The Mind Of George Show

After five companies. After launching Canada's first incubator for justice-impacted entrepreneurs. After helping 140+ formerly incarcerated people build their own businesses.

Someone looked at Lucy Cullen and said she didn't look like she should be doing that.

She looked back at them and kept going anyway.

Lucy Cullen is a five-time founder, executive coach, and the co-founder of Comeback Catalyst, Canada's first incubator supporting entrepreneurs who have been through the justice system. In this conversation, she and George unpack what it means to build a business the world isn't ready for, what formerly incarcerated...

George made his first million as an entrepreneur and spent it.

He grew up in feast or famine. Swore he would do the opposite. Then recreated the exact same pattern with more zeros, bigger crashes, and equal chaos.

The money story he inherited was running his business without his permission for 20 years. He didn't know it had a name until he sat down with Ryan Lee.

This episode is the implementation guide.

This is a direct follow-up to Episode 734 with Ryan D. Lee. George breaks down the three-part path from Ryan's...

He was in Indianapolis on a six-month project when his wife called.

His son was drowning. 
Holes in his heart. 
Blood in his lungs. 
Emergency open heart surgery.

In that moment, Ryan realized he had traded everything he said he cared about and was about to lose the one thing he told himself he was doing it all for.

That was the breaking point. This episode is the breakthrough.

Ryan D. Lee is the founder of Wealth Outside Wall Street and bestselling author of Retire in 10 Years or Les...

He looked at his calendar this morning and started crying.
Full overwhelm. Full spiral.

Instead of pushing through like he would have for years, George stopped. He followed the protocol. And two things shifted: his entire morning, and everything he got done.

This episode is that protocol.

This is the implementation guide for the Sharon Brand episode. George breaks down her two-part gut instinct framework, the Foundation (your why and gratitude practice) and the Filter (a four-step discernment protocol for when your body can't tell the difference between fear and growth).

Nine months pregnant. Launching a second business. Handing off an agency she built from scratch to her team.
Running it all on gut instinct, no MBA, no investor deck, no corporate playbook.

And she has never been more clear on what she's building and why.

Sharon Brand is the founder of BMG Agency, built from a lifestyle blog in 2016 to a mid-six-figure agency with a team of nine across four countries. In this conversation, she and George unpack what it really means to lead from gut instinct, how to tune into your body's check...

He fell in the mud. No change of clothes. A client starting in five minutes…

George turned the car around anyway. Rushed his son into the school bathroom. And in the moment he was about to solve and fix and firefight his way through, his son looked up and said: "I need a hug, dad."

That three and a half minute moment is a better story than anything George has planned in months.

And that's exactly the point.

This is the implementation guide for the Elizabeth Brett storytelling episode. George breaks do...

She was in the ocean with her daughter when something happened.

She crawled out of the water, turned around, and knew the woman who walked in that day was not the same woman who came out.

That moment became the foundation of everything she teaches about why the stories we're most afraid to tell are usually the ones our audience needs most.

Elizabeth Brett is a former NBC television reporter and creator of Story Alchemy™ a methodology built to move entrepreneurs beyond performative storytelling and into messaging that actually lands. In this conversation, sh...

You don't have a burnout problem.
You have a permission problem.

You've been giving yourself permission to feel exhausted, but not permission to find out why.

George has taken vacations that didn't fix it. Hired people to take things off his plate and still felt it. And told himself for years that rest would reset him.

It didn't. Because rest doesn't fix misalignment. It just gives you a quieter room to spiral in.

This is the implementation guide for the two Lacey Newman episodes, distilled into a three-part system you...

Two weeks before George Rivera's father died, he pulled him close and said three things:
Don't miss Leo's games. I missed too many of yours.

No business advice. No legacy talk. Just a deathbed confession from a man who finally understood what the scoreboard should have been tracking all along.

That moment became everything.

George Rivera is the founder of 18 Summers Advisory and author of Before They Stop Asking and this conversation is for every parent, future parent, and founder who's been telling themselves they'll make it up later. George and George...

Would you let a stranger run up a bill in your name for 10 years and say nothing?

That's exactly what you've been doing to yourself.

The debt collector you've been avoiding is already staring back at you in the mirror. And this morning, 45 minutes before recording this episode, George sat in his car and scrolled YouTube Shorts for 15 minutes. He caught it. He's showing you exactly what he did next.

This is a first-of-its-kind format for the show, a step-by-step implementation guide built from a guest interview. George takes Dr. Lester Clowes' concept...

You can build a business that looks completely right from the outside and feel completely wrong every single day on the inside.

Most people would call that success.

Lacey Newman calls it misalignment. And she spent 20 years learning the difference the hard way, before walking away from the top 1% of her industry not because she failed, but because she finally could do it with her hands tied behind her back and realized she didn't want to anymore.

This is Round 2 with Lacey Newman and it goes deeper. George and Lacey unpack aligned leadership...

You can close the sale, deliver an incredible result, and still lose the client.

Not because you failed them. Because you never made them feel at home after they said yes.

The moment someone buys is the moment most businesses go quiet and that silence is costing you referrals, retention, and relationships you didn't even know you were losing.

This is a private framework George has never shared publicly, the same one he uses with every client, every offer, every engagement. The Completion Compass is a four-phase customer journey framework built to create...

He moved to Hollywood with $43 and a dream.

Watched his dad pour brilliant ideas into businesses that made other people rich. Decided the only thing scarier than risking everything was never finding out what he was capable of.

Twenty-five years and 51 countries later, Caleb Gilbert protects the world's most elite.
And everything he's learned doing it maps directly into how you're building your business right now.

Caleb Gilbert is the founder of White Glove Protection Group and a global expert in executive protection. In this conversation, he and George translate the frameworks...

You're going to do the right thing and get kicked in the teeth for it.

Not maybe. Not sometimes. It will happen.

George heard these commandments in a sermon and sat there crying. Not because they were heavy. Because they were true and because he'd spent most of his life and career getting them wrong.

Kent Keith's Ten Paradoxical Commandments have been shared from boardrooms to pulpits for decades. In this short, straight-from-the-heart solo episode, George breaks down what they actually mean for entrepreneurs and four ways to apply them without becoming a...

Over a million words. Unfinished manuscripts abandoned across an entire lifetime.
His daughters called him a writer. His wife called him a writer.
He didn't believe it himself.

That gap, between who others see you as and who you see yourself as, is where Lester Clowes built an entire coaching practice. And this episode is the most honest version of that work, out loud.

Dr. Lester Clowes is the founder of Defy the Average and author of Stop Lying to Yourself, a framework-first book on promised debt, identity, and what it takes to...

From 2012 to 2019, George posted every win, every result, every milestone. And stayed completely silent about the panic at 11pm, the losses, the things that weren't working.

He told himself it was just marketing.

What it actually cost him was trust, not the loud kind, where someone calls you out. The quiet kind, where they get a good outcome, never come back, never refer anyone, and you never find out why.

This is the direct follow-up to Episode 719 on psychological safety. In this solo episode, George breaks down Henry Cloud's five essentials of trust...

A brutal breakup. A six-pack on the cover of magazines. An engagement that ended.
And the moment everything fell apart, the question that broke it all open:

What have I actually been running from?

Everything Brian built, every race, every trophy, every pound lifted, was fueled by self-hatred. The moment he stopped long enough to ask why, everything changed.

Brian Keane is a 3x bestselling author, ultra-endurance athlete, and mindset coach who has helped 150+ entrepreneurs create sustainable change from the inside out. In this conversation, he and George go deep on identity...

A sharp Slack message. 
A public channel. 
One stressed moment.

Eight months later, a six-figure client relationship gone.

When George finally asked why nobody on his team said anything, the answer stopped him cold:
"I didn't want to be the one to bring you bad news."

That wasn't a team problem. It was a psychological safety problem. And he had created it, in five seconds, without even realizing it.

Your team isn't being lazy. Your clients aren't disengaging. They're protecting themselves from your reaction. In this solo episode, Ge...

In 2014, Collin Henderson was young, in shape, and had blood pressure in the 150s.

Anxiety. Depression. Completely stuck. And no idea why.

What broke it open wasn't a book or a seminar. Someone handed him a framework for his mind, the same way athletes get a framework for their body. 

Proactive. Repeatable. Trained.

That framework became the foundation of everything he teaches today.

Collin Henderson is the founder of Master Your Mindset, a mental conditioning coach to Nike, Microsoft, Amazon, and Salesforce, and one of the most practical mindset t...

George found a 2018 Reddit thread about himself he had no idea existed.
People were asking if he was still alive.

It was ranking on page one. Shaping how strangers thought about him. And he had zero input on it.

That's reputation. It doesn't wait for you to show up.

This is the masterclass. Four weeks in the making, taught at a live event, and refined through client work, George breaks down everything you need to know about online reputation: what it actually is, how to audit it, how to manage it, and...

He didn't just popularize the video sales letter. He invented it.
The format that now generates over $14 billion a year in revenue, that was Jon Benson.

But the thing he's most obsessed with has nothing to do with tactics.
It's this: you never have to lie in your copy. You just have to be brave enough to tell the entire truth.

Jon Benson is a copywriter, AI pioneer, and the inventor of the Video Sales Letter. In this conversation, he and George unpack what it actually means to write from your values, why...

June 17th, 2014. George became a New York Times bestselling author.

He'd worked toward it for two years. Had it written in a contract with his coach. Left a party thrown in his honor because he felt absolutely nothing.

Not relief. Not arrival. Just: what's next?

If you've ever hit the thing and still felt empty, this episode is for you.

A false summit is when you crest a ridge thinking you've reached the top, only to find another peak above you. In business, it happens constantly. In this solo episode, George...

George disappeared from the internet for three years. When he came back, he found an entire Reddit thread:  a community of people genuinely unsure if he was still alive.

He had no idea it existed. And that's exactly the point.

Your online reputation is working for you or against you right now. Whether you're watching it or not.

John Horn is the CEO of StubGroup, a top Google Premier Partner agency that has generated over half a billion dollars in client revenue. In this conversation, he and George break down what online reputation a...

2,000 videos in his YouTube watch later playlist. 20 open AI chats with perfect plans. A legal pad full of ideas that never get touched.

And a client on the phone with 34 bullet points, things they "needed to figure out" before making a single decision.

This episode is George calling himself out, and calling you in.

The clarity you're looking for is not in the next podcast, the next book, or the next framework. It never was. In this solo episode, George breaks down the overconsumption trap, why more information creates more confusion, and where...

He had 16 years in the corporate world. The career, the salary, the title, the network.
And the whole time, the voice got louder.

So he walked away, to spend his days teaching high school kids how to invest, network, and interview. The skills school skips and life punishes you for not knowing.

The gap between knowing and doing is almost never about information. This episode is about what it actually is.

Alex Dripchak is the founder of the Commence Foundation, a 2x published author, and one of the most practical productivity thinkers...

You sit down to work on your business, not in it, but on it.

Two hours later you have a 14-page Google Doc, a color-coded spreadsheet, and a project management system you've never opened before.

And you haven't done a single thing that moves the needle.

That's not preparation. That's procrastination with lipstick on it.

Over-planning is fear in disguise and it's the number one thing keeping smart entrepreneurs stuck.

In this solo episode, George breaks down why concrete actions always beat elaborate strategies, the real cost of waiting...

There's a fear nobody talks about in entrepreneurship and it's not failure.

It's trying your absolute hardest and finding out you can't.

So instead of finding out, most people coast. They stay comfortable inside their natural ability and tell themselves they'll go all in when the timing is better.

Khalil Zahar decided he'd rather know.

What followed was 12 years of building FightCamp, through reinventions, market shifts, and a post-COVID hangover that would have ended most companies. Not because he had it all figured out. Because he stayed in the game long...

Two days ago, George's notepad had four or five items on it.
Today he's on page four.

That's not a productivity problem. It's a capacity awareness problem. And this morning, he woke up spiraling, called six friends, got through to four and still had to show up and record.

So he did what he always does. He triaged.

Your to-do list is not the problem. Your relationship with your capacity is. In this punchy solo episode, George breaks down the exact triage framework he used this morning to move from overwhelm to...

At the Boston Marathon, Brent was drowning. Miles from the finish. Physically spent. Mentally gone.

He screamed at his brother: "Are you going to race with me today?"
Kyle can't push the pedals. Brent can't find the finish line without him.

That's not a limitation. That's the entire point.

Brent and Kyle Pease have completed Ironmans, marathons, and the Ironman World Championship in Kona, together. But this conversation goes far beyond racing. It's about what 15 years of partnership, mission, and asking for help actually teaches you about leadership, trust, and building something...

Homeless kid. Marine for 13 years. Food blogger hiding his bulimia. Opiate addiction. Photographer. Consultant. Mastermind host. Coach… the thing he swore he'd never call himself.

None of those steps connect on paper. None followed a playbook. And none of them would have worked if George had tried to follow someone else's map.

This episode is for the entrepreneur whose path doesn't exist yet.

Most business advice is a highlight reel written by someone who already arrived, with every dead end and pivot quietly removed. 

In this solo episode, George breaks down wha...

A three-year-old boy. Yellow t-shirt. Alone in a pediatric cancer ward in Uganda.

His family had just dropped him off and left.

That moment wasn't a business plan. It wasn't a strategy. It was a calling.

And from it, Letha Sandison built a cause-based clothing line to fund chemotherapy for kids before cause-based brands even existed. Then she came home and built a wellness community rooted in the same question: how can I be of service?

Letha Sandison is the founder of Four Moons Spa in Encinitas, California, a wellness sanctuary...

Nobody sent you a memo. But the baseline for what "good" looks like in your business quietly shifted and it happened fast.

Clients who were happy with a recap email now expect a structured summary with action items within 24 hours. Turnaround times that felt reasonable 18 months ago are starting to feel slow.

This isn't because your clients got harder. It's because AI changed the reference point for everyone.

And the obvious response, automate everything, is exactly the wrong move.

In this solo episode, George breaks down what's actually happening as AI...

She was 13. A girl she trusted convinced her she had a gift.

She stood up and sang in front of 200 people and only found out afterward that everyone was laughing.

That moment didn't just embarrass her. It rewrote her entire script: be whoever you have to be to belong.

What followed was a decade of bulimia, drugs, self-hatred, and disappearing into everyone else's version of acceptable. What came after that is why she's on this show.

Jennifer K. Hill is an entrepreneur, executive coach, and connector of extraordinary humans and this...

Optimizing without structural change often leads to stagnation and false progress.

George said it out loud in a business conversation and it stopped him cold. Because it was about him.

Busy. Checking boxes. Numbers looking decent. 

And still hitting the same ceiling.

Not because he wasn't working hard enough. Because he was working hard on the wrong problem.

There's a difference between getting better at what you do and questioning whether what you're doing is right at all. In this solo episode, George breaks down the distinction between optimization a...

It took Robin Emdon 10 years to finish a six-year degree.

On the 20-minute drive home from celebrating with his brother, he started counting what procrastination had actually cost him: relationships, finances, career, health. By the time he pulled into his driveway, he was furious.

He was a trained life coach. And he didn't have the cure.

That moment sent him into 900 research studies on procrastination and what he found will completely change how you think about why you delay, avoid, and stall on the things that matter most.

Procrastination isn't a...

There were two versions of this podcast.

The one you heard: strategy, growth, frameworks, confidence.

And the one happening when I hit record: depression, suicidal ideations, doubt, and a man running from everything he refused to face.

You didn't know. But you held me up anyway.

Episode 701 isn't a celebration. It's a confession and a thank you.

In this raw, unfiltered solo episode, George pulls back the curtain on what the last six and a half years of this podcast have actually looked like behind the scenes,  the darkness, t...

Over half of all company bankruptcies happen within 12 months of a record sales month.

Not a bad month. A record month.

If that stat doesn't stop you in your tracks, this episode will.

Most entrepreneurs treat cash flow as an afterthought, something to deal with at tax time or when the bank starts calling. But cash flow isn't just a finance topic. It's the blood running through the veins of your business.

In this episode, Karl and George pull back the curtain on what's really happening when businesses grow fast and...

You say relationships are the foundation of your business.

You say referrals are your biggest source of growth.

But when was the last time you intentionally nurtured those relationships… without needing something in return?

In this episode, George breaks down the invisible gap that’s quietly costing entrepreneurs referrals, revenue, and long-term growth: The gap between valuing relationships… and actually managing them intentionally.  

Using real-world statistics, personal reflections, and actionable systems, George explains why referrals aren’t usually a trust problem, they’re a presence problem.

This episode is a masterclas...

Rebecca Matchett has spent over two decades building businesses, identifying underserved markets, and turning vision into reality. From launching fashion brands like alice + olivia to developing patented women’s sizing systems, she’s built a career around solving meaningful problems.

Now, she’s tackling something even deeper.

As the co-founder and COO of Synchrony, Rebecca is helping create a safe, intentional platform designed specifically for neurodivergent adults to build friendships, community, confidence, and authentic connection.

In this episode, George and Rebecca dive into entrepreneurship, community building, communication differences, loneliness, emotional safety online, and the po...

What if gratitude has been completely misunderstood?

Not because it doesn’t work… But because most people are using it as avoidance instead of transformation.

This episode is not about journaling five things you’re thankful for or pretending everything is okay. George dives deep into the truth about gratitude: what it actually is, what it does to your brain, and how it directly impacts your decision-making, leadership, emotional regulation, and business growth.

Through personal stories, neuroscience, entrepreneurship lessons, and practical exercises, George reframes gratitude as a strategic tool for staying grounded, interrupting compar...