Conversations with CommerceNext

10 Episodes
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By: Scott Silverman, Michael LeBlanc, Veronika Sonsev

Sharing career advice and marketing strategies from eCommerce and digital marketing leaders at retailers and direct-to-consumer brands. Our hosts Michael LeBlanc, Scott Silverman and Veronika Sonsev interview industry leaders to get their take on how to navigate this dynamic industry and drive growth in your career and beyond. © 2021-2022 Conversations with CommerceNext Podcast Partnership. All Rights Reserved.

Accelerating A Beloved Heritage Brand With A Startup Mentality
#12
11/30/2022

Welcome to the Conversations with CommerceNext podcast, I’m your host Michael LeBlanc, and this podcast is brought to you in conjunction with CommerceNext and presented by CommX.

In this episode, meet Sabrina Cherubini, Senior Vice President of Brand & Digital at Hanky Panky. With a storied history of work on both the agency and brand sides of marketing with Leo Burnett, Havas, Sears and Ann Inc and now, with a unique role with both the brand and performance elements of this heritage retailer, Sabrina takes us through how she is injecting a startup mentality into Hanky Panky to r...


Gopuff's SVP of Business on Fast Delivery and Fast Career Pivots
#11
11/16/2022

Welcome to the Conversations with CommerceNext podcast, I’m your host Michael LeBlanc, and this podcast is brought to you in conjunction with CommerceNext and presented by CommX.

In this episode, we're diving into the fast-paced world of instant commerce with our guide Daniel Folkman, SVP of Gopuff.  With a career built on startups and startup culture, Daniel takes us through the brand's origin story and the roadmap to innovation ahead.  Next, he shares with us what it takes to be successful in a high-profile and fast-scaling startup and what he looks for in the people he brin...


Snipes CDO On Managing The Modern Retail Tech Stack & The Power of Partnership
#10
11/02/2022

Welcome to the Conversations with CommerceNext podcast, I’m your host Michael LeBlanc, and this podcast is brought to you in conjunction with CommerceNext and presented by CommX.

Meet Jenna Flateman Posner, Chief Digital Officer for Snipes, a global sneaker and streetwear retailer with over 680 stores across Europe and America.  Jenna shares with us her unique perspectives on competition and partnerships with the technology vendors lucky enough to sit across the table from her, and talks about winning strategies she brings from being an elite professional athlete to the retail world and beyond.

 

Abou...


Tailored Brands' CMO On Staying True to Your Brand and Modern Marketing
#9
10/19/2022

Welcome to the Conversations with CommerceNext podcast, I’m your host Michael LeBlanc, and this podcast is brought to you in conjunction with CommerceNext and presented by CommX.

Our guest on this episode is Carolyn Pollock, CMO Tailored Brands, a veteran big brand and retail marketer leading her team across North America to help consumers "love the way they look and feel for their most important moments".  Carollyn takes us through her eclectic background of international business, packaged goods and now mastering the art and science of modern marketing and modern marketers

 

About  Carol...


FTD CEO Charlie Cole Talks Transformation, Prioritization, And The Power Of Mentors
#8
10/05/2022

Welcome to the Conversations with CommerceNext podcast, I’m your host Michael LeBlanc, and this podcast is brought to you in conjunction with CommerceNext and presented by CommX.

On this episode Charlie Cole, FTD CEO joins the podcast to share notes on transforming a legacy company from the ground up,  creating your own story for accelerating career growth, creating context for workplace excellence and tells us the smartest thing he did at FTD.   Charlie also talks about the remarkable value of working with technology suppliers to understand table stakes versus differentiators in your marketing tech stack.

 <...


Liz Horowitz, Founder, Sonic Strategy Consulting
09/28/2022

Welcome to the Conversations with CommerceNext podcast, I’m your host Michael LeBlanc, and this podcast is brought to you in conjunction with CommerceNext and presented by CommX.

Recorded live in person at the 2022 CommerceNext Ecommerce Growth Show, we sat down with some of the top trailblazers and change-makers that joined our community in New York City to discuss the future of digital commerce and share the latest strategies for E-commerce acceleration.

On this episode, meet Liz Horowitz, Founder, Sonic Strategy Consulting on the evolution of the podcasting industry and opportunities for brands and retailers wi...


John Hazen, Boot Barn Chief Digital Officer, Finds The Right Fit With Stores & E-Commerce
#7
09/21/2022

Welcome to the Conversations with CommerceNext podcast, I’m your host Michael LeBlanc, and this podcast is brought to you in conjunction with CommerceNext and presented by CommX.

On this episode meet John Hazen, the Chief Digital Officer at Boot Barn, a west-coast-based specialty store retail powerhouse. John describes his journey to working within a retail first brand and appreciating the cultural differences in any organization to be truly successful. Next, John talks about his deep attachment to ensuring a seamless shopping experience for his customers and the journey at Boot Barn to keep the focus and un...


Sarah Henry, VP, Head of Content, Influencer, & Commerce, Walmart and Ian Yung VP of Growth, Parachute Home
09/14/2022

Welcome to the Conversations with CommerceNext podcast, I’m your host Michael LeBlanc, and this podcast is brought to you in conjunction with CommerceNext and presented by CommX.

Recorded live in person at the 2022 CommerceNext Ecommerce Growth Show, we sat down with some of the top trailblazers and change-makers that joined our community in New York City to discuss the future of digital commerce and share the latest strategies for E-commerce acceleration.

On this episode, meet Sarah Henry, Vice President, Head of Content, Influencer, & Commerce, Walmart and Ian Yung, Vice President of Growth, Parachute Home talkin...


A Masterclass in Data, Insights and Media Measurement with Estee Lauder's Doug Jensen
#6
09/07/2022

Welcome to the Conversations with CommerceNext podcast, I’m your host Michael LeBlanc, and this podcast is brought to you in conjunction with CommerceNext and presented by CommX.

Meet Doug Jensen, SVP Go-to-Market (GTM) Analytics & Activation and Learning Center of Excellence (COE) at The Estée Lauder Companies Inc. Having spent his career in media and measurement, Doug takes us through his rigorous approach from full-funnel marketing measurement to social media sentiment analysis to building an analytics team. All this is in the service of the multiple beauty brands within The Estee Lauder Companies, a tremendous shared res...


Narvar Founder & CEO Amit Sharma & The Post-Purchase Point Of Arrival For Customer Experience
08/31/2022

Welcome to the Conversations with CommerceNext podcast, I’m your host Michael LeBlanc, and this podcast is brought to you in conjunction with CommerceNext and presented by CommX.

Recorded live in person at the 2022 CommerceNext Ecommerce Growth Show, we sat down with some of the top trailblazers and change-makers that joined our community in New York City to discuss the future of digital commerce and share the latest strategies for E-commerce acceleration.

On this episode, Narvar Founder & CEO Amit Sharma joins me talking about The Post-Purchase Point Of Arrival For Customer Experience and his pixel to...