For Designer Business

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 Join Shayna and Evelyn as they dive into one of the most energizing and sometimes intimidating topics for creative entrepreneurs: creating your own opportunities.

In this episode, you’ll get a candid, behind-the-scenes look at what it really takes to build momentum in your design business, whether you’re just starting out, looking to grow your client base, or ready to level up your marketing game. Shayna and...

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Join Shayna and Evelyn as they pull back the curtain on one of the most critical, yet often overlooked, aspects of running a design business: contracts and retainer management.

In this episode, you’ll get a practical, no-nonsense guide to building contracts that actually protect your pricing model and set you up for success. Shayna and Evelyn break down the must-have clauses every designer needs, from defining...

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Join Shayna and Evelyn as they demystify one of the most talked-about topics in the design industry: pricing models.

Whether you’re just starting out or looking to refine your approach, this episode breaks down the pros and cons of every major pricing model—from price per square foot and percentage-based fees to hourly, flat fee, and hybrid options.

Discover how to spot when your pri...

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 Join Shayna and Evelyn as they take you inside the dynamic, ever-evolving world of running a fast-growing interior design business—sharing the real talk on what it takes to lead, grow, and adapt behind the scenes.

In this episode, you’ll discover what it’s really like to navigate the emotional rollercoaster of entrepreneurship—from the flurry of new ideas and growth markers to the challenges of delegating...

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Join Shayna and Evelyn as they take you behind the scenes of their recent appearance at  High Point Market for LuAnn Nigara’s Power Talk Friday Tour. They share their biggest “aha” moments, the energy of connecting with fellow interior designers, and the invaluable insights gained from a powerhouse panel of industry experts.

In this episode, you’ll hear how challenging old beliefs, embracing your unique leadership style...

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Join Shayna and Evelyn for a special Halloween edition of For Designer Business, as they pull back the curtain on the “Horrors of Design”—the real-life scares, surprises, and lessons learned from the wild world of running an interior design business.

In this episode, Shayna and Evelyn share their own spine-tingling stories, from panic-inducing tax notices and stolen team members, to catastrophic accidents and waterline mishaps that could h...

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Join Shayna and Evelyn as they navigate “The Ebbs and Flows”—the unpredictable cycles that define life as a project-based design business owner.

In this episode, you’ll discover how to manage the emotional and financial ups and downs that come with fluctuating project volume, shifting client needs, and the challenges of growth. Shayna and Evelyn share their own experiences, from hustling for every lead to building str...

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Join Shayna and Evelyn as they take you on “The Foundational Journey”—an essential roadmap for interior designers who want to create lasting success from the ground up.

In this episode, you’ll discover why a strong foundation is the secret to sustainable growth, no matter where you are in your business. Shayna and Evelyn break down the step-by-step process of establishing your sales strategy, pricing model, clien...

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Join Shayna and Evelyn as they explore the “fractional model” and what it means for interior designers at every stage—whether you’re just getting started, looking to grow, or navigating the challenges that come with a busy business.

In this episode, you’ll hear real stories and expert insights on building your executive team, onboarding the right support, and navigating the three most common paths designers take...

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Join Shayna and Evelyn as they unpack the “growth markers” every design business owner faces—from the first signs of overwhelm to building a team and developing core values that drive success.

Hear candid stories, actionable strategies, and expert advice on recognizing when it’s time to delegate, documenting your processes, setting boundaries, and leading with alignment, accountability, communication, consistency, team, and trust. Whether you’re a solo designe...

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Join Shayna, Evelyn, and special guest LuAnn Nigara as they discuss the “growth markers” that indicate when your design business is ready for its next big step.

Hear real stories, actionable strategies, and inspiration for stepping outside your comfort zone, building strong systems, and embracing the journey of business growth—plus, details on joining LuAnn at High Point for the Power Talk Friday Tour on 10/24/25.

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For Designer Business is the podcast built by interior designers, for interior designers—hosted by Shayna Rose and Evelyn McDougall of 4Dbiz. We know firsthand what it’s like to juggle every role, and we’re here to share real talk and real solutions for building a sustainable design business.

In our debut episode, we open up about our own journey—from solo struggles and unexpected setbacks to...

For Designer Business is the podcast built by interior designers, for interior designers—because we know firsthand what it’s like to wear all the hats. Hosted by Shayna Rose and Evelyn McDougall of 4Dbiz, this show is where real talk meets real solutions. Together, we built 4Dbiz by tackling the same challenges you’re facing—client demands, overflowing to-do lists, and the constant question of how to actually grow without burning out.

Every episode, we share the lessons learned, the systems that work, and the stories that prove you’re not alone—from the tough setbacks to the game...