Howie Grow A Brand

Joy is what I’m talking about on this episode of Howie Grow A Brand-how to create it, and how to deliver it. 

So join me and let’s spark some joy!

On today's episode of Howie Grow A Brand, I dive into holiday marketing and the ever-present promise of joy…that you must follow-through on.

On this episode of Howie Grow A Brand I'll give you the three keys to breathing life into your brand! 

On today’s episode of Howie Grow A Brand, Jacob Zitelman, the 23 year old founder of Quick Sip Coffee, tells tale of his path from selling homemade cold brew coffee out of his backpack at school, to getting his products on the shelves of major grocery chains like H-E-B. 

Tom Ladegaard joins me today on this episode of Howie Grow A Brand to help sort out what can and can’t, and what should and shouldn’t be copyrighted. Don’t miss it!

Let me just say that running a business is hard, and running a successful business is even harder.

Now, running a successful business at age 23…I’ll tell ya, that takes thick skin and the drive to be an actionable entrepreneur.

In other words a “get stuff done” mindset.

Today my guest is Jacob Hurrell-Zitelman, the 23 year old founder of Quick Sip Coffee and the CEO of getting stuff done.

Jacob and I talk about how he went from selling homemade cold brew coffee from his backpack at school, to build...

Your brand needs protection.

Let me say it again: Your brand needs protection.

In this highly open and viral world we live in, it’s no surprise that good business ideas and products are becoming easier to use as inspiration, or just flat out stolen, by new and established brands. All it takes is a Google search and endless examples of brand names, logos, and products will be there for the taking.

So, how can you protect your brand from thieves and copycats?

Trademarks.

I'm a big believer in the powers of joy.

So much so, in fact, that many people refer to me as, “Joy Beast.”  Pretty cool, huh?

And I'm not just talking about joy in your brand or business, I'm talking about joy in life.

Because I’ll tell ya, authentic joy is communicable. It spreads like a wildfire, transferring from one joyful individual to another. So something as seemingly modest as a smile, or a thank you, can be enough to give someone joy, which will allow them to spread their joy to...

Naming a brand or a new product can be one of the hardest choices you make for a business because it's a choice that has everlasting impact.

In fact, one of the most common questions I get asked is:

“Ed, how do I come up with the perfect name?”

Well, that’s tough because the perfect name will vary from brand to brand, but there are a few things a name must be:

1. A name must be able to classify the uniqueness of the brand or of the product.
2...

Being new is a powerful claim for a brand.

It’s good to be cutting edge with a fresh approach. But let me tell ya about an even more powerful claim: the past.

Often, we look back at the stepping stones of our lives with a wistful remembrance. We long for the good old days, when things were simpler, and joy was abundant. If a brand has been present for those moments, it has a great opportunity…

Nostalgia.

Nostalgia in marketing works. When a br...