Guide to Adult ADHD" and join his newsletter: https://adhdjesse.com/

+ Recommended book on parenting kids with ADHD: ADD Superparenting

Sign the National Association of Manufacturers letter! https://ssballiance.org/

The R&D Tax Credit still exists, and it might be able to help you offset the Section 174 changes. Michele talks to R&D Tax Credit expert Jonathan Cardella of Strike Tax Advisory to learn more. 

Learn more:

Please note: This podcast is for informational purposes only and is not tax advice. Talk to your tax preparer for advice about your specific situation. 

CNBC article: https://www.cnbc.com/2023/04/18/software-firms-face-huge-tax-bills-that-threaten-tech-startup-survival.html

Politico Morning Tax: https://twitter.com/mjwhansen/status/1648329709774684165

Michele gives another update on the Section 174 effort and chats with Tyler Tringas and Arvid Kahl.

Huge thanks to Justin Jackson and Corey Haines for sending out the letter to their newsletters! Subscribe to their newsletters:
Corey's newsletter: https://www.corey.co/
Justin's newsletter: https://justinjackson.ca/newsletter

Numbers update on the letter to Congress + crossover with Made with Grit. 

An update from Michele on what she and Colleen have been doing for the past few months, and an urgent call to action to sign the Small Software Business Alliance Coalition letter to Congress: https://ssballiance.org/

Tweet thread FAQ on Section 174: https://twitter.com/mjwhansen/status/1640696365637419008

Colleen and Michele talk about their hopes and plans for 2023, and make an announcement about this show.

Huge thanks to all of our listeners who became Software Socialites and supported our show! We genuinely appreciate your enthusiasm and support.

Michele talked to Christian Genco on December 1 about what he needed to do to launch his new SaaS, TheVideoClipper, with a deadline of having it done before this episode was released. So... did he do it?

Follow Christian! https://twitter.com/cgenco
Check out TheVideoClipper: https://thevideoclipper.com/

Huge thanks to all of our listeners who’ve become Software Socialites and support our show!

Michele and Colleen reflect on the year. 

Huge thanks to all of our listeners who’ve become Software Socialites and support our show

Michele shares her takeaways from the book The Culture Map and what it might mean for getting product feedback and building products across countries.

Huge thanks to all of our listeners who’ve become Software Socialites and support our show! You can become a supporter for $100 a year at softwaresocial.dev/supporters

Colleen recaps her learnings from her first TinySeed meetup/MicroConf: Local Austin.

Huge thanks to all of our listeners who’ve become Software Socialites and support our show! You can become a supporter for $100 a year at softwaresocial.dev/supporters

Colleen is ready to go all-in on Refine... and that means moving on from Simple File Upload.

Huge thanks to all of our listeners who’ve become Software Socialites and support our show! You can become a supporter for $100 a year at softwaresocial.dev/supporters

New supporters!

Colleen and her business partner Aaron give an update on Hammerstone (Refine) in this crossover episode.

Huge thanks to all of our listeners who’ve become Software Socialites and support our show! You can become a supporter for $100 a year at softwaresocial.dev/supporters

Talking to other entrepreneurs made Michele realize that she hasn't talked about interplay of qualitative *and* qualitative data enough. Michele and Colleen talk about what that means in the context of feature requests and high-touch sales.

Huge thanks to all of our listeners who’ve become Software Socialites and support our show! You can become a supporter for $100 a year at softwaresocial.dev/supporters

New supporters!

Colleen's company was accepted to TinySeed, which means she now gets to work on Refine full time. That means she can finally make some hard decisions and push. (Note: Colleen and Michele were actually in the same place last week, so that's why the audio quality is different than normal!)

Huge thanks to all of our listeners who’ve become Software Socialites and support our show! You can become a supporter for $100 a year at softwaresocial.dev/supporters

 
Special thanks to our new supporters! 

Michele chats with indie developer Benedicte Raae about getting into public speaking through streaming. 

Follow Benedicte on Twitter! https://twitter.com/raae

Benedicte's website: https://queen.raae.codes/

StreamYard: https://streamyard.com/

A couple friends of this pod have launched their own shows for entrepreneurs lately! Check them out:
Ship SaaS Faster (Simon Bennett + Volkan Kaya): https://shipsaasfaster.com/
Marketing Retro (Adrienne Barnes + Josh Ho): https://marketingretro.substack.com/
The Weekly Build (Marie Ng + Jesse Anderson): https://www.theweeklybuild.com/
This Indie Life (James M...

Should indie founders take sick leave? Michele and Colleen discuss.

A couple friends of this pod have launched their own shows for entrepreneurs lately! Check them out:
Ship SaaS Faster (Simon Bennett + Volkan Kaya): https://shipsaasfaster.com/
Marketing Retro (Adrienne Barnes + Josh Ho): https://marketingretro.substack.com/
The Weekly Build (Marie Ng + Jesse Anderson): https://www.theweeklybuild.com/
This Indie Life (James McKinven + Dagobert Renouf): https://indielife.fm/
The Non-Tech Founders Podcast (Laura Elizabeth and Nathan Powell): https://nontechfounders.transistor.fm/

Huge thanks to all of our listeners who’ve be...

Michele continues her chat with Summit founder Matt Wensing about ways indie SaaS founders can think about moats and competitive advantages. This episode: cost advantages, size advantages (big and small), and false moats.

Recommended reading on competitive advantages: The Little Book That Builds Wealth

A couple friends of this pod have launched their own shows for entrepreneurs lately! Check them out:
Ship SaaS Faster (Simon Bennett + Volkan Kaya): https://shipsaasfaster.com/
Marketing Retro (Adrienne Barnes + Josh Ho): https://marketingretro.substack.com/
The Weekly Build (Marie Ng + Jesse Anderson): https://www.theweeklybuild.com/<...

Michele chats with Summit founder Matt Wensing about intangible assets, switching costs, and network effects, and how they apply to indie software companies.

Huge thanks to all of our listeners who’ve become Software Socialites and support our show! You can become a supporter for $10 a month or $100 a year at softwaresocial.dev/supporters

Aaron Francis, Colleen's co-founder, swings by to chat about Refine. 

Huge thanks to all of our listeners who’ve become Software Socialites and support our show! You can become a supporter for $10 a month or $100 a year at softwaresocial.dev/supporters

Four things Colleen is super pumped about... and one thing she's not.
 
Huge thanks to all of our listeners who’ve become Software Socialites and support our show! You can become a supporter for $10 a month or $100 a year at softwaresocial.dev/supporters

Colleen and Michele both have a lot going on.

Huge thanks to all of our listeners who’ve become Software Socialites and support our show! You can become a supporter for $10 a month or $100 a year at softwaresocial.dev/supporters

Michele's trying to figure out how to approach charging sales taxes, and Colleen finally pushes to prod.

Huge thanks to all of our listeners who’ve become Software Socialites and support our show! You can become a supporter for $10 a month or $100 a year at softwaresocial.dev/supporters

Colleen's in go mode for Refine. 

Huge thanks to all of our listeners who’ve become Software Socialites and support our show! You can become a supporter for $10 a month or $100 a year at softwaresocial.dev/supporters

Colleen shares the secret to her recent productivity.

Huge thanks to all of our listeners who’ve become Software Socialites and support our show! You can become a supporter for $10 a month or $100 a year at softwaresocial.dev/supporters

Should indie entrepreneurs take advice from VC-track folks?

Huge thanks to all of our listeners who’ve become Software Socialites and support our show! You can become a supporter for $10 a month or $100 a year at softwaresocial.dev/supporters

Learning new things, feeling like you're a bit out of your depth, pushing to the next level: that's the job of being an entrepreneur, and Colleen and Michele are both experiencing that in different ways.

Huge thanks to all of our listeners who’ve become Software Socialites and support our show! You can become a supporter for $10 a month or $100 a year at softwaresocial.dev/supporters

Michele and Colleen catch up on Michele's conference talks... and try to figure out how to make her life work. 

Huge thanks to all of our listeners who’ve become Software Socialites and support our show! You can become a supporter for $10 a month or $100 a year at softwaresocial.dev/supporters

Folks seem to love our casual banter, so here's what Zoom captured on our backup recording before we started the actual recording for next Tuesday's episode. 

It's finally August, and Colleen is coming up on the deadline for Refine to support her working full-time... or is it?

Huge thanks to all of our listeners who’ve become Software Socialites and support our show! You can become a supporter for $10 a month or $100 a year at softwaresocial.dev/supporters

Follow Lucie! https://twitter.com/LucieBaratte

Check out Logology: https://www.logology.co/

See her husband Dagobert's memes: https://twitter.com/dagorenouf

Huge thanks to all of our listeners who’ve become Software Socialites and support our show! You can become a supporter for $10 a month or $100 a year at softwaresocial.dev/supporters.

Follow Lucie! https://twitter.com/LucieBaratte

Check out Logology: https://www.logology.co/

Huge thanks to all of our listeners who’ve become Software Socialites and support our show! You can become a supporter for $10 a month or $100 a year at softwaresocial.dev/supporters.

Check out Hammerstone here!

Huge thanks to all of our listeners who’ve become Software Socialites and support our show! You can become a supporter for $10 a month or $100 a year at softwaresocial.dev/supporters.