The Slow Selling Podcast
Are you struggling to grow your sales and profits without having to rely on expensive online marketing and offers? Do you want to blow away your bigger and better-funded competition and get their customers running to you? Are you confused by 'experts' trying to sell you expensive business growth solutions? Are you short of time, and bombarded by offers to spend your money and lose your profits? Leaders and managers in small and medium businesses: this is information you NEED to know! New common-sense system shows you 4 simple, powerful principles and over 70 business growth secrets you can use every day...
Season 2 Episode 17 - The Secret to Solving Problems is to ‘Go The Extra Inch’
Do you get bogged down in problems and don't know where to start? Have a look at this idea...
3 Reasons why your Marketing may not be Working
Are you spending too much on marketing, without great results? Perhaps you're looking at it the wrong way….
Season 2 Episode 15 - Interview with Paul Pavli
Are you struggling to understand your customer? It's a new market out there …
Season 2 Episode 14 - Dangerous Information
Episode Title: Season 2 Episode 14 - Dangerous Information Summary:Feedback systems are mostly dangerously inadequate: here are 10 steps to get it right!
Season 2 Episode 13 - Interview with Tammy Whalen-Blake
Episode Title: Season 2 Episode 13 - Interview with Tammy Whalen-Blake Summary:Tammy shares some great tips on reducing stress, being less grey and being more yellow!
Season 2 Episode 12 - 7 Small Steps for Business and Financial Success
Episode Title: Season 2 Episode 12 - 7 Small Steps for Business and Financial Success Summary:7 small, simple inch by inch steps on personal finance and running a team or a business.
Season 2 Episode 11 – Interview with Penny Downs
Episode Title: Season 2 Episode 11 – Interview with Penny Downs Summary:A phenomenal insight from a Head of Customer Service on how to grow profits by building relationships and focusing on the real needs of the customer.
Season 2 Episode 10 - The Year of Excuses
Episode Title: Season 2 Episode 10 - The Year of Excuses Summary:This has been the year of excuses: some of them valid, some not so, but customers will very quickly get fed up with businesses that don’t raise their game dramatically as we come out of lockdown.
Season 2 Episode 9: Sexy online CX measures and tools
This podcast discusses why the winners always gather and act on feedback, why most businesses don’t, and what they can actually do about this.
Season 2 Episode 8: How to do Feedback Properly
Episode Title: Season 2 Episode 8: How to do Feedback Properly Summary:This podcast discusses why the winners always gather and act on feedback, why most businesses don't, and what they can actually do about this.
Season 2 Episode 7: The USP of Slow Selling
In this episode we ask: what are the deepest beliefs of 'Slow Selling' and why should anyone believe in them?
Season 2 Episode 6: Why I believe in Slow Selling
In this episode, Guy identifies a few key moments that led him to the principles of Slow Selling, and a few instances where he deviated from them, and how these experiences led him to believe in Slow Selling.
Season 2 Episode 6: The biggest hidden cost and opportunity in any business
In this episode we look at 'after-sales' which far too often are just and 'after-thought' and discuss how this attitude can make them the biggest hidden cost AND missed opportunity in so many businesses.
Season 2 Episode 5: Interview with Lesley Anderson from Hedgerow Marketing
Episode Title: Season 2 Episode 5: Interview with Lesley Anderson from Hedgerow Marketing Summary:A short interview with online marketing specialist Lesley Anderson about how to market and sell online without selling anything.
Season 2 Episode 4 - My story: How I found the principles of Slow Selling
Episode Title: Season 2 Episode 4 - My story: how I found the principles of Slow Selling Summary:The best systems are blindingly obvious common sense. This podcast talks about 9 principles of common sense that underpin the 'Slow Selling' systems, and tells the personal story of Guy Arnold and how he learned these principles the hard way!
Slow down to succeed more in 2021
Episode Title: Slow down to succeed more in 2021 Summary:In this week’s blog and podcast I talk about 3 simple personal systems:a few simple actions that are easy to do, cost nothing, and over the long term, will have a massive impact on your happiness, motivation and, of course, success.
Season 2 Episode 2: What does customer experience mean?
Episode Title: What does customer experience mean? Summary:It’s easy for people like me to say to business owners: ‘You need to focus on making sure your customer experience is really good’But what does this mean, how do you actually do it and where do you start? That’s the REAL problem!
Episode 1: How to make 2021 a truly successful year without the stress and without the BS
Episode Title: How to make 2021 a truly successful year without the stress and without the BS Summary:Guy Arnold outlines 4 simple free steps any business leader can take in order to fulfil their ambitions in 2021 and make it a truly successful year.
Episode 30 - The 4 Main Frustrations
Episode Title: The 4 Main Frustrations Summary:This podcast outlines the feedback from our summer survey of independent businesses, and suggest some answers to their 4 main frustrations.
Episode 29: Weekly Planning
Episode Title: Weekly Planning Summary:We all know what we COULD do better - the problem is actually changing our habits and doing them. This podcast shows you how.
Episode 28: Hope is not a Strategy
Episode Title: Hope is not a strategy Summary:When asked: ‘What do your customers think of you?’ Most leaders say: ‘I hope they like us’
Episode 27: Fake it until you make it
Episode Title: Fake it until you make it Summary:Why do we all find it so hard to change our habits? This podcast will give you some answers.
Episode 25 - Slow tips for a more productive day from Carl Honore
Episode Title: Slow tips for a more productive day from Carl Honore Summary:Why do we all find it so hard to change our habits? This podcast will give you some answers.
Episode 25: Eddie Van Halen
Episode Title: Eddie Van Halen Summary:In this week's podcast, we examine the ideas and actions that turned Eddie Van Halen into a worldwide rock superstar, and ask: how can we apply similar ideas in our business to be ever more successful?
Episode 24: Last Chance Offer
Episode Title: Last Chance Offer Summary:How to slow down and stop having to offer special offers and deals to get your customers to notice you and buy from you.
Episode 23: Stop Stopping
Episode Title: What I’m Terrible At Summary:The problem with 'getting it right' is that it's often easier to do the opposite: most people fail because they stop doing the right things after they've started.
Episode 22: What I'm Terrible At
Episode Title: What I'm Terrible At Summary:It's important to know what you're not great at, and find ways to get them done by others, so you can spend your time doing what you're best at.
Episode 21: You CAN Be Remarkable
Episode Title: You CAN Be Remarkable Summary:It may seem unattainable to become 'remrakable' and instead to settle for 'pretty good', but it's actually not as hard as it seems: here are some simple practical tips to help.
Episode 20: An Interview With Brendan Donnelly
Episode Title: An Interview With Brendan Donnelly Summary:A short chat with my co author of 'Slow Selling' on slowing down, simple ideas and westmorland slate products!
Episode 19: How To Survive The Forthcoming Meltdown
Episode Title: How To Survive The Forthcoming Meltdown Summary:A huge recession is definitely on the way: it's just a question of when: here are two simple but powerful actions you can take now and ongoing not only to survive but to thrive in the forthcoming meltdown.
Episode 18: Slow Down To Sell More
Episode Title: Slow Down To Sell More Summary:I recently was asked by a colleague to write a piece about ‘Slow Selling’ for Digital Agencies. It took some time, I was fairly pleased with what I wrote … and, as this week we’ve been very busy with a new rescue puppy, I thought it’d add value to copy it here so you can read it as well. So here it is.
Episode 17: What Do You Need To Do To Become Truly Customer Focused?
Episode Title: What Do You Need To Do To Become Truly Customer Focused? Summary:They do say that adversity reveals the true character of a person or organisation, rather than hides it.And this can be seen in so many organisations in times of stress and difficulty: what do they cut and what is sacrosanct? How do they behave to their teams and customers? How do they treat their suppliers?To put it bluntly: it’s easy to say ‘We need to be customer focused’ … but it’s MUCH harder to do it, and to do it consistently.
Episode 16: Action Is The Antidote To Despair
Episode Title: Action Is The Antidote To Despair Summary:A single simple tip to help you start taking action and climb out of problems or stressful situations whenever you need to.
Episode 15: We're All Struggling And It's OK
Episode Title: We're All Struggling And It's OK Summary:As an independent business manager, it's tough do do it right and we're all struggling: you've multiple responsibilities, time is short and plans are constantly going wrong: here's a story of how my life literally fell apart, how I rebuilt it, and what this taught me.
Episode 14: A Story About Referrals
Episode Title: A Story About Referrals Summary:Referrals, and any business advice, can be pretty dry stuff: here's a true story about a referral system that worked well for me many years ago, and some tips to help you from it.
Episode 13: The Power Of Referrals
Episode Title: The Power Of Referrals Summary:When cash is tight, the best strategy for business growth is referrals: that's easy to say, but how can I actually start to make them happen … consistently and continually?
Episode 12: How To Be More Flexible And Innovative
Episode Title: How To Be More Flexible And Innovative Summary:It's easy to understand that being flexible and innovative is the key to survival in tough times (and the key to long lasting success in others), but how do you actually do this on a continual basis without losing structure and discipline?
Episode 11: What Will Happen To My Business In The Future?
Episode Title: What Will Happen To My Business In The Future? Summary:Its tough out there, especially at the moment. The only thing certain about plans is that they won't work out exactly as planned. So, as an independent manager or leader, what can you do to keep picking yourself up, and keep positive in the face of all challenges?
Episode 10: How To Keep Going When Everything Seems To Be Going Wrong
Episode Title: How To Keep Going When Everything Seems To Be Going Wrong Summary:Its tough out there, especially at the moment. The only thing certain about plans is that they won't work out exactly as planned. So, as an independent manager or leader, what can you do to keep picking yourself up, and keep positive in the face of all challenges?
Episode 9: What Independent Businesses Really Need In Order To Thrive
Episode Title: A Tool To Help You Get The Results You Need Summary:As a leader or manager in an independent business, the buck stops with you: you have to decide what are the best things to do, and where to allocate your limited time and resources. However, most 'business support' organisations are woefully lacking in the information you REALLY need to thrive or survive. This podcast identifies those areas where there are gaps and offers effective tools and systems to plug the gaping holes they leave.