The Business of Psychology

40 Episodes
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By: Dr Rosie Gilderthorp

Are you a mental health professional with a feeling in the pit of your stomach that the system is BROKEN? Did you start your training full of ideas about changing the landscape of mental health for the better but now you find you are so busy seeing people in crisis that you don't have time to do any of it? Do you KNOW that we need to get out of our therapy rooms and start reaching people in other ways? Do you KNOW that the key to better mental health is prevention not crisis management? If you do then join...

Is it time for you to evolve and thrive?
#174
Last Friday at 6:00 AM

Is it time for you to evolve and thrive?

Welcome to the Business of Psychology podcast. This episode is all about that stuck on the fence feeling that I think is so familiar to so many of us. That feeling when you know that something needs to change, but you are not sure whether now is the right time to make that change.

Full show notes for this episode are available at The Business of Psychology

Links for Rosie:

Substack: substack.com/@drrosie

Rosie on Instagram:

@rosiegilderthorp<...


Carving out an unknown specialism: Sports and Exercise Psychology with Paula Watson
#173
11/28/2025

Carving out an unknown specialism: Sports and Exercise Psychology with Paula Watson

Welcome to the Business of Psychology podcast. I'm really pleased to be welcoming my guest today, Dr Paula Watson, who is an applied sports and exercise psychologist specialising in health behavior change relating to eating, exercise, and weight. Paula spent 18 years in academia including working at Liverpool John Moores University as a reader in exercise and health psychology, before dedicating herself fully to her private practice, Made Up To Move. The concept of an exercise psychologist in private practice is one that might feel quite...


The most critical feedback from our retreat and what we've learned about running events with Dr Claire Plumbly
#172
11/21/2025

The most critical feedback from our retreat and what we've learned about running events with Dr Claire Plumbly

Welcome to the Business of Psychology podcast. I'm really pleased to be here today with friend of the podcast, Dr Claire Plumley. Claire's been on the podcast a few times now, sometimes talking about her experience of working in burnout and writing an amazing book about it. Sometimes we've been talking about the cool and exciting stuff that Claire does in her practice, like EMDR intensives and working with people online. But today we are getting together to talk...


Fulfilment through writing together on Substack with Clare Venus
#171
11/14/2025

Fulfilment through writing together on Substack with Clare Venus

Welcome to the Business of Psychology podcast. This week I'm joined by Clare Venus, who is a wonderful creator over on Substack, and who also teaches other people how to Substack well. I'm really excited to bring you this chat, because in it we talk about why you might want to choose Substack, and why it might be a good home for psychologists and therapists who are looking to bring a bit more nuance than social media platforms generally allow. We also dive into Clare's personal journey with...


The most valuable lesson from Evolve and Thrive: The real reason psychologists and therapists burnout and procrastinate
#170
11/07/2025

The most valuable lesson from Evolve and Thrive: The real reason psychologists and therapists burnout and procrastinate

Hello and welcome to another episode of The Business of Psychology podcast. Today you've just got me, it's a solo show and it's going to be a short and sweet one.

Full show notes for this episode are available at The Business of Psychology

Links for Rosie:

Substack: substack.com/@drrosie

Rosie on Instagram:

@rosiegilderthorp

@thepregnancypsychologist

Evolve Your Practice: The map to more income, impact and...


Stop spending money on social media: The biggest mistake private practice owners are making in digital marketing
#169
10/31/2025

Stop spending money on social media: The biggest mistake private practice owners are making in digital marketing

Hello and welcome to the Business of Psychology Podcast. This series is all about what we can do when we have that tugging feeling that our practice needs to change, but we're not quite sure what to do about it. 

Full show notes for this episode are available at The Business of Psychology

Links/references:

Episode 103: Why you should specialise – old gold that is still important

Episode 127: What matters to our clients in...


Evolve and Thrive: Starting before you're ready - the Supervisor Platform with Natalie Stott
#168
10/24/2025

Evolve and Thrive: Starting before you're ready - the Supervisor Platform with Natalie Stott

Welcome to the Business of Psychology podcast. Today I'm joined by clinical psychologist in independent practice, and founder of a fancy new supervision platform, Dr Natalie Stott. I'm really excited to have her here today because we’re going to talk about the journey of putting something innovative out there into the world, especially something that is designed to support independent practitioners. I think this is really important because it's very often a mindset issue that stops people from getting started with something in...


Is it time to Evolve? Welcome to the new series of Business of Psychology!
10/17/2025

Is it time to Evolve? Welcome to the new series of Business of Psychology!

 It's Autumn, so it must be time for a new series of the Business of Psychology.

I'm really pleased to be back behind the mic, and this time I'm going to be sharing my thoughts on the changes that are happening in mental health and the inspiring stories of psychologists and therapists finding fulfilment in new and exciting ways.

We start the series talking about software development with the amazing Natalie Stott, who you might know from her podcast, Ma...


Set Up For Success 6: The bad news that broke my practice
#6
09/05/2025

Set Up For Success 6: The bad news that broke my practice

“I’ve got some bad news…”

Every military spouse knows that at a certain time of year your partner returning from work and uttering this phrase can only mean one thing… You’ve been posted to hell.

This time I was at the end of 38 weeks of solo parenting a toddler through a rough pregnancy thanks to a “surprise” deployment and had just been told we were moving 300 miles “as soon as” I gave birth. 

I don’t think I took it well.

In...


Set Up For Success 5: Your website doesn’t work because it was written for your peers not your clients
#5
08/29/2025

Set Up For Success 5: Your website doesn’t work because it was written for your peers not your clients

Most of our websites receive very little “traffic” and many of our directory site profiles get scrolled past evey. single. time.

We all know there are weird algorithms and AI at play in the online game BUT the truth is some people manage to get people onto their website or directory site profile and booking sessions with them and others don’t.

The difference is the words.

I got sent to the headteac...


Set Up For Success 4: Beyond the Scroll: How to Get Your First Private Practice Clients (Without Endless Social Media)
#4
08/22/2025

Set Up For Success 4:

Beyond the Scroll: How to Get Your First Private Practice Clients (Without Endless Social Media)

If you’ve been spending any time in the online business world, you've probably been bombarded with ads telling you to master Instagram, run Google ads, or become a TikTok sensation. And while those can be part of a strategy, I'm here to tell you something that might surprise you: for therapists, often the most effective marketing isn't what's being shouted about by the noisy online gurus. 

If you were looking for a therapist, whe...


Set Up For Success 3: Don’t be a bad boss (to yourself)
#3
08/15/2025

Set Up For Success 3:

Don’t be a bad boss (to yourself)

Ping… the dread came quickly. Somewhere in my mind I knew I had missed something vital in one of the 15,000 school emails that heralded the beginning of term. Sure enough, I had missed something critical. A school trip…tomorrow. 

One of my kids can only go on school trips if I am there to give a helping hand and a reassuring bolster for the risk assessment so making sure my diary is clear and my attitude positive for those days is really...


Set Up For Success 2: Work-life balance, can any psychologist achieve it?
#2
08/08/2025

Set Up For Success 2:

Work-life balance, can any psychologist achieve it?

“How much are you paying yourself this month?” 

I probably shouldn’t have wanted to throw the lamp at him when my husband asked me that but in all honestly anything not tied down was at risk on that evening.

It seemed so unfair, I’d worked so hard, so many hours in front of clients, in excel spreadsheets, manually typing invoices and (of course) agonising over my inferiority as a therapist and, despite having a huge caseload, I was paying my...


Set Up For Success 1: 3 things your imposter syndrome tells you to do that you should ignore
#1
08/01/2025

Set Up For Success 1:

3 things your imposter syndrome tells you to do that you should ignore 

Want to know a dirty secret?

The thing most psychologists and therapists in independent practice fear the most isn’t bankruptcy, being sued or letting their clients down.

It’s each other.

“Peer Fear” is a term many of my coaching clients have used to describe the paralysing terror of snide comments and condescending tone that we become so used to in our professional forums. 

There is so much insecurity among profession...


Building a diverse and successful associate practice in 2025 with Dr Esther Cole
#167
05/30/2025

Building a diverse and successful associate practice in 2025 with Dr Esther Cole

Welcome to the Business of Psychology podcast. Today I'm joined by Dr Esther Cole, the clinical director and founder of Lifespan Psychology, which is a proudly diverse and thriving associate practice. She's here today to talk to us about what it takes to build a thriving associate practice, particularly in the more challenging context we find ourselves in in 2025. This is a must listen if you are somebody that is thinking about building your team and expanding your impact through associate work. Esther is also...


Permission to be human: How to be a parent and a psychologist with Dr Jade Redfern
#166
05/23/2025

Permission to be human: How to be a parent and a psychologist with Dr Jade Redfern

Welcome to the Business of Psychology podcast. Today I'm joined by Dr Jade Redfern, a clinical psychologist who specialises in supporting parents. With experience in both the NHS and a busy private practice, she's now the founder of the Permission to be Human group for psychologist parents, and is passionate about helping other mental health professionals to thrive in their roles both as business owners and parents. 

Full show notes and a transcript of this episode are available at T...


Financial planning in Private Practice with Anna Gooch
#165
05/16/2025

Financial planning in Private Practice with Anna Gooch

Welcome to the Business of Psychology podcast. I'm really excited to be here with Anna Gooch. Anna is a unique individual with a fantastic background in financial planning, and also a counsellor with a lot of passion for supporting people with their mental health. This is a fantastic combination to have, and we're going to talk about Anna's personal story, where her passion comes from, but also about how we might support clients who are going through financial difficulties; we all know that many of our clients go through...


Literature, mental health and gender politics. Why we must remember that "She Wrote Too" with Nicola Morgan
#164
05/09/2025

Literature, mental health and gender politics. Why we must remember that "She Wrote Too" with Nicola Morgan

Welcome to the Business of Psychology podcast. I'm joined by Nicola Morgan, who some of you may know as the co-host of the fantastic She Wrote Too podcast and Substack. As well as a podcaster, Nicola is a positive psychologist, champion of women's writers, bibliotherapist, creativity specialist, tutor and mentor. She's properly multi hyphen, having been a former lawyer and teacher in past lives. She now uses that wealth of experience and passion to help others thrive through story and...


Tools for effective and resilient private practice
#163
05/02/2025

Tools for effective and resilient private practice

Welcome to The Business of Psychology podcast. Today we're talking about AI tools. I wanted to update the list of helpful tools that I created a couple of years back, because AI has come in and made such a big difference to the way that most of us are running our practices. If you're not using AI tools yet, it's probably something that you've been thinking about and wanting to explore, so this podcast is an update to the podcast that I made a couple of years ago on the...


Using AI in therapy and other legal questions with Clare Veal from Aubergine Legal
#162
04/18/2025

Using AI in therapy and other legal questions with Clare Veal from Aubergine Legal

Welcome to The Business of Psychology podcast. Today I'm here with friend of the podcast, and the lawyer who is behind all of our amazing legal documents and legal training that we have in Psychology Business School, Clare Veal from Aubergine Legal. This episode is really a bit of an update following on from our previous podcast episode on Data Protection, and we're going to be talking a bit about AI and covering off some of those common questions that we still get...


How much can I earn as a psychologist or therapist in private practice?
#161
04/11/2025

How much can I earn as a psychologist or therapist in private practice?

Hello and welcome to the Business of Psychology. Today I'm talking about a subject which will probably make you feel uncomfortable. None of us really like talking about money or the fact that we want it or need it. Those things typically give us the ick, and I'm no exception to that, so expect me to sound awkward today. But the fact is that when you are starting out in any business venture, very often there is a financial gap that you need to...


A different type of insurance - Clinical Wills with Anna Bunch
#160
04/04/2025

A different type of insurance - Clinical Wills with Anna Bunch

Welcome to the Business of Psychology podcast. I am thrilled to be here today with my friend and colleague, Anna Bunch, from Psych VA. You might remember Anna, she's been on the podcast before talking to us about the systems and processes that we need to have in place for our independent practices. But for this season, which is all about resilience and adaptability, I just had to get Anna back on to talk about something which I know that she's really passionate about, but to...


Self care for caregivers with Dr Jenny Turner
#159
03/28/2025

Self care for caregivers with Dr Jenny Turner

Welcome to the Business of Psychology podcast. This week I am delighted to be bringing you an interview with Dr Jenny Turner. She is a clinical psychologist like me, and somebody I have the pleasure of knowing personally. Jenny's here today to talk to us about self-care and how to really nurture and look after ourselves as we do the difficult work often of being a mental health professional. This is something that Jenny is really passionate about, so she's a brilliant person to turn to if you find...


How to find your ideal clients in 2025: SEO for psychologists and therapists with Chris Morin
#158
03/21/2025

How to find your ideal clients in 2025: SEO for psychologists and therapists with Chris Morin

Welcome to The Business of Psychology podcast. The first episode of this brand new season of The Business of Psychology is a recording of the free webinar that I held with Chris Morin from Moonraker. Chris is an online marketing expert with tons of experience and a particular passion for helping psychologists and therapists get found by the right clients. I chose this to be our first episode because the trends I see as most threatening to independent practice in the short...


Season Intro: Resilience and Adaptability: How to thrive in 2025
#157
03/14/2025

Season Intro: Resilience and Adaptability: How to thrive in 2025

Hello and welcome to the Business of Psychology. It feels like it has been a long time since I've been here behind the mic and it's lovely to be back. I'm really looking forward to settling into this season but I felt like I needed to talk a bit about why it has taken me a while to get going with this season and to think about what I'm going to bring you, because I'm very excited about what we've got up ahead, but it does feel a...


Reflections on 2024 and intentions for 2025
#156
12/20/2024

Reflections on 2024 and intentions for 2025

Welcome to the Business of Psychology podcast. This is the last episode in this series which means that it must be very nearly Christmas. So Merry Christmas everybody! I hope that you're easing your way into the festive period this year. 

This is an episode that I actually planned for last year and I chickened out of posting. When it got to January, and it was too late to post it, I did a bit of reflection on why I hadn't aired the episode that I recorded this time last y...


Supporting NICU families: Dr Frankie Harrison and Miracle Moon
#155
12/13/2024

Supporting NICU families: Dr Frankie Harrison and Miracle Moon

Welcome to the Business of Psychology podcast. Today I'm really delighted to be bringing you an interview with Dr Frankie Harrison. Frankie is a clinical psychologist and the founder of Miracle Moon. In the episode I'm going to let Frankie tell you a lot about her work, but it's safe to say that I think it's one of the most important independent projects that I've come across in the perinatal mental health space, and I was absolutely delighted to be a small part of Frankie's journey as she's...


Can You See Me? By Libby Scott and Rebecca Westcott: Books That Make You Think
#154
12/06/2024

Can You See Me? By Libby Scott and Rebecca Westcott: Books That Make You Think

Welcome to The Business of Psychology Podcast. I'm back with another episode of Books That Make You Think, where I'm sharing with you a book that I found really inspirational; ‘Can You See Me?' By Libby Scott and Rebecca Westcott. 

Full show notes for this episode are available at The Business of Psychology

Links/references:

‘Can You See Me?' By Libby Scott and Rebecca Westcott

Rosie on Instagram:

@rosiegilderthorp

@th...


AI and the future of mental health with Dr Rachael Skews
#153
11/29/2024

AI and the future of mental health with Dr Rachael Skews

Welcome to the Business of Psychology podcast. I'm really excited to be interviewing Dr Rachael Skews, a psychologist, coach, trainer, supervisor, speaker, advisor, researcher, and author. She is an internationally recognized subject matter expert in acceptance and commitment coaching and has a really interesting background working with tech companies, including Headspace, to develop effective and ethical behaviour change initiatives. I saw Rachael giving a webinar for the International Society for Coaching Psychology, and I knew I had to ask her to be a guest on this...


Thinking differently about your practice: A tool to put the client first
#152
11/22/2024

Thinking differently about your practice: A tool to put the client first

Welcome to The Business of Psychology Podcast. In this episode I want to share how we can use a value proposition to help us plan service that meets the needs of our clients.

Full show notes for this episode are available at The Business of Psychology

Links:

The Value Proposition Canvas - Strategyzer Template

Rosie on Instagram:

@rosiegilderthorp

@thepregnancypsychologist

The Business Growth Pack

Ready to grow your practice beyond...


The Immune Mind - Books That Make You Think
#151
11/15/2024

The Immune Mind - Books That Make You Think

Welcome to The Business of Psychology Podcast. Today we're talking about the book ‘The Immune Mind’ by Dr Monty Lyman. He has done really interesting work all around the idea of the mind-body-gut-immune connection, which are all things that I'm really interested in, in my practice, and increasingly I think that we need to incorporate into the way that we work, otherwise we're ignoring a lot of really good science. 

Full show notes for this episode are available at The Business of Psychology

Links/refer...


Celebrating 150 episodes of Business of Psychology with Dr Claire Plumbly
#150
11/08/2024

Celebrating 150 episodes of Business of Psychology with Dr Claire Plumbly

Dr Claire Plumbly takes over as guest host of the Business of Psychology podcast to interview Rosie on the occasion of celebrating 150 episodes! 

Full show notes and a transcript of this episode are available at The Business of Psychology

Episode Links:

Episode 106: A model for truly integrative therapy: SIP with Dr Melanie Lee and Bridger Falkenstein

Episode 120: All That We Are: Best Selling Author Gabriella Braun

Episode 62: Which social media platform works best for psychologists and therapists?


Selling mental health services to organisations with Jessica Lorimer
#149
11/01/2024

Selling mental health services to organisations with Jessica Lorimer

Welcome to the Business of Psychology podcast. In this episode, I'm interviewing Jessica Lorimer, sales expert and the person that taught me how to break into the world of corporates through her program, The C Suite. Jess specialises in consultative selling, in other words, helping clients to make sense of their problems. I can honestly say that following her process and keeping the emphasis on consultation at the forefront of my mind has helped me to feel completely comfortable with the extremely high levels of cold outreach that...


Therapeutic knitting with Dr Mia Hobbs and Dr Paula Redmond
#148
10/25/2024

Therapeutic knitting with Dr Mia Hobbs and Dr Paula Redmond

Welcome to the Business of Psychology podcast. I am really excited to have Dr Paula Redmond and Dr Mia Hobbs here to talk to me about their new venture in the world of therapeutic knitting. They are both clinical psychologists and avid knitters, and also both alumni of Psychology Business School, so I’m particularly pleased to have them here to talk about their new audio course, which is guiding people in using knitting for self care.

Full show notes and a transcript of this ep...


New series is coming! Get ready for the exciting future of independent practice!
10/24/2024

Don't forget to subscribe so you won't miss an episode of the new series, starting tomorrow!

Let me know what you think of the topics we are covering this series @rosiegilderthorp on Instagram


Summer School: Legal contracts and celebration episode
#7
09/02/2024

Summer School: Legal contracts and celebration episode

Hello and welcome to the Business of Psychology Summer School edition. 

Over the six weeks of the English school holidays, we are doing things a little bit differently around here. If you're looking to start up an independent practice in September, then this is the place to be as each week I'm dropping in with a quick lesson and tasks that can be completed in 30 minutes or less from your sun lounger.

By the end of the six weeks, you will feel ready to step into y...


Summer School Lesson 6: Third parties and insurance companies
#6
08/26/2024

Summer School Lesson 6: Third parties and insurance companies

Hello and welcome to the Business of Psychology Summer School edition. 

Over the six weeks of the English school holidays, we are doing things a little bit differently around here. If you're looking to start up an independent practice in September, then this is the place to be as each week I'm dropping in with a quick lesson and tasks that can be completed in 30 minutes or less from your sun lounger.

By the end of the six weeks, you will feel ready to step i...


Summer School Lesson 5: Directory sites
#5
08/19/2024

Summer School Lesson 5: Directory sites

Hello and welcome to the Business of Psychology Summer School edition. 

Over the six weeks of the English school holidays, we are doing things a little bit differently around here. If you're looking to start up an independent practice in September, then this is the place to be as each week I'm dropping in with a quick lesson and tasks that can be completed in 30 minutes or less from your sun lounger.

By the end of the six weeks, you will feel ready to step into your practice i...


Summer School Lesson 4: Get your first clients
#4
08/12/2024

Summer School Lesson 4: Get your first clients

Hello and welcome to the Business of Psychology Summer School edition. 

Over the six weeks of the English school holidays, we are doing things a little bit differently around here. If you're looking to start up an independent practice in September, then this is the place to be as each week I'm dropping in with a quick lesson and tasks that can be completed in 30 minutes or less from your sun lounger.

By the end of the six weeks, you will feel ready to step into y...


Summer School Lesson 3: Your business model
#3
08/05/2024

Summer School Lesson 3: Your business model

Hello and welcome to the Business of Psychology Summer School edition. 

Over the six weeks of the English school holidays, we are doing things a little bit differently around here. If you're looking to start up an independent practice in September, then this is the place to be as each week I'm dropping in with a quick lesson and tasks that can be completed in 30 minutes or less from your sun lounger.

By the end of the six weeks, you will feel ready to step into your p...