InsideAuto Podcast

10 Episodes
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By: Ilana Shabtay

The InsideAuto Podcast is hosted by Ilana Shabtay featuring top dealers, GMs, marketers, and entrepreneurs in and out of the automotive industry.

Unleashing the Endless Potential of Dealership Data Through Unification with Prasad Chavali
03/14/2024

In this episode of Inside Auto Podcast, Ilana Shabtay speaks with Prasad Chavali, the founder of AxelOne DDP, a dealership data platform. They discuss the challenges of data integration in the automotive industry and the benefits dealers can unlock by aggregating and activating their data. 


Why Individualized Attention for Every Vehicle is Critical for Dealership Success with Jacci Grillo Noto
03/06/2024

In this episode of the Inside Auto Podcast, Ilana Shabtay speaks with Jacci Grillo Noto, Director of Sales Kelley Blue Book ICO & vAuto at Cox Automotive Inc., about the shifting automotive market and the challenges dealers are facing in their inventory management, and why customization, increasing efficiency, and maximizing ROI should be the central focus for dealers looking to thrive in this period of economic uncertainty.


Revolutionizing Auto Dealerships with Data and AI With Dan Banister and Yaron Saghiv
03/03/2024

In this episode of the InsideAuto Podcast, Ilana Shabtay chats with Dan Banister, owner of Banister Automotive, and Yaron Saghiv, CMO of UVeye. They delve into the transformative effects of AI and data analysis on automotive retail. Both guests discuss the importance of adapting to new technologies, engagement, and the overall service experience.


Leveraging Dealership Data to Customize Your Customer Journeys with Colin Carrasquillo
02/29/2024

In this episode of Inside Auto Podcast, host Ilana Shabtay is joined by Colin Carrasquillo, Digital Marketing Manager of the Nielsen Automotive Group. Colin artfully outlines their forward-thinking strategy for 2024, with an emphasis on cutting-edge group advertising and the sophisticated cross-pollination of CRM data to tailor the customer's journey.


Refining Your Dealership Marketing Strategy Instead of Searching for the Next Shiny Toy with April Simmons
02/29/2024

In this episode of Inside Auto Podcast, Ilana Shabtay joins April Simmons, Corporate Internet and Marketing Director at Horne Automotive, to uncover the secrets behind their growth to 14 stores. Discover how integrating technology can streamline your operations, freeing up valuable time for strategic initiatives.


The Importance of Going Back to Basics in Dealership Marketing with Dustin Schuler
02/29/2024

In this episode of Inside Auto Podcast, Ilana Shabtay sits down with Dustin Schuler, Marketing Manager at Bud Clary Auto Group, to discuss the intricacies of dealership marketing strategies. Dustin talks about going back to basics in automotive marketing, using brand campaigns as a growth strategy, and how dealers can increase their customer lifetime value.


[NADA 2024] Challenges and Opportunities in the Auto Marketing Space with Ashley Cavazos
02/25/2024

In this episode of the InsideAuto Podcast, Ilana Shabtay sits down with Ashley Cavazos, Marketing Director at DeMontrond Auto Group, to explore invaluable strategies and perspectives for thriving in the automotive landscape. Ashley discusses equity mining, building DeMontrond Auto Group’s brand image, and becoming the first Latina on the cover of the Digital Dealer magazine.


[NADA 2024] How Personalized Video Marketing is Revolutionizing the Car Buying Experience with Melissa Cartagena
02/25/2024

In this episode of Inside Auto Podcast, Ilana Shabtay hosts Melissa Cartagena, the Senior Director of Digital Advertising at AutoNation, to talk about the power of personalized video marketing. She discusses AutoNation's proactive stance on data privacy, the company’s collaboration with Epsilon and Flashtalking, and why your marketing should prioritize people over numbers.


[NADA 2024] Using AI To Revolutionize Auto Trades With Eliron Ekstein of Ravin
02/25/2024

In this episode of Inside Auto Podcast, Ilana Shabtay sits down with Ravin’s Co-founder and CEO, Eliron Ekstein, to talk about transforming auto transactions using AI. Tune in as Eliron discusses how Ravin simplifies trade assessment, Ravin’s position in the industry, and its integration with Orbee.


[NADA 2024] How to Leverage Data and AI to Avoid Losing Out on Sales Opportunities with Rick Valenta
02/25/2024

In this episode of the InsideAuto Podcast, Ilana Shabtay sits down with Rick Valenta, Director of Dealer Direct at Urban Science, to discuss how to leverage data and AI to drive auto sales success. Tune in as Rick discusses Urban Science’s 2024 outlook, streamlining your leads with Sales Alert, and why showroom traffic is an effective lead generator.