The PricePlow Podcast

In Episode #152 of the PricePlow Podcast, Mike and Ben are joined by Shawn Wells, Chief Science Officer, and Dustin Elliott, the new Chief Brand Officer at NNB Nutrition, to explore the innovative world of nutraceuticals and the exciting future of the company. Shawn, a returning guest, shares his insights on NNB’s cutting-edge ingredient development, while Dustin discusses his new role and the brand-building strategies he’s implementing to drive demand for their premium ingredients in the U.S. market.

The episode dives deep into NNB’s latest innovations, including the highly...

In Episode 151 of the PricePlow Podcast, Mike and Ben sit down with Bill Russell, CEO of Magnum Nutraceuticals, for an insightful discussion on building a premium supplement brand in an increasingly crowded market. Bill, who acquired Magnum Nutraceuticals two years ago, shares his unique journey from a customer of the brand to its leader. With a background in bodybuilding, health, and private equity, Bill was perfectly positioned to take Magnum to new heights, both in Canada and beyond. This episode delves into how Bill has strategically transformed Magnum, positioning it as a global player in...

Dr. Garrett Smith, known as the Nutrition Detective, joins the PricePlow Podcast to discuss his journey into the world of vitamin A toxicity and its connection to numerous health issues. This is an impactful episode, as we’re learning how damaging this fat-soluble class of molecules is — especially when consumed in excess over time — and how difficult it is to remove from the body.

Dr. Smith is having tremendous success in supporting those who begin restricting and detoxifying vitamin A, relieving numerous health maladies from basic joint pain and skin conditions to reversing kidney...

Welcome to Episode #149 of the PricePlow Podcast! In this special episode, Mike and Ben take you on a journey to Salt Lake City, where they visited the cutting-edge facilities of Sensapure Flavors. After spending 36 immersive hours learning the intricacies of flavor science, they sit down with two industry experts: Scott Zimmerman, a seasoned flavor chemist with nearly 40 years of experience, and Derek Greer, an expert in food technology who leads Sensapure’s application labs.

In this enlightening conversation, you’ll discover the art and science behind flavor formulation, especially within dietary supp...

On Episode #148 of the PricePlow Podcast, Mike and Ben welcome Elias Chiatalas, CEO of SEE Nutrition, to discuss aXivite, a supplement ingredient known for fat loss and sports performance benefits.

Elias shares his journey, starting as an athlete and pursuing a degree in physical therapy, before moving into strength and conditioning. His passion for nutrition was reignited while working with professional athletes, leading him to establish SEE Nutrition.

aXivite: A Weight Loss Ingredient That Also Improves Performance

aXivite is a dietary supplement ingredient consisting of phenylcapsaicin, which...

On Episode #147 of the PricePlow Podcast, Mike and Ben are joined by Eric Withee, the Director of Ingredient Innovation at Freemen Nutra. The top of conversation is a new dietary supplement ingredient named Digexin, which is a combination of ashwagandha and okra extracts designed to support gut health.

Freemen Nutra is traditionally a distributor of commodity ingredients, but is now beginning to focus on branded, research-backed ingredients to stay ahead in the industry, and they’ve got a star in Digexin. This ingredient promotes peristalsis — contraction of smooth muscle in the gut, helping to f...

On Episode #146 of the PricePlow Podcast, Mike and Ben welcome Steve Fink, Vice President of Marketing, and Dr. Jeremy Appleton, Director of Medical and Scientific Affairs, from PLT Health Solutions, a company specializing in natural, botanical ingredients.

In this episode, we dive deep into the science behind some of the most innovative cognitive-supporting ingredients on the market today. Steve and Jeremy explain how these cutting-edge compounds are transforming the way we approach brain health. From improving focus and mental clarity to enhancing mood and reducing stress, PLT’s cognitive platform offers something for everyone looking to...

On Episode #145 of the PricePlow Podcast, Mike and Ben sit down with Christian Jonassen and Preston Losee from Arla Foods Ingredients to learn more about manufacturing protein bars and high-protein snacks – especially from the ingredient perspective.

Arla Foods Ingredients is a subsidiary of Arla Foods, the world’s fourth-largest dairy company. We recently covered their platform of protein powders specifically designed for protein bars in our article, “Making Protein Bars WORK with Arla Foods Ingredients“, and decided it was time to bring in an expert.

Christian, who has a background in baking and food tec...

On Episode #144 of the PricePlow Podcast, Mike and Ben welcome Dominic Kuza of Raw Nutrition and Revive MD, who comes on to explain some of the new formulas he’s been working on at the two companies since starting earlier this year.

Dom was invited to explain his new formulation, the forthcoming Revive MD Sleep supplement, but as we dive deeper, he continues to greatly impress in this episode. But then it gets even better:

Formulating with Feedback from Blood Work

We learned th...

Ghost Lifestyle founder and CEO Dan Lourenço is back for his six appearance on the PricePlow Podcast, and this one’s quite the catch-up, with discussion of all things big and small.

This episode focuses mainly on the Ghost Legend V4 launch, which brings a massive formula (look at the size of the tub in the picture) yet at a lower price.

We get into the economics and data (or lack thereof) for this decision, then catch up on other launches such as Ghost Energy (new flavor teased at the end), Clear Whey Isolate, Gho...

In Episode 142 of the PricePlow Podcast, Mike and Ben continue the conversation with Chad Kerksick, President of the International Society of Sports Nutrition (ISSN). We met Chad in Episode #141 — he’s an esteemed researcher in exercise science and nutrition. This episode delves deeper into the specifics of study design and the exploration of innovative ingredients in the supplement industry, namely NNB Nutrition’s RAMPS Dileucine (DL185) and GlucoVantage Dihydroberberine.

In this continuation, the focus shifts to the practical applications of Chad’s research and his insights into the latest trends and advancements in sports n...

In Episode 141 of the PricePlow Podcast, Mike and Ben welcome Chad Kerksick, President of the International Society of Sports Nutrition (ISSN), to discuss his journey in exercise science and nutrition research. As a university professor and director of the Exercise and Performance Nutrition Laboratory at Lindenwood University, Chad has tons of experience, insights, and wisdom to share.

Chad begins with an overview of his academic and professional background, detailing his roles and responsibilities at Lindenwood University. He discusses the challenges of balancing his busy schedule with his desire to be more active on...

In Episode 140 of the PricePlow Podcast, we’re joined by Dr. Barrie Tan, founder of American River Nutrition, for an in-depth discussion about the powerful nutrient geranylgeraniol (GG, sold as GG-Gold) and its wide-ranging health benefits – especially with respect to muscle.

Dr. Tan, a renowned expert in the field of phytonutrients and the world’s authority on vitamin E, brings a wealth of knowledge and experience to the table, sharing insights from his extensive research on GG and other critical compounds. This episode offers listeners a sound understanding of GG’s role in...

The crew is back in Washington DC for the 2024 NPA Fly-In Day, held on May 22, 2024! This podcast was filmed the night before, featuring a star-studded cast that includes:

And it features Joey Savage as an added interviewer.

Unfortunately, our opening with Dan Fabricant and a bit...

In episode #138 of the PricePlow Podcast, we introduce you to Gary Millet, the co-founder of Axcess Global, the parent company of Ketone Labs, Real Ketones, Vault, and many others. This is a continuation of Episode #131 with Rob Rogers, Gary’s business partner.

In the previous episode, Rob explained how goBHB was back on the market, and took us through some of the business dealings over the past decade with the ingredients.

With Gary, who has a background in biochemistry, we get into a lot of the scientific ap...

It’s an episode we’ve been wanting to do for years: the legendary Jose Antonio, co-founder of ISSN, the International Society of Sports Nutrition.

Jose, better known as Joey, has been in the game since the very beginning, and gives us his background in an incredibly entertaining and informative podcast episode.

ISSN and the Industry Battle for Creatine

One of the recurring themes in the PricePlow Podcast is the insanity surrounding creatine, the naturally-found ATP booster that has hundreds of studies behind it, and an impeccable safe...

For our final installment of Podcasts held at the 2024 Vitamin Shoppe Brand Summit, we hosted Chris Gronkowski of Ice Shaker for a fun 20 minute discussion to get the story on how he started the growing business, which was first introduced to the world on the hit TV show, Shark Tank.

From the NFL to Shark Tank to the NFL: Chris Gronkowski’s Ice Shaker Story

In this episode, Chris details how he leveraged some success from his wife’s Etsy business — which was making more money than his NFL salary...

Quite a bit has happened since Episode #068 with Matt Karich, the enterprising founder of Soul Performance Nutrition. He’s gotten deeper into ultra-endurance sports, and has dropped a few incredible new supplements.

So we brought Matt back on to talk about his latest endeavors, getting the official catch-up from over two years of progress.

The two major product launches covered so far this year are Soul Performance Nutrition’s Nova Immune Renewal and Nexus Peptide Complex. This brings us to talk about three specific ingredients, colostrum and lactoferrin (which make up Nova) and Pept...

Following Episode 133 with Lee Wright, CEO of The Vitamin Shoppe, we head back to the company’s 2024 Brand Summit in Dallas, TX to take a look behind the scenes with some key leaders on the formulation and regulatory side of the company.

Inside the Vitamin Shoppe Brands

Episode 134 of the PricePlow Podcast is a double feature — first, we talk to Senior Brand Manager, Tabitha Daley, and Director of Scientific and Regulatory Affairs, Brian Tanzer. After that, we patch in a conversation with Dustin Elliott, who was also Senior Brand Manager at the time of r...