Taste Radio
The top podcast for anyone building a business in food or beverage, BevNET’s Taste Radio features interviews with the leaders and rising stars of our fast-evolving industry. The shows also include discussion on emerging trends, innovation and news of the week from our regular cadre of hosts from the BevNET and NOSH teams. Tell us what you think at ask@tasteradio.com. You can also email us if you are interested in Taste Radio sponsorship opportunities. And if you like the podcast, share it with a colleague, will ya?
From Apothecary To Icon. The Rise Of Fernet-Branca In America.

How did a 180-year-old Italian digestif become one of America’s most beloved bar staples?
Though Fernet-Branca has enjoyed a storied legacy in Europe since its creation in 1845, it remained a niche curiosity in the United States for much of its life. The intensely bitter, herbal liqueur was appreciated only by the most adventurous palates. Today, however, it's a fixture behind the bar from upscale cocktail lounges to neighborhood dive bars, most often knocked back in shot form and celebrated for its distinct flavor profile.
Who better to trace Fernet-Branca’s unlikely rise than Edoardo Bran...
Will MAHA Target Plastic? And, How The ‘West’ Is Won.

Could plastic packaging be the next target on MAHA’s hitlist? Have we reached peak chili crisp? Has Dubai chocolate already jumped the shark? The hosts dig in and debate, then spotlight a new $450 million fund that’s fueling emerging food and beverage brands. We also sit down with Tara Lindley of High West, who talks about how the revered whiskey brand balances innovation with market demand.
0:35: No Ski, Just Apres. A CPG Hub. Bright News, Big Money. Dubai Snickers. Hoarding Crisp. THC Bs. – John is back home and in the studio, though he's still craving the Guinne...
The Hip-Hop Icon Building A Whiskey Brand For Everyone

A hip-hop icon. A lifelong bond. A shared passion for craft spirits. And a warehouse full of aged whiskey.
When these elements came together, they gave rise to Amber & Opal, a premium honey botanical rye whiskey that’s turning heads in the spirits industry.
Launched in 2024, Amber & Opal was co-founded by Ja Rule, Herb Rice, Sandy Sandiford, and Kelvin Barton. A rye whiskey blended with orange blossom honey and an elegant mix of botanicals, including cinnamon, fig, ginger, and black tea, the spirit was crafted to bridge worlds: approachable for newcomers, yet complex enough to in...
One Of The Best Trade Shows We’ve Ever Attended? Fancy That.

The 2025 Summer Fancy Food Show was a vibrant exhibition of everything we love about the food and beverage industry. From new concepts and inventive product launches to passionate entrepreneurs and irresistible bites and sips, the event was a sensory feast. The hosts spotlight ethnic brands, artisanal snacks and distinctive libations from one of the most exceptional trade shows they’ve ever experienced.
Show notes:
0:35: Milk Strips. Mail Us. Meet Us. Rapid Fire? Slow Burn. Good Things Are A Comin’ – Before the hosts heap praise on dozens of brands they encountered at the Summer Fancy Food Show...
The Traits That Define Trailblazing & Successful Leaders

In this special edition of the podcast, we feature highlights from interviews with eight founders, creators and innovators who joined us on the show during the first half of 2025. Our guests include Gail Becker, the founder of Caulipower; Bill Creelman and Dave Burwick, the founder and CEO, respectively of Spindrift; Emily Griffith, the founder and CEO of Lil Bucks; Troy Bonde and Winston Alfieri, the co-founders of Sauz; Rosa Li, the founder and CEO of Wildwonder; and Todd Davis, the category manager for natural, local and multi-cultural foods at Kroger-owned King Soopers & City Market.
Show notes:
How NOT To Manage A Crisis. Functional Should Mean Clean, Right?

In one of the strangest scandals to hit the CPG world, BetterBrand, the startup behind the high-protein, low-carb “Better Bagel,” is now facing lawsuits, unpaid debts… and a missing founder. The hosts weigh in on the chaos surrounding entrepreneur Aimee Yang and her calamitous company. They also discuss a new, seemingly BFY beverage alcohol segment and why protein donuts deserve better ingredients.
Show notes:
0:35: Hoste-ing In Chicago. Moldy, Mired, Messy. A Refreshing ABV? Inhale & Gag. Red Dye Donuts. – The hosts announce Taste Radio’s Chicago meetup, which will take place on August 14 at Hoste Cocktails’ event space i...
Ghost Wasn’t Created To Be A Billion-Dollar Brand. That’s Why It Is One.

When Ghost co-founders Dan Lourenco and Ryan Hughes launched their fitness and lifestyle brand in 2016, they weren’t chasing headlines or quick exits. They were trying to build a company that felt like a movement.
From the outset, Ghost resonated with a younger, influencer-savvy audience drawn to its bold, candy- and snack-inspired fitness supplements – flavors like Warhead and Sour Patch Kids brought a nostalgic twist to recovery powders and wellness products. Building on this momentum, the brand expanded into energy and hydration beverages, achieving broad distribution across major U.S. and international retailers while cultivating a strong direc...
Did Big Food Really Need RFK Jr.’s Nudge? Fancy, Foodie FTW.

Why did it take government pressure for Kraft Heinz to clean up its act? The hosts unpack the conglomerate’s pledge to drop artificial dyes from its products by 2027, and what it says about Big Food’s priorities. The episode also features interviews with the founders of two remarkable early-stage brands: Maura Duggan of Fancypants Baking Co. and Allison Elliott of Farmer Foodie.
Show notes:
0:35: The Biggest Apple. Pin It, Emma. Hey, Big Food - Why Now? Gamey-Time. Clear Use Case. – The hosts review the recently held BevNET Live Summer 2025 in New York City and how th...
The Overlooked $4 Billion Category That Olyra Is Redefining

While many founders chase the latest trends, Yannis Ouzounopoulos saw opportunity in an overlooked $4 billion category – and struck breakfast gold.
Yannis is the founder and CEO of Olyra, a fast-growing brand of organic breakfast bars and biscuits inspired by his family’s fifth-generation flour milling business in Greece. Launched in 2017, Olyra was born from Yannis’ conviction that the U.S. breakfast bar aisle – vast but stagnant – was ripe for disruption. His solution: better-for-you products made with ancient grains, authentic ingredients and significantly less sugar.
That vision proved prescient. Today, Olyra’s products can be found in thousands...
What Grannies & Betties Can Teach Us About Authenticity

Can a sober celebrity build a booming booze brand? The hosts dig into the paradox behind a high-profile actress and entrepreneur who doesn’t drink – but is betting big on alcohol. Plus, a tea company rooted in a 1930s family recipe is brewing something fresh with younger consumers. With a grassroots strategy and nostalgic appeal, could it be the next big thing for Gen Z and millennials?
Show notes:
0:35: Live & Not In Person. Coffee Shots. Irony Vs. Authenticity. A $30M Joyride. Evil Does Good, Again. – Was BevNET Live Summer 2025 an amazing event? The hosts can’t be sur...
Mission, Mainstream. How Kuli Kuli Landed Target & Walmart.

What do TikTok, Target, and African superfoods have in common?
They’ve all played a role in the remarkable resurgence of Kuli Kuli — the pioneering superfood brand founded in 2014 that introduced moringa to the U.S. market and is now carried in over 11,000 retail stores nationwide.
Once known primarily for its moringa products, Kuli Kuli has since expanded its portfolio and reintroduced itself with vibrant new packaging, a broader superfood lineup, and a renewed focus on flavor and accessibility.
Now found on shelves at Walmart, Target, and other major retailers, Kuli Kuli has trad...
Millions Or Meh? Gauging The Potential For Breakout Brands.

Are they breakout stars or just... confusing? Pizza wine, salmon jerky, kava & mushroom-infused drinks, Gen Z-inspired peanut butter and “cheezy” puff snacks. Why we're thumbs up – or down – on buzzworthy new concepts in CPG. This episode also spotlights two remarkable women on a mission to elevate the way we eat: Holly Arbuckle of Singing Pastures and Swati Elavia of Monsoon Kitchens.
Show notes:
0:35: Last Call. Coffee Comeback? Mo’ Money For David & Moment. Yes, No, Ugh? Good Data. – BevNET Live Summer 2025 is days away. Do you have your ticket? John thinks RTD coffee is back on track, but w...
Outsmarting Big Food: How Mason Dixie Wins With Integrity

If the legacy food giants won’t evolve, Mason Dixie will do it for them – one honest, skillet-cooked meal at a time.
When Ayeshah Abuelhiga founded Mason Dixie Foods in 2014, she set out to deliver what people are truly hungry for: clean, craveable comfort food made without compromise. No preservatives. No shortcuts. Just real ingredients and real flavor.
Today, Mason Dixie offers a growing lineup of frozen biscuits, breakfast sandwiches, burritos, and fried chicken sandwiches – all made with fresh ingredients, real dairy, and no artificial ingredients, bleached flour or seed oils. The products are available in mor...
Austin, Unfiltered. Hot Takes From CPG‘s OG City.

Big ideas, bold flavors, and unfiltered insights—welcome to Austin, where the future of CPG is being written in real time. At Taste Radio’s Austin Meetup, we sat down with trailblazers and trendsetters redefining how brands are built and scaled. From Better Sour co-founder Bella Hughes to Torchy’s Tacos founder Mike Rypka and Snaxshot’s Andrea Hernández, these conversations explore what it really takes to innovate, connect with consumers, and lead with authenticity in a rapidly evolving industry.
Show notes:
0:45: Buyers As Far As The Eye Can See. NNE FTW. Boiler Room. Caffeine...
The ‘Daughter’ Building A Cultural Food Empire

Dumpling Daughter isn’t just a food brand. It’s founder Nadia Liu Spellman’s heartfelt homage to family, culture and comfort. Her mission is simple but powerful: to make high-quality, restaurant-style comfort food accessible at home, while honoring the deep emotional ties that food can hold.
Launched in 2014. Dumpling Daughter began as a beloved local restaurant in the Boston area and has since expanded into a rapidly growing CPG brand featuring frozen dumplings, bao buns, and sauces that celebrate generational flavors.
In this episode, Nadia takes us on a journey from her Boston...
How Elavi Landed A Million-Dollar Deal With Costco

Michelle Razavi, the co-founder of Elavi, pulls back the curtain on how the brand landed a $1 million order from Costco just four months after the debut of its protein brownies. The hosts also discuss Chobani’s purchase of Daily Harvest and Via Verde Valle’s acquisition of A Dozen Cousins and how the latter may reflect a new paradigm in which founders favor strategic exits over prolonged fundraising.
Show notes:
0:45: Pass The Brownies. Sample Your Wares. Fundraise Or Sell? Justin Time. Phony And Fantastic. – The hosts munch on Elavi’s protein brownies and heap praise on the b...
Elevator Talk: Hip Pop, Pari, Aqua Boost, Pablo’s Mate, Zenjoy

The latest installment of Elevator Talk features leaders from Hip Pop, Pari, Aqua Boost, Pablo’s Mate, Zenjoy.
Watch founders and CEOs introduce their brands and provide a recap of recent news and updates. This week’s special co-host is Adam Louras, a principal with Mercenary, who shared his thoughts, questions and feedback with the participants. He is joined by Ray Latif, the editor and producer of the Taste Radio podcast.
‘Reel’ Change Is Here. How Seremoni Reimagined An Industry.

How do you build a globally scaled seafood company rooted in ancient Japanese techniques, humane animal treatment, and radical transparency – all before the age of 26?
Meet Saif Khawaja, the founder and CEO of Seremoni, a startup that’s reinventing the seafood industry from the ground up.
Launched in 2024, Seremoni is a vertically integrated company setting a new benchmark for quality and ethics in seafood by merging time-honored Japanese craft with cutting-edge technology. To bring his vision to life, Saif assembled a dream team: engineers from SpaceX, veterans from premium seafood brands, and small-scale fishermen from acros...
Is There A Future For Plant-Based Meat? And, The Brilliance Of Boston’s Bina.

Is the plant-based meat boom going bust? Despite early excitement and big investments, some brands are in the midst of turbulent times and an uncertain future. The hosts weigh in. Plus, Babak Bina, co-founder of BCB3 Hospitality Group, shares how a deep commitment to guest experience and a love for cultural cuisine helped him develop some of the city's most acclaimed restaurants.
Show notes:
0:45: Head South. Point (Coffee) Break. Big Names, Live. A Beyond Meati Problem. Dink-Tinis & More. – The hosts recap Taste Radio’s vibrant Austin meetup and share red hot news in the business of RT...
Make Drinking Culture Great Again? A Cocktail Icon Has Ideas.
Tony Abou-Ganim, a legendary figure in the world of cocktails and hospitality with nearly five decades behind the bar, is sounding an alarm for the industry he cherishes. “Where did the fun go?” he asks – a question that reverberates across the ever-evolving landscape of bars and beverage culture.
As the founder of cocktail platform Modern Mixologist, Tony’s career has been a masterclass in passion and perseverance. From his early days as a barback in small-town Michigan to becoming one of the most respected voices in hospitality, his journey is defined by innovation, excellence, and heart. A three-ti...
Own & Infer – Behind The Scenes Of A ‘Perfect’ Brand Refresh

After a challenging 2024, Lemon Perfect knew it was time for a bold reset. Founder Yanni Hufnagel led the charge with a reengineered bottle and improved formula, but the brand’s comeback wouldn’t be complete without a new look. Enter Paula Grant and creative studio Suite9C, tasked with developing a daring visual identity refresh. This is the story of how a brand turned setback into spotlight.
Also in this episode: the hosts unpack Guayaki’s unprecedented rebrand to Yerba Madre and what it means for the category-defining brand. They also dive into Gopuff’s new GoXL product...
Elevator Talk: Joon, Scobucha, Hey!Hunger, Jozo, Fable Fish Co.

The latest episode of Elevator Talk features leaders from Joon, Scobucha, Hey!Hunger, Jozo and Fable Fish Co.
Watch founders and CEOs introduce their brands and provide a recap of recent news and updates. This week’s special co-host is Eleanor Hayden, the founder & CEO of Hayden Consultancy, who shared her thoughts, questions and feedback with the participants. She is joined by Ray Latif, the editor and producer of the Taste Radio podcast.
Founders and CEOs of early stage food or beverage brands are invited to join future shows to pitch their products, discuss recent ne...
It’s Kind Of Wild, But Katie Lee Biegel Is Changing The Way We Drink

What happens when a celebrated food personality brings her passion for clean eating to the wine aisle – and helps launch a brand that's redefining what’s in your glass?
Katie Lee Biegel, the bestselling author, Food Network celebrity and co-founder of Kind of Wild wines, discusses her journey into the organic wine business and how she’s building a purpose-driven brand rooted in sustainability, transparency, and clean ingredients.
Launched in 2021 by brothers Jordan & Adam Sager, Kind of Wild markets certified organic, zero-sugar, vegan-friendly wines with no harmful additives, and a growing portfolio of varietals from around...
It’s Better For… Who? Plus, How To ‘Rethink’ Food Insecurity.

They call it “better-for-you.” But better for who, exactly? And are trendy startups solving a problem – or just selling the illusion of one? The hosts dig in. We also revisit four interviews from Taste Radio’s NYC meetup, where leaders from innovative food and beverage organizations, including Rethink Food and The Goods Mart, shared insights on mission-driven business models and scaling with purpose.
Show notes:
0:45: Deadlines & Agendas. Chasin’ Victory. NNE Is Next. Your Grandma’s A.I. BFY Candy & Vodka. It’s Redundant, No? The hosts note a fast-approaching deadline for the BevNET Live’s New Beverage Showd...
A Kroger ‘King’ Maker Reveals The Keys To Getting On Shelf – And Staying There

Todd Davis, a seasoned Kroger executive who’s been with the retailer for over 30 years, has a sharp instinct for what makes a brand not just survive, but soar.
As the category manager for natural, local, and multicultural brands at Kroger’s King Soopers and City Market banners, Todd has spent decades championing innovative products and the passionate founders behind them. But for him, it’s not just about the numbers – it’s about purpose, authenticity and impact.
In this episode, Todd shares his strategy for identifying standout brands and why he’s especially driven to support w...
Scaling Your Tribe. The Komos Way.

How do you cultivate a loyal following through organic growth and word-of-mouth buzz and without leaning on celebrity endorsements or splashy marketing campaigns? It’s the Komos way.
In this episode, Ria Soler, the director of education and global advocacy for luxury spirit brand Tequila Komos, talks about how the company has focused on organic growth, thoughtful distribution and authenticity to stand out in an increasingly crowded market.
Show notes:
0:45: Sports Drink? Tawchy’s. More Investment, But Where? Jean Luc Picard. National Day Day. – Tequila is still booming, but is “better for you”? Torchy’s Ta...
Elevator Talk: Corpse Reviver, MAA • TE, The NA Beverage Company, Big D Energy Drink

The latest installment of Elevator Talk features leaders from Corpse Reviver, MAA • TE, The NA Beverage Company and Big D Energy Drink.
Watch founders and CEOs introduce their brands and provide a recap of recent news and updates. This week’s special co-host is Courtney O’Brien, the founder of The Outlier Initiative, who shared her thoughts, questions and feedback with the participants. She is joined by Ray Latif, the editor and producer of the Taste Radio podcast.
Founders and CEOs of early stage food or beverage brands are invited to join future shows to pitch...
Vision & Virality — How Sauz Became One Of The Hottest Brands In CPG

Troy Bonde and Winston Alfieri aren’t selling your father’s ragu.
Instead, the 25-year-old co-founders of Sauz, a bold, culture-forward pasta sauce brand, are reimagining what it means to build a modern CPG company from the ground up. And, it’s working.
Launched in 2023, Sauz has quickly made a name for itself with an unconventional lineup of jarred sauces, including Hot Honey Marinara, Creamy Calabrian Vodka, Miso Garlic Marinara, and Brown Butter Alfredo. The inventive flavors, combined with a strong brand voice and sharp social presence, have propelled Sauz onto the shelves of over 6,000 stores...
Funding Favors the Few. Chefs Favor the Simple.

In a year clouded by economic uncertainty, you’d think investors would be clinging to their cash. But by the looks of things, maybe not? This episode also features an interview with acclaimed Boston-based chefs Jamie Bissonnette and Kenta Katagai as they take us behind the scenes of an unforgettable culinary collaboration.
Show notes:
0:45: NYC In Full Effect. $30 Million For Ryl & Pop. Good Eat’n. Hark, I See Sweets! Cologne? I Wasn’t Listening. – The hosts recap the buzz from Taste Radio’s high-energy meetup in NYC, where over 100 CPG founders, investors, and industry insiders came togeth...
60 Startups. $7 Million. How Ignite20 Is Funding The Future Of CPG.

Ignite20 isn’t just cutting checks. The new $7 million venture capital fund and hybrid accelerator is lighting a fire under the next wave of CPG innovators.
Launched in February 2025, Ignite20 was born out of the Redwood Ventures Group and is also backed by early-stage VC firm Santatera Capital and food distributor RPM Food. Over the next three years, the fund will invest in 60 early-stage startups across the health, beauty, food, beverage, and pet care industries – targeting 20 promising brands per year.
Each selected company will receive a $50,000 capital investment, along with hands-on support from a network of op...
The M&A Train Keeps Rolling. And, How 'Jovi's Hampton Water Got Hot.

Is 2025 the year of the acquisition? The hosts highlight two more headline-grabbing deals announced over the past week: Hershey’s $750M purchase of BFY snack maker LesserEvil and the sale of watermelon water brand Mela to King Juice. We also speak with Jesse Bongiovi, who alongside rockstar father Jon Bon Jovi, co-founded Hampton Water Wine, a rosé brand that’s taken the industry by storm.
Show notes:
0:45: In Memoriam. NY → Texas. New With Nom. Congrats CC. Ray, The Fresh Cartoon. Sober Informed. Bert & Ernie. – Mike opens the episode with a tribute to the late Jack Craven. T...
Elevator Talk: E3 Energy Cubes, The Flavorsmith, Terranean, Sphere Snacks, Masala Gossip

The latest episode of Elevator Talk features leaders from E3 Energy Cubes, The Flavorsmith, Terranean, Sphere Snacks and Masala Gossip.
Watch founders and CEOs introduce their brands and provide a recap of recent news and updates. This week’s special co-host is Elisa Croft, the co-founder of First Friday CPG, who shared her thoughts, questions and feedback with the participants. She is joined by Ray Latif, the editor and producer of the Taste Radio podcast.
Founders and CEOs of early stage food or beverage brands are invited to join future shows to pitch their products, di...
The ‘Real’ Story Behind Spindrift’s Stunning Success

Even after 15 years and a majority sale – reportedly valued at over $650 million – of the company he founded, Bill Creelman remains convinced that Spindrift is just at the beginning of a “real” revolution.
Since launching Spindrift in 2010, Bill has built the brand into a powerhouse, generating nearly $300 million in annual retail sales, according to Nielsen IQ. Spindrift is known for its sparkling water made with real fruit juice and purees, with no added sugars or added flavors. The brand has expanded its portfolio to include hard seltzers and, more recently, a mid-calorie soda line that harkens back to Spindrif...
How Datefix Landed A Dream Deal With Walmart... And What Comes Next

When Walmart calls, you answer. When the retail giant offers you shelf space in 2,700 of its stores, you say “yes.” But turning that opportunity into success? That’s where the real challenge begins. Alan Scholnick, the founder of Datefix, a date-based nutrition snack brand, talks about how its two-year development from nascent idea to Walmart shelves has shaped the company’s path forward.
Show notes:
0:45: Tax Day/TR Meetup. $100 In Your Pocket. Fonzie’s Shark. Not Your Father’s Ice Cream. Easy-ish Rice & Beans. – We’re 11 days away from Taste Radio’s NYC Meetup – you should join us. Oh...
Startup To $800M Sale. How A Three-Word Mantra Guided Kevin McCray.

When Kevin McCray sold his namesake brand, Kevin’s Natural Foods, to Mars, Inc. for a staggering $800 million, it wasn’t just a milestone – it was the culmination of a business philosophy built on three simple words: humble and hungry. Now, with the launch of Wild Fox Foods, those same principles form the core of his new, better-for-you snack consumer brand.
Kevin’s entrepreneurial journey began in 2012 with Chef’s Menu, a meal kit company that laid the foundation for what would later become Kevin’s Natural Foods – a pioneering brand offering clean, convenient, and nutritious refrigerated and frozen mea...
A Surprising Salvo On Artificial Colors. Plus, Ben Stiller... Pop?

Is West Virginia’s groundbreaking move to ban artificial dyes in food the pebble that causes an avalanche? And, is Ben Stiller really leaping into an already crowded pool for BFY soda? Lots to discuss. We also sit down with Dan Grim, the CEO of functional drink manufacturer Lucky To Be Beverage Co.
Show notes:
0:45: D2, Not 3. Sign Up, Meet Up. Pitch & Catch. Color Us Intrigued. Dogfight. Pouch Bites, Vodka & Saints. – The NCAA basketball tournaments generate some off-the-wall banter (wait, what’s Jacqui’s username?), before the hosts turn their attention to Taste Radio’s upcoming m...
Elevator Talk: Herb & Orchid, Drop Needle Drinks, Fast Pickle, Edenesque, Nutrisurg

The latest installment of Elevator Talk features leaders from Herb & Orchid, Drop Needle Drinks, Fast Pickle, Edenesque, Nutrisurg.
Watch founders and CEOs introduce their brands and provide a recap of recent news and updates. This week’s special co-host is Rebecca Bernard, the founder of Empire City Brand Builders, who shared her thoughts, questions and feedback with the participants.
Founders and CEOs of early stage food or beverage brands are invited to join future shows to pitch their products, discuss recent news and get feedback from industry experts. It is free to participate and interviews ar...
Why A Financial Windfall Won’t Fulfill Caulipower’s Gail Becker… or Anyone Else

Gail Becker has a bold message for CPG entrepreneurs: if your brand isn’t built to truly improve the lives of your consumers, “you should stay the hell out.”
As the founder of the trailblazing frozen food brand Caulipower, Gail has changed the way that millions of Americans think about comfort food. Caulipower offers gluten-free, better-for-you versions of traditional favorites, including its flagship cauliflower-based pizza crust, as well as chicken tenders, frozen pizzas, and pizza bites. With $100 million in annual sales and a presence in tens of thousands of retailers nationwide, including Target, Walmart, Kroger, and Whole Foods...
What Fueled Poppi’s $1.65B Payday? Plus, Musings From Miami.

Poppi just popped – big time. But was PepsiCo’s $1.65 billion acquisition driven by TikTok virality, perfect timing, or industry heavyweights like Rohan Oza? (Sorry, prebiotics, this one's not about you.) And now that the first major deal has landed, is the BFY soda space about to see a gold rush – or a bubble burst? The hosts break it all down.
Plus, we revisit standout interviews from our Miami meetup with Koia’s Chris Hunter, Verlivest’s Ken Sadowsky, and Matriarch Wealth Management’s Stephen Santangelo.
Show notes:
0:45: Ray, Animated. Talk The Talk. Humble Pie! Zero Func...
Wild By Nature, Strategic By Design. It’s Why Wildwonder Is Surging.

Wild is woven into the fabric of her brand’s identity. But Rosa Li’s methodical, strategic approach to building a successful and respected CPG company stands in contrast to the untamed energy her products represent.
Rosa is the founder and CEO of Wildwonder, a sparkling beverage brand that is infused with prebiotics and probiotics. Launched in 2020, the AAPI-founded company describes itself as “rooted in culture,” offering USDA organic drinks that taste as fresh and vibrant as a California produce stand. Flavors like Raspberry Lychee, Strawberry Passion, and Guava Rose come to life in 12 oz. slim cans, each con...