Building a Furniture Brand with Ethan Abramson

10 Episodes
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By: Ethan Abramson

Every Wednesday, Host Ethan Abramson talks to your favorite furniture makers and woodworking professionals to give you a look at - the business behind the furniture business.  Learn about how these entrepreneurs went from just keeping the lights on to succeeding in the industry. Go inside their companies, inside their pricing, and get inside their heads as they teach you about what they have done both wrong and right along their journey to get to where they are today.  To learn more about the show visit - buildingafurniturebrand.com

158 _ Building On The Bad with Ray Brents Owner of Ray Brents Design
#158
03/18/2024

On this episode I sit down with Ray Brents, owner of Ray Brents Design. If you want to hear the full story behind how Ray Brents Design got started - check out the show archives - episode 157

Those early mistakes in your business always stick with you. Either on the business or the building end. When you have a client issue during the start of your career it can be painful and the very least and a company killer at the very most.

On one of Ray’s early projects, he didn’t account for wood...


157 _ Ray Brents Owner of Ray Brents Design
#157
03/13/2024

Ray understands the importance of details. Details in his workmanship, building the best furniture for his clients. Details in his design, making sure what he delivers meets with all his client’s needs. Details in his business, honing his pricing, customer service, shipping, and everything else over the years that helps him keep his company running smoothly. In case you couldn’t tell, details are important to Ray, and what makes his company stand out from the rest.

Follow along as we talk about getting outside of your building comfort zone, the things you forget with pricing, ship...


156 _ Building On The Bad with Aaron Moore of Moore's Refinishing
#156
03/04/2024

On this episode I sit down with Aaron Moore, owner of Moore's Refinishing.

If you want to hear the full story behind how Moore's Refinishing got started, check out the show archives - episode 155

The start of a business is hard. Learning the skills, getting the clients, and making the money you need to keep the doors open.

Although comfortably successful with money coming into his company now, at the beginning Aaron was anything but. So much so, that he had to decide if he wanted to keep the business going or have...


155 _ Aaron Moore Owner of Moore's Refinishing
#155
02/28/2024

Customer service is key, thats Aaron’s business practice in a nutshell. Yes you have to be great at your job, yes you have to understand how to price your work, yes you have to know how to handle your employees, but to pull everything together and be a successful company, you need to have that customer service down to a science.

For over 20 years, Aaron has been building his skills in finishing alongside his skills in keeping customers happy, while all at the same time still making the money he needs to keep his business running sm...


154 _ Austin Waldo Founder of the Texas Woodworking Festival
#154
02/21/2024

We talk a lot about building a community on this show, and Austin is taking that idea and giving it a physical form. So why not celebrate that.

This episode is not only a look behind the curtain at the Texas Woodworking Festival event but also an overall conversation on marketing and brand development and how you can use them both in your own business. 

As you might remember, Austin was on the show before, episode 137. So if you want to hear his backstory and learn more about his furniture company and the school he st...


153 _ Building On The Bad with Mike and Michelle Ranger of Ranger Home North West
#153
02/12/2024

This special episode is with Mike and Michelle Ranger, owners of Ranger Home North West.

If you want to hear the full story behind how Ranger Home North West got started, check out the show archives - episode 152

Navigating lumber yards, and buying wood in general, isn’t always the easiest thing in the world to do. No matter how many years you have done it, there are always some idiosyncrasies with each purchase that changes the final outcome you were thinking it would be.

But, it gets even harder when you know so...


152 _ Mike and Michelle Ranger of Ranger Home North West
#152
02/07/2024

By focusing on a commitment to their brand, a commitment to their skills, and a commitment to each other, Mike and Michelle have been able to rapidly grow in an industry that is relatively new to them both.

By still respecting the traditional ideas of furniture making, but building a brand in the digital marketing age, they are able to reach clients and expand their company in a way that would have been unheard of only a few years ago.

Follow along as we talk about how to grow with your pricing, working together as a...


151 _ Building On The Bad with Bryan and Erin Kerr of Kerr Woodworking
#151
01/29/2024

This special episode is with Bryan and Erin Kerr, owners of Kerr Woodworking. If you want to hear the full story, behind how Kerr Woodworking got started, check out the show archives - episode 150

Bryan and Erin make beautiful furniture. The meticulous attention to detail in their work is one of the many reasons clients continue to reach out to them and how they have been successful over the years.

But what about when parts of that furniture are out of their hands? When they have to source materials, and the pieces they get aren’t o...


150 _ Bryan and Erin Kerr of Kerr Woodworking
#150
01/24/2024

No furniture maker is an island. No matter how much you can take on yourself, at some point, you are going to need help.

Although coming from different industries, Bryan and Erin understood that need. And when they started their own furniture company, recognizing their strengths and weaknesses and being the support the other needed, is how they have grown their company to where it is today.

Follow along as we talk about moving in on other people's clients, keeping good notes, how much you want to grow, and much more.

Learn more...


149 _ Building on the Bad with Jay and Deb Lopez of Together We Build
#149
01/15/2024

This special episode is with Jay and Deb Lopez of Together We Build. If you want to hear the full story behind how Together We Build got started check out the show archives - episode 148

You know those projects that start out like every other project you have done, but then one thing after another goes wrong and before you know it the whole project has completely gotten away from you?

Jay and Deb had that happen to them on a Kitchen project that kept going down hill until they almost just gave up. But, did...