State of Customer Storytelling

10 Episodes
Subscribe

By: Testimonial Hero

State of Customer Storytelling is a podcast on all things customer advocacy and customer marketing. Join us as we explore how today's B2B marketing leaders drive more revenue faster with high-impact customer stories.

Maria Braune - Be a Therapist for Your Customers
#35
10/27/2022

In this episode of the State of Customer Storytelling podcast, DailyPay Director of Client Advocacy Maria Braune shares how to truly listen to your customers and get the best testimonials possible. Hear why relationship-building is all about listening, how to navigate the stakeholders to customer success, and get your customers ready to talk for you. You’ll also learn how customer advocacy helps with brand identity and positioning, what questions to ask your customers, and why a story has to be an honest story to be a great story. To learn more about Testimonial Hero and the importance of cu...


Jeff Loeb - Bring Your Customer Insights to the Table
#34
10/27/2022

In this episode of the State of Customer Storytelling podcast, Chief Outsiders Partner and CMO Jeff Loeb shares how to gather customer insights and share them with the rest of your team. Hear the best ways to capture customer insights, interview your customers, and repurpose the content inside and outside your company. You’ll also learn how the role of the analyst is changing, why video testimonials remain the most powerful, and why you should always use the customer as the North Star in your decision-making. To learn more about Testimonial Hero and the importance of customer storytelling, go to...


Valeria Gomez – Be Your Customer’s Biggest Advocate
#33
10/03/2022

In this episode of the State of Customer Storytelling podcast, Airtable Customer Marketing Programs lead Valeria Gomez shares how to show love to your customers the way you want them to show love to your company. Hear how to build relationships, be curious, tailor your advocacy program to each customer, and differentiate. You’ll also learn why people don’t relate to brands just for the logo, the power of stories of transformation, Valeria’s 3 Golden Rules for customer advocacy programs, and the differences between different types of customer content. To learn more about Testimonial Hero and the importance of cus...


Cece Lee and Lynn Pietryga - Creating a Strategy for Your Customer Content
#32
10/03/2022

In this episode of the State of Customer Storytelling podcast, Enable Us Chief Marketing Officer Cece Lee and Chief Customer Officer Lynn Pietryga share how to set a strategy for your customer content program. Hear how to make sure your customer content is aligned with your value proposition, why video is the most powerful form of content, and how webinars and other longform pieces of content can be chopped up into smaller, shareable bits for social media. You’ll also learn why there’s no need to boil the ocean, how to measure your marketing content, get to “Yes” efficien...


Mosheh Poltorak - Simplifying the Customer Marketing Funnel
#31
06/24/2022

In this episode of the State of Customer Storytelling podcast, the Founder of grwth.co, Mosheh Poltorak, joins to talk about what is needed when starting a customer marketing program. 


Customer marketing is not a one-size-fits-all thing. As Mosheh points out, testimonials and customer videos can be used in every part of the marketing funnel. He talks about what marketers need to consider when starting their customer marketing programs, like what you plan to use customer stories for and whether you want a customer story from each group of your customer base.


Mike Jeffs - Talking Cross Functional Marketing
#30
06/24/2022

In this episode of the State of Customer Storytelling podcast, Mike Jeffs, Customer Marketing Director at Mavenlink (which is now part of Kantata), talks about cross-functional customer marketing and case deflection.


Mike explains that information gathered from customer marketing benefits everyone in a company. As such, the customer marketing and customer support teams can do a lot to add value to the initiatives of other departments, like sending out NPS surveys. By getting other departments involved in customer advocacy interactions, companies can produce better products and services that the customer wants.


<...


Ari Hoffman - Building Relationships, Not Transactions
#29
06/21/2022

In this episode of the State of Customer Storytelling podcast, Ari Hoffman, Global Director of Customer Advocacy at Crowdvocate, talks about the art of making friends for a living.


Not originally from a marketing background, Ari offers a fresh perspective on customer advocacy as he shares how he gets his customers to be enthusiastic about telling their stories. Ari is all about building relationships with customers and warns against making customer marketing feel too transactional.


Ari divulges his best practices for customer advocacy, the biggest of which is doing...


Tara Pawlak - Discussing the Underrated Aspects of Customer Marketing
#28
06/21/2022

In this episode of the State of Customer Storytelling podcast, the Head of Marketing at GetAccept, Tara Pawlak, breaks down what she thinks is wrong with the generally-accepted definition of customer marketing.


Tara takes issue with the definition of customer marketing as essentially having customers do marketing for a company. She finds a lot of approaches to customer marketing to be more about the business and less about the customer and she thinks that’s wrong. As she points out, companies only stay in business because of their customers, so they should always be pu...


Emma Miller-Crimm - Hacks for Getting Great Customer Content
#27
06/17/2022

In this episode of the State of Customer Storytelling podcast, Emma Miller-Crimm, Head of Customer Marketing at Snapdocs, breaks down the process of how she built a customer marketing strategy from the ground up. Originally, she used traditional channel marketing but then she saw the potential in customer marketing and changed her whole strategy.


Emma’s approach to customer marketing is incredibly thorough. She carries out research on the entire industry as well as the individual customers. This enables her to deliver the most personalized experience possible to every customer. She puts effort into cr...


Scott Grimes and Andru Creighton - Diving Into the Benefits of Customer Advocacy Software
#26
06/17/2022

In this episode of the State of Customer Storytelling podcast, Scott Grimes, Founder, and Andru Creighton, Head of Sales at Orca sit down to talk about the benefits of having customer advocacy software. 


Scott and Andru share Orca’s origin story and tell us how they were able to build a whole business around customer advocacy. They go into detail about their software and share ways customer advocacy software can streamline the process and track relevant data.


Scott and Andru also divulge their own customer advocacy philosophies and strategies, inc...