The Revenue Growth Architects

Crissy joined the Operations With Sean Lane podcast to share her thoughts on consulting vs. in-house for ops professionals.

They discuss how consultants have many more data points and companies they’re exposed to so their ability to find patterns and create frameworks is accelerated at an unfairly high rate. And she shares the frameworks she has used consulting over 100 high growth B2B tech companies.

What do you do after recording more than 200 episodes of a podcast?

Take a break!

In all seriousness, we have decided to take a quick hiatus from delivering new episodes weekly for a bit while we focus on a fresh new strategy for our content and what we add to this podcast channel.

It’s been a pleasure to deliver valuable insights and actions on go-to-market operations and strategy to you every week (since 2019!). But right now we just feel like it might be time to shake it up a bit.

In...

You’ve identified a large amount of accounts that are a good fit for your business and fit your ICP. Now what? That’s where account tiering comes in.

In this episode of The Revenue Growth Architects, we’re taking a look at how to use account tiers and how it can be an effective tool for prioritizing accounts, as well as defining what the strategy will be from marketing and sales for those accounts.

We’ll dive into defining your Ideal Customer Profile, then venture into thinking about layering your accounts into three types: key acco...

Documentation is the silent hero of operations, particularly when it’s done well. Yet many operators skip this step altogether.

In this episode of The Revenue Growth Architects, we’re sharing our top 3 tips for creating documentation so that you don’t skip it and people will actually use it!

We’ll discuss why documentation and project management are different, why your documentation practice should start with a good old-fashioned document, and how best to organize your various documentation so that someone looking for it can find it and make sense of it.

Whether...

Despite the naysayers predicting its untimely demise, lead scoring as a buyer prioritization tool still has a lot of life left. But if you’re going to score your leads, you better do it the right way.

In this episode of The Revenue Growth Architects, we identify three of the most common lead scoring mistakes folks tend to make and (crucially) what you can do to avoid them.

For starters, we’ll look at why lead scoring should actually be viewed more as buyer prioritization and has less to do with just their activity and shou...

How’s your handle on the differences between funnel metrics and multi-touch attribution? We see a lot of confused marketers confidently referring to one when they actually mean the other, and we think it’s high time to set the record straight.

In this episode of The Revenue Growth Architects, we’re quickly (in around 10 minutes) demystifying the confusion around funnel metrics and multi-touch attribution by discussing five key differences. These include how funnel metrics and MT attribution are measured, what they’re best at, the biases each introduces into your data, and how difficult each is to track...

If you feel like an order taker, simply responding reactively to incoming requests rather than taking the time to think strategically, or you struggle to get anything “valuable” completed at your org, a RevOps roadmap might be what you’re missing.

In this episode of The Revenue Growth Architects, we’re working through how to build out a RevOps roadmap that is going to be valuable to the business but also can be executed efficiently by you, your team, or your shared resources effectively. We will talk you through the same process we use when we engage our own...

If you look at open roles in marketing operations today you will see a slew of senior manager or director titles. All of which have a mile long list of responsibilities but that is another story. If you try to look for anything VP level or above it seems like it is non-existent. So this begs the question: Is a senior-level role realistically in the cards if you stick to marketing ops, or do you need to pivot to a different kind of position to fulfill your professional goals?

In this episode of The Revenue Growth Architects...

With two hundred episodes officially under our belts, you’d think we’d take a victory lap. Not so! Instead, we’re taking episode 200 as a time for reflection on our marketing ops blunders, gut-wrenching mistakes, and embarrassing moments.

From botched mass email sends to public speaking freeze-ups to Marketo interesting moments gone wrong, are you even doing marketing ops if you haven’t experienced a pulse-quickening mishap from time to time? Tune into this episode to learn from our mistakes and find some commiseration for yours.

Do you have a marketing ops question you’d like ans...

Working in RevOps can be an extremely rewarding career path, but it can also be fraught with difficulties and frustrations that can get in the way of those operators succeeding in their role or simply just enjoying it too!

In this episode of The Revenue Growth Architects, we’re facing down three harsh truths about working in RevOps and discussing the best ways to navigate them. Whether you’re a veteran or just taking your first steps into a rev ops career, tune into this episode to learn how to tackle these common problems.

Do you...