Becoming the Ultimate Fitness Coach with the Jock and the Doc

10 Episodes
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By: Scott & Dr. J.

Each week, the Jock (Scott Schutte) and the Doc (Dr. Janine Stichter) break down how to take your personal training or fitness coaching career to the next level by creating real long-lasting behavior change. Learn how to impact facets of health and fitness beyond just the physical by digging into stress management, happiness, and more. Scott's personal training experience (18 + years trainer, 12 + years gym owner) and Dr. J's (20+ years as a Ph.D. teacher and researcher) will take you from the average coach to the ultimate fitness professional.

Accountability vs. Support: The Key to Sustainable Fitness Progress
10/24/2023

In our latest YouTube video, "Becoming The Ultimate Coach with the Jock and the Doc," we dive deep into a fundamental question that plagues the fitness industry: Do clients really need to be held strictly accountable, or is it support that will help them make small changes that fit their lifestyle towards their goals, ensuring long-lasting progress and enjoyment on their fitness journey?
Join us as Dr. Janine Stichter, a seasoned Ph.D. behaviorist, and Scott Schutte, the fitness facility owner extraordinaire, unpack the real meaning of accountability and its role in the broader context of what clients...


Discover the hidden strategies for attracting and retaining elite coaches
#94
10/10/2023

In the realm of fitness, the difference between mediocrity and excellence often hinges on the quality of the coaching staff. Elite fitness coaches possess a unique blend of knowledge, motivation, and a genuine commitment to their clients' well-being. In this video, we delve deep into the techniques and strategies that will help fitness organizations attract and retain these gems.

Dr. J and Scott kick off the discussion by emphasizing the importance of a compelling vision for your fitness organization. Just like athletes, coaches are drawn to places where they can be part of something inspiring. "A clear...


Is More Leads Is All You Need to Grow Your Fitness Business?
#93
09/26/2023

As fitness professionals like personal trainers, nutritionists, and health coaches, it's easy to get caught up in the mindset that more leads and clients are the key to growing a successful fitness business. However, while getting leads is important, solely focusing on lead generation without considering client retention and loyalty is a recipe for high client turnover and an unsustainable business.

In this video from the podcast "Becoming the Ultimate Coach with the Jock and the Doc", we dive into why building a thriving fitness business requires more than just acquiring new leads and clients. Getting more...


Unlocking the Secret to Long Term Client Success
#92
09/19/2023

Unlocking the Secret to Long Term Client Success
Helping clients achieve lasting results requires more than just designing great workout programs. As a personal trainer, you need to become a true lifestyle coach. In this episode of The Jock and The Doc, Scott and Dr. J emphasize adopting a 360 wellness approach to get clients the long-term success they want.
Many trainers fall into the trap of hyper-focusing on the one hour clients spend exercising in the gym. But what about the other 23 hours in their day? This is where clients need just as much coaching and support...


Discover the Game-Changing 360 Wellness Coaching Solution for Revenue and Client Satisfaction
#91
09/19/2023

Do you want to take your personal training business to the next level? This video from the Healthy Behavior Institute reveals an innovative 360 wellness and behavior change coaching model that goes beyond just physical fitness. Gain proven tools as a personal trainer to increase client satisfaction, boost retention and grow your revenue.

While most personal trainers focus solely on exercise and diet, this 360 wellness approach recognizes the mind and motivation are just as critical for results. Discover how adding dedicated coaching time allows you as a personal trainer to identify your clients' unique obstacles, whether it’s st...


Stand Out from the Crowd: Tips for Personal Trainers and Fitness Facilities
#90
09/19/2023

Getting fit is only half the battle - the real challenge is making lasting lifestyle changes that support your health goals. That's why this video from the Healthy Behavior Institute offers fitness professionals and personal trainers an innovative way to provide unmatched value to clients seeking transformational results.
While most gyms and personal training programs focus solely on exercise regimens, this program recognizes the need for a more holistic approach to health and fitness. By creating dedicated time to guide clients in making customized changes across all aspects of their lives, personal trainers can address the missing piece...


2024 Fitness Trends: Strength, Community, Sleep & More
#89
09/05/2023

Want to give your personal training clients what they really want in 2024? Hosts Scott and Dr. J break down Mindbody’s latest wellness predictions so fitness professionals can get ahead of trends. capitalize on growing client interests like strength training, community, sleep, and temperature therapies.
Dr. J highlights the report’s finding that strength training continues rising in popularity amongst health-focused consumers. This presents an opportunity for gym owners and certified personal trainers to emphasize strength offerings that attract and retain members seeking muscle gains and bone density.
Meanwhile Scott notes the growing desire for a sense of c...


The #1 Mistake Personal Trainers are Making
#88
08/23/2023

Feel like your personal training clients aren't getting the fitness and health results they want? Hosts Scott and Dr. J reveal the #1 mistake fitness professionals and certified personal trainers make - not matching the plan to the goal by leveraging behavior science. Without understanding habit change strategies, even the best exercise and nutrition plans from fitness trainers and nutritionists fall short.

Scott explains how fitness training alone often proves insufficient for most weight loss or lifestyle change goals. Even adding nutrition coaching sparks limited long-term change if clients don't embrace new healthy habits. Early compliance vanishes when...


How to Do Nutrition Coaching as a Personal Trainer
#87
08/16/2023

How to Do Nutrition Coaching as a Personal Trainer

Want to truly help clients achieve their fitness goals? Hosts Dr. J and Scott with Healthy Behavior Institute say taking your personal training beyond the gym is key in their latest eye-opening episode. They reveal smart strategies to incorporate nutrition coaching without overstepping to help clients with their fitness goals. . This holistic approach leads to better adherence, enjoyment and sustainable results for clients.
Dr. J stresses understanding your credentials' legal bounds for nutrition advice as a personal trainer. But within scope, adding nutrition coaching significantly boosts client...


The Biggest Mistakes Sabotaging Your Fitness Goals and How to Fix Them
#86
08/08/2023

Struggling to make progress on your fitness and wellness goals? Hosts Dr. J and Scott explore why we often sabotage our own journeys in the latest episode. They reveal three common reasons goals fail and equip listeners with smart strategies to create sustainable success.

First, unrealistic or incompatible goals doom many journeys. Scott notes many choose objectives based on others' expectations or desire quick changes exceeding their current capability. Like increasing bench press when one really just wants to play with grandchildren - which bench press is unnecessary for. Creating goals not aligned to your authentic motives...