Marketing News Canada

10 Episodes
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By: Marketing News Canada

Canada's #1 show about all things marketing, advertising & communications hosted by Indigenous business leader Darian Kovacs. Special guest host episodes from Shaheed Devji and Antoine Bonicalzi, who hosts our French episodes. We’ve had guests from Google, LEGO, Spotify, Starbucks and thought leaders like Seth Godin, Guy Kawasaki, Neil Patel, Malcolm Gladwell and DHH. The hosts aim to unearth tips, tricks, and insights from the best marketers and business leaders from Canada and around the world. Presented by Marketing News Canada www.marketingnewscanada.com

Mary DePaoli (Royal Bank of Canada)
#466
03/14/2024

The one where  Darian chats with Mary DePaoli, EVP & Chief Marketing Officer at the Royal Bank of Canada and 2024 Marketing, Advertising, PR and Communications Hall of Fame Inductee, about:

Mary’s journey to her current position with RBCThe RBC FoundationMary’s insights on marketing trendsAnd more!


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Helen Kontozopoulos (ODAIA)
#465
02/05/2024

The one where Daryl Louie from AntiSocial Media Solutions chats with Helen Kontozopoulos, Co-Founder at ODAIA Intelligence, about: 

her journey from marketing to AI / Techthe mindset that is critical to establish before using tools in your industryAI and how to prep for it in post secondary


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Jessica Jensen (Indeed)
#464
01/04/2024

The one where Ted Lau at Ballistic Arts chats with Chief Marketing Officer (CMO) at Indeed, about: 

How Indeed became the world's largest employment platformB2P rather than B2B or B2CMarketing opportunities and challenges in 2024And more!


Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com.


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Judy Lewis + Deborah Weinstein (Strategic Objectives)
#463
12/28/2023

The one where Darian chats with Judy Lewis and Deborah Weinstein, Co-Founders of Strategic Objectives, about: 

Their origin stories and journeys in Public Relations and CommunicationsBeing a woman-owned PR company at a time when the industry was dominated by menStories from their time in PRAnd more!


Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com.


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Patrick Chandler (FightCamp)
#462
12/21/2023

The one where Ted Lau at Ballistic Arts chats with Patrick Chandler, Co-Founder and Chief Marketing Officer of FightCamp, about:

How 5 Canadians (and 1 American) grew their at-home boxing fitness platform and raised $90M!What Patrick learnt most from Y CombinatorHow to address diminishing returns on your Cost-Per-Acquisition costs




Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com.


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Lucas BĂ©land (Goloot)
#461
12/18/2023

The one where Ted Lau at Ballistic Arts chats with Lucas BĂ©land, CEO & Founder of Goloot, about:

The evolution of GolootHow a 22-year-old university drop out raised $6M and achieved $1M ARR in the AdTech/MarTech spaceFinding an opportunity in the online advertising space to achieve fast growth




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Matthew Tsang (AndHumanity)
#460
12/14/2023

The one where Ted Lau at Ballistic Arts chats with Matthew Tsang, Co-Founder of AndHumanity, about:

How the notion DEI and Marketing really work togetherWhat brands have done wrong around DEI and what to do about itWhy representation matters 



Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com.


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Liz Geraghty (Wendy's)
#458
12/13/2023

The one where Daryl Louie from AntiSocial Media Solutions chats with Liz Geraghty, Chief Marketing Officer at Wendy’s, about:

Wendy's authenticity in brand voice and toneWendy's growth strategy in CanadaSassiness and fun as it connects to a challenger brand


Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com.


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Leticia Manzanares (Return-It)
#459
12/11/2023

The one where Ted Lau at Ballistic Arts chats with Leticia Manzanares, Marketing Director at Return-It, about:

Return-It's recycling program and how to make memorable campaigns with not so glamorous things like recyclingHer secret to career growthNewcomers, diversity and leadership



Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com.


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Eric Morris (Google Canada)
#457
11/30/2023

The one where Darian chats for a second time with Eric Morris, Head of Retail at Google Canada, about:

Current trends in consumer spendingAdvertising advice for retailers around the holidaysAnd more!


Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com.


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