The E-commerce Leader: Ecommerce strategy for Amazon Private Label sellers, Shopify store owners and digital entrepreneurs!

10 Episodes
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By: Michael Veazey & Jason Miles

This show explores eight vital e-commerce trade-skills. Online selling is a great business opportunity, but that’s only true if you do it well. Do it poorly and you’ll waste time and money. Incredible fortunes are won but sadly, they are frequently lost too. We’ll help you avoid that. We focus on strategic business principles and commerce strategies that are foundational to any successful company. We share systematic frameworks and models used to launch and scale ecommerce businesses. Whether you sell on Amazon, eBay, Wal-Mart, Etsy, or direct-to-consumer (DTC) on your own website, such as Shopify (or all of the...

6 Vital questions for your eCommerce business end of year review
01/11/2024

Introduction

The year is winding down, and as an e-commerce brand owner, it’s time to take a deep breath and dive into your annual review. It’s not just about crunching numbers and checking boxes; it’s about analyzing the journey, understanding what worked, and setting the stage for an even more successful year ahead.

But where do you start? Navigating an effective review can feel overwhelming, especially with the constant hustle of online retail. That’s why we’ve curated six vital questions to guide your e-commerce end-of-year review, ensuring you cover the critical a...


4 Things Every Email Welcome Series Needs – Tip Of The Week
01/08/2024

The Welcome Email Series is a powerful way to automate email marketing. In this video we discuss 4 elements that need to be in your email welcome series.


3 Key Annual Business Review Questions to Power You into 2024
01/03/2024

As you look back on the year you’ve just finished,, conducting an annual business review is crucial for every e-commerce entrepreneur. Reflecting on the past year’s performance and strategizing for the future is instrumental in propelling your business to greater heights. In this comprehensive guide, we’ll delve into four essential questions to consider during your annual business review, empowering you for a successful transition into 2024.

1. Customer Insights: Understanding Preferences and Behaviors

In the ever-evolving landscape of e-commerce, customer insights are paramount. For Kyle and Jason, e-commerce consultants at Omnirocket, the year 2023 brought a prof...


Packaging Tips For e-Commerce Sellers – Tip Of The Week
01/01/2024

This week we discuss how to create high quality packaging for your e-commerce business. Understand the impact and benefit of spending time and effort on your product packaging.


Surviving The Product Search Wars – Amazon Vs. Google – Tip Of The Week
01/01/2024

In this week’s Tip Of The Week video, we discuss a recent survey that helps clarify the answer for us – and gives us insight into changes in the e-commerce landscape and how to survive the product search wars as an online seller.


Launching Your 1st Private Label Product
12/14/2023

Introduction

The allure of private label products for e-commerce brand owners is undeniable. Imagine owning a product from concept to completion, tailored to your specific brand identity and customer base, with the potential for higher profit margins and control over the entire customer experience. But launching your first private label product can seem daunting. Fear not, intrepid entrepreneur! This step-by-step guide will equip you with the knowledge and confidence to navigate the journey from product ideation to market domination.

1. Choose Your Winning Niche:

Dig Deep: Understand your target audience’s pain points, desires, and buyin...


Pre-Launch for Your 1st Private Label Product
12/12/2023

Introduction

Launching your first private label product is an exciting step in your e-commerce journey. But before you hit that “publish” button, there’s crucial groundwork to lay. This pre-launch phase sets the stage for a successful launch, generating buzz, and building anticipation for your product.

This guide will equip you with the essential pre-launch strategies for your first private label product:

1. Research and Planning:

a. Target Audience:

Identify your ideal customer: Demographics, interests, buying habits, and pain points. Validate your product idea: Conduct market research, analyze competitor offerings, and assess potent...


Social Contests For Massive Traffic – Training Updates And Strategies – Tip Of The Week
12/11/2023

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Tip Of The Week: Earlier this week Kyle and I sat down to discuss our Social Contest Blueprints training, why we LOVE this marketing strategy – and the amazing results we are seeing students have – plus new insights and lessons. 


Master Contract Manufacturing: How to Get Your 1st Amazon Product Mass produced
12/05/2023

Introduction

As an e-commerce brand owner, you may have a fantastic product idea that you’re eager to share with the world. However, before you can launch your product on Amazon and start reaping the rewards of your entrepreneurial spirit, you need to find a reliable and efficient contract manufacturing partner to bring your vision to life.

Contract manufacturing is the process of outsourcing the production of your goods to a third-party manufacturer. This can be an excellent option for e-commerce businesses, as it allows you to focus on your core strengths, such as marketing an...


Maximum Traffic From Minimum Content – Tip Of The Week
12/04/2023

In this week’s video Kyle and I discuss how to get maximum traffic from minimum blog content using 3 tools. We share specific examples that we are using to grow one of our brands.