Ms. InterPReted

In this episode of MsInterPReted, we’re talking about tourism in Tennessee. Tennessee tourism generated $29 billion in direct visitor spending and saw 141 million visitors to the state in 2022, Tennessee ranks 11th in the nation for travel spending, the highest rank ever for our state.

 

Tennessee has approximately 13, 372 restaurants in the state, which is roughly one restaurant per every 500 people if you look at our population numbers and over 1600 hotels.

 

Sarah Beth is the CEO and president of the Tennessee Hospitality & Tourism Association. Her experience includes being Executive Director of the Tennessee Whis...

On this episode of MsInterPReted, Fletcher’s director of media relations, Allison Lester, talks about travel writing, pitching and hosting media tours. We welcome two travel writers to talk about their experiences in travel writing. They provide advice and talk about the trends in the travel journalism industry.

Susan Barnes has more than 20 years of journalism experience and writes for multiple outlets including USA Today, Food and Wine, Garden and Gun, Travel + Leisure - just to name a few. She writes about travel, lifestyle, food and beverage. 

Ashlee Fechino is the founder of the Happiness Fun...

Sara Davenport is an award-winning journalist who followed her dreams and became an anchor in a top-10 market. But after winning all the awards, and covering all the stories, she need a plan B - something that gave her not just a fantastic lifestyle, but also a life.

She has created a life as a media mentor working with others looking to break the breaking news cycle.

She wanted to work from home or just work from phone/wifiShe wanted to travel and vacation for more than 8 weeks/yearShe wanted to make 6-figures, from one...

As we head into 2024, Fletcher Marketing PR Vice President, Sarah Merrell and Director of Media Relations, Allison Lester discuss the PR obstacles we foresee clients and firms facing in the year ahead and tactics to overcome these hurdles.

Obstacles include:
AI - The rise of artificial intelligence raises ethical concerns and requires us helping our clients to understand the benefits and limitations of new technologies.
GA4 - With Google Analytics launching its new analytics platform in 2023, many businesses still don't have their GA4 and/or aren't yet using it to its fullest potential.
Other...

In this episode of MsInterPReted, Fletcher Marketing PR Vice President, Sarah Merrell, and Director of Media Relations, Allison Lester discuss PR trends that we want to leave in the dust.
As 2023 winds down, we are looking ahead to the new year and new strategies. These are some of the common strategies and trends that are outdated or unnecessary.

We discuss:

Overuse of buzzwords/industry jargonAn overemphasis on media placement quotas without attention to the quality of placementsOverly complicated metricsVanity metricsVanity awards/paid awardsHiding/Burying negative newsReactive crisis management vs. proactive strategiesMass/impersonalized pitchingOverly complicated press...

On this episode of MsinterPReted, we discuss hyperlocal journalism. This form of journalism focuses on reporting news and information at a very local level, typically targeting specific neighborhoods and communities. It emphasizes coverage of local events, issues, and stories that directly impact the immediate vicinity, including topics like local government, community events, business updates, neighborhood developments, and other hyper-specific news that may not receive attention from larger media outlets

Jesse Mayshark and Scott Barker are both former journalists who also worked on the public relations side and started a hyper-local news media outlet for the city of...

Fletcher Marketing PR Senior Strategist, Mary Beth West commissioned new worldwide ethics code research through her work on the PRCA Global Ethics Council.

The new London-based Institute of Business Ethics (IBE) research was released in the white paper entitled “The State of Ethics Codes in the Public Relations Industry: A Global Analysis” (available for free download). It documents that among 24 PR industry ethics codes in nearly as many nations worldwide, there is little unified consensus about how ethics codes should be employed as “living documents” in the everyday work of industry leaders and practitioners.

Some P...

Casey Mank is co-founder of Bold Type and is a Center for Plain Language Board member. She also teaches English at Georgetown University and Virginia Commonwealth University. Casey and her company conduct workshops on writing skills, workplace communication and email etiquette.

In our digital world of communications, it is imperative that we think more strategically and holistically about how we communicate internally and externally with our business partners. Casey shares that, “no matter how good you are at your actual job, even if your actual job has nothing to do with writing, the way that you communicate wi...

Today, all of us feel the impact of stress and burnout in one way or another. It could be we feel a little extra jittery at the start of the week, or maybe it even prevents us from doing what we need to in our professional and personal lives. Regardless, we need to always try and actively combat and healthfully balance our stressors. 

In Booth Andrew's career, she experienced her own burnout for years but it reached its peak when she went from a successful CEO of a $5 million non-profit, mom of 3, community leader and triathlete to u...

Eric Olsen has been Senior Advisor and Communication Director for Congressman John Garamendi of California's eighth district in northern California since 2017.

Previously, he managed congressional campaigns and consulted on several presidential campaigns. His work as a senior PR communication staffer on Capitol Hill and for political campaigns has given him unique insight into the relationship between government and public relations. 

He has deployed a broad array of communication tactics throughout his career to communicate the complicated and multifaceted work that takes place in our federal government. He has also worked with major broadcast o...