Press Play: Video Marketing Leaders

Thanks for joining us for the first season of the Press Play Podcast!  For more information about Explainify and the Press Play Podcast, check out our website!  https://explainify.com/

On this week’s episode of the Press Play Podcast, Alex Matulionis joins host Derek Gerber to discuss all of the exciting things happening at CaptivateIQ. Alex is a software engineer with CaptivateIQ, and he is on the frontlines of all the business’s recent and upcoming developments.  You don’t want to miss this episode! 

Shownotes

(0:37) Introducing Alex Matulionis and CaptivateIQ 

(4:36) Partnering with Workday

(5:42) Using education as a marketing tool

(10:19) Full-stack development

(12:50) A deeper look into CaptivateIQ

(15:29) What’s next for CaptivateIQ...

In this episode of the Press Play Podcast, Derek Gerber talks with someone who played a significant role in shaping the childhood of Derek’s generation. Tom Bancroft spent over a decade with Disney as a Supervising Character Animator before founding multiple production companies, including Pencilish Animation Studios, where he currently acts as the Chief Executive Officer.  

Whether you realize it or not, you are likely already familiar with Tom’s work. His time at Disney later became known as the Second Golden Era for Disney animation. He animated characters for several well-known Disney movie...

In this week’s episode of the Press Play Podcast, Derek Gerber sits down with Ayla Acosta, an Account Service Executive in the Arizona Diamondbacks’ corporate partnerships department. The pair discusses the importance of synergy and alignment with corporate partners, resuming in-person programs and activations, and why video should be an essential part of marketing programs.  You don’t want to miss this episode!

Shownotes

(0:39) Introducing Ayla Acosta

(2:01) Synergy and collaboration

(3:15) Adapting strategies for an evolving world

(6:59) How video impacts corporate partnerships

(9:03) Reintegrating in-person program...

In this week’s episode of the Press Play Podcast, Tim Torigian joins host Derek Gerber to discuss marketing best practices. Tim is the Director of Corporate Partnerships for the New England Free Jacks, a professional rugby team based in Boston, Massachusetts, which recently completed its first season hosting home games.  Thanks for listening!

Shownotes

(0:38) Introducing Tim Torigian and the New England Free Jacks

(5:57) How digital marketing is spreading the Free Jacks name

(8:54) Showcasing partners

(13:24) The challenges of marketing a team in a major market

...

Summary

On this episode of the Press Play Podcast, Rick Girard joins host Derek Gerber to discuss hiring best practices. Rick is the CEO of Stride Search Inc., specializing in helping startups make the correct hiring decisions. He also hosts the podcast Hire Power Radio, and he is the author of Healing Career Wounds.  Tune in to hear about how to ensure you are hiring the best candidate every time!

Shownotes

(0:38) Introducing Rick Girard and Stride Search

(5:55) Success stories

(7:44) The Great Resignation

(9:20) Successful education a...

Summary

Don’t worry; it’s only rocket science!

On this week’s episode of the Press Play Podcast, host Derek Gerber discusses rocket science, animation, and all things in between with Iliya Pyshny, the man behind Spaceiac.  Iliya studied electrical engineering and computer science before dropping out of school to commit himself full-time to Spaceiac.  

Iliya’s online persona, Spaceiac, publishes engaging, easy-to-understand explainer content that simplifies the complicated science behind rockets.  Together, Derek and Iliya discuss why Iliya chose animation, developing an animation style, and how Iliya u...

On this week’s episode of the Press Play Podcast, Derek Gerber sits down with longtime friend Will Crist. Will is a certified EOS implementer, and he believes in a brighter future for entrepreneurs, their businesses, and their teams. Derek and Will discuss COVID-19’s effects on the workforce, the importance of purpose, the EOS curriculum, and much more.  Check it out!

Shownotes

(0:37) Introducing Will and EOS

(5:32) Why Will chose EOS

(8:38) Five things businesses need to understand

(11:53) The importance of purpose 

(14:37) EOS curriculum

(18...

On this week’s episode of the Press Play Podcast, Derek Gerber sits down with Kim Ades, Founder and CEO of Frame of Mind Coaching and The Journal That Talks Back. Kim is passionate about helping others achieve mental wellness, and she has some creative solutions to accomplish her goals. She and Derek discuss the motivation behind her businesses, how she helps others, and how she utilizes video to promote her ventures.  Check it out!

Shownotes

(0:37) Introducing Kim Ades and Frame of Mind Coaching

(6:14) Teaching others how to accomplish their goals

...

Summary

On this week’s episode of the Press Play Podcast, Zane Heinselman joins host Derek Gerber to discuss marketing the minor league experience.  Zane is the Director of Sales and Partnerships for the St. Paul Saints, the AAA affiliate of the Minnesota Twins.  Tune in to hear how Zane is making sure that the Saints are standing out from the crowd in a major league city!

Shownotes

(0:37) Introducing Zane Heinselman and the St. Paul Saints

(2:11) Finding partners that engage with the community

(4:10) Curating a memorable expe...