Tenor

The attention recession isn't abstract anymore. It shows up in your CPL. Your mid-funnel conversion. Your content program that produces more and returns less.

Three sectors are going to feel it first — and most people won't connect the dots until it's already in the numbers.

New episode of Tenor is out.

Tenor.fm

Tenor FM is a weekly fifteen minute podcast. The underlying signal, before it surfaces.

We're living through an attention recession. Content is everywhere, but real signal is getting harder to find. Tenor is a weekly transmission on where culture, media, and markets are heading — before it's obvious. No noise. No hot takes. Just one idea, explored fully, in about fifteen minutes. I'm Geoffrey Colon. New episodes drop every Sunday. Follow Tenor on Spotify so you never miss a transmission.

Most people are drowning in content and calling it being informed. Tenor is different. One idea. Fifteen minutes. Every week. Signals before surface. Find us at Tenor.FM or wherever you listen to podcasts.

The signal this week

The brands and creators who win the next chapter of the attention economy are not the ones who get better at capturing attention cheaply. They're the ones who get good at earning it.

Everyone talks about the attention economy like it's still expanding. More content, more platforms, more ways to reach people. The numbers seem to agree.

But the numbers are lying.

The quality of attention is collapsing. People are technically watching, technically scrolling, technically present — but nobody's actually there. And that gap between eyeballs and genuine en...