The FittDesign Podcast
Concise and comprehensive snippets of the FittDesign, fashion design, product sourcing and e-commerce growth content that you love.
FittBite Episode 299: How to Run Profitable Flash Sales for Your Fashion Brand (Step-by-Step Guide)
In today's FittBite, you'll get a clear, step-by-step guide on running highly profitable flash sales for your fashion or sportswear brand.
Learn to set precise sales objectives, strategically select products, apply effective pricing techniques, build irresistible urgency, and choose the most impactful promotional channels.
This episode includes actionable insights, real-world examples from top brands like Gymshark and Alphalete, and a concise checklist to avoid common pitfalls.
Tune in now if you want to turn your next flash sale into one of your most profitable days ever.
Book a 1 on...
FittBite Episode 298: How Traditional Sales Skills Took My Fashion Brand To the Next Level
In today's FittBite, discover why mastering traditional sales skills can elevate any fashion brand to a whole new level. While most fashion entrepreneurs focus primarily on design and branding, sales psychology is often overlooked despite its crucial role in brand growth.
This discussion provides a technical breakdown of the sales process, from customer discovery and strategic storytelling to overcoming objections and creating urgency. You’ll learn practical methods to understand customer motivations, craft emotionally compelling narratives, and develop products people truly want.
Tune in to find out how sales mastery leads directly to improved product de...
FittBite Episode 297: I Built a Successful Fashion Brand Without Fashion School—Here's How!
In today's FittBite, I explain why you don’t need a fashion degree to build a successful brand.
I cover essential skills such as clear vision, strategic planning, and an entrepreneurial mindset while discussing practical strategies for budgeting, marketing, and product selection, along with just enough technical fashion knowledge to lead your team effectively.
Tune in to see how prioritizing what matters can propel your brand forward.
Book a 1 on 1 with our host, Shadi for personalized advice on how to create and grow your fashion business: https://www.fittdesign.com/services/consultation
FittBite Episode 296: The Ultimate Guide to Functional Fabrics in Sportswear!
In today's FittBite, I’ll walk you through the top functional fabric finishes that every sportswear brand needs to know.
I'll share actionable insights on moisture-wicking, temperature regulation, antibacterial finishes, durable water repellent finishes, and soil-release treatments, explaining exactly how they enhance performance and comfort.
Tune in to see how you can add real, lasting value to your products.
Book a 1 on 1 with our host, Shadi for personalized advice on how to create and grow your fashion business: https://www.fittdesign.com/services/consultation
Design your...
FittBite Episode 295: How to Pinpoint Your Ideal Customer and Charge More For your Products
In today's FittBite, I break down exactly how to define your ideal customer, a key step in growing a profitable sportswear brand.
You'll learn how top brands like Gymshark and Lululemon have pinpointed their customers’ specific needs, frustrations, and lifestyles, allowing them to create targeted products, precise marketing, and charge premium prices.
Tune in to discover how crafting a detailed customer avatar can directly improve your product design, brand strategy, and overall market positioning.
Book a 1 on 1 with our host, Shadi for personalized advice on how to create and grow your...
FittBite Episode 294: How to Innovate Your Sportswear Brand & Charge Premium Prices
In today's FittBite, I explain why smart innovation is key to earning premium prices in the sportswear market by focusing on improving functionality, engineering a better fit, and choosing advanced fabrics.
The episode links clear strategies with real examples to demonstrate how addressing customer needs translates into higher value and brand strength.
Tune in for straightforward, practical guidance.
Book a 1 on 1 with our host, Shadi for personalized advice on how to create and grow your fashion business: https://www.fittdesign.com/services/consultation
Design your ow...
FittBite Episode 293: 10 Game-Changing Lessons I Learned from Black Stretchy Pants—The Story of Lululemon
In today’s FittBite, we’re breaking down 10 lessons from Black Stretchy Pants, the book by founder Chip Wilson.
From premium pricing to grassroots marketing, scarcity tactics, and retail strategy, these insights show how Lululemon changed the industry.
Tune in to see how these lessons can help your brand.
Book a 1 on 1 with our host, Shadi for personalized advice on how to create and grow your fashion business: https://www.fittdesign.com/services/consultation
Design your own collection with our instantly downloadable factory ready tech pack t...
FittBite Episode 292: I Visited a Seamless Sportswear Factory—Here’s What Goes on Behind the Scenes!
In today’s FittBite, we’re taking you inside a seamless sportswear factory to break down what really goes into making these garments. Seamless sportswear isn’t just about aesthetics, it’s built using circular knitting machines that eliminate excess seams, reduce waste, and create a second skin fit.
We’ll go through the entire process, from knitting and compression mapping to dyeing and finishing techniques. If you’ve ever wondered how top-tier seamless activewear is made, this podcast is for you.
Book a 1 on 1 with our host, Shadi for personalized advice on how to cre...
FittBite Episode 291: Knitted Fabric Masterclass: How the World’s Best Sportswear Is REALLY Made!
In today’s FittBite, we’re giving you the definitive guide to knitted fabrics.
Understanding the difference between weft and warp knitting, fabric construction, and machine types is crucial for anyone working in sportswear and performance apparel.
We’ll explore key characteristics, applications, and how to select the right knit for your products. Whether you’re a designer or a brand owner, this guide will help you make informed decisions.
Tune in to learn what the industry doesn’t tell you!
Book a 1 on 1 with our host, Shadi for personali...
FittBite Episode 290: I Switched Manufacturers After a Disaster—Here’s How I Found a Reliable One
Finding the right manufacturer can make or break your sportswear brand. In today’s episode, we break down exactly how to find a reliable sportswear manufacturer, without wasting time and money on the wrong ones.
From online sourcing platforms to trade shows and hiring sourcing agents, we’ll cover the most effective methods for securing high-quality production.
Whether you’re launching your first collection or scaling an existing brand, this step-by-step guide will help you avoid costly mistakes and find a manufacturing partner you can trust.
Book a 1 on 1 with our host...
