StreamTime Sports

10 Episodes
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By: SportsPro

A weekly podcast profiling the people, businesses and technologies driving the sports streaming revolution. The go-to place for sports media professionals seeking ideas, insights and inspiration in these times of rapid transformation.

MLS on Apple, DAZN on piracy, Everyone on advertising - Highlights from SportsPro New York
Last Wednesday at 5:00 AM

Seth Bacon, MLS executive vice president of media, discusses the league’s ongoing relationship with Apple, while Joe Markowski, DAZN’s former North American chief executive, provides his perspective on the challenge of piracy. Hosts Nick Meacham and Tom Bassam also share their biggest takeaway from SportsPro New York and offer insight into where the sports media market is heading.

Talking points:

Is the American sports market moving from subscription to advertising-based models? - (4:04) What does piracy tell us about fans and how can broadcasters mitigate associated losses? - (8:25) Will others look to replicate MLS and Appl...


Why sports needs public service broadcasters
04/03/2024

In a world with countless subscription services the power of free-to-air broadcast is vital to the success of sports. In this episode of StreamTime Sports host Nick Meacham is joined by Glen Killane, executive director for the European Broadcasting Union.

Talking points:

Who is the European Broadcast Union and who do they work with? – (6:06) Why did the EBU decide to launch its own Eurovision Sport OTT service ? – (19:10) How will Eurovision Sport be monetised? – (33:23) What is the future role of free-to-air in sports? – (36:59)


Fubo take on the ‘sports cartel’
03/27/2024

The uncertain future of US sports media has led to an unprecedented planned streaming service combining Fox, ESPN, and Warner Bros Discovery's live sports offerings. This has provoked a legal reaction from sports aggregator Fubo TV, with CEO David Gandler describing the JV as a 'cartel'. Here, Gandler discusses the JV partners' ‘bad behaviour’ with StreamTime Sports host Nick Meacham, as well as explaining how Fubo is continuing to grow in such a competitive market.

How has Fubo continued to grow in the face of industry doubts? - (3:34) Why does the joint venture hurt both the sports ecosystem and...


Is user generated content the new untapped sports economy?
03/20/2024

Social media and sports go hand in hand, but the sports industry has yet to realise the reach and value of fan generated content. On this episode of StreamTime host Nick Meacham is joined by Videocites chief executive and founder Eyal Arad. The two discuss how the likes of the NBA are using new technology to track and monetise UGC.

Talking points:

How much exposure does UGC create for leagues, teams, and athletes? How can rights holders monetise UGC? Do highlights help or hurt live sports value? What challenges do social media platforms and UGC present...


Can DTC really be the fourth key revenue stream for football clubs?
03/13/2024

Fan data and shifts in media consumption suggest that the major football clubs and leagues should be bypassing traditional broadcasters and seeking to directly monetise their supporters via digital channels. On this episode of StreamTime Sports host Nick Meacham is joined by Neil Joyce, chief executive at CLV Group, to discuss the opportunities of going direct to consumer.

Talking Points:

How to measure the lifetime value of fans? – (3:40) How can clubs overcome the challenge with the lack of live rights? – (12:00) What are the barriers holding the industry back from direct to consumer? – (21:38) What role does sponsorship play w...


Is Apple preparing to take over sports?
03/06/2024

The launch of the Apple Sports app signals the global technology giant's intent to take a larger stake in the fan's digital ecosystem. StreamTime Sports host Nick Meacham is joined by SportsPro technology editor Steve McCaskill to discuss the significance of this move, as well as a few other news items in the sports media space.

Talking points:

How significant is the launch of Apple Sports? - (7:04) What legal action is Fubo taking against ESPN, Fox, and Warner Bros Discovery? – (31:27) Why is the CW shifting into sports? - (42:08) Is putting the FA Cup behind TN...


Disrupting digital media in Deutschland with Dyn Media
02/28/2024

The Dyn Media streaming platform launched in Germany in the summer of 2023 with a unique offering of popular, but second-tier, sports. Backed by the Axel Springer publishing house, it is the digital home of handball, domestic basketball, volleyball, table tennis and hockey. Here, the platform's CEO Andreas Heyden talks to StreamTime host Nick Meacham about Dyn's journey so far.

Talking Points:

How and why Dyn was set up (4:16) The technology that makes the economics work (14:11) Distribution and monetisation models (20:11) How are fans using Dyn? (28:47) The role of social media (37:09) Unique challenges of the German market (40:52)


Aura wants to change the sports OTT space all over again
02/21/2024

When Aura first announced itself in the sports streaming space it wanted to change the game. It still does, but in a different way. StreamTime Sports host Nick Meacham speaks to Aura CEO Anthony Arena about the Australian-based technology company's next move.

Talking points:

How Aura has developed its streaming technology offering (3:00) Serving different types of fans (16:26) Creating new revenue streams (23:44) Positioning Aura as a tier-one product (30:00) Why the sports industry is different (38:18) AI and what's next for Aura? (47:10)


An expert's guide to ESPN, Fox and Warner Bros. Discovery's new sports streaming joint venture
02/14/2024

ESPN, Fox and Warner Bros. Discovery's recently announced sports streaming joint venture looks like a game changer for the US media landscape. Sports media expert and former long-time Fox executive Patrick Crakes joins SportsPro CEO Nick Meacham to break down what it all means. Talking points:

How significant is this announcement? (3:40) How will this impact each of the stakeholders? (14:29) The economics of the new streaming product (20:40) How will the competitors react? (28:36) The potential risks (36:35)


FTA v pay-TV... what's the right direction for women’s football?
02/07/2024

SportsPro reporter Josh Sim recently wrote about the big questions for women’s football in 2024 and the major changes on the horizon that could change the commercial model. Here he joins SportsPro CEO Nick Meacham to discuss what the right approach is for a sport on the verge of becoming big business.

Key topics:

Comparing and contrasting the approaches top women’s football leagues take to sports media (6:08) Pros and cons of the free-to-air approach (15:08) Ways the leagues could drive revenues without going behind the paywall (17:15) Why did DAZN U-turn on putting the Women’s Champions League...