A New Ambition

If you’ve ever sat down to map out your day or your week and instantly felt stuck, staring at a list where everything feels essential, this episode is for you. 

Most business owners aren’t struggling because they don’t know how to prioritize. They’re struggling because the moment they try, something gets in the way and the plan falls apart.

This episode looks at that part of the process, the part that makes prioritizing feel harder than it should, even when you’re smart, capable, and clear on your goals.

You’ll walk...

Today, I’m sharing a conversation I had with Nicole Keleher on her podcast Customer Connect.

We dig into something almost every business owner struggles with — avoiding the everyday work that actually keeps the business running, and why stepping into small visibility moments feels harder than it should.

This isn’t a conversation about discipline or motivation. It’s about how your brain works when you’re overwhelmed, why certain tasks feel heavier than they are, and how to make them easier without forcing yourself into systems you’ll abandon in a week.

We also talk...

You know those days when someone calls in sick, doesn’t deliver their work, or quits with no notice, and you feel like you might lose it?

And sometimes you do? Spilling out anger, frustration, or a complete lack of empathy for a difficult situation?

Or maybe you can’t stop complaining in your head, feeling like you can’t catch a break, or that the universe must be conspiring against you, because this just isn’t fair?

And then before you know it, what started out as a scheduling issue, turns into a long...

Ever have one of those weeks where nothing seems to work?
Your plans fall apart, the numbers look off, and every fix just makes something else break.

This episode is for those weeks.

It’s a follow-up to last week’s conversation with Susan Bradley from The Ecommerce Roadmap.

We recorded it for her audience of product-based business owners, but everything we talk about applies to anyone running a business, service, product, doesn’t matter, because the same kind of chaos shows up everywhere.

You’ll hear stories that sound familiar...

If the word mindset makes you roll your eyes a little, you’re not alone.
Most business owners I know want data, strategy, and proof — not pep talks or wishful thinking.

But mindset isn’t woo.
It’s brain science, and it shapes how you think, feel, and act in your business every day.

This week, I’m sharing a conversation I had with Susan Bradley on The Ecommerce Roadmap, her podcast for e-commerce store owners.

We talked about what mindset really is, why it matters so much more than you think, and...

This episode wraps up my three-part mini-series on decisions.

You know that feeling when decisions in your business starts to feel urgent,
like they need to be made right now?

You start searching, comparing, asking, deciding, because waiting feels impossible.
And in that moment, it feels like clarity.
But later, you realize it wasn’t clarity at all. It was just the pressure talking.

That constant urgency steals your focus and drains your energy.
It makes every problem feel bigger than it is, and every decision feel heavier than it...

You make decisions all day long — what to focus on, who to hire, what to say yes or no to. Some come easily. Others… not so much.

You review your notes, compare options, maybe even start drafting a plan — only to put it aside again. The more you revisit it, the less clear it seems.

The truth is, it’s not just the weight of one big decision that wears you down — it’s the sheer volume of them. Your time, energy, and brain bandwidth only stretch so far.

That’s why you don’t need mor...

You know that foggy space between knowing you need to decide and actually deciding?

Where the more you think about it, the heavier it feels?
Every option has a trade-off.
Every path feels like pressure.

This week, we’re talking about that kind of stuck.
The kind that drains your energy, steals your focus, and makes even small choices feel high-stakes.

In the first of a three-part series on decisions, I’ll share a mindset that can ease that pressure, and help you move forward with more confidence and ease.

You set goals because you want direction.
But instead of feeling like a compass, they often feel like a measuring stick.

Am I doing enough? Am I keeping up?
That pressure follows you into planning, into your day-to-day choices, and even into how you show up with the people around you.

In this episode, I’m talking about why goals feel so loaded — and what’s really underneath that pressure. Because it’s not just about the number you’re chasing. It’s about the story you’ve attached to it.

I’ll explore w...

You finally hit that coveted revenue number; the launch worked, the sales came in, the client said yes.

And instead of the relief you imagined, your brain skips right past it.
Straight into, “How can I top this next time?”

That moment you thought would feel good? It barely registers.
And before you know it, the pressure’s back. 

The win you worked so hard for has already turned into the new baseline.

This episode digs into why goals so often turn into moving targets, how that constant pressure shows u...

You can spend the whole day working non-stop;
answering every email, jumping from call to call,
checking things off your list…

And still not feel any closer to accomplishing your goals.

That’s the trap of busy. It looks and feels like progress, but it actually keeps you running in circles—drained, stretched thin, and no further ahead.

In this episode, I’m talking about why busy and effective aren’t the same thing, what it takes to break free from the illusion of productivity, and three mindset shifts that can help you s...

You hand work off. You feel that wave of relief.
Like a ton of weight has finally been lifted.
And you imagine all the time and mental space you’re about to get back.

But then—pretty quickly—you’re frustrated.
Because the work that comes back isn’t what you expected.
And suddenly you’re questioning their ability… or your own.

Here’s the truth: most of us were never taught how to delegate.
So when our plates are too full, we don’t really delegate at all—we abdicate.
We han...

Sometimes, managing a business feels harder than it should.
Even when things are working, you’re still stretched too thin.
And it leaves you wondering: is this just how it has to be?

That’s where Susan Bradley found herself. Susan is the founder of The Social Sales Girls and The Inner Circle, and the host of The E-Commerce Roadmap podcast. Through her business, she helps e-commerce store owners build companies that pay them well—offering training, group support, and coaching from a team of experienced store owners who understand the challenges firsthand.

In thi...

You thought hiring help would give you breathing room. Instead, you’re working longer hours, fixing mistakes, and wondering if you’re just not cut out to manage people.

It’s not that you don’t want a team you can rely on—you do. But between training, redoing work, and managing your own frustration, it can feel like more stress than relief.

In this episode, we’ll look at why hiring doesn’t automatically solve your problems, how unclear expectations and lack of process create even more work, and the emotional load that comes with managing...

You tell yourself you’re just “keeping an eye on things.” But every time you check your email, your sales numbers, your ads, or your messages, you’re pulled back into scan mode.

It feels like control. Like you’re staying on top of your business. But in reality, that habit is eating away at your time, energy, and focus — and keeping you in a constant state of alert.

In this episode, we’ll talk about why you can’t stop checking (and why it’s not your fault), the hidden costs of constant monitoring, and how one simple...

You know you need a break. But every time you think about stepping away, the guilt kicks in.

Because there’s always more to do, you feel responsible for keeping things running, and the idea of leaving your team or your customers hanging makes you feel selfish.

In this episode, we’ll talk about why time off feels so hard to take when you own the business,  how fear, guilt, and old habits keep you chained to work, what’s actually possible when you build time off into how your business runs, and small, practical steps y...

Money stress is a big problem for lots of business owners and it's not always because of a crisis—it can be a pattern that shows up even when things are going well. You might still feel money tension when your business is making money, when you're paying your team, covering expenses, and paying yourself without too much trouble. You might still be worried that something could go wrong, you might catch yourself holding your breath when you look at your numbers, and you might be checking your bank statements way more than you need to. 

Today tha...

You know what it's like, you have something important you want to get done, you carve out the time on your calendar, you make a plan for interruptions, you sit down to get it done—only to realize you can't seem to get through the work. You can't focus, you're rewriting sentences, you're distracted, and then the time block ends without you getting it done. This happens more often than you'd like to admit but you can't seem to figure it out. You definitely had enough time set aside—so what's going on?

In this episode, we’re loo...

You worked really hard to build this business. You didn’t really have a roadmap and you sure didn’t have a guaranteed outcome. But what you did have was your vision, your grit, your determination, and a whole pile of really long days. And now here you are—your business looks successful, but it doesn’t feel like you thought it would. Most days you feel stretched pretty thin and the more you grow, the more pressure you feel. And the worst part, is you have no idea what to take off your plate—if that’s even the problem...

You’re pretty tired—but you keep going, because that’s what you do as a business owner. You push through, you handle things as they come, and you get things done. This is all part of the job and even though you know that taking breaks are important, you just don’t see how it’s possible for you, and when someone suggests you need a rest—it either feels like a joke or a luxury that you just can’t afford. In fact, you might even tell people that you’ll sleep when you die—funny, not funny. But the tru...

Let’s talk about one of the biggest things that’s impacting your business—how you feel. 

It’s not unusual to feel overwhelmed by all the things there is to do in a day but what you might not realize is the role your emotions play in this too. The way you feel can hijack what you do and sometimes the emotion that’s operating under the surface can get in the way of your logical thought process. This can make it nearly impossible to think clearly, respond calmly, or feel in control of the situation. 

In this...

Overwhelm doesn’t always look like overwhelm on the outside. Your business can be quite polished on the outside—successful, running smoothly, and well organized. But behind the scenes, you feel chaotic, have too many things to focus on, and are constantly behind. Things might be working on the outside, but they sure aren’t working for you. But this has been going on for so long now, you don’t even question it anymore—it’s just how it is. And the truth is, it’s a really common experience for all of us business owners. Especially those who’ve had to...

If the phrase 'work-life balance' makes you roll your eyes a little, you’re not alone. 

I used to think it was a myth. I thought it sounded nice, but wasn’t realistic—especially when you’re running a business, managing a team, and trying to hold it all together. I thought it was a skill I just couldn’t figure out, a tool I was missing, or a system I hadn’t found yet. But I was wrong; balance isn’t about perfect schedules, perfect tools, or the perfect system. 

It’s about understanding what’s important t...

Not all stress is the same. Some of it can fade away after a weekend off, a relaxing massage, or a good night's sleep. But some stress is relentless and leaves you feeling exhausted and like you’re running on fumes—all the time. It makes you question why you’re doing this, and it can affect every aspect of your business and your life if you don’t get it under control. 

This week I’m talking about chronic stress and why smart, capable business owners like you struggle with it and how you might be adding to y...

Hitting the ground running, having all your tasks planned out, keeping a schedule, getting stuff done—this is how most of us see time management. But it’s so much more than planning your calendar or your to-do list. It’s more than just having a good planner or the right system. It’s about understanding who you are, what’s important to you, your goals, your season of life, and what stage of business you’re at. Time management is all of these things and more and today I’m going to talk about why it’s so important and ho...

When I built my business, I thought success would feel different. But instead of freedom, I found myself stuck in a cycle of pressure, exhaustion, and overwhelm. 

In this first episode, I’m sharing my story—what led me from being a burned-out business owner to a coach for people just like you. I’ll explain what success looked like from the outside and what it really felt like on the inside. I'll share how I finally realized that something needed to change, what I did about it—and why I believe a successful business and a well-live...

I’ve spent a lot of time thinking about what it takes to build a successful business—and what it costs. Even though I built a great great business the first time around, the truth is, it took a lot out of me. And as it turns out, I’m not the only one. 

So many of the business owners I work with are doing incredible things, while quietly drowning behind the scenes. They’re successful, smart, and capable—but also tired, stretched too thin, running on empty and wondering how much longer they can keep it up. They do...