Mortgage Marketing Radio
The #1 podcast for Mortgage Loan Originators looking to grow their business, save time, and make more money. Host Geoff Zimpfer interviews top-producing Mortgage Originators, social media influencers, and industry executives to bring you real-world advice, proven strategies, and insider insights. Tune in for expert tips on lead generation, building agent partnerships, mastering social media, and leveraging the latest marketing tools to dominate your market.
How to Stop Losing Past Client Deals Before It’s Too Late
Want more Realtor referrals as a Loan Officer without chasing, cold-calling, or paying for leads?
Discover the proven Realtor referral system top mortgage professionals use to double Realtor partnerships and generate consistent mortgage leads:
Go to:Â https://www.go.myagentclasses.com
Episode Summary:
In this episode, we talk with Andrew Penner about the often-overlooked goldmine every loan officer already has: their past clients.
We explore why so many lenders lose out on repeat business because they don’t know when clients are ready to buy again, refinance, or invest.
<...Why Most Loan Officers Won’t Survive This Market
Want more Realtor referrals as a Loan Officer without chasing, cold-calling, or paying for leads?
Discover the proven Realtor referral system top mortgage professionals use to double Realtor partnerships and generate consistent mortgage leads:
Go to:Â https://www.go.myagentclasses.com
Episode Summary:
Why are so many loan officers struggling in today’s market, while some are having their best year? In this episode of Mortgage Marketing Radio, real estate coach Tom Ferry reveals the hard truth: most loan officers and real estate agents won’t survive unless they adapt.
Tom...
From Likes to Loans: How to Convert Social Posts Into Clients
In this special AMA edition of Mortgage Marketing Radio, we tackle a question from a 20-year industry veteran who’s struggling to turn social media activity into actual clients. Posting is easy, but how do you convert those likes and comments into leads, and then into closed loans?
You’ll learn how to:
Choose the right social platform to prioritize for conversions.Move beyond posting for vanity metrics and start generating real conversations.Create a simple, repeatable follow-up flow once a lead reaches out.Turn casual engagement into booked calls and, ultimately, funded loans.Whet...
Closing 20+ Loans a Month in This Market
Want to Host Realtor Classes That Fill Seats & Your Pipeline, Without Doing It All Yourself?
If you’re a mortgage professional looking to attract more Realtor partners, grow your pipeline, and establish yourself as a trusted expert, myAgent Classes is your shortcut to success.
See if myAgent Classes is the right fit for you.
Schedule a Call with Geoff
Episode Summary:
In today’s challenging mortgage market, many loan officers are struggling to keep business flowing. But Paul Parsons, known as the Home Loan Superhero, is consistently closing 20–30 loans every sin...
From Vendor to VIP: Build a Brand Agents Chase (Not Ignore)
Want to Host Realtor Classes That Fill Seats & Your Pipeline, Without Doing It All Yourself?
If you’re a mortgage professional looking to attract more Realtor partners, grow your pipeline, and establish yourself as a trusted expert, myAgent Classes is your shortcut to success.
See if myAgent Classes is the right fit for you.
Schedule a Call with Geoff
Episode Summary:
Are you still trying to “grab coffee” with agents, hoping for a referral that never comes? That playbook’s expired. In this episode, we’re joined by Arjun Dhingra, mort...
The 1-Message-a-Day System That Fills Your Pipeline
Here’s How the Top 1% Get Agent Referrals On Demand
Join Geoff Zimpfer for a high-impact training where you’ll discover the exact system the top 1% are using to attract agent referrals on demand… without begging for coffee meetings or being treated like a vendor.
Seats are limited. Register for the Training Here
Episode Summary:
In this episode, Geoff Zimpfer sits down with social media strategist Michelle Berman Mikel to reveal the simple daily action that will transform your pipeline: sending just one outbound message every day.Â
What you’ll learn in th...
Stop Chasing Views: How to Build a Video System That Fills Your Pipeline
Here's How the Top 1% Get Agent Referrals On Demand
Join Geoff Zimpfer for a high-impact training where you’ll discover the exact system the top 1% are using to attract agent referrals on demand… without begging for coffee meetings or being treated like a vendor.
Seats are limited. Register for the Training Here
Episode Summary:
Learn why “chasing views” is crushing your ROI and how to build a repeatable video system that fills your sales pipeline. In this episode, Mike Faraci (author of Rethink Everything: The Power of Video for Busine...
From Zero to 4X Growth as a Loan Officer with Neel Dhingra
Here's How the Top 1% Get Agent Referrals On Demand
Join Geoff Zimpfer for a high-impact training where you’ll discover the exact system the top 1% are using to attract agent referrals on demand… without begging for coffee meetings or being treated like a vendor.
Here's What You'll Learn:
How to get in front of the right agents (and actually get a response)
What to say to position yourself as a partner, not a vendor
How to turn one agent class into a steady stream of referrals—without doing it all your...
From TikTok to $20M: How Theoni Rapo Built a Consumer-Direct Mortgage Brand
Want to Host Realtor Classes That Fill Seats & Build Your Business—Without Doing It All Yourself?
If you’re a mortgage professional looking to attract more Realtor partners, grow your pipeline, and establish yourself as a trusted expert, myAgent Classes is your shortcut to success.
See if myAgent Classes is the right fit for you.
Schedule a Call with Geoff Â
ASK GEOFF A QUESTION
Ask Your Question HereÂ
Episode Summary:
Most loan officers are chasing agents. Theoni Rapo is attracting clients—directly from TikTok.
In this e...
Why You’re Losing Repeat Business—and How to Fix It Fast
Want to Host Realtor Classes That Fill Seats & Build Your Business—Without Doing It All Yourself?
If you’re a mortgage professional looking to attract more Realtor partners, grow your pipeline, and establish yourself as a trusted expert, myAgent Classes is your shortcut to success.
See if myAgent Classes is the right fit for you.
Schedule a Call with Geoff Â
ASK GEOFF A QUESTION
Ask Your Question Here
Episode Summary:
Why Most LOs Struggle in 2025—and the Few Strategies That Are Crushing It
Want to Host Realtor Classes That Fill Seats & Build Your Business—Without Doing It All Yourself?
If you’re a mortgage professional looking to attract more Realtor partners, grow your pipeline, and establish yourself as a trusted expert, myAgent Classes is your shortcut to success.
See if myAgent Classes is the right fit for you.
Schedule a Call with GeoffÂ
Connect With Natalie
Zonda (The Builder Database Software)
CONNECT
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From Views to Value: How to Turn Social Attention into Trust That Converts
Want to Host Realtor Classes That Fill Seats & Build Your Business—Without Doing It All Yourself?
If you’re a mortgage professional looking to attract more Realtor partners, grow your pipeline, and establish yourself as a trusted expert, myAgent Classes is your shortcut to success.
See if myAgent Classes is the right fit for you.
Schedule a Call with Geoff Â
ASK GEOFF A QUESTION
âť“Â Ask Your Question Here
***
WHEN YOU'RE READY
đź’°Â Join myAgent Classes
CONNECT
📸 Connect on Instagram
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Why Overthinking Is Killing Your Growth (And What To Do Instead)
Want to Host Realtor Classes That Fill Seats & Build Your Business—Without Doing It All Yourself?
See the system that gets these results:
Ben Doubled His Monthly ProductionKevin Closed a $700K Loan from One ClassJenel Got a $1M Loan from an Agent She Never MetIf you’re a mortgage professional looking to attract more Realtor partners, grow your pipeline, and establish yourself as a trusted expert, click below to watch a brief review of the Agent Referral Xcelerator.
Agent Referral Xcelerator
How One Class Got More Referrals Than a Month of Cold Calls
Ready to attract more agent referrals without cold calling?
Click the link below to join the VIP waitlist for the Agent Referral Accelerator. Spots are limited, and this opportunity won’t come around again at this level—so don’t wait.
Join the VIP Waitlist Here.
Mortgage Business Dried Up? How John Farrell Expanded Out-of-State, and Closed $100M
Want to Host Realtor Classes That Fill Seats & Build Your Business—Without Doing It All Yourself?
If you’re a mortgage professional looking to attract more Realtor partners, grow your pipeline, and establish yourself as a trusted expert, myAgent Classes is your shortcut to success.
See if myAgent Classes is the right fit for you.
Schedule a Call with Geoff Â
CONNECT
📸 Connect on Instagram
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📹 Subscribe on YouTube
SAY THANKS
💜 Leave a review on Apple Podcasts
🟢 Leave a rating on Spotify
AS...
Target Smarter, Close Faster: The New Way to Grow Agent Referrals
Key Takeaways:
Use Data to Work Smarter, Not Harder
Focus on Relationships That Actually Matter
Leverage Past Transactions to Grow Faster
Want to Host Realtor Classes That Fill Seats & Build Your Business—Without Doing It All Yourself?
If you’re a mortgage professional looking to attract more Realtor partners, grow your pipeline, and establish yourself as a trusted expert, myAgent Classes is your shortcut to success.
Schedule a Call with Geoff  to see if myAgent Classes is the right fit for you.
ASK GEOF...
Recession Looming? 3 Power Plays to Fill Your Pipeline Fast
In this conversation, John Donnelly shares insights on sales leadership, the importance of referral partnerships, and effective strategies for engaging with Realtors and clients.Â
He emphasizes the significance of follow-up, the power of teaching classes, and leveraging social media, particularly LinkedIn, to build relationships and grow business. John also discusses the role of AI in content creation and the necessity of having a clear target audience for effective communication.
Key Takeaways
90% of the things you worry about don't come to passReferral partnerships are still a viable source of businessEngagement on social media is crucial f...The ONE Thing You’re Not Doing (That’s Holding You Back)
In this conversation, Geoff Zimpfer discusses that progress often feels slow and invisible, but it's during these quiet moments that momentum is built. Through real success stories, he illustrates how small, consistent actions lead to trust and referrals.Â
Takeaways
You're not alone in feeling like progress is slow.Momentum is built during quiet periods.Social visibility can lead to unexpected referrals.Teaching positions you as an expert.Your breakthrough is in the boring stuff.Embrace consistency for long-term success.Want to Host Realtor Classes That Fill Seats & Build Your Business—Without Doing It All You...
From Zero to $50M in 12 Months With No Network, No Referrals, No Excuses
In this high-energy and highly tactical episode, host we reconnect with mortgage professional PJ Crescenzo III, who shares how he boldly relocated to a new market, built a fresh network from scratch, and funded over $50 million in business in just one year.Â
Whether you’re a new LO or a seasoned producer, this episode is packed with insights you can apply immediately.Â
Episode Timestamps:
00:50 – PJ’s bold move to Orlando and landing a dream house
05:06 – PJ’s tactical system: 2 events + 3 one-on-ones weekly
08:57 – The million-dollar networking question
10:14 – How random coffee meetin...
How to Turn Agent Classes into a 6-Figure Income
Want to Host Realtor Classes That Fill Seats & Build Your Business—Without Doing It All Yourself?
If you’re a mortgage professional looking to attract more Realtor partners, grow your pipeline, and establish yourself as a trusted expert, myAgent Classes is your shortcut to success.
Done-for-You Realtor Classes – No more guessing what to teach!
Coaching & Community – Learn directly from Geoff Zimpfer & industry pros
Marketing & Growth Strategies – Get more butts in seats & convert more deals
Stop struggling to figure it out alone—let’s make your classes work for YOU!
Schedule a Cal...
The Ugly Truth About Mortgage Leads (And How to Fix It)
In this conversation, Alex Machuca discusses the challenges and flaws of traditional lead generation in the mortgage industry.
He emphasizes the importance of understanding when to invest in ads, the reality of lead quality, and effective strategies for follow-up and conversion.Â
Machuca introduces innovative ad strategies and highlights the cost structure of lead generation services, advocating for a simplified approach to ad management.Â
He shares key insights for mortgage professionals to maximize their advertising efforts and improve lead generation.
Time Stamps:
00:00 Introduction to Lead Generation Challenges
02:48 The Fl...
The #1 Sales Mistake Your Making That's Costing You $$$
In this conversation, Geoff Zimpfer and Sharran Srivatsaa delve into the current state of the real estate market, particularly focusing on the concept of a 'transaction recession.'Â
They discuss the shift from a momentum-based market to a skills-based market, emphasizing the importance of effective communication and modern selling techniques.Â
⏰ Timestamps ⏰
06:07Â The Importance of Effective Communication Skills
11:48Â Navigating Objections with Skill
20:50Â Building a Personal Brand in Real Estate
25:54 Modern Selling Skills for Agents
31:03 Effective Pre-Listing Packages
39:53 The Impact of the NAR Settlement
Want to...
How to Buy Help Clients Buy Before They Sell
In this conversation, we introduce HomeLight's Buy Before You Sell. They offer a modern bridge loan solution for clients, allowing them to unlock up to $2 million of their home's equity with 0% interest.
By partnering with HomeLight, mortgage loan officers can help clients eliminate home sale contingencies and reduce their debt-to-income ratios, enabling them to make stronger, non-contingent offers on new homes.Â
This partnership enhances the services loan officers provide, leading to increased client satisfaction and potentially more closed loans.
Timestamps:
Introducing Buy Before You Sell
15:07
Understanding the C...
Stop Chasing Agents? [Voice Note]
In this episode, Geoff Zimpfer discusses the current challenges in the mortgage market, referred to as a transaction recession, and shares insights on how to turn setbacks into success.Â
He emphasizes the importance of resilience and introduces the three C's Framework: Connections, Conversations, and Conversions, using the inspiring story of Soichiro Honda as a case study for overcoming adversity and achieving success.
Takeaways
We Are In A Challenging Market, A Transaction Recession.Mindset Is Crucial For Mortgage Professionals.Soichiro Honda's Story Exemplifies Resilience And Persistence.Connections, Conversations, And Conversions Are Key To Thriving.Focus O...How to Grow Production by 30% Teaching Agent Classes
Takeaways
Using agent classes to differentiate yourself from other loan officers.Approximately one-third of Nate's business comes from agents who attended his classes.Nate believes that presenting to a group is essential for success in sales.Social media is a powerful tool for engagement.Utilize private groups to foster community and learning.Balance in-person and virtual training for effectiveness.Leverage affiliates to expand your reach and audience.Chapters
03:02 The Importance of Agent Classes
06:04 Challenges and Strategies in Hosting Classes
08:56 Leveraging Classes...
100 Conversations in One Day
In this conversation, Geoff Zimpfer and Todd Bookspan discuss the importance of honing skills in the mortgage and real estate industry, emphasizing the need for professionals to adapt to changing market conditions.Â
Todd shares his experience with a 100-call challenge and highlights the upcoming Modern Mortgage and Real Estate Summit, which aims to provide actionable insights for industry professionals.
Takeaways
What's old is new again; fundamentals are crucialThe Modern Mortgage Summit offers valuable insights and networking opportunitiesTake action and put yourself in the path of opportunityEngaging with your database can lead to unexpected referralsHow to Go from Closing 2 to 10 Loans Per Month
In this conversation, Sam Abazari shares insights on coaching loan officers to enhance their productivity and success in the mortgage industry. Sam outlines a structured approach for loan officers to transition from closing 2-4 loans per month to achieving 10 or more, highlighting the significance of lead generation, effective time management, and the value of education in the industry.Â
Takeaways
Building rapport through social media can enhance professional relationships.Transitioning from 2 to 10 loans per month requires a structured approach.Daily activities should focus on learning, lead generation, and fulfillment.Referrals and introductions are key to generating new b...Turning Setbacks into Success [Voice Note]
In this episode, Geoff Zimpfer discusses the current challenges in the mortgage market, referred to as a transaction recession, and shares insights on how to turn setbacks into success.Â
He emphasizes the importance of resilience and introduces the three C's Framework: Connections, Conversations, and Conversions, using the inspiring story of Soichiro Honda as a case study for overcoming adversity and achieving success.
Takeaways
We Are In A Challenging Market, A Transaction Recession.Mindset Is Crucial For Mortgage Professionals.Soichiro Honda's Story Exemplifies Resilience And Persistence.Connections, Conversations, And Conversions Are Key To Thriving.Focus O...Which is Better? Realtors vs. Financial Advisors
In this conversation, Geoff Zimpfer and Todd Ballenger discuss the importance of business planning as they enter the new year, focusing on financial literacy and the role of Certified Liability Advisors (CLA) in the mortgage industry.Â
They explore the current transaction recession, compare the roles of realtors and financial advisors, and emphasize the need for loan officers to create their own markets and build relationships with financial advisors to thrive in a challenging environment.Â
Takeaways:
Understanding the balance sheet is key to financial literacy.Homeownership significantly impacts long-term wealth accumulation.Loan officers must adapt to...2025 Strategic Planning [Voice Note]
In this conversation, I'm sharing some thoughts about how to get clear on the strategies that worked vs fell short and evaluating which activities to focus on for 2025.
takeaways
Evaluate your activities to identify what drives revenue.Focus on top-performing activities to build momentum.Streamline or eliminate underperforming initiatives.Analyze conversion rates to identify bottlenecks.Maximize relationships with referral partners for better results.Become top of mind through consistent visibility.Consider your methods for lead generation and branding.Engage in bold conversations with referral partners.Understand the importance of being well-known in your market.Take actionable...Growing Your Reach and Reputation [Voice Note]
In this episode, Geoff Zimpfer unpacks the idea that everything you want is on the other side of your reach and reputation.
Episode Resources:
ASK GEOFF A QUESTION
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Voice Notes: Testing Google's NotebookLM
Welcome to the Show
In this episode, Geoff Zimpfer dives into the fascinating world of AI and its potential to streamline content creation while maintaining authenticity. Geoff shares his latest experiment with Google Notebook LM, a cutting-edge AI research assistant, and how it’s helping him create engaging, scalable content for his business and podcast.
What You’ll Learn in This Episode
AI for Content Creation: How Geoff is using Google Notebook LM to automate and enhance content output.Practical Use Cases: Learn how to turn transcripts, PDFs, YouTube videos, and more into podcast episod...A Change I’m Making in My Content - Voice Notes
ASK GEOFF A QUESTION
âť“Â Ask Your Question Here
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WHEN YOU'RE READY
âś…Â Â Get Your Realtor Referral Score
đź’°Â Join myAgent Classes
CONNECT
📸 Connect on Instagram
đź’ĽÂ Connect on LinkedIn
📹 Subscribe on YouTube
SAY THANKS
💜 Leave a review on Apple Podcasts
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The Balancing Act of Being a Mortgage Originator
In this conversation, Geoff Zimpfer and Kelly Yale discuss the multifaceted challenges faced by loan officers in the mortgage industry, emphasizing the importance of personal branding, effective relationship building, and the balance between content creation and fundamental sales strategies.Â
Connect With Kelly on LinkedIn
ASK GEOFF A QUESTION
âť“Â Ask Your Question Here
***
WHEN YOU'RE READY
âś…Â Â Get Your Realtor Referral Score
đź’°Â Join myAgent Classes
CONNECT
📸 Connect on Instagram
đź’ĽÂ Connect on LinkedIn
📹 Subscribe on YouTube
SAY THANKS
💜 Leave a review on...
The Road to $100 Million
In this conversation, Jane Floyd shares the key mindset and skills that led to her funding $100 Million in closed loans in 2024.
The discussion also covers innovative marketing strategies and the importance of planning for future success by focusing on lead conversion and team collaboration.
Timestamps:
00:00 Introduction to Jane Floyd and Her Journey
03:02 The Importance of Passion and Mindset
05:58 Skill Set vs. Mindset: What Comes First?
08:57 Handling Mistakes with Integrity
11:55 Building Relationships with Realtors
15:01 Sources of Business and Community Engagement
17:59 Strategies for A...
How to Create Trust & Build Value With Realtors
In this episode, Kelly Yale chats with Geoff Zimpfer to share actionable insights on building meaningful relationships with real estate agents, optimizing customer experiences, and navigating the ever-changing mortgage landscape. They discuss:
Why understanding your customer's journey is key to success.How to build trust and add value to Realtor partnerships.The importance of preparation and intentionality in sales meetings.Using social media to connect authentically with referral partners.Long-term marketing strategies for 2025 and beyond.Whether you're a seasoned loan officer or new to the industry, this episode is packed with practical advice to help you th...
Mastering LinkedIn for Mortgage Professionals
In this conversation, Dan Smokoska shares insights on leveraging LinkedIn for business growth, in the mortgage industry. He discusses the unique advantages of LinkedIn over other social media platforms, emphasizing the importance of authenticity, engagement, and consistent content creation.Â
The discussion also covers strategies for finding referral partners, utilizing LinkedIn Navigator for targeting, and the evolving nature of content that resonates with audiences on LinkedIn.
Key Takeaways:
LinkedIn is a powerful platform for generating revenueEngagement rules differ significantly on LinkedInFinding referral partners on LinkedIn requires a tailored approach.Video content is gaining traction but wr...Building The 'Billion Dollar Banker' Brand
In this conversation, Nicole Perrone shares her extensive experience in the mortgage industry, emphasizing the importance of adapting to market trends, diversifying product offerings, and leveraging technology to build relationships.Â
Nicole also highlights the need for geographical diversification among loan officers and the significance of providing exceptional client service.Â
The conversation culminates in her initiative, the Billion Dollar Banker brand, aimed at attracting new talent to the mortgage industry and inspiring loan officers to elevate their business.Â
Connect With Nicole:
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Ask Me Anything #1: How to Follow-Up After Agent Meeting
In this episode, host Geoff Zimpfer addresses a listener's question about maintaining relationships with real estate agents after an initial meeting. He emphasizes the importance of setting the right context for meetings, understanding the relationship dynamics, and following up effectively.
Listen in to get actionable strategies to enhance your interactions with REALTORS, including the need for clear next steps and delivering value to foster long-term partnerships.
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Double Your Agent Referrals in 90 Days<...
Key Takeaways from Over 1000 Coaching Sessions
In this conversation, Coach Michael Regan shares insights on the coaching process, emphasizing the importance of mindset, humility, and vision in individuals seeking coaching.Â
He discusses the common traits of coachable individuals and the significance of preparing for market changes, particularly as they approach Q4. He emphasizes the need for role reflection and planning, the value of feedback, and the significance of maintaining a strong foundation in the face of new technologies and trends.Â
Regan also shares insights on his podcast, Building Bigger Lives, and his passion for songwriting, highlighting the intersection of personal and pro...
