Wisenetix Podcast

10 Episodes
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By: Wisenetix

In the Wisenetix Podcast, we host conversations with the brightest minds of digital marketing and business in the agriculture industry.

Xavier Drake: Transforming Agriculture with Digital | Ep. 29
#29
03/21/2024

In this episode of the Wisenetix Podcast, Xavier Drake, a seasoned marketing manager in the agriculture sector, explores the evolving landscape of digital marketing. Xavier shares insights from his journey in agriculture to mastering digital marketing strategies, highlighting the importance of data-driven decision-making and the role of digital media in building brand relationships. This discussion is essential for professionals in the agriculture industry seeking to navigate the digital marketing realm effectively. Tune in on major platforms to gain valuable insights into adapting and thriving in the digital space.


“The secret? Listen more than you sp...


Chris Mateo: Bridging Technical Skills and Business | Ep. 28
#28
03/14/2024

In this engaging episode of the Wisenetix Podcast, we welcome Chris Mateo, VP of Sales and Nutrition Consultancy at Standard Nutrition. Chris shares his remarkable journey from his early days in the Philippines to becoming an influential leader in the US agricultural industry. His story is a blend of perseverance, adaptability, and deep industry insight, providing listeners with valuable lessons on navigating the challenges and opportunities within the agricultural sector. This episode is a treasure trove of inspiration and practical advice for anyone looking to make their mark in agriculture. Tune in to uncover how to propel your agricultural...


Trevor Gies: Navigating Digital Trends | Ep. 27
#27
03/07/2024

In this episode of the Wisenetix Podcast, host Darryl Ayers engages Trevor Gies, Senior Marketing Manager at Cobb Vantress, in a dynamic discussion about the pivotal role of digital marketing in the agriculture industry. Trevor shares insights from his extensive experience, emphasizing the importance of data, digital strategy, and the continuous evolution of marketing tactics to meet the ever-changing consumer preferences. This episode is a must-listen for professionals in the agriculture sector looking to elevate their marketing strategies and understand the digital landscape's impact on consumer engagement. Don't miss out on these invaluable marketing insights; tune in now.

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Ignacio Albornoz: Cultivating Digital Growth | Ep. 26
#26
02/29/2024

In this insightful episode of the Wisenetix Podcast, we are honored to host Ignacio Albornoz, CEO and Founder of Cattler, who shares his unique journey from Argentina to becoming a pioneering figure in the agriculture industry through the integration of farming, technology, and economics. Ignacio discusses the challenges and triumphs of digitizing farms, his approach to merging diverse sectors for innovative solutions, and the importance of understanding different cultures in the agriculture business. This conversation is essential for anyone interested in the intersection of agriculture and technology, offering perspectives on global agriculture practices, the evolution of farming through digital...


Tiago Santos: The Evolution of Agri-Business | Ep 25
#25
02/22/2024

In this enlightening episode of the Wisenetix Podcast, we engage with Tiago Tedeschi dos Santos, Global Technical Director at AB Vista, delving into the intricacies of innovation and marketing in the agriculture industry. Tiago shares his rich journey from a technical expert to embracing marketing strategies, shedding light on the pivotal role of customer-centric approaches in driving business growth. This episode offers valuable insights into adapting and thriving in the ever-evolving landscape of agricultural business and marketing, making it a must-listen for industry professionals seeking to leverage change for success. Tune in to discover actionable strategies that can transform...


Dr. John Sonderman: Genetic Advances in Agriculture | Ep. 24
#24
02/15/2024

In this insightful episode of the Wisenetix Podcast, Dr. John Sonderman, Director of Technical Services at DNA Genetics, shares his extensive experience in swine genetics and its pivotal role in enhancing the agriculture industry's profitability and sustainability. With a focus on practical advice for improving production practices, John’s expertise offers valuable insights for anyone involved in the agriculture sector, especially those looking to optimize their operations with cutting-edge genetic advancements. Tune in to explore innovative strategies that can transform your business approach.


"Sometimes you might find yourself telling them what to do instead of...


Wouter Lassauw: Digital Marketing in Agriculture | Ep. 23
#23
02/08/2024

In this enlightening episode of the Wisenetix Podcast, special guest Wouter Lassauw, Marketing and Commercial Support Manager for Aviagen North America, shares his journey through the intersections of technology and agriculture. Wouter unveils how leveraging innovative systems and applications can drive efficiency and sustainability in the agriculture sector. His insights into overcoming challenges posed by digital transformation, coupled with personal achievements and forward-thinking strategies, make this discussion a must-listen for professionals seeking to navigate the evolving landscape of digital marketing in agriculture. Don't miss this episode for a deep dive into the future of agriculture and digital technology.

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Cristal Westwood: From Corporate Giants to Agri-Marketing | Ep. 22
#22
02/01/2024

In this engaging episode of the Wisenetix Podcast, host Darryl Ayers converses with Cristal Westwood, Director of Marketing at Energy Feeds International. Cristal shares her intriguing journey from corporate giants like Starbucks and 7-Eleven to the dynamic world of marketing in the agriculture sector. Her insights reveal the importance of authenticity, risk-taking, and the transformative power of marketing in shaping a brand’s image. This episode is a must-listen for professionals in the marketing strategies industry, offering valuable lessons from Cristal’s unique career path. Tune in for an enlightening discussion that blends personal growth with professional development in the...


Rob Hannam: Startup Success Strategies | Ep. 21
#21
01/25/2024

In this captivating episode of the Wisenetix Podcast, host Darryl Ayers chats with Rob Hannam, an expert in farm health and marketing. They dive into cutting-edge biosecurity solutions for farming. Rob opens up about his experiences with Farm Health Guardian, highlighting the crucial role of clear communication, smart planning, and using tech in farming. This episode is packed with useful tips and exciting conversations for anyone curious about agri-tech and marketing. Tune in for a load of practical wisdom on the future of farming tech.


"Strategic planning in agriculture goes beyond technology; it's about...


Allison Troesser: Marketing Meets Agriculture | Ep. 20
#20
01/18/2024

Dive into our latest Wisenetix Podcast episode with Allison Troesser, and get the scoop on today's marketing trends in the agricultural world. Allison unpacks the essentials of combining marketing know-how with real-world agri-experience. It's a must-listen for anyone eager to make an impact in the dynamic world of agri-marketing. Discover how to connect with diverse audiences, create content that resonates, and build a brand that stands out. Tune in now to our conversation with Allison and start supercharging your marketing approach today!


"Technical content and customer stories add substance and relatability to a brand."...