Higher Ed Pulse
Higher Ed Pulse is your weekly no-fluff guide to AI in higher ed. Higher ed leaders are expected to master AI overnight. But let’s be real — no one has time to sift through every headline, hot take, or research report. That’s why every Monday, we break down what actually matters — fast, clear, and to the point. Want to sound like the smartest person in the room? You’re in the right place. Higher Ed Pulse is hosted by Mallory Willsea and is a proud member of the Enrollify Podcast Network.
Pulse Check: Marketing Truths — Part 2
Ryan Morabito sits down with Tariq Hassan, former CMO and Chief Customer Experience Officer at McDonald's USA, to unpack the evolving marketing landscape. From the critical role of first-party data to building a fearless, innovation-driven culture, Tariq shares leadership insights that higher education marketers can directly apply. This episode is a masterclass in marketing transformation, organizational alignment, and using failure as a strategic advantage.
Guest Name: Tariq Hassan
Guest Social: https://www.linkedin.com/in/tariqhassan1/
Guest Bio: Tariq Hassan is a dynamic, data-driven consumer marketing leader with a unique blend of general...
What High School Seniors Really Think About AI
In this episode of Higher Ed Pulse, host Mallory Willsea sits down with Jeremy Tiers, VP of Admission Services at Tudor Collegiate Strategies and host of Enrollify’s Mission Admissions podcast, and Harrison “Soup” Campbell, Head of Community Experience at ZeeMee, to discuss groundbreaking new survey data from over 8,700 high school seniors on how they perceive AI in the college search process. The big reveal? Gen Z is using AI tools like ChatGPT, but they still crave human interaction — especially for the high-stakes stuff like admissions decisions and financial aid. This episode unpacks what institutions need to rethink in their AI...
Pulse Check: Marketing Truths — Part 1
Welcome to Part 1 of this new Pulse Check series from Enrollify. In this episode, Host Ryan Morbido sits down with Seth Matlins, Managing Director of the Forbes CMO Network. With decades of experience on both the agency and client side, Seth unpacks what makes modern CMOs successful, how AI and ambiguity are shaping the future of marketing, and what higher ed leaders can learn from commercial brand strategies. This episode is a masterclass in marketing leadership, strategic storytelling, and bold decision-making.
Guest Name: Seth Matlins, CMO, Forbes
Guest Social: https://www.harrywalker.com/speakers/seth-matlins<...
The Rise of the AI Teammate
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Connect With Our Host:
Mallory Willsea
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillsea
About The Enrollify Podcast Network:
The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!
E...
Pulse Check: Practical AI Integration: How to Get Started — Part 3
Welcome to Part 3 of this Pulse Check series on practical strategies for getting started with AI. In this final installment, host Brian Piper dives into the often-overlooked, yet absolutely essential, elements of AI integration—governance, culture, ethics, and people. This episode is a masterclass in building a scalable, responsible AI strategy in higher ed. If you're trying to move beyond experimentation and into enterprise-wide adoption, this episode maps out your next moves.
Check out Brian's Podcast, AI for U: https://www.enrollify.org/podcasts/ai-for-u
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Connect With Ou...
Style Theft at Scale: AI and the Fight for Creative Integrity
Monday pulse show notes: On this thought-provoking episode of Higher Ed Pulse, host Mallory Willsea sits down with Myla Edmond—Senior Vice President at RW Jones Agency and Interim Vice Chancellor for Strategic Communications at UNC Greensboro—to unpack the creative identity crisis brewing in higher ed marketing thanks to generative AI. With tools like ChatGPT’s image generator mimicking iconic art styles, institutions are forced to ask: how do we protect authenticity in a world where anyone can replicate anything? This episode explores the ethical, strategic, and deeply human implications of AI’s growing role in creativity—and how higher...
Pulse Check: Practical AI Integration: How to Get Started — Part 2
Welcome to Part 2 of this Pulse Check series on Practical AI Integration. Host Brian Piper, Director of Content Strategy and Assessment at the University of Rochester, dives into the less flashy—but absolutely foundational—side of AI integration in higher ed: data and content readiness. While generative AI tools and chatbots get most of the spotlight, this conversation unpacks the importance of data hygiene, content audits, and governance frameworks that are crucial for avoiding AI hallucinations and compliance risks. If you're serious about using AI to enhance your marketing, admissions, or internal operations, this is the episode that gives you...
Knowledge Is Free. Is Higher Ed Still Worth It?
In this episode of The Higher Ed Pulse, host Mallory dives into a timely conversation with digital strategist and higher ed creative force Voltaire Santos Miran. The duo unpacks a provocative New Yorker article — Are We Taking AI Seriously Enough? — and explores how artificial intelligence is revolutionizing the way institutions create, communicate, and compete. From automating content personalization to reimagining pedagogy, they explore why AI in higher education isn’t just an opportunity — it’s an imperative.
Related Article: New Yorker Article: Are We Taking A.I. Seriously Enough?
Guest Name: Voltaire Santos Miran, Executive VP/Creative...
Pulse Check: Practical AI Integration: How to Get Started — Part 1
Welcome to a new Pulse Check series from Enrollify. In this series, Practical AI Integration: How to Get Started, host Brian Piper will provide actionable framework for how to start unlocking the power of AI. In this first episode, Brian dives deep into the potential of Custom GPTs in higher education. With a focus on improving workflow efficiency, brand consistency, and content strategy, Brian breaks down how custom GPTs—miniature AI tools trained on specific institutional data—are revolutionizing the way higher ed teams approach marketing, SEO, and student engagement. This episode is a must-listen for enrollment marketers looking to e...
We Called It Cheating. Now It’s an AI Strategy
In this episode of Higher Ed Pulse, Mallory Willsea welcomes Kelly Sinacola, VP of Solution Engineering and Integration at Element451 and one of ASU+GSV’s “Leading Women in AI,” to unpack higher ed’s ever-evolving relationship with artificial intelligence. From student support bots to responsible AI partnerships, this episode explores how institutions are moving from resistance to full-on adoption. The conversation dives into what true AI literacy looks like, why trust is key, and where the next wave of innovation may hit.
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