Brews & BizDev
Brews & BizDev is a series of fun, loose, REAL conversations about marketing, sales, and customer success, with the people who live it, breathe it, and love it.About wins, fails, and follies.Tips, tactics, and total time-wasters.Memorable moments.And about our brews.And what they mean to us.
Brews & BizDev - S2E14 - Reinventing Workforce Development with Shelton Banks
In this episode of Brews & BizDev, Paul Greiner of Renoun Creative chats with Shelton Banks, CEO of re:work training. As they enjoy a Madame Rose and an IPA from Goose Island, they discuss
How Shelton’s roots in the South Side of Chicago inspired him to start re:work, Why it’s such a harmful myth that nonprofits “don’t make money”,How he and his company are battling the vicious cyc...Brews & BizDev - S2E13 - Overcoming a Bad Rep and Learning New Things with Matt Lasher
In this episode of Brews & BizDev, Paul Greiner of Renoun Creative talks with Matt Lasher, Director of Marketing at WestHerr Auto Group. Matt and Paul enjoy a Hawaiian Coconut homebrew from Wegmans and a Cold Brew from Public Espresso respectively, they discuss
How marketing can overcome having a bad reputation as an industry or business,What customer experience adaptations were made for the pandemic that we hope and expect will remain in place,The value...Brews & BizDev - S2E12 - Creating Your Own Career Pathways with Jacob Gebrewold
In this episode of Brews & BizDev, Paul Greiner of [RE]noun Creative chats with Jacob Gebrewold, Account Executive at Klue, and Co-founder of Sales For The Culture, a community committed to supporting and uplifting Black salespeople in tech.
As Jacob enjoys a Pineapple Bubbly and Paul downs a Hayburner (American IPA by Big Ditch Brewery), they discuss:
how S4TC got started, and what the real world impact has been on community members,the incredible “cadence” and tools Jaco...Brews & BizDev - Authenticity, Engagement, and ROI with Diana Mitchell
In this episode of Brews & BizDev, Paul Greiner of [RE]noun Creative chats with Diana Mitchell, VP of Marketing at SSi People.
While they each sip on a Redbridge Gluten-Free beer by Anheuser-Busch, they discuss
what it means to be authentic in your content, the value of being authentic--both as a creator, and from a business ROI standpoint,whether or not the high engagement gained from “fluff” content actually yields positive results down the funnel, a...Brews & BizDev - Going Where Your Customers Are and Growing Your Small Business with Lindsey Zajac
In the latest episode of Brews & BizDev, Paul Greiner of [RE]noun Creative chats with Lindsey Zajac, Principal at Ahern, Murphy & Associates.
As they enjoy a couple beers from our friends at Community Beer Works, they discuss:
the challenges a solo practitioner or microbusiness faces in trying to grow their business (and how to overcome them), the value of outsourcing key activities (outside of your strengths) and trusting the experts,the thing Lindsey was taught about marketing and growth that turned out to be completely false,and a lot more!Thanks for checking out the e...
Brews & BizDev - Black LinkedIn, Diversity, and IPAs with Ashanti Martin
On this episode of Brews & BizDev, Paul Greiner of [RE]noun Creative chats with Ashanti Martin, self-proclaimed “anti-influencer” and Head Writer at First Boulevard.
As they both enjoy a DogFish Head 60-minute IPA, Paul and Ashanti discussÂ
the “Black LinkedIn” article Ashanti wrote for the New York Times, the movement that sprang from it, and the impact it’s had,why and how people and companies can move beyond old, archaic notions of “professionalism”,Ashanti’s claim that she started the whole IPA craze (yup, for real),what Black banking means for creating generational wealth and evening the playi...Brews & BizDev - Making Better B2B Content with Brooklin Nash
In this episode of Brews & BizDev, Paul Greiner of [RE]noun Creative talks with Brooklin Nash, Head of Content at SalesHacker.
As Brooklin enjoys a Sin Novia IPA by Antigua Cerveza, Paul sips a Yuengling Lager, and they discuss
How freelancers and side-giggers can stay focused and keep their eye on their “why”,How B2B marketers can create more compelling--and effective--content,How to support “Sales 4 The Culture”, a gr...Brews & BizDev - Addressing Inequality in Venture Funding with Rand Fishkin
In this episode of Brews & BizDev, Paul Greiner of Renoun Creative chats with Rand Fishkin, cofounder and former head of Moz, and co-founder and CEO of SparkToro.
As they each enjoy their hand-crafted renditions of a Vieux Carre, they discuss:
Brews & BizDev - Deliberately Cultivating Creativity and Innovative Ideas with Beth Miller
In this episode of Brews & BizDev, Paul Greiner of Renoun Creative chats with Beth Miller, Executive Director of The Creative Education Foundation.
As they each enjoy an Old Fashioned, they discuss
Thanks f...
Brews & BizDev - Giving Customers the Service They Deserve with Mark Ridley
In this episode of Brews & BizDev, Paul Greiner of Renoun Creative chats with Mark Ridley of GreenShootsFX.
While Mark enjoys an East by Northwest by Untold Brewing and Paul imbibes an Unreliable Narrator by Threes Brewing, they discuss
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