Let's Get Candid

Learn how to build and manage Brand Equity, so you can demonstrate to partners and clients the value of your brand.   Marketing managers, business strategists, analysts, and academics are all fascinated by the concept of brand equity. Duee to its importance in business toda, significant research efforts have been directed toward establishing and building brand equityy.    It is critical to ensure that the brand strategy aligns with the business plan to generate strong brand equity. Any misalignments will be discovered quickly, first by personnel and subsequently by customers.

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Diving into the key elements that build the B2B inbound marketing machine.
The advantage of b2b inbound marketing is that rather than constantly seeking out your ideal target audience, they will come to you asking for guidance, assistance, and a solution in the form of a product or service.

They're pre-qualified in general because they approached you, demonstrating a need. And here a significant portion of the battle has been won!

Want more? Check our free ebook on How to plan your long-term content strategy:
https://www.unboundb2b.com/resources/...<...

According to the report, a stunning 91% of B2B marketers use content marketing to reach their customers. 72% of them also claim that it has increased their lead generation.    But, is your content marketing producing the intended results?    You're probably cranking out traffic-generating articles. However, there isn't much content to keep leads interested. Alternatively, there is no information that addresses queries that potential leads may have when they are ready to buy.    Don't be concerned, whatever the case may be. Because a content marketing funnel with different sorts of content for each stage of the buyer's journey can address your issue...

Word Mouth Marketing is the one strategy that drives more than 90% of B2B purchases. Yet many companies take this strategy for granted. Also, if you want your organization to grow, the best way it can be done is by the customer itself.

Today, we have Mitchell Roush, the Director of Strategic Communication & Marketing at Grand Island Public School, to share his thoughts and guide you strategically about creating and improvising with word-of-mouth marketing.

It's a myth that word of mouth marketing is giving away customer delights or, for that matter of fact, being a "...

Wondering why your new content strategy is not working? This video is going to give answers to your every question including which type of content will work best in 2022. 

Hey Listeners!

We are back with another exciting episode of Let’s Get Candid Season 2 with our host Janvi Gandhi. 

This time we have Brooklin Nash, a B2B Content Marketer, strategist & consultant with 10 years plus experience in Content Marketing. He has written for websites like RevGenius, Sales Hacker & Learn Hub. 

Being a content marketer, many questions arise: - 

Should I go f...

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#LetsGetCandid season 2 is live



We all agree that scaling is no easy job even for business tech leaders. You need the right people to develop, market & sell that product/service. To help you more on the scaling systems we have Steven Schmidt the Founder & CEO of Tidal a company that rose from $0 to $100 million in 90 days. To discuss all the aspects which are of utmost importance to drive the revenue.



In this episode, Steven has beautifully explained how different aspects of B2B selling like...

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🌟Ep.3 of let's get candid season 2 is live!!

🤩Catch Morgan Smith (Host of the B2B Power Hour) and Janvi Gandhi (host) to pull back the curtain on this topic and discover more about how he is moving in the ocean of the B2B industry.

👉🏻B2B companies face more challenges than ever. Lack of in-person meetings, an increase in working from home and a longer buying cycle are making it harder to build an authentic relationship with prospects.

👉🏻But personalised branding can drive your b2b brand forward. 80% of compa...