The PricePlow Podcast
The PricePlow Podcast is a health, diet, supplementation, and fitness podcast run by Mike and Ben. We'll interview various sports nutrition professionals, athletes, and researchers based upon our unique interests and skill-sets. As a website that covers supplements and meat-heavy diets, much of this will revolve around sports nutrition supplements and performance enhancement, but we won't limit our guests to that! Videos, write-ups, and citations can be found at the accompanying blog posts on https://blog.PricePlow.com/podcast
#179: Tyrus Sciarra: The Flavor Dominator on Innovation, Sucralose vs. Natural Sweeteners, & Industry Trends
On Episode #179 of the PricePlow Podcast, Mike and Ben sit down with Tyrus Sciarra, the high-energy sales dynamo from Sensapure Flavors, at IFT First 2025 in Chicago. Broadcasting from Sensapure’s booth (the same location where we recorded our Episode #175 with Solar Foods), this conversation dives deep into the evolving world of flavor science, industry trends, and the passionate career journey of one of the supplement industry’s most enthusiastic flavor advocates.
From Natural to Even More Natural with Sensapure Flavors at IFT First 2025
Tyrus brings his characteristic energy and indu...
#178: Veritacor Supplement Manufacturing: GMP Excellence and the Future of Production w/ Frank Santos & Derek Curtiss
On Episode #178 of the PricePlow Podcast, Ben and guest co-host Joey Savage take listeners inside Veritacor Manufacturing in Luling, Texas, for an exclusive facility tour and in-depth conversation with founders Frank Santos and Derek Curtiss. This episode provides a rare behind-the-scenes look at what it takes to build and operate an NSF-certified, GMP-compliant supplement manufacturing facility from the ground up.
From their humble beginnings with a single encapsulator to their current 32,500 square foot operation, Frank and Derek share the meticulous processes, quality control systems, and attention to detail that set Veritacor...
#177: GNC Franchisees Laura Dalton, Eric Miller, Benny Farzad, and Mona Bailey with MuscleTech Innovation from Raza Bashir
In the grand finale of our 2025 GNC Global Conference coverage, Mike and Ben deliver a comprehensive three-part episode that captures the full spectrum of the supplement retail ecosystem. From seasoned franchisees with decades of frontline experience to cutting-edge product innovation from MuscleTech, this conversation showcases why the supplement industry thrives on authentic relationships and genuine innovation.
Part 1 features powerhouse franchisees Eric Miller (33 years, Philadelphia market), Benny Farzad (14 years, Dallas-Fort Worth), and Laura Dalton (23 years, Raleigh, North Carolina) sharing their insights on what makes successful supplement brands and how social media...#176: Arun Kanth & Tyshawn Bryant - The Gremin Breakthrough Brings Curcumin to Sports Nutrition
In this two-part Episode #176 of the PricePlow Podcast, we explore Gremin, the breakthrough dual polyphenolic ingredient from Zeus Hygia that’s revolutionizing sports nutrition recovery.
First, we sit down with Dr. Arun Kanth, founder of Zeus Hygia, to dive deep into the science behind this patent-pending combination of curcumin and green coffee extract. Then, we hear from Tyshawn Bryant, founder of Green Regimen, who shares his personal experience testing Gremin and how it led to his company’s expansion into India.
This episode reveals how Zeus...
#175: Protein "Out of Thin Air" with Solar Foods Solein - Juan Benítez-García & Sini Möttönen
On Episode #175 of the PricePlow Podcast, we sit down with Juan BenÃtez-GarcÃa, Chief Sales Officer, and Sini Möttönen, Senior Application Scientist from Solar Foods at IFT First 2025 in Chicago. Broadcasting from the Sensapure Flavors booth, we explore the revolutionary Solein® protein that’s literally made “out of thin air”.
This isn’t your typical alternative protein story. Solar Foods has achieved what seemed impossible: creating complete, high-quality protein without farms, animals, or even plants. Using ancient Finnish microbes and renewable electricity, they’ve developed a process that bypasse...
#174: Glanbia Nutritionals Strength Platform: CreaBev, OptiATP, and the Future of Beverage Innovation
On Episode #174 of the PricePlow Podcast, Mike and Ben sit down with Rachel Schreck (Product Strategic Manager) and Brent Petersen (Vice President of Research) from Glanbia Nutritionals to explore the revolutionary Glanbia Nutritionals Strength Platform that’s transforming how we think about performance ingredients, especially in beverage applications. This powerhouse team brings decades of expertise to discuss four groundbreaking ingredients that finally solve the stability challenges that have plagued creatine and ATP supplementation in ready-to-drink formats.
The conversation dives into the science behind CreaBev® (the first beverage-stable creatine), Opti...
#173: Creapure - The Standard in Creatine with Alzchem's Mirko Holzmüller & Stefan Schweyer
On Episode #173 of the PricePlow Podcast, Mike and Ben dive deep into the world’s most researched supplement with Mirko Holzmüller and Stefan Schweyer from Creapure, the premium creatine monohydrate brand manufactured by AlzChem in Germany. This comprehensive conversation explores everything from the unique German manufacturing process that delivers 99.99% purity to the expanding research showing creatine’s benefits far beyond athletic performance.
As creatine experiences a renaissance with growing interest from women, elderly populations, and health-conscious consumers, Mirko and Stefan provide insider insights into what sets Creapure apart from g...
#172: Eric Morato & Jack Sehgal - Selling Supplements in Latin America with SND Distributors
On Episode #172 of the PricePlow Podcast, recorded at the 2025 GNC Global Conference, Mike and Ben sit down with Eric Morato of Sports Nutrition Distributors (SND) and Jack Sehgal of Nutralabz to explore the complex world of Latin American supplement distribution. This conversation provides an insider’s look at one of the most promising yet challenging international markets for supplement brands.
Eric, with over 15 years of experience in Latin American distribution, shares the realities of expanding into a region comprising 32 different countries, each with unique regulatory requirements, cultural preferences, and ma...
#171: The Shoden Revolution: How Arjuna Naturals Made Ashwagandha 10X More Effective
In this major episode of the PricePlow Podcast, Mike and Ben visit Arjuna Natural’s Dallas headquarters for an in-depth exploration of botanical innovation and scientific excellence. Joined by Nipen Lavingia (VP of Brand Innovation), Bennito Russo (Head of Sales), and Keely Johnson (VP of Sales & Marketing), this conversation reveals why Arjuna Natural has become a leader in standardized botanical extracts, particularly with their groundbreaking Shoden ashwagandha and industry-standard BCM-95 turmeric.
Shoden: The Experiential Ashwagandha with Withanolide Glycosides
The discussion spans fr...
#170: Michael Costello - GNC's Creatine-Using CEO is ONE OF US!
On Episode #170 of the PricePlow Podcast, we had the opportunity to sit down with GNC CEO Michael Costello at the 2025 GNC Global Conference in Orlando, Florida, for an eye-opening conversation that reveals why this supplement-using industry leader truly is “one of us”. Michael’s journey from a volleyball-playing creatine customer in the 1990s to chemical engineer at Clorox to CEO of America’s most iconic supplement retailer represents one of the most authentic leadership stories we’ve encountered.
The GNC CEO Who Takes Creatine and Understands GLP-1
This episode, part of our ongoin...
#169: Jack Sehgal & Ben Benedict - Nutralabz Launches a GR8 Partnership with GNC
In Episode #169 of the PricePlow Podcast, Mike and Ben sit down with industry veterans Jack Sehgal and Ben Benedict at the 2025 GNC Global Conference to explore the remarkable journey behind Nutralabz and its two breakthrough brands: Basic Supplements and GR8 Lifestyle. This conversation reveals the strategic thinking, authentic partnerships, and “daily driver” philosophy that have rapidly transformed these concepts into successful retail brands.
Jack, CEO of Nutralabz and the manufacturing powerhouse behind both brands, shares his evolution from behind-the-scenes manufacturer to brand storyteller, while Ben Bene...
#169: Jack Sehgal & Ben Benedict - Nutralabz Launches a GR8 Partnership with GNC
In Episode #169 of the PricePlow Podcast, Mike and Ben sit down with industry veterans Jack Sehgal and Ben Benedict at the 2025 GNC Global Conference to explore the remarkable journey behind Nutralabz and its two breakthrough brands: Basic Supplements and GR8 Lifestyle. This conversation reveals the strategic thinking, authentic partnerships, and “daily driver” philosophy that have rapidly transformed these concepts into successful retail brands.
Jack, CEO of Nutralabz and the manufacturing powerhouse behind both brands, shares his evolution from behind-the-scenes manufacturer to brand storyteller, while Ben Bene...
#168: TJ Dillashaw - From Fighter to Founder (Wild Society Nutrition)
In this episode of the PricePlow Podcast, we welcome TJ Dillashaw, two-time UFC Bantamweight champion turned supplement entrepreneur, to discuss his journey from elite fighter to founder of Wild Society Nutrition. This fascinating conversation explores how TJ’s decades of competition experience, combined with hard-learned lessons about supplement quality and industry practices, led him to create a brand focused on clean, effective products for athletes and health-conscious consumers alike.
TJ shares his evolution from someone who “didn’t really care” about supplementation early in his career to becoming deeply knowledgeable about nutrition and ingredie...
#167: Laura Katz - Helaina Revolutionizes Nutrition with effera™ Human Identical Lactoferrin
In Episode #167 of the PricePlow Podcast, Mike and Ben welcome Laura Katz, founder and CEO of Helaina, for an in-depth exploration of human-identical lactoferrin technology and the revolutionary efferaâ„¢ ingredient. This fascinating conversation traces Laura’s journey from discovering the black market for breast milk to developing precision fermentation technology that creates bioactive proteins identical to those found in human milk.
From Black Market Discovery to Biotechnology Breakthrough: The Helaina Story
Laura, a food scientist by training, shares the unexpected inspiration behind Helaina – a 2015 podcast about pe...
#167: Laura Katz - Helaina Revolutionizes Nutrition with effera™ Human Identical Lactoferrin
In Episode #167 of the PricePlow Podcast, Mike and Ben welcome Laura Katz, founder and CEO of Helaina, for an in-depth exploration of human-identical lactoferrin technology and the revolutionary efferaâ„¢ ingredient. This fascinating conversation traces Laura’s journey from discovering the black market for breast milk to developing precision fermentation technology that creates bioactive proteins identical to those found in human milk.
From Black Market Discovery to Biotechnology Breakthrough: The Helaina Story
Laura, a food scientist by training, shares the unexpected inspiration behind Helaina – a 2015 podcast about pe...
#166: Ed Dosz - Going Beyond Taurine with MalTor by NutriScience Innovations
In episode #166 of the PricePlow Podcast, Mike and Ben welcome Ed Dosz, VP of Science Innovation at NutriScience Innovations, to discuss MalTor, a groundbreaking ingredient that combines taurine and L-malic acid in a patent-pending complex. With his Ph.D. in food science and extensive background at NOW Foods, Ed brings deep scientific expertise to the conversation about this novel recovery-enhancing and mitochondria-supporting ingredient.
Ed Dosz & NutriScience’s MalTor: Revolutionizing Recovery Through Mitochondrial Support
The discussion explores MalTor’s development journey from initial concept to clinical validation, highlighting how this uniq...
#166: Ed Dosz - Going Beyond Taurine with MalTor by NutriScience Innovations
In episode #166 of the PricePlow Podcast, Mike and Ben welcome Ed Dosz, VP of Science Innovation at NutriScience Innovations, to discuss MalTor, a groundbreaking ingredient that combines taurine and L-malic acid in a patent-pending complex. With his Ph.D. in food science and extensive background at NOW Foods, Ed brings deep scientific expertise to the conversation about this novel recovery-enhancing and mitochondria-supporting ingredient.
Ed Dosz & NutriScience’s MalTor: Revolutionizing Recovery Through Mitochondrial Support
The discussion explores MalTor’s development journey from initial concept to clinical validation, highlighting how this uniq...
#165: Cody Flynn - OmniActive Health Technologies' enXtra and Botanical Innovations
In Episode #165 of the PricePlow Podcast, Mike and Ben welcome Cody Flynn of OmniActive Health Technologies to discuss the company’s impressive botanical ingredient portfolio and manufacturing processes. Recorded at Natural Products Expo West 2025, this enlightening conversation covers OmniActive’s journey from its roots in the spice trade to becoming a leader in standardized botanical extracts for both the dietary supplement and sports nutrition industries.
From Marigold Fields to Dopamine Boosters: Inside OmniActive’s Botanical Empire
Cody, Business Development Manager for OmniActive, shares his journey through the supplement industry and hi...
#164: SupplySide Connect New Jersey - Navigating Uncertainty in Tariffs, FDA Oversight, and Supplement Trends
For Episode #164 of the PricePlow Podcast, Ben Kane sits down with Cassie Smith (Senior Editorial Content Director at SupplySide) and Josh Long (Associate Editorial Director at SupplySide Supplement Journal) for a dynamic discussion recorded live at SupplySide Connect New Jersey 2025. This wide-ranging conversation dives into the most pressing issues facing the supplement industry today, with particular focus on the regulatory uncertainty created by changing tariff policies, FDA oversight challenges, and the evolving landscape of GLP-1 related products and claims.
The panel unpacks the complex implications of recent tariff changes on supplement...
#163: Katie Emerson & Tony Miano - Kyowa Hakko's Setria Glutathione & Cognizin Research Updates
In this episode of the PricePlow Podcast, Mike and Ben welcome back Katie Emerson of Kyowa Hakko USA after Katie’s year and a half hiatus from the PricePlow Podcast. They’re joined by first-time guest Tony Miano, Director of sales and business development and the man behind putting Cognizin® citicoline into so many numerous beverage innovations. Recording from Expo West 2025 at the Kyowa Hakko booth, the team dives into exciting research developments for both Cognizin and Setria® Glutathione, with particular focus on Setria for sport applications.
Katie Emerson is Back, and Doing Serious Research...
#162: Andy Holmes - Informed Sport with Olympic-Level Supplement Testing
In this episode of the PricePlow Podcast, we’re joined by Andy Holmes, Business Development Manager for LGC Science’s Informed family of certification programs. This fascinating conversation dives deep into the world of dietary supplement testing and certification, focusing on how these programs help ensure product safety and quality for athletes and everyday consumers alike.
1 in 10 Non-Certified Supplements May Have Banned Substances?! Time to Get Informed…
Andy explains the rigorous testing standards and quality control measures that make Informed Sport, Informed Choice, and Informed Protein the global leaders in supplement certif...
#161: Revolutionizing RTD Protein Beverages with Arla Foods Ingredients BLG-100 (Sebastian Poulsen & Preston Losee)
In a special episode of the PricePlow Podcast that includes a tasting panel, we welcome Sebastian Poulsen, Application Scientist at Arla Foods Ingredients, to explore the future of ready-to-drink protein beverages. Alongside returning guest Preston Losee, Sebastian guides us through an extensive sampling of innovative protein drink concepts powered by beta-lactoglobulin (BLG), demonstrating how this powerful protein fraction is revolutionizing the RTD landscape through superior taste, texture, and functionality.
Building upon our previous discussions about Arla’s protein innovations in Episode #108 and Episode #145, this conversation focuses on the practical applications of BLG in beverages, from cl...
#160: Jack Sehgal & Chuck Zhang - Nutrablend Foods + Selling Supplements in China
On Episode #160 of the PricePlow Podcast, Mike and Ben continue their conversation from the Basic Supplements launch, this time joined by Jack Sehgal, CEO of Nutrablend Foods, and Chuck Zhang for an in-depth discussion about supplement manufacturing, quality control, and the evolving Chinese market.
After our fascinating discussion with Basic Supplements in Episode #156, we dive deeper into the manufacturing side with Nutrablend Foods, Basic’s trusted manufacturing partner. Jack shares his journey from MMA retail in the UK to leading one of North America’s premier supplement manufacturers, while Chuck provides valuable insights into the uniq...
#159: MuscleTech EuphoriQ V2 Beta-Testing on the PricePlow Discord
In Episode 159 of the PricePlow Podcast, Ben, Mike, and a panel of beta-testers from the PricePlow Discord sit down with Dan Grasso from MuscleTech to dive into the evolution of the fan-favorite pre-workout, EuphoriQ.
Known for its balanced energy and smooth focus, EuphoriQ quickly became a staple in the supplement community after its initial release with paraxanthine. Dan, who has been integral to the development of EuphoriQ V2, takes us through the journey from the original formula to this newly upgraded version, revealing the thought process and customer feedback that influenced each enhancement.<...
#158: Jonathan Scheiman - Fitbiomics Decodes Elite Athlete Microbiomes Into VNella
On Episode #158 of the PricePlow Podcast, Mike and Ben are joined by Jonathan Scheiman, co-founder and CEO of FitBiomics, to discuss VNella, a revolutionary probiotic strain derived from the microbiomes of elite athletes. The conversation explores how this cutting-edge innovation optimizes endurance, reduces fatigue, and brings next-generation biotechnology to everyday health and performance.
VNella: Optimizing Human Performance Through the Microbiome
Dive into the science behind VNella, a first-of-its-kind probiotic that metabolizes lactic acid to fuel mitochondria, enhance recovery, and improve overall energy levels. Jonathan shares the groundbreaking journey of FitBiomics, from...
#157: Kyle Thomas - The C4 Hershey Partnership Explained by Nutrabolt Chief Commercial Officer
In Episode 157 of the PricePlow Podcast, Mike and Ben sit down with Kyle Thomas, Chief Commercial Officer of Nutrabolt, to discuss the company’s groundbreaking partnership with The Hershey Company. Kyle, who joined Nutrabolt in 2021 after years in the Coca-Cola system, provides unique insights into how this collaboration came to be and what it means for both C4 and the broader supplement industry.
The conversation covers not only the recent launch of C4 Whey protein featuring real Reese’s and C4 Original pre-workout with Bubble Yum flavor, but also dives deep into Kyle’s strategic vision...
#156: Marc Curcio & Laura Valley - Basic Supplements Gets Back to the Basics
On Episode #156 of the PricePlow Podcast, Mike and Ben welcome Marc Curcio and Laura Valley to discuss the founding of Basic Supplements and its mission to provide high-quality, simplified nutritional products.
In today’s fast-paced supplement industry, consumers are often bombarded with complex products boasting long lists of ingredients and lofty promises. But what if the key to better health and performance lies in simplicity? Recorded in Buffalo, New York at the manufacturing facility (Nutrablend Foods) we dive into this concept with Marc and Laura.
This is a brand bo...
#155: Beverage Innovation with Kyowa at SSW 2024 - Lou Ferrer (MacroCap Labs) & Darin Decker (Applied Nutrition)
Live from the Kyowa Hakko USA booth at Supply Side West 2024 in Las Vegas, Mike and Ben sit down for a functional beverage roundtable featuring Lou Ferrer (MacroCap Labs) and Darin Decker (Applied Nutrition USA).
MacroCap Labs is a dietary supplement manufacturer that has aggressively moved into the canned beverage industry — they’re the ones responsible for canning the wonderful XPO NRG drinks that were on display at the expo. Applied Nutrition needs no introduction in this space, but Darin joined us just before the exclusive AN Performance launch at The Vita...
#154: Sandy Almendarez - SupplySide West Rebrands to SupplySide Global (Informa Markets)
For Episode #154 of the PricePlow Podcast, Mike and Ben sit down with Sandy Almendarez, the Vice President of Content at Informa Markets, to discuss SupplySide West 2024 live from the event. Sandy provides an introduction to her role and responsibilities, overseeing the educational programming and content for the large trade show.
We reached out to the Informa Markets team to talk about the recent rebranding announcement, which brought the following changes:
SupplySide West is now SupplySide Global SupplySide East is now SupplySide Connect New Jersey Natural Products...#153: Danielle Citrolo - Cognizin Citicoline GENE Research by Kyowa Hakko
In Episode 153 of the PricePlow Podcast, we’re joined by Danielle Citrolo, Vice President of Scientific and Regulatory Affairs at Kyowa Hakko USA, to discuss exciting new research on Cognizin Citicoline.
Cognizin, an industry-leading nootropic ingredient known for its benefits in brain health, has long been praised for its ability to support focus, memory, and attention. In this episode, Danielle dives deep into the latest findings, highlighting the cutting-edge science behind how Cognizin impacts gene expression at the cellular level, offering fresh insights into how it supports cognitive function.
Analyzing Co...
#152: Shawn Wells and Dustin Elliott: NNB Nutrition Takes on GLP-1, MPS, and Collaborative Energy
In Episode #152 of the PricePlow Podcast, Mike and Ben are joined by Shawn Wells, Chief Science Officer, and Dustin Elliott, the new Chief Brand Officer at NNB Nutrition, to explore the innovative world of nutraceuticals and the exciting future of the company. Shawn, a returning guest, shares his insights on NNB’s cutting-edge ingredient development, while Dustin discusses his new role and the brand-building strategies he’s implementing to drive demand for their premium ingredients in the U.S. market.
The episode dives deep into NNB’s latest innovations, including the highly...
#151: Bill Russell - The Magnum Masterplan: Magum Nutraceuticals Goes Global
In Episode 151 of the PricePlow Podcast, Mike and Ben sit down with Bill Russell, CEO of Magnum Nutraceuticals, for an insightful discussion on building a premium supplement brand in an increasingly crowded market. Bill, who acquired Magnum Nutraceuticals two years ago, shares his unique journey from a customer of the brand to its leader. With a background in bodybuilding, health, and private equity, Bill was perfectly positioned to take Magnum to new heights, both in Canada and beyond. This episode delves into how Bill has strategically transformed Magnum, positioning it as a global player in...
#150: Dr. Garrett Smith - The Vitamin A Toxicity Epidemic
Dr. Garrett Smith, known as the Nutrition Detective, joins the PricePlow Podcast to discuss his journey into the world of vitamin A toxicity and its connection to numerous health issues. This is an impactful episode, as we’re learning how damaging this fat-soluble class of molecules is — especially when consumed in excess over time — and how difficult it is to remove from the body.
Dr. Smith is having tremendous success in supporting those who begin restricting and detoxifying vitamin A, relieving numerous health maladies from basic joint pain and skin conditions to reversing kidney...
#149: Scott Zimmerman & Derek Greer - Flavoring the Future at Sensapure Flavors
Welcome to Episode #149 of the PricePlow Podcast! In this special episode, Mike and Ben take you on a journey to Salt Lake City, where they visited the cutting-edge facilities of Sensapure Flavors. After spending 36 immersive hours learning the intricacies of flavor science, they sit down with two industry experts: Scott Zimmerman, a seasoned flavor chemist with nearly 40 years of experience, and Derek Greer, an expert in food technology who leads Sensapure’s application labs.
In this enlightening conversation, you’ll discover the art and science behind flavor formulation, especially within dietary supp...
#148: Elias Chiatalas - aXivite Burns Fat AND Boosts Performance
On Episode #148 of the PricePlow Podcast, Mike and Ben welcome Elias Chiatalas, CEO of SEE Nutrition, to discuss aXivite, a supplement ingredient known for fat loss and sports performance benefits.
Elias shares his journey, starting as an athlete and pursuing a degree in physical therapy, before moving into strength and conditioning. His passion for nutrition was reignited while working with professional athletes, leading him to establish SEE Nutrition.
aXivite: A Weight Loss Ingredient That Also Improves Performance
aXivite is a dietary supplement ingredient consisting of phenylcapsaicin, which...
#147: Eric Withee - Support the Gut-Brain Axis (and Stool!) with Digexin
On Episode #147 of the PricePlow Podcast, Mike and Ben are joined by Eric Withee, the Director of Ingredient Innovation at Freemen Nutra. The top of conversation is a new dietary supplement ingredient named Digexin, which is a combination of ashwagandha and okra extracts designed to support gut health.
Freemen Nutra is traditionally a distributor of commodity ingredients, but is now beginning to focus on branded, research-backed ingredients to stay ahead in the industry, and they’ve got a star in Digexin. This ingredient promotes peristalsis — contraction of smooth muscle in the gut, helping to f...
#146: Dr. Jeremy Appleton & Steve Fink - PLT Health's Cognitive Ingredients
On Episode #146 of the PricePlow Podcast, Mike and Ben welcome Steve Fink, Vice President of Marketing, and Dr. Jeremy Appleton, Director of Medical and Scientific Affairs, from PLT Health Solutions, a company specializing in natural, botanical ingredients.
In this episode, we dive deep into the science behind some of the most innovative cognitive-supporting ingredients on the market today. Steve and Jeremy explain how these cutting-edge compounds are transforming the way we approach brain health. From improving focus and mental clarity to enhancing mood and reducing stress, PLT’s cognitive platform offers something for everyone looking to...
#145: Arla Foods Ingredients - Protein Bar Science (Christian Jonassen & Preston Losee)
On Episode #145 of the PricePlow Podcast, Mike and Ben sit down with Christian Jonassen and Preston Losee from Arla Foods Ingredients to learn more about manufacturing protein bars and high-protein snacks – especially from the ingredient perspective.
Arla Foods Ingredients is a subsidiary of Arla Foods, the world’s fourth-largest dairy company. We recently covered their platform of protein powders specifically designed for protein bars in our article, “Making Protein Bars WORK with Arla Foods Ingredients“, and decided it was time to bring in an expert.
Christian, who has a background in baking and food tec...
#144: Dom Kuza: Formulating by Blood Work at Revive & Raw Nutrition
On Episode #144 of the PricePlow Podcast, Mike and Ben welcome Dominic Kuza of Raw Nutrition and Revive MD, who comes on to explain some of the new formulas he’s been working on at the two companies since starting earlier this year.
Dom was invited to explain his new formulation, the forthcoming Revive MD Sleep supplement, but as we dive deeper, he continues to greatly impress in this episode. But then it gets even better:
Formulating with Feedback from Blood Work
We learned th...
#143: Dan Lourenço #6: Ghost Legend V4 and the Ghost 100 Year Plan
Ghost Lifestyle founder and CEO Dan Lourenço is back for his six appearance on the PricePlow Podcast, and this one’s quite the catch-up, with discussion of all things big and small.
This episode focuses mainly on the Ghost Legend V4 launch, which brings a massive formula (look at the size of the tub in the picture) yet at a lower price.
We get into the economics and data (or lack thereof) for this decision, then catch up on other launches such as Ghost Energy (new flavor teased at the end), Clear Whey Isolate, Gho...
